information for students - the j.m. smucker · pdf fileeventually the nation — came to...

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Information for Students Thank you for your interest in The J.M. Smucker Company. We are honored to have been selected as part of your school project. We have enclosed information about our Company that should assist you. Additionally, you may visit our corporate website at jmsmucker.com.

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Page 1: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

Information for Students

Thank you for your interest in The J.M. Smucker Company. We are honored to have been selected as part of your school project. We have enclosed information

about our Company that should assist you. Additionally, you may visit our corporate website at jmsmucker.com.

Page 2: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

Family of Brands

Knott’s Buff Black PMS 871

Page 3: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

Our Company

For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.jmsmucker.com.

Our History

In the early 19th century, John Chapman, or “Johnny Appleseed,” wandered the Ohio countryside, sowing apple seeds and securing a place in American history.

It was from the fruit of Johnny Appleseed’s trees that Orrville, Ohio, resident Jerome Monroe Smucker first pressed cider at a mill he opened in 1897. Later, he also prepared apple butter, which he sold from the back of a horse-drawn wagon. Each crock bore a hand-signed seal as his personal guarantee of quality.

Before long, J.M. Smucker’s name became well known in its own right, as residents throughout the region — and eventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products.

Much like Johnny Appleseed’s trees, The J.M. Smucker Company has strong roots that have allowed it to grow and prosper over the last 115 years.

Today, Smucker products can be found in homes and restaurants throughout the world.

The J. M. Smucker Company is the owner of all trademarks, except for the following which are used under license: Pillsbury®, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation® is a trademark of Société des Produits Nestlé S.A.; Dunkin’ Donuts® is a registered trademark of DD IP Holder, LLC; and Douwe Egberts® and Pickwick® are registered trademarks of Sara Lee/DE B.V. Borden® and Elsie are also trademarks used under license.

About The J.M. Smucker Company

Page 4: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

Dated April 20, 1931, the following is a recap of the early history of The J.M. Smucker Company, written by its founder, Jerome Monroe Smucker.In the year 1897 I started operating a small custom cider mill where farmers brought their apples to be ground and pressed, paying me for this work one cent per gallon. (Now the charge is between three and five cents).

I used a steam engine and boiler to operate my custom cider mill and I decided that a good Apple Butter could be boiled by using copper coils in wooden tanks. I experimented some time with this arrangement and finally started to do custom Apple Butter boiling for farmers living within a radius of fifteen miles of Orrville, Ohio. Farmers paid for this Apple Butter boiling on the basis of the number of gallons of cider used.

In order that this Apple Butter be made so that it would meet the approval of the farmers it was very necessary that it be made the old fashioned way, the same as they had been making at home on the farm. This was possible owing to an old recipe, which my grandfather David Smucker (now deceased) had used for years in Juniata County, Pa.

It soon developed that there was a market for this real Home Made Style Pure Apple Butter and I began buying apples direct from the farmer, making Apple Butter, putting it in one-half and one gallon crocks, and selling it to the grocers in towns within a radius of twenty-five miles of my home.

I continued for four or five years to market the Apple Butter I boiled in the fall of the year in this way. Each year saw a very noticeable increase for the demand of this Apple Butter and it was soon necessary that I install modern equipment, and today it is possible to make two carloads of Apple Butter in one day.

In 1923 additional equipment was installed and the manufacture of Preserves and Jellies was started.

In the year 1920 I had my business incorporated, but all the stock is in my family. I have two sons who are actively engaged in the business.

Yours Respectfully,

J.M. Smucker President of The J.M. Smucker Company April 20, 1931

How I Started

Page 5: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

WHY WE ARE, WHO WE ARE...OUR CULTURE

A culture of dotting the i’s and crossing the t’s…Of doing the right things and doing things right…

A culture of growth – individual and as a company.It’s who we are. It’s because of who we are.

It’s a result of living our Basic Beliefs…Our Commitment to Each Other. To our consumers

and to our customers.As we look to the future of unlimited possibilities,we recognize the principles that are instrumental

to our success…A culture deeply rooted in our Basic Beliefs…

Guideposts for decisions at every level…Why we are who we are.

A culture that encourages commitment to each other…Clear communication and collaboration…

Vision…A culture of appreciation.A family-sense of sharing in a job well done…

Where every person makes a difference.

The J.M. Smucker Company enjoys a unique and positive culture rooted in our Basic Beliefs, strengthened by Our Commitment to Each Other and perpetuated by the creation of an environment that leads to the continued growth of our people.

