inform digital | the message
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A message about what we do at Inform Digital.. From google Adwords to Social Media we activate your business brands story online and then continue to make sure that message is viewed by as many eyeballs as digitally possible.TRANSCRIPT
Inform Digital
Inform Digital Level 10, 60 Park Street, Sydney, NSW 2000 T:+6182228228 E:[email protected] www.informdigital.com
Relevant Messages To the Right People .... In The Right Place...
At The Right Time. Online.
What We Like To Do…
Search Engine MarketingEmail Marketing Digital Strategy
Display AdvertisingWebsite DevelopmentSoftware Development
Social Media ManagementSocial Media Marketing
Search Engine OptimisationCustomer Database Development
App DevelopmentWebsite Improvements
Mobile Advertising CampaignsSystem Integration
Interface Design
Digital StrategyWe’re flexible, whether it’s working directly with you and your team, producing and executing a strategy together, or working as a truly outsourced digital marketing depart-ment.
Focused on your business objectives we make sure that your digital marketing strategy is completely aligned with it. Util-ising our 30 years of business experience, we bring an unbiased view of the digital solutions so they support and not just drive the strategy. We have delivered outstand-ing results across many industry verticals including health and fitness, non-profit, automotive, IT and Telco.
Marketing AutomationNot to be confused with email marketing. This is a highly personalized and one to one email based service, using automation, to produce maximum readership, tailored messaging and positive conversational experiences with your brand.
Suitable for: organisations that want to make sure all of their communication is relevant to the individual whether they are a customer, prospect or member. We work with databases ranging from 500 to over 100,000.
Delivers: sales through high engagement with your brand and regular “conversation-al” communication, business intelligence by measuring all online interactions, profiled and segmented database – in other words …talk to your prospects.
Solutions We Provide…
Search Engine MarketingInform Digital is an Award Winning Search Marketing Agency – winning the Google Allstars Competition in 2013 by delivering exceptional results to our clients. Working directly with our own account team at the Google office in Sydney to provide cost effective and rapid results.
OPTIMISED DISPLAY ADVERTISING – Placement of visual ads (banners in laymans terms ) that build brand and product awareness by using advanced targeting and optimisation techniques not available in the offline world. This produces a high return off a low spend. Doubling and tripling website traffic is common through this method.
OPTIMISED PAY PER CLICK – Online PPC campaigns that automatically adjust to the keywords that have resulted in sign-ups/sales. Each ad dollar goes further and your campaign just keeps getting better.
Social MarketingFACEBOOK. How much time are you spending building and moderating your Facebook site? Inform Digital have a team whose focus is to solely build your Facebook page and Facebook community – we’ve taken several brands on the Social Journey and achieved some fantastic results with a vibrant community of followers and brand advocates.And while Facebook is where we have had the greatest successes we can also work with you across other social platforms including Google+, Twitter, LinkedIn, Instagram and Pinterest.
“How much time are you spending building and moderating your
Facebook site? “
Google Everyone is aware of Google’s reach and adver-tising capabilities but more goes into a suc-cessful campaign than meets the eye. Inform Digital has specialised campaign engineers who will help you get the most out of your campaign and analyses your campaign on a very granular level to find out where your customers are, who your customers are and the best place and time for conversions. By conversions we mean sign-ups, sales, downloads or enquiries. To date we have delivered over 1.6 million Adword clicks and over 350,000,000 Impressions with 15,000 conversions to sales.
Facebook With much of the world now on Facebook, it is a great platform to not only build your brand message and give your brand personality but a great platform for advertising. People spend an average of 17 minutes per day on the site and Facebook collects a large amount of personal data meaning you can target individuals based on where they live, what age they are, what jobs they have or interests of the individual. Your marketing strategy becomes more targeted than ever before leading to far more successful marketing campaigns.
Channels We Like To Work With…
YouTube TV is becoming an expensive channel to broad-cast your brands message and you are never quite sure how many people saw your ad or visited your website. YouTube offers us a way to broadcast these commercials to a large audience where we can track views, clicks and conversions but it also allows us the ability to target individuals based on who they are and what they like.
WordPressSimple, flexible and easy to install, WordPress powers more than 17% of the web – a figure that rises every day. Not only do we love building your site in WordPress but Google loves it too. What does that mean? It means you have a better chance of getting to page 1 on Google – if that’s important to you. We’d like to think it is – so that’s why we sug-gest Wordpress as our website platform of choice.
Software DevelopmentOur in house team of developers has developed and built platforms and programs from scratch. Some of Australia’s largest companies have deployed our programs and platforms to enhance their internal services. These vary from Australia’s largest Telco commissioning us to build their social media management tool, to a lifestyle improvement program launching to 6 million households around Australia. Our software briefs come bound in leather or on the back of an envelope. Lets discuss.
Clients We Have Worked With…
ContactsSimon Gould | Head of Digital Strategy
P:02 8222 8288 M:0435 943 311 E: [email protected]
Courtney Severson | Head Of Client Services P:02 8222 8230 M:0422 399 003 E: [email protected]
Sean Finlay | Head of Social Strategy P:02 8222 8231 M:0403 817 443 E: [email protected]
Thank You!Inform Digital
Relevant messages to the right people..in the right place…at the right time.Online.
Inform Digital Level 10, 60 Park Street, Sydney, NSW 2000 T:+6182228228 E:[email protected] www.informdigital.com