Information Architecture (IA)

Connects the user to the content

Time spent trying to find the content is time that is not spent looking at your content.

Create Content Categories

Through user research and consultations with the clients, clearly defined cat-egories or chunks of content will emerge. The next step is to organize those areas of content based on the goals and objective of the project.

Content areas in IA are referred to as nodes.

Create Hierarchy, Create Connections

Information architecture defines the organization and navigation of content so that the user may achieve their goals (and therefore yours) quickly and correctly.

Organizing PrinciplesThe organizing principle is the criterion by which one determines which nodesare grouped together or kept separate. Organizing principles may change ondifferent levels of a site structure.

Site Maps / Flow Charts

Common Symbols in Site Maps

Succulents

Hardy Succulents

Hens & Chicks

Stonecrop

Rosularia

Aloe

Echeveria

Kalanchoe

Haworthia

Soft Succulents

Indoor Varieties Outdoor V

Terrariums

Grapevine Art

Indoor Planters

Mini Garden

Subtle Succulents

Succulents

Hardy Succulents

Hens & Chicks

Stonecrop

Rosularia

Aloe

Echeveria

Kalanchoe

Haworthia

Soft Succulents

Indoor Varieties Outdoor Varieties Kits Gifts Account Cart

Gift Cards

Gift Baskets

Terrariums

Grapevine Art

Indoor Planters

Mini Garden

Topiaries

Wreaths

Outdoor Planters

Wreath Kits

Topiary Kits

Mini Garden Kits

Terrarium Kits

Task Flows

TASK FLOW EXERCISE

Don’t scroll any further!

(We’ll do a task flow exercise first.)

Lamp doesn’t work

Plug in lamp

Put in a bulb

Call electrician

Finished

Try a different bulb

Lamp plugged

in?

No

Yes

Yes

Isthere abulb?

Does it work now?

No

Yes

No

Does it work now?

Yes

No

Site Map + Task Flows

Tickets

Admission Info

Buy Tickets

Error Message

Enter User Info

IsInfo

Valid?

Yes

No