Our Culture

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Our Basic Beliefs

Our Basic Beliefs are the Company’s values and principles that guide both strategic decisions and daily behavior. The Basic Beliefs are deeply rooted in the philosophy and heritage of the Company’s founder.

These Basic Beliefs regarding Quality, People, Ethics, Growth, and Independence have served as a strong foundation throughout our history and will continue to be the basis for future strategy, plans, and accomplishments.

In 1897, the Smucker Company was formed by a dedicated, honest, forward-looking businessman, J. M. Smucker. Because he made a quality product, sold it at a fair price, and followed sound policies, the Company prospered.

Today, we who inherit the Smucker name and the Smucker tradition of successful business operations base present practices on these time-honored values and principles. We interpret them, in terms of modern business thinking, to be the guideposts for decision-making and daily interactions with consumers, customers, employees, suppliers, communities, and shareholders.

Quality

Quality applies to our products, our manufacturing methods, our marketing efforts, our people, and our relationships with each other.

The Smucker family of brands will continue to be known as the highest quality products offered in our respective markets. We only produce and sell products that enhance the quality of life and well-being. We continuously look for daily improvements that will, over time, result in consistently superior products and performance.

Our growth and business success have been built on a foundation of quality, earning the trust of our constituents in our products and our people. At Smucker, quality will continue to come first.

People

We are fair with our employees and maintain an environment that encourages personal responsibility within the Company and the community. In return, we expect our employees to be responsible for not only their individual jobs but for the Company as a whole. We seek employees with integrity who are committed to preserving and enhancing the values and principles inherent in our Basic Beliefs through their own actions.

We firmly believe that:• Every employee makes a difference.• An inclusive environment and diverse organization strengthens our Company and enables every employee to reach their full potential.• Highest quality people produce the highest quality products and services.• Highest business ethics require the highest personal ethics.• Responsible people produce exceptional results.

Ethics

The same, strong ethical values on which our Company was founded provide the standards by which we conduct our business, as well as ourselves. These values include honesty, respect, trust, responsibility, and fairness.

We accept nothing less regardless of the circumstances. Therefore, we maintain the highest standard of ethics with our consumers, customers, employees, suppliers, communities, and shareholders.

Page 7: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

Growth

Along with day-to-day operations, we continuously look forward and focus on the potential of our Company. Growing is reaching for that potential whether through the acquisition of new brands, development of new products and new markets, the discovery of new management or manufacturing capabilities, or the personal growth and development of our people and their ideas.

Growth also requires that we maintain a global perspective of the world in which we conduct business and a responsibility for our impact on the cultural, economic, environmental, and social fabric of our global community.

We are committed to strong balanced growth within prudent financial parameters. This balanced growth will enable us to both provide a fair return to our shareholders and enhance our consumer franchise. We remain independent from short-term, external influences because we believe that when we make decisions with a long-term perspective, growth will naturally follow.

Independence

We have a strong commitment to the stewardship of the Smucker Company. We strive to be an example of a company that can achieve success while conducting business in accordance with our Basic Beliefs.

We believe that the interests of all of our constituents – consumers, customers, employees, suppliers, communities, and shareholders – are best served by preserving the unique Smucker culture and maintaining our independence.

We strongly believe that our proven track record of creating long-term value has been built on the foundation of our culture and independence.

To us, value means bringing families together, building brands that are among the most trusted with consumers and customers, investing in our communities, developing our people, and ultimately, delivering long-term returns to our shareholders.

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In the 1980s, Paul Smucker, the grandson of the Company’s founder and former Chief Executive Officer, tried to capture the essence of our unique Smucker culture in a letter to all employees. We call this “Our Commitment to Each Other.” Paul described four common characteristics found within the Smucker environment that needed to be preserved. Our employees remain committed to the ideals Paul communicated several decades ago.As Smucker’s experiences growth in the 80s, we need to ensure that we retain one of Smucker’s most cherished goals — the mutual respect of our fellow employees and an atmosphere that makes people proud to work here. This same commitment can be enlarged to include our customers, suppliers, and shareholders.

Here are a few basic thoughts, when put into our everyday lives, that can help:

Thank you for a job well done. This small recognition shows that we notice and appreciate the efforts of our fellow employees.

Listening with your full attention. By giving our undivided attention, we are showing that there is nothing more important at that moment than what is being said.

