informa syd 2013
DESCRIPTION
Corporate Social Media Conference SydneyTRANSCRIPT
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Building Valuable RelationshipsThrough Digital Media
Derek LaneyDirector Product Marketing@derektweets
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Become a Customer Company:Listen & Engage Everywhere
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Am I on the right path?
Resource: Social MediaMaturity Model
Today’s Objectives:
Assess MaturityGet inspiredTakeaway Ideas
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Listen / Analyze
Publish / Measure
Your Brand Your Competitors Your Customer’s World
1 2 3
4 5 6
7 8 9
Engage
Listening to Your Customers World
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What am I trying to achieve?
A Framework for Social Media Analysis - susan_etlinger
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Brands want to Make a Splash
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Organised Social Strategy Wins
8 Key Plays from the obama campaign
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For Marketing - It’s the Year of Content Wars
http://bit.ly/mcsuperbowl
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Social Platform is Maturing
http://bit.ly/mcdemocba
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And Monetizing
Ads
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We can deliver great Customer Experience
http://bit.ly/mcburberry
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Improve Operational Effectiveness
http://bit.ly/mcgovweb
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Drive Innovation
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http://bit.ly/measureupsocial
Where to start?