inform, influence + inspire by thinking in pictures

David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano

Which of your 5 senseswould you fear losing most?

The eyes are not responsiblewhen the mind does the seeing.

Publilius Syrus~

this is art

this is design

Source: Picol http://vimeo.com/2696386

this is simplicity

Source: Dave Gray

this is how you get there.

A picture is worthathousand words isa

saying/cliche that refers to theidea that complex stories canbe described with justa single

still image, or that an imagemay be more influential than

a substantial amount of text.~wikipedia

Thinking Visually In

4“M”s

Source: Information Architects (2007)

metaphor

Source: Stephen P. Anderson

model

Source: Dan Roam

mindmap

manifest

you are here

6 Steps To

ObserveNotice the little things thatothers miss

AskAsk questions, even sillyones

ExploreEntertain your curiosity

1. Empathize: See the world asa child

Dave Gray(Can Draw)

Me(Can’t Draw)

2. Memorize: Commit thoughts to memory

3. Analyze: Takea step back

you

your subject

4. Synthesize: Filter signal from noise

input

synthesis

output

5. Visualize: See it, then do it

6. Materialize:make it tangible, make it stick

A checklist for thinking visually…

+

Why it matters

Gets people’s attention quickly

Helps us to learn faster+ more effectively

Lets people do their own thinking

Helps us tell stories

Where to start

tufte gray

roam krug

Anda word of advice

can’t do this

without this

inform,influence+inspireby thinking in pictures

David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic+ Emotion // darmano.typepad.com // Twitter @armano