Looking for the good in others. By seeing the good in others, we are demonstrating our respect and confidence in their intentions to do what is right, and we are developing an atmosphere where we can grow and learn.

Sense of humor. Our work efforts are important – that is how we set the example and take the lead. Our sense of humor is also important, for that is how we maintain our perspective to our work. Humor, not at the expense of others, but as a brief relief from difficult tasks, can make our working atmosphere more pleasant and enjoyable.

By keeping these few thoughts in our minds every day, we can build a bridge of understanding that will nourish the atmosphere in which we work and our mutual respect for each other. I ask for your commitment to these thoughts; I ask for your commitment to each other.

– Comments by Paul Smucker Written sometime in the early 1980s

Our Commitment to Each Other

Page 9: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

Our Purpose

We have always defined success by more than financial performance. We believe how we do things is as important as what we do. Our Purpose aims to further articulate why we are in business and the impact we aspire to have on society.

Helping to bring families together to share memorable meals and moments.

Page 10: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

Our Vision

The Company’s long-term direction that guides business priorities and aligns our organization.

We will own and market food brands that hold the #1 market position in their respective category, with an emphasis on North America, while maintaining a global perspective.

We will achieve balanced growth through:

• Category growth and increasing market share of our brands• Innovation• Acquisition of other leading food brands

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Core Competencies

The fundamental capabilities that set us apart from our competitors and enable us to uniquely serve our constituents.

Relationships

The ability to earn trust and sustain effective relationships with our consumers, customers, employees, suppliers, the communities in which we work, and shareholders—through how we do business—the genuine application of our Basic Beliefs and Our Commitment to Each Other.

Emotional Bond

The ability to manage and leverage the Smucker family of brands to evoke positive emotions and trust, thereby generating an emotional bond with the consumer.

Ability to Implement

The ability to focus and prioritize resources to implement our Strategy. Acting with a sense of urgency while paying attention to the details—doing things right with a focus on teamwork, communication, and consistency.

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Strategic Architecture

Creating Value For Our ConsumersOur Strategic Architecture reminds us that:

• Consumers define product benefits and value in many different ways. • We need to keep the diverse needs of our consumers, wherever they shop, or enjoy our products, at the forefront of our thinking.• We will continue to grow our consumer franchise by offering products and solutions that meet diverse consumer needs for taste, convenience, wellness, value, and emotional fulfillment.

Our Strategic Architecture challenges us to continuously push out on each of these attributes (or legs) of consumer benefit and value. Our ultimate goal is to offer products and solutions that deliver on multiple attributes simultaneously.

Easy For You

Good & Good For You

Makes You Smile

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Our Commitment to Corporate Responsibility

With our Basic Beliefs as our foundation, we will create a better tomorrow by focusing on preserving our culture, ensuring our long-term Economic viability, limiting our Environmental impact, and being Socially responsible.

Our Sustainability StrategyResponsibility and citizenship have defined Smucker since our founding. Today, The J.M. Smucker Company continues to prosper by consistently living our Basic Beliefs of Quality, People, Ethics, Growth, and Independence. Our Basic Beliefs serve as the values and principles that guide both strategic decisions and our daily behavior, thus nourishing an atmosphere that encourages personal responsibility where every employee makes a difference, building a bridge of understanding that impacts the economic, environmental, and social fabric of our global community.

We view doing the right things with respect to the environment and the communities where we work as a natural extension of our Basic Beliefs. Today, our approach to sustainability is more structured and provides us with a more comprehensive view of our Economic, Environmental, and Social impacts. This view helps to ensure that when we make business decisions we have a clear understanding of the benefits to, and potential impact on, our communities. Accordingly, our Sustainability Strategy calls for us to create a better tomorrow by focusing on:

• Preserving our culture;

• Ensuring our long-term Economic viability;

• Limiting our Environmental impact; and

• Being Socially responsible.

Our CultureAs we grow, we are committed to preserving our culture, which is focused on the mutual respect of our fellow employees and an atmosphere that makes people proud to work here – where everyone makes a difference.

Our ConsumersOur family of brands has grown into a wide variety of quality products that meet the high standards that consumers expect from Smucker. As we continue to grow, we are focused on providing consumers with products that are nutritious, delicious, and convenient.

Our EnvironmentEnvironmental responsibility is a natural part of our heritage. Today, we incorporate environmental considerations into virtually every aspect of our operations – from large projects such as the construction of LEED (Leadership in Energy and Environmental Design)-certified facilities to everyday practices such as the use of recyclable materials in our cafeterias.

