informate final report on ipl 3 - content accessed on mobile
DESCRIPTION
Informate's report on cricket content accessed through mobile phones duriung IPL 3.TRANSCRIPT
© Copyright 2010 Informate.
Indian Premier League on Mobile “An Informate Mobile Intelligence Report”
Analysis of Week 1-6 of IPL
© Copyright 2010 Informate.
Informate Mobile Intelligence, consists of 2 products
• Informate Meter – Behavioral data from a metering application which tracks SmartPhone usage
• Informate Quest – On-device survey platform that captures attitudinal data of users
Informate Mobile Intelligence offers
• Mobile consumer intelligence - With the help of India's first on-device mobile meter, Informate captures real time mobile phone usage across a wide network of mobile users
• The most accurate metrics on mobile behavior today, providing actual mobile usage data on a regular basis
• Together with our monthly consumer survey, the Informate report presents critical insights and competitive benchmarks which will enable organizations to plan richer business and competitive strategies
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Informate Mobile Intelligence : An introduction
© Copyright 2010 Informate.
Informate Mobile Tracker : Methodology
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SmartPhone users are recruited using purposive sampling as per the quota plan
Quota plan based on tele-circle (representative cities within each circle), age range, gender spread, handset price range & available service operator
On successful registration & installation of the SmartMeter, his/her profile data is collected
The meter starts tracking the usage and Actual usage data of every panelist is captured and is transferred through GPRS to the server, on a daily basis
Captured actual usage of applications/ features etc., are analyzed at the aggregate level to understand behavior and track usage patterns
Mobile User
Agrees to be a part of the meter panel
Installs meter application on
device
Online access to view periodic reports
Application transfers usage data to Online
Servers on a daily basis
Informate
Option s Menu
Operator
Participating in the brands survey. Click http://test.mobileinformate.com/Ol.aspx?t=e31f1fedf288190 to continue behalf of DB5, thank you forHow
Informate works?
Completes Registration
Receives an SMS with a WAP link to the
application
© Copyright 2010 Informate. 4
Top cricket based sites on Reach – comparison
IPLT20 has maintained its popularity as top website with consistent rise in last 3 weeks. After a dip in the week 4, Cricinfo sees a slight improvement over the last couple of weeks. Similarly Cricbuzz also sees a slight improvement after dip in week 5.
Reac
h %
1st week of IPL11-18th March
2010
2nd week of IPL 19-25th March 2010Pre IPL week
3rd week of IPL 26th March -1st April
2010
4th week of IPL 2nd -8th April
2010
5th week of IPL 9th -15th April
2010
Pre Wk Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 60.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Cricinfo
IPLT20
Rediff Sports
Ipl Mo2Do Site
V Cricket
Crictime
Cricketnext
Cricbuzz Site
6th week of IPL 16th -22nd April 2010
© Copyright 2010 Informate.
Share of the IPL based websites – by Pageviews
Cricinfo and IPLT20 leads on pageviews amongst IPL related sites but seen a slight drop in the 6th week. Cxrick.cc has shown sharp rise in the last week.
Cricinfo 47%
Cricinfo 50% Cricinfo
35%
Cricinfo 51%
Cricinfo 32%
Cricinfo 29%
IPLT2041%
IPLT2035%
IPLT20 34%
IPLT20 36%
IPLT2059% Iplt20
53%
Cricketnext 3%
Cricketnext6%
Cricketnext 18%
Cricketnext 4%
Cricketnext 2%
Cricketnext 2
2% 3%3% 6%
Cricbuzz Site
Rediff Sports
Crick.cc
Cricketnext
Iplt20
Cricinfo
3rd week of IPL 26th March -1st April
2010
4th week of IPL 2nd- 8th April 2010
1st week of IPL11-18th March 2010
2nd week of IPL 19-25th March 2010
5th week of IPL 9th -15th April 2010
6th week of IPL 16th -22nd April 2010
© Copyright 2010 Informate.
Top cricket websites across age groups – based on reach
The top three sites for Cricket at the overall level are IPLT20, Cricinfo and Cricbuzz
Reach (%) :Percent of total universe accounted for by total site visitors during the report period
Below 18 Age 18-24 Age 25-30 Age 31-35 Age 36-40 Age 40+
Cricbuzz Site Iplt20 Iplt20 Iplt20 Iplt20 Cricinfo
Cricinfo Cricinfo Cricinfo Cricinfo Onmix Ipl Site Cricketnext
Onmix Ipl Site Cricbuzz Site Cricbuzz Site Crick.Cc Cricinfo Iplt20
C2.My Today Onmix Ipl Site Onmix Ipl Site Crickzenga Site Ipl Mo2Do Site
Crick.Cc Crickzenga Site Vcricket Crick.Cc
There has been a slight improvement of sports sites overall in the 5th & 6th week.
Data for 6th Week of IPL16th – 22nd April ‘10
Pre Ipl Wk Wk I Wk II Wk III Wk IV Wk V Wk VI-1.00
3.00
7.00
11.00
15.00
Sports sites
© Copyright 2010 Informate.
Top cricket applications- based on reach
Reach (%): Percent of total universe accounted for by total application users during the report month
Crickzenga and Cricinfo mobicast have remained the two most popular cricket based applications for this IPL season.
Below 18 Age 18-24 Age 25-30 Age 31-35 Age 36-40 Age 40+
Cricinfo Mobicast Crickzenga Crickzenga Crickzenga Cricinfo Mobicast Cricketcompanion
Ipl T20 Cricket Cricinfo Mobicast Cricinfo Mobicast Cricinfo Mobicast Cricketcompanion Crickzenga
Crickzenga Cricketcompanion Mobile Espn Cricket Center App Ricky Ponting
Ricky Ponting Mobile Espn Cricket Center App Cricketcompanion Broov Aroma
Broov Aroma
Data for 6th Week of IPL16th – 22nd April ‘10
© Copyright 2010 Informate.
Top cricket games – based on reach
Reach (%): Percent of total universe accounted for by total application users during the report month
Week 3 of IPL26th March – 1st April ‘10
1. Brian Lara Cricket
2. Krishcricketchallange
3. Cricket T20
4. Cricket World Championship
5. Super Cricket
6. Freddie Flintoff
7. Cricket3Dm
8. Masterblastersachin
9. ICC Cricket
10. Cricket League Of Champions
Week 4 of IPL2nd – 8th April ‘10
1 Brian Lara Cricket
2 Cricket T20
3 Mvcricket
4 Krishcricketchallange
5 Freddie Flintoff
6 Icc Cricket
7 Cricket3Dm
8 Super Cricket
9 Puma Cricket Challenge
10 Cricket League Of Champions
Week 5 of IPL9th - 15th April ‘10
1 Cricket T20
2 Brian Lara Cricket
3 Krishcricketchallange
4 Super Cricket
5 Ea Cricket
6 Freddie Flintoff
7 Masterblastersachin
8 Cricket World Championship
9 Cricket3Dm
10 Icc Cricket
Week 6 of IPL16th – 22nd April ‘10
1 Mvcricket
2 Brian Lara Cricket
3 Cricket T20
4 Super Cricket
5 Freddie Flintoff
6 Icctwenty20
7 Cricket3D
8 Cricket Fever
9 Shane Warne Cricket
10 Cricket World Championship
© Copyright 2010 Informate.
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