Informatica Cloud Summer 2012

http://www.informaticacloud.com/summer2012

“The market is progressing beyond purpose-built cloud integration routines to enabling developers to create their own custom cloud

integration applications and empowering them with a platform-as-a-service on which to build them. With its Summer 2012 release,

Informatica Cloud is at the forefront of this progression.”

Robert Mahowald, Research Vice President at IDC

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According to Industry Analysts…

4-6x growth rate of on-premise IT

20-27% CAGR$20-40B market

(Forrester, IDC, Gartner, 451Group)

84%of net new software is now SaaS

(IDC)

90%Cloud

decisions and operations involve IT

(IDC)

Driven by IT

Large, Accelerating Market

66%SaaS POs

signed by IT(IDC)

60%of all companies using SaaS w/in

12 months(Forrester))

76% enterprises

have a formal cloud strategy

(Forrester)

74% using cloud will increase cloud spend

> 20%(IDC)

Led by LargeEnterprisesSaaS

largest category

PaaS

fastest growing(Forrester))

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Cloud Adoption Driven by the Business

Pressures Driving Cloud Adoption

Flexibility

Agility

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We Recognized 3 Audiences for Cloud Integration Early On….

SaaS Admins / Analysts Application Owners

Centralized IT

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SaaS Admins and Business Analysts

Cloud IntegrationApplications

www.InformaticaCloud.com

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Application Owners

www.InformaticaMarketplace.com

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Centralized IT Organizations: ICC

Fine Grained Access ControlsDelegated Administration

PowerCenter Interoperability

http://www.informaticacloud.com/icc

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Controlled Self Service

Self-Service Control

COE

Informatica CloudAgent http://www.informaticacloud.com/icc

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The Evolution of Informatica Cloud

Cloud Connectivity

Cloud Integration Applications

Cloud Integration Platform

SALESFORCE &WEB SERVICESCONNECTIVITY

DATAREPLICATION

DATALOADER

DATASYNCHRONIZATION

INFORMATICA 9,MARKETPLACE,EXPRESS

ADMINISTRATION,GOVERNANCE,MOBILE

SUMMER 2012DEVELOPER EDITION,CONNECTIVITY, MS CRMDCONTACT VALIDATION

2006 2007 2008 2009 2010 2011 2012

Rec

ords

Int

egra

ted/

Mon

thtr

ust.

info

rmat

icac

loud

.com

500M

4B

10B

The platform shift to cloud computing is driving the next wave of data fragmentation,

across enterprise boundaries.

- Sohaib Abbasi, CEO Informatica

21B

30B

“

”

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Integration Platform as a Service

Cloud Integration Apps and Platform

Cloud IntegrationApplications

Custom Apps

www.InformaticaCloud.com/platform

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Informatica Cloud Summer 2012

All Customers Upgraded: August 11, 2012

Cloud Connector Toolkit

Cloud Integration Templates

Aggregation

Lead De-duplication

Opportunity to Order

Informatica Cloud Summer 2012

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Cloud Integration TemplatesDevelop: New Designer Tool

• Access to a rich transformation palate • Parameterized for high reuse• Cloud-based template repository

• Build custom wizard-driven integration apps• Support for complex integration patterns• Use cases include: app sync, analytics

and data warehousing, other utilities• Run natively in Informatica Cloud or as

embedded integration UI (REST API)

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Cloud Integration TemplatesConfigure: Clicks and Code Options

Clicks: Change parameters in the UI without recoding

Code: Build custom integration apps on any platform and call out to Informatica Cloud REST API

Users select parameters in custom wizards

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Informatica Cloud Summer 2012

Demonstration:

1) Build 2) Publish3) Consume

Cloud Integration Templates

Aggregation

Lead De-duplication

Opportunity to Order

Informatica Cloud Summer 2012

http://www.informaticacloud.com/products/cloud-platform/templates.html

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Cloud Integration TemplatesConsume: Purpose-built Apps

www.InformaticaMarketplace.com

Aggregation

Account Extraction

Merging

Data Routing

XML Processing

Format Conversion

Twitter Public Search

Lead De-duplication

Opportunity Conversion

…unlimited possibilities!

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Templates Next Steps

• Available to consume in Basic and Above:• Basic – includes the ability to run up to 10 Templates• Standard – includes the ability to run up to 20 Templates• Enterprise – includes the ability to run unlimited Templates

• Templates will be available on the Marketplace

• Join the Developer Community• Template Designer will be available

www.InformaticaCloud.com/devcomm

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Cloud Connector ToolkitPartners, Customers and Labs Team Building Connectors

Java Cloud Connectivity API Browse Metadata & Establish Native Connectivity

Package and Deploy to Informatica Cloud or Publish to Marketplace

Connecting the “Long Tail of Cloud Services”

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Informatica Cloud Summer 2012

Cloud Connector Toolkit

Informatica Cloud Summer 2012

Demonstration:

1) New Connectors 2) Marketplace

http://www.informaticacloud.com/products/cloud-platform/connector-toolkit.html

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Other Enhancements

• Pre-release webinar is available

• Features include:• NetSuite, DRS Auto Create Index, Upsert by Salesforce ID,

Object ID/REST API Changes, etc.

• This is a major architecture upgrade: “Multipod”• Similar to Salesforce

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Integration Platform as a Service

Cloud Integration Apps and Platform

Cloud IntegrationApplications

Custom Apps

www.InformaticaCloud.com/platform

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Informatica Cloud Summer 2012

http://trust.informaticacloud.com/status

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www.informaticacloud.com/summer2012

All Customers Upgraded: August 11, 2012