Our Communities Our commitment to doing the right things and doing things right extends beyond the workplace to the communities where we live and work. We strive to be a company that is an integral part of the community by contributing our financial resources, as well as our time, talent, energy, and enthusiasm.

For additional information relating to our Corporate Responsibility initiatives please visit our website, jmsmucker.com, to view our most recent Corporate Responsibility Report.

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SEGMENT BRANDS

U.S. RETAILMARKET

INTERNATIONALFOODSERVICE

&NATURAL

FOODS

BUSINESS AREA

Coffee

Consumer Foods

Canada

International

Foodservice

Natural Foods

Knott’s Buff Black PMS 871

Business Segments

Page 15: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

Our Brand Origins

1706 Crosse & Blackwell has been a beloved British tradition for centuries. The company began as the West & Wyatt firm, which was well-known for pickles and sauces. Edmund Crosse and Thomas Blackwell, two apprentices at West & Wyatt and good friends, bought the firm in 1829.

1850 Folgers was founded in San Francisco by James A. Folger, who partnered with William Bovee in constructing a mill then called Pioneer Steam Coffee and Spice Mills, that would later become J. A. Folger & Company.

1856 Eagle Brand was introduced by Gail Borden whose discovery provided a safe and convenient form of milk. Gail Borden received a patent for his milk condensing process. After the Civil War, Borden would name his product Eagle Brand.

1865 Pepe Suoto and his family began roasting and producing espresso coffee, in the traditional Cuban style. He believed that the keys to a delicious cup of espresso were the highest quality coffee beans and constant attention to quality and uniform roasting, which is evident today in the Café Bustelo and Café Pilon brands.

1869 Charles A. Pillsbury founded the Pillsbury Company by purchasing an interest in the Minneapolis Flouring Mill and named his product Pillsbury’s BEST.

1883 J. Allen Smith & Company, named for its founder, was established in Knoxville, Tennessee, in 1883. Smith created a high-quality product, named White Lily, to meet consumer demand for very white flour.

1897 The J. M. Smucker Company was started by Jerome M. Smucker as a small custom apple cider mill on Snavely Street (now Strawberry Lane) in Orrville, Ohio. Smucker's brand apple butter was added shortly thereafter.

1897 From her kitchen in Portland, Oregon, “Grandma” Dickinson began making and selling Dickinson’s preserves made from Concord grapes grown in her garden and berries picked from the surrounding hillsides.

1899 Richard Lindsey, Sr. named his finest flour after his 3-year-old daughter, Martha. Martha White products have been trusted staples in kitchens across the South since.

1909 Owner of New Prague Flouring Mill, Francis A. Bean, purchased a mill in Moose Jaw, Saskatchewan. Of the four flours produced there, Robin Hood would become the #1 selling flour in Canada.

1911 Crisco was introduced by Procter & Gamble to provide an economical alternative to animal fats and butter. Today, Crisco is the #1 brand of cooking oil and shortening products.

1916 The Adams Peanut Butter Company was founded by Rex F. Adams, a Tacoma, Washington, football coach.

1922 The Red River brand originated in Manitoba, Canada’s Red River Valley, introduced by the Red River Grain Company, in Winnipeg, Manitoba.

1926 Laura Clough Scudder started the Laura Scudder’s food company in Monterey Park, California, when she invented a method of packing potato chips in bags. The company expanded to peanut butter in 1931.

1936 The Hungry Jack brand was introduced by Pillsbury as a pancake flour. Pillsbury would later re-introduce the product as a pancake mix and would follow with syrup.

1939 The founder of Bick’s pickles, George Bick, started a cucumber farm north of Toronto with his son Walter. A few years later, they started making pickles using an old family recipe.

1958 Procter & Gamble developed its own formula for a creamy, smooth peanut butter which they named Jif, now the #1 peanut butter that choosy moms (dads, grandparents and singles, too) choose for their families.

1961 Russel W. Knudsen began bottling fruit juices from his organic grape vineyard. Today, R.W. Knudsen Family offers more than 125 types of juices/beverages.

1972 Santa Cruz Organic founder John Battendieri began revitalizing abandoned orchards in the Santa Cruz mountains in California, an area known for its high-quality, flavorful fruit. Battendieri pressed his first batch of “Mr. Natural” apple juice in 1972, making it one of the first packaged organic products. The Santa Cruz Organic brand was introduced in 1987.

