infographic process book

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PROCESS BOOK INFOGRAPHIC PROCESS BOOK KATIE JOHNSTON ECUAD SPRING 2012

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Process book for an infographic project.

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Page 1: Infographic Process Book

PROCESS BOOKINFOGRAPHIC

PROCESS BOOKKATI E JOH NSTON ECUAD SPR I NG 2012

Page 2: Infographic Process Book

TABLE OF CONTENTS

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Social media has become a useful tool for marketers, as they can monitor what people are sharing and tweeting. This helps them to plan their online and offline marketing campaigns. However, this monitoring can only capture what is visible within what is being shared (capturing measurable behaviours). Lots of people may be reading or listening on social media platforms that do not actually contribute posts, and they may not even have an account. These people are referred to as ‘lurkeres’ (as opposed to ‘sharers’), and they may have different attitudes or interests from those active sharers. Vision Critical (a global market research firm) wants to highlight the differences they have identified between lurkers and sharers by providing us, the designers, with data sets that can be transformed into something visual and simple that can be understood and shared by all.

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The data I was presented with was from a Canadian Panel. It was divided first into total amount of sharers and lurkers on Twitter and Facebook and then also into total amounts of male and female lurkers on both social media sites (without overlap). Next the data presents 6 age groups: 18-24, 25-34, 35-44, 45-54 and 65+. These age groups are each broken down into frequency of posting: more than 50 times a week, 25-49 times, 10-24, 5-9. 1-4, less than once a week but more than 10 times a year and less than 10 times a year. Total amount, gender and age are seperate and do not overlap.

AGE CATEGORIESGENDERTOTAL

POSTING FREQUENCY

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Working with two other designers, Katherine Pihl and Neil Mcmillan, we decided that the data had too many categories in terms of posting frequency. We decided to narrow down (with approval) that anyone posting above 5 times a week was a sharer and anyone posting less than 5 times a week was a lurker. This gave us the two distinct categories of sharers and lurkers. Next, as a group we decided that we should add together the percentages under each age category in order to get a percent of sharing and lurking for each age group. We felt that this gave us the most important set of data, the age groups seemed to be the most valuable part of the data set overall. As well, we calculated the total amount of sharers and lurkers overall on Twitter and Facebook as well as total amount of each according to gender. All of these aspects would have to remain seperate on the infographic as they did not overlap, so this was the cahallenge in finding a story and making so many percentages interesting.

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WHAT ’S THE STORY?

In order to make an infographic visual and interesting, it needs to have a story and a metaphor to help it come across clearly to the viewer while remaining interesting.

Two main stories came out of the data that influenced my initial sketches:

1) The older you get the more you lurk The fact that the percentage of lurkers dramatically decreases as age goes up could be engaging to the viewer, and also become very visual.

2) Sharers vs. lurkers overallAnother way to engage the viewer could be to clearly show sharers and lurkers on opposite ends of a spectrum in order to showcase the differeneces.

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I I I IDEATIONSKETCHESMy sketches started out very rough and quick in order to start generating ideas of how the information could be laid out. I was playing with the idea of ‘sharers vs. lurkers’ and also ‘the older you are the more you lurk.’

I I I IDEATION

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At this point I started adding more detail as to how specifically bits of information would work together to create a whole. I started with basic shapes and starting adding in things like human faces to see if I could come up with a metaphor to aid my data.

I I I IDEATIONI I I IDEATION

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I wanted to try and sketch what a longer format poster would look like divided on each side between sharers and lurkers so the information was very clear and immediate to the reader. I had not thought of a metaphor yet so I was just playing with space.

I I I IDEATIONI I I IDEATION

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I continued to try and play with the ‘sharers vs lurkers’ metaphor and how that information could be presented in contrast to one another.

I I I IDEATIONI I I IDEATION

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I I I IDEATIONI I I IDEATION

Here I tried to incorporate some sort of metaphor within my drawings, I thought perhaps using peoples faces and showing them getting older could work, or trying something like trees could showcase change in age.

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I I I IDEATIONI I I IDEATIONAt this point I felt close to moving digital, and I narrowed down the fact that I was going to be telling the story of ‘sharers vs. lurkers.’ I also wanted to come up with two metaphors:

1) Objects that represent both sharers and lurkers on each side 2) Computer screens representing people as this is where all the information is being shared/lurked

Metaphor 1 led me to iteration I of my infographic [pg. 13]

Metaphor 2 led me to iteration II of my infographic [pg. 14]

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IV ITERATION IFor this iteration I wanted to half one representation in the middle of a sharer vs. a lurker, so I illustrated that as well as the title. I chose to have a bar graph for easte of readability and also some smaller subsequent bits of information.

IV ITERATION I

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My second iteration was playing on the idea of representing a sharer and a lurker as computer screens, which both hide behind when sharing or lurkering. I presented the information much in the same way as the first just layed out differently.

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For my final design, I wanted it to be much more simple than before, while keeping the same amount of information. I find infographics with more information than you expect upon first glance the most interesting to read.

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I kept overall sharers and lurkers, gender and also age data for my final as I thought they were all important pieces of information for the reader.

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I wanted to keep the data simple by using a bar graph element that is visually interesting but framiliar to the reader so they are able to understand the information quickly.

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The metaphor of computer screens is hopefully evident to the reader and also the fact that the lines are to be read as information travelling to and from the screens.