2019 MEDIA KIT

Infection Control Today can match your company’s marketing and sales needs with our many programs that are designed to solve challenges and present new opportunities for you to grow individual brands, franchises, and companies.

For example, are you:

INFORM, EDUCATE & ENGAGE

EDITORIAL CALENDAR:

Issue 2019 Theme & Topics Show Booking Deadline

Ad copy deadline

January/February Mobile technology disinfection Equipment decontaminationAir- and water borne-related issues

2-Jan 9-Jan

March Transmission prevention Standard precautions PPE 25-Jan 1-Feb

Apri Operating room issues Hand hygiene/surgical prep Disinfection & sterilization issuesAORN, IAHCSMM, SGNA

25-Feb 5-Mar

MayPatient safety & quality improvement

Epidemiology & microbiology issues

Vascular access & infusion IPAC 28-Mar 4-Apr

June Professional development Compliance strategies IPC&C program management APIC 23-Apr 30-Apr

July/August Device-related infections Isolation and contact precautions Cleanliness assurance 24-Jun 1-Jul

September Environmental hygiene Laundry Hand hygiene AHE 30-Jul 6-Aug

October Emerging infectious diseases Pandemic preparedness Antimicrobial stewardship IDWeek 27-Aug 4-Sep

November Occupational health VaccinationRespiratory protection and sharps safety

2-Oct 29-Oct

December Surveillance & public reporting Screening & decolonization Outbreak management 29-Oct 5-Nov

¢ Seeking to educate the infection prevention and control/healthcare epidemiology community around a pertinent topic? Learn more about educational webinars and in-practice articles

¢ Seeking to enhance branding awareness? Learn more about responsive display campaigns and our new StoryScapes¢ Seeking to differentiate and market a product or service in a crowded marketplace?

Learn more about Content Syndication and Audience Extension

ICT has solutions that can help you accomplish these goals and more by taking our information-hungry audience on a journey through the solutions and strategies they need and that only your company can offer through our comprehensive print, digital and online platform.

As healthcare continues to be shaped by quality improvement and cost-cutting initiatives, Infection Control Today evolves its content strategy to reflect the growing connection between infection prevention and key stakeholders in the C-suite, quality improvement, risk management, healthcare epidemiology and patient safety arenas. Because reimbursement is so strongly impacted by healthcare-acquired conditions and infections, we recognize the need for a common intersection where healthcare stakeholders can come together to share strategies for improving the quality of care, mitigating risk and preserving revenue through cost savings and penalty avoidance.Through a comprehensive print and digital platform, ICT is connecting people, knowledge, solutions and products as they pursue their united purpose of championing excellent patient outcomes.

Now in its 23rd year of publishing, ICT continues to lead in its industry coverage of the complicated healthcare landscape and continually innovates in its content execution via special series, theme issues, perspectives from thought leaders, and analysis of key trends.

www.infectioncontroltoday.com

www.infectioncontroltoday.com

AD PRICING:ICT MAG FULL COLOR 1x 3x 6x 12x

Print Print Print Print

Full Page $7,375 $6,640 $6,270 $5,900

1/2 Page Vertical/Island $5,230 $4,710 $4,445 $4,185

1/2 Page Horizontal $5,010 $4,510 $4,260 $4,010

1/4 Page $4,390 $3,950 $3,730 $3,510

In Practice article/Case Study $7,500

Materials: Digital File/Ad Specifications: X1A PDFs required. Must be CMYK color, minimum 300 dpi resolution, and all fonts embedded. Instructions and additional specifications are available on our website at marketing. informaexhibitionsusa.com under Marketing Solutions. Color proof requiredClosing: Digital fi les must be received by Informa Exhibitions LLC (Informa) materials deadline date. If copy or artwork has not been received by Informa prior to materials deadline, Informa may elect to substitute available materials and previously run advertisements in their place. Cancellations not accepted unless received at least 60 days prior to cover date in writing. Cover date is the 1st of the month stated on the issue and in the advertising agreement unless otherwise specifi ed.

Safety is 1/4” from the trim on all sizes that have a bleed

Color: CMYKResolution: Minimum 300 dpi File type: PDF X1A

To upload your ad, please visit the Send My Ad Portal. We invite you to use this portal by clicking this link and creating a profile: https://virgo.sendmyad.com

PLEASE NOTE that if you are submitting a spread, the two pages should be submitted separately through Send My Ad with the left and right notated.For questions regarding print ads, please contact Bonnie Streit at yvonne.streit@informa.com. For questions regarding digital ads and programs, please contact your Program Manager.

Non-Bleed Size: 7” x 10” Bleed Size: 8.375” x 11.125” Trim Size: 8.125” x 10.875”

Non-Bleed Size: 7” x 4.875” Bleed Size: 8.375” x 5.625” Trim Size: 8.125” x 5.375”

Non-Bleed Size: 3.625” x 10” Bleed Size: 4.375” x 11.125” Trim Size: 4.125” x 10.875”

Non-Bleed Size: 4.625” x 7.375”

Bleed & Trim Size: NA

Non-Bleed Size: 3.625” x 4.875”

Bleed & Trim Size: NA

Full Page 1/2 Page Horizontal 1/2 Page True Vertical 1/2 Page Island Vertical 1/4 Page Vertical

AD SPECS:

� All fonts embedded� Convert spot color to CMYK� Change RGB Black to 100% CMYK black (C0/M0/Y0/K100)� RGB color to CMYK

° Embeds an RGB ICC profile in RGB objects that do not already have a profile and then converts the color to CMYK.