1981 Millstone was founded in 1981 by Phil Johnson, who took whole-bean gourmet coffee into the supermarket, offering the consumer convenient premium coffee in a wide variety of flavors.

1998 Smucker acquired MenUSAver, makers of a small, crust-less peanut butter and jelly sandwich, later branded as Smucker’s Uncrustables and distributed across North America.

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While many know the famous advertising slogan “With a Name Like Smucker’s, It has to be Good®,” the story behind it is less familiar.

“With A Name Like...”

The J.M. Smucker Company relied solely on its reputation and word-of-mouth to sell its products until the early 1960s. At that time, Smucker gradually was expanding outside Orrville, Ohio, building a plant in Salinas, California, and operating in the Pacific Northwest. Realizing that the Company was growing quickly and it would need strong support on the West Coast to help increase orders for the new plant, Paul Smucker decided to run some “modest” advertising on FM radio.

Paul Smucker asked Mark and Lois Wyse from Wyse Advertising for an advertising slogan that would tie the Smucker name to the family’s quality products. The agency responded with the now memorable advertising campaign “With a Name Like...” and the rationale that if the public was going to make fun of the Smucker’s name, the slogan would beat them to it with the following copy...

If we were going to make up a name for a jelly, would we call it Smucker’s? Not on your life. We would call it Gramma’s Best or Ye Olde Jam Pot. But we call it Smucker’s because that is our family name. The Company was started by our grandfather in 1897. And we’re proud of that. And we’re proud of the preserves that we put in the jar. That’s why we call it Smucker’s.

Initially concerned about what the relatives would think, Paul ran the advertisement only on the West Coast. But it wasn’t long before the name “Smucker’s” was recognized by many, and the increase in sales was the solid proof that the advertisement was working. The Company then ventured into the eastern markets, including New York. To the family’s surprise, the slogan tickled New Yorkers and was a smash.

Today the slogan ranks with history’s handful of consumer super slogans. The Smucker’s slogan took a name which often had to be spelled to grocers and turned it into a household word. The commercials rolled out using the warm, grainy narrative voice of veteran broadcaster Mason Adams. Today, Smucker’s commercials are narrated by Willard Scott, whom also serves as the host of Smucker’s 100th birthday salutes on The Today Show.

There is little doubt that Smucker’s memorable advertising played a key role in helping the Company achieve its current leadership position.

Page 17: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

• Churned from apples felled from trees planted by Johnny Appleseed in Ohio, Jerome M. Smucker began selling apple butter from the back of a horse drawn cart in 1897. Apple butter is still available for purchase today. Jonathan Chapman, otherwise known as Johnny Appleseed, was born on September 26, 1774.

• Strawberry is America’s most popular flavor of fruit spreads, followed by grape.• Forty percent of all peanut butter is served with jelly.• After peanut butter and jelly sandwiches, the second favorite way to eat jelly is on toast.• The prime fruit spreads-eating ages are children under 12 and adults over 55.• By the time an average American child has graduated from high school, he/she will have

consumed 1,500 peanut butter and jelly sandwiches.• The difference between jam, jelly and preserves is that preserves contain whole fruit or large

pieces of fruit, jam contains crushed or smaller pieces of fruit, and jelly is made from fruit juice.

• The peanut is NOT a nut! It’s a legume and a member of the pea family.• An average of 2,861 pounds of peanuts are harvested from one acre of peanut plants.• People in the U.S. eat, on average, seven pounds of peanuts and peanut products per person,

per year.• Peanut butter was first introduced to the general public at the 1904 World’s Fair.• Jif Creamy peanut butter was first marketed in 1958. Jif Extra Crunchy peanut butter made its

debut in 1974. The name Jif was chosen because it was easy to say, spell and remember.• About one in every 10 peanuts grown in the U.S. for food use ends up in a jar of Jif peanut

butter.• There are about 1,218 peanuts in a 28-ounce jar of Jif peanut butter. • 270 million pounds of Jif peanut butter are consumed in the U.S. each year. That’s enough to

make 2 billion peanut butter sandwiches or to spread a football field with a layer 55 feet thick! • It takes approximately 188 billion peanuts to equal the amount of Jif peanut butter produced in

one year.• The Jif plant in Lexington, Kentucky, is the largest peanut butter producing facility in the world.

• J.A. Folger began working in construction of the Pioneer Coffee and Spice Mill in San Francisco in 1850 at the age of 14. Pioneer later became J.A. Folger & Co.

