infographic | passport to chinese overseas online shopping
DESCRIPTION
Analysis on the online shopping experience of Chinese consumers heading towards overseas e-retailers - By Uncle Advertising Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China. For more information, please visit our Linkedin company page Uncle Advertising, follow us on Twitter @ShanghaiUncleAd or drop us an email at [email protected]TRANSCRIPT
sales
PASSPORT TO CHINESE OVERSEAS ONLINE SHOPPING
By Uncle Advertising – June 2014
MARKET OVERVIEW
TOP REASONS
Young (1980’s)
Middle Class(RMB 70000-180000/year) 60%
Overseas online Chinese consumers are young urban women.
China overseas shopping transactions (in millions RMB) 2009-2013
Trust = Genuine Avoiding fake goods,
concerned about food safety
Multiple choice Some products aren’t
available in China.
Price & discounts Avoiding value added
taxes, import tariffs and consumption tax
TOP BARRIERS
PRODUCT CATEGORY
CHINESE CUSTOMER PATHWAYS
Popular portals
Popular online store
Fashionand beauty
Imported food Personalelectronics
Foreign language issues
Not sure which vendor to buy from
Not sure how to make purchase
Mistakes in online payment
Customs clearance
Too long to receive order
Haitao VS Daigou
Browsing merchant siteImpulse driven by promotionComparing prices
Friends recommendationsBrowsing portalsSeasonal promotion
Looking for quality assuranceLooking for customer review
Language barrier
Trust issue
Language barrier
How to use Paypal?Alipay is not available.No international credit cardsRisk of credit card fraud
Payment process
Some e-commerce sites do not ship internationally.Need to !nd a shipping company that will deliver at reasonable costReceiving expired products owing to lengthy transport time
Uncertain about the delivery timeCustoms issuesReceiving expired products owing to lengthy transport time
OPPORTUNITY
Post transaction and delivery
Trigger
Search
Evaluation
Transaction
Post transaction and delivery
After sales support
Repeat
Educate Enable Engage Incent
Counterfeits
Returning goods or getting a refund can be di"cult.
Where do Chinese customers find overseas products?Chinese consumers rely heavily on reviews
and recommendations to guide their purchase decisions.
ERROR
Only good shopping experience will make Chinese customers buy again.
Guide Chinese customers step by step for an easier and better shopping experienceOffer all integrated solution including payment and delivery to Chinese customerReduce the number of steps in order to avoid losing potential customersReassure Chinese customers
Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies. We provide ‘creative solutions’ which build brands and businesses in China. We help brands to listen, understand and engage in conversations in Chinese social media: Weibo and Wechat.For more information, please visit our Linkedin company page Uncle Advertising (scan our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at [email protected]. Contributors: Elsa Bouillot, Josselin Roulet, Debora Rose Murwiki, Chuck Chen.
50 120265
480744
2009 2010 2011 2012 2013
Approx. 1/3 more expensive in China
?
“ocean search”buying online from
overseas e-retailers
“buy for”buying overseas products
through contacts, agencies or individual sellers
Y 4898 Y 4000
milk
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