� Untag CMYK ICC Profiles° Remoes CMYK ICC profiles from CMYK objects.

� Knockout overprinting for all objects.

ICT eNEWSLETTER ADS Weekly send on Tuesdays

Ad Type Size (WxH) Position Cost

Leaderboard 580x80 Runs below first article headline $1,575

Rectangle 1 180x150 Runs in content scroll $1,575

Rectangle 2 180x150 Runs in content scroll $1,575

GIF; Animated GIF or JPG; 200 KB max file size

ICT ONLINETop Leaderboard 728x90 Top of Page $65 CPM

Bottom Leaderboard 728x90 Bottom of Page $65 CPM

Left Rail Rectangle 300x250 Left-hand recent news rail $55 CPM

In-Edit Rectangle 300x250 Right-hand within content $55 CPM

Interstitial/Welcome (weekly, 100% SOV) 640x480 Appears on viewer’s first vist to site/day $4,200

Floor ad (weekly, 100% SOV) 1200x90 (base) 1200x410 (expanded)

Ad sits at the bottom of the browser remaining in the user’s view even as they scroll the page.

$3,150

INFECTIONCONTROLTODAY.COM

WEBINARSSponsored WebinarOn-demand webinars to best meet audience preference to deliver unique points of view and discussions around various areas of topical expertise.Guaranteed Digital Impressions: 100,000 (direct email / social / newsletters)Estimated Downloads/Leads: 150 (over 90 days)

Continuing Education Webinar An on-demand webinar that offers continuing education (CE) awarded through ICT’s provider number provides a higher level of education and expertise. Guaranteed Digital Impressions: 100,000 (direct email / social / newsletters)Estimated Downloads/Leads: 150 (over 90 days)

BRAND AWARENESSAudience Extension: Audience-Based Targeting OnlineMillions of decision makers engage with Informa brands daily to get critical information to grow and run their businesses successfully. Audience Extension helps you stay in front of those business people, keeping your  brand top of mind and encouraging response.  Benefits include: - Increasing ad visibility with your identified audience- Lifting response with additional touch points - Account-based marketing - Reaching identified targets on Facebook

StoryscapeGuide users through a hot topic in a deeply engaging way with a visually-stunning, interactive web experience. Untether from boring, static formats and bring your content to life across all devices with a Storyscape. We combine high-quality content, compelling imagery and interactive elements to deliver an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.Guaranteed Digital Impressions: 150,000 (direct email / social / newsletters)Estimated Minimum Visits: 1,500 Estimated Downloads/Leads: 30-50 (over 90 days, if any assets are gated)

CONTENT SYNDICATIONGuidebookProvides several installments of expert advice and best practices based on the medical and scientific literature pertaining to several key topics in the infection prevention and control space.Guaranteed Digital Impressions: 100,000 (direct email / social / newsletters)Estimated Downloads/Leads: 150 (over 90 days)

ReportsIn-depth reports that examine the specific and major issues, trends and legislation that directly impact each market.Guaranteed Digital Impressions: 100,000 (direct email / social / newsletters)Estimated Downloads/Leads: 150 (over 90 days)

WhitepaperClient created Whitepaper or Case Study placed on our site to deliver your message to our captive audience.Guaranteed Digital Impressions: 100,000 (direct email / social / newsletters)Estimated Downloads/Leads: 150 (over 90 days)

In Practice Article with Digital DownloadThe ‘In Practice’ opportunity pairs an educational, one-page case study authored by the underwriter with a full-page ad in print and is then converted into a digital download that provides lead generation. Print Impressions: 30,000 (based on circulation)Guaranteed Digital Impressions: 100,000 (direct email / social / newsletters)Estimated Downloads/Leads: 100 (over 90 days)

Series In Print/Digital CompendiumThree educational articles (word count capped at 1,800 for each article) authored by the underwriter’s clinical expert are paired with three full-page ads for three consecutive months in print. These print articles are then compiled into a digital Compendium for download.Print Impressions: 90,000 (based on circulation)Guaranteed Digital Impressions: 200,000 (direct email / social / newsletters)Estimated Downloads/Leads: 200 (over 90 days)

ICT DIGITAL PROGRAMS

$14,525

$16,500

$17,250

$15,750

$10,500

$7,515

$11,250

$37,000

(underwriter provides content/

Informa converts) or $20,000 (Informa

develops content w/supporting material

from underwriter)

www.infectioncontroltoday.com

www.infectioncontroltoday.com

EDITORIAL: Kelly Pyrek kelly.pyrek@informa.com Tel: +1 (480)281-6068

ADVERTISING: John Currid john.currid@ubm.com Tel: +1 (440) 891-2655