• Folgers coffee has been packaged in a red-labeled can since 1900.• The Folgers plant in New Orleans, Louisiana, is the largest coffee plant in the nation. This location

began production in 1961.• The iconic “Best Part of Wakin’ Up™” jingle was composed by Leslie Pearl. The original jingle

debuted in 1984 and has since been transformed into country, gospel, jazz, R&B, folk, Celtic, and a cappella versions.

Fun Facts

Page 18: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

• Did you know that Pillsbury flour sacks were used for more than just flour? In the early 1900s, flour sacks were used as fabric for quilts and other needs.

• The first Pillsbury Bake-Off® Contest was held in 1949 at the Waldorf Astoria in New York City. Philip Pillsbury, Eleanor Roosevelt and Art Linkletter presented awards to the winners.

• The Doughboy® character is one of the most recognized — and loved — spokespersons in the world and receives hundreds of fan letters per week.

• It takes about 25 pounds of soybeans to make a 48 ounce bottle of vegetable oil.• It takes about 10 pounds of canola seeds to make a 48 ounce bottle of canola oil.• Crisco shortening was so different from animal fats and butter that its introduction led to the

creation of new Crisco cookbooks and cooking methods.• Crisco took to the airwaves with its first radio advertisements in 1923 with the advent of

commercial broadcasts.

• Eagle Brand sweetened condensed milk has been called “Magic”…with a can, plus a few select ingredients, the results are, well, like magic!

• Elsie the Borden® cow made her debut in national consumer magazines in 1938 and starred in the Borden exhibit at the New York World’s Fair in 1939. By the 1960s Elsie had become America’s best-known spokes-cow.

• People have been enjoying pickles for more than 4,000 years. Historians say that in about 2030 B.C., people in northern India grew cucumbers in the Tigris Valley and preserved them.

• Ancient records show that the cucumber was introduced into China in the second century B.C.• Christopher Columbus was said to have landed in the New World in 1492 – and brought

cucumber seeds.• Good pickles have an audible crunch at 10 paces (footsteps), according to the Pickle Packers

International, Inc.

Fun Facts

Pillsbury and the Barrelhead logo are trademarks of The Pillsbury Company, LLC, used under license. Bake-Off is a registered trademark of General Mills © 2012. Borden and Elsie trademarks used under license.

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United States

Canada

Mexico

Mexico City

Markham, Ontario

Ste. Marie, Quebec

Grandview, WA

Oxnard, CA

Chico, CA Ripon, WI

Orrville, OHToledo, OH

Cincinnati, OH

Lexington, KYScottsville, KY

Memphis, TN

Havre de Grace, MD

New Bethlehem, PA

Seneca, MO

El Paso, TX

Sherbrooke, Quebec

New Orleans, LA

Cleveland, OH(50 minutes to Orrville)

Orrville, OH

Akron, OH(30 minutes to Orrville)

Locations

Harahan, LA

Miami, FL

Suffolk, VA

Page 20: Information for Students - The J.M. Smucker · PDF fileeventually the nation — came to associate the Smucker’s name with wholesome, high-quality fruit products. Much like Johnny

A Career At Smucker

People & Culture

Our employees are passionate about preserving and strengthening our unique culture where every employee is proud to work and makes a difference. Ours is a simple but effective management approach that has stood the test of time, weathered complex business environments, and evolved with our business through the years.

This management approach is rooted in our People Basic Belief. We firmly believe that:

• Every employee makes a difference.

• An inclusive environment and diverse organization strengthens our Company and enables every employee to reach their full potential.

• Highest quality people produce the highest quality products and services.

• Highest business ethics require the highest personal ethics.

• Responsible people produce exceptional results.

Our culture is sustained and brought to life every day by the people of Smucker. We know that consistent and frequent reinforcement of what is important is essential to keeping a large and very busy organization focused. We also include Our Commitment to Each Other and Basic Beliefs, the key components of our culture, as core elements of our Corporate Strategy, to reinforce with all our constituents that how we do things is as important as what we do.

Benefits & Wellness

We make a significant investment in our employees by offering a comprehensive and competitive benefits package. This program is based on the following objectives:

• To provide comprehensive and competitive benefits at a cost that is fair to employees and the Company;

• To provide opportunities that are focused on leading healthy lifestyles and that support the long-term health and well-being of employees and their families;

• To protect employees and their families against financial hardship in the event of serious injury, illness, or death;

• To provide support that helps employees maintain balance and quality of life throughout the stages of their career; and

• To provide the tools and resources for employees to plan for and achieve a financially secure retirement.

Employee Development

Employee development at Smucker reflects our Basic Belief of Growth: “Growing is reaching for that potential whether through the acquisition of new brands, development of new products and new markets, the discovery of new management or manufacturing capabilities, or the personal growth and development of our people and their ideas.”

Because we hire employees for a career, not just for an individual job, we encourage employees to focus on continuing to perform in their current roles and to engage in expanding their knowledge and experience. Through formal training, on-the-job experiences, industry involvement, and personal self-development, we challenge our employees to increase their knowledge, skills, and capabilities.

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What recruiting practices/tools does the Company utilize?

Smucker utilizes a number of recruiting vehicles, including a special section on our website with information on our Company and resumé database functionality, job fairs, and career days at local universities, etc.

Typically, each position for which the Company is recruiting will have education, experience, and “other” (e.g., specific computer/software competency) requirements outlined. This hiring criteria is developed by the management team overseeing the position.

Reporting management typically will make the final hiring decision.

What is the interviewing process for potential candidates?

Candidates often complete multiple on-site visits to meet with many Smucker employees, providing both the Company and the candidate with the opportunity to get to know one another. We hire people for a long-term career, and during the interview process we consider both an employee’s ability to fulfill a current role, as well as their potential for future growth. The effectiveness of this long-term approach is reflected in an employee turnover rate that is well below industry average and an employee productivity rate, as measured by sales and profit per employee, that is consistently above industry average. The thoroughness of our hiring process enables us to begin building relationships with employees when they are candidates.

How does the Company retain its employees?

The foundation of our Company is our Basic Beliefs. These Beliefs help provide strategic direction and guide our daily behavior and decisions, including hiring and recruiting. A commitment by everyone to the tenets of our Basic Beliefs contributes significantly to employee retention.

Smucker provides employees with compensation and benefits comparable with our industry peers, aligned to aid with retention. Additional, specific details relating to compensation and benefits are not shared externally.

Smucker supports the concept of hiring from within whenever possible, providing our employees with growth opportunities within the Company.

What are some employee perks or benefits for those working for the Company?

Our Company benefit programs are designed to provide competitive, affordable benefits to our employees; focus on the long-term health and well being of employees and their families; protect employees and their families from potential catastrophic events; help employees maintain balance and quality of life throughout their career stages; and offer long-term financial security. In terms of total compensation, our Company is commensurate with our peers within the food industry.

What methods or styles of training does the Company utilize?

The majority of the training for our Company is handled through the employee development staff of our human resources department. Training programs include critical thinking and organization, management, ethics, and culture reinforcement and retention.

Additional information relating to our development and training philosophy and activities may be found within our most recent Corporate Responsibility Report, located at jmsmucker.com.

Frequently Asked Questions

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Frequently Asked Questions

What type of communication practices does the Company employ?

The J.M. Smucker Company considers open and accessible communication to be a priority in the genuine application of our Basic Beliefs. Communication guidelines were developed several years ago outlining the importance of communication, and specifically, defining face-to-face communication as the preferred method of communication to ensure the unique culture of our Company is maintained. Further, an “open door” policy is employed throughout our Company.

What corporate responsibility initiatives is the Company pursuing?

We view doing the right things with respect to the environment and the communities where we work as a natural extension of our Basic Beliefs. Today, our approach to sustainability is more structured and provides us with a more comprehensive view of our Economic, Environmental, and Social impacts. This view helps to ensure that when we make business decisions we have a clear understanding of the benefits to, and potential impact on, our communities.

Our Sustainability Strategy calls for us to create a better tomorrow by focusing on preserving our culture, ensuring our long-term Economic viability, limiting our Environmental impact, and being Socially responsible.

For additional information relating to our Corporate Responsibility initiatives, please visit our website, jmsmucker.com, to view our current Corporate Responsibility Report.

On what exchange does Smucker stock trade and what is the Company’s ticker symbol?

Shares of the Company’s stock are publicly traded on the New York Stock Exchange under the ticker symbol “SJM”. The Company’s stock has been publicly traded since 1959.

What is the Company’s fiscal year?

Our fiscal year begins May 1st and ends April 30th.

How can I get the latest financial information for the Company?

You can view and print the Company’s Annual Report, along with other recent reports, presentations, and financial information, from the “Investors” section of the Company’s corporate website, located at jmsmucker.com.

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What do the initials J.M. stand for?

Jerome Monroe Smucker, the founder of The J.M. Smucker Company.

What was the first Smucker's product?

In 1897, Jerome Monroe Smucker opened a small apple cider mill. He pressed apples harvested from his own trees and from neighboring orchards. Word of his cider spread, and Jerome began making apple butter from his grandfather's Pennsylvania Dutch recipe.

How many products does Smucker offer?

Our Company offers thousands of products across a broad range of brands and product categories.

We are a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America.

Our family of brands includes Smucker's, Folgers, Dunkin’ Donuts, Jif, Crisco, Pillsbury, Eagle Brand, R.W. Knudsen Family, Hungry Jack, Café Bustelo, Café Pilon, White Lily and Martha White in the United States, along with Robin Hood, Five Roses, Carnation and Bick's in Canada.

What is the most popular product the company offers?

Our consumers have many favorites. From Smucker’s strawberry jam to Folgers Classic Roast® coffee to Jif peanut butter – we strive to make products that help to bring families together to share memorable meals and moments.

How many employees work for Smucker?

We have approximately 5,000 employees that work for our Company.

Where are the company’s corporate headquarters located?

Our headquarters are located in our home town – Orrville, Ohio – where the Company was founded in 1897. Orrville is a small community located about an hour south of Cleveland, Ohio.

Frequently Asked Questions

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For additional information relating to our brands and products, please visit the websites listed below.

Our Websites

• Adamspeanutbutter.com

• Adamspeanutbutter.ca

• Bicks.ca

• Cafebustelo.com

• Cafepilon.com

• Carnationmilk.ca

• Crisco.com

• Criscocanada.com

• Criscoenespanol.com

• Crosseandblackwell.com

• Dickinsonsfamily.com

• Doublefruit.ca

• Dunkinathome.com

• Eaglebrand.ca

• Eaglebrand.com

• Fiveroses.ca

• Folgers.ca

• Folgers.com

• Folgers.com.mx

• Folgersofficecoffee.com

• Goldentemple.ca

• Hungryjack.com

• Javacabana.com

• Jif.com

• Jif.com.mx

• Jmsmucker.com

• Kavacoffee.com

• Knottsberryfarmfoods.com

• Laurascudderspeanutbutter.com

• Magnoliabrand.com

• Marcaeagle.com

• Marthawhite.com

• Medagliadoro.com

• Millstone.com

• Natural-brew.com

• Naturalpeanutbutter.com

• Nonesuchrecipes.com

• Onlinestore.smucker.com

• Petmilk.com

• Pillsburybaking.com

• Poweroffamilymeals.com

• Robinhood.ca

• Rwknudsenfamily.com

• Santacruzorganic.com

• Smuckers.ca

• Smuckers.com

• Smuckers.com.mx

• Smuckerfoodservice.com

• Smuckerfoodservice.ca

• Smuckersnaturalpeanutbutter.com

• Uncrustables.com

• Whitelily.com

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For additional information relating to our brands and products, please visit our social media accounts listed below.

Our Social Media Sites

Facebook Pages

• Facebook.com/adamspeanutbutter

• Facebook.com/cafebusteloOFFICIAL

• Facebook.com/cafepilon

• Facebook.com/crisco

• Facebook.com/criscoenespanol

• Facebook.com/eaglebrand

• Facebook.com/folgers

• Facebook.com/folgersmexico

• Facebook.com/hungryjack

• Facebook.com/jif

• Facebook.com/laurascudderspeanutbutter

• Facebook.com/marthawhitebaking

• Facebook.com/medagliadoro

• Facebook.com/millstonecoffee

• Facebook.com/pillsburybaking

• Facebook.com/poweroffamilymeals

• Facebook.com/rwknudsen

• Facebook.com/santacruzorganic

• Facebook.com/smuckers

• Facebook.com/smuckersmex

• Facebook.com/smuckersnaturalpeanutbutter

• Facebook.com/uncrustables

Twitter Accounts

• @cafebustelo

• @jif

• @powerofmeals

• @rwknudsen

• @santacruzjuice

• @smuckers

• @smuckersmex

• @uncrustables

Pinterest Boards

• Pinterest.com/bakemarthawhite

• Pinterest.com/criscorecipes

• Pinterest.com/eaglebrandbakes

• Pinterest.com/jifpeanutbutter

• Pinterest.com/mealtimerecipes

• Pinterest.com/pillsburybaking

• Pinterest.com/smuckersrecipes

YouTube Channel

• YouTube.com/crisco