CATAWBA COUNTY SCHOOLS2010

Information & Media Literacy in the 21st Century

Media/Information Literacy in the

21st Century

What is Media/Information Literacy?

Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms.

Media Literacy Leadership Institute, 1992

Bloom’s Digital Taxonomy

Media Literacy is a Crucial Component of 21st Century Skills

Information Literacy is a Crucial Component of 21st Century Skills

Business Executives Say that Graduates Lack These Skills

Oral and written communicationsCritical thinking and problem solving

Professionalism and work ethicTeamwork and collaborationWorking in diverse teamsApplying technologyLeadership and project management

Exploring Media & Information Literacy

Temple University’s Media Education Lab

The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression that they need to be critical thinkers, effective communicators and active citizens in today’s world.

Exploring Information Literacy

Cartoon from The Charlotte Observer

Five Key Questions

Who created this message and what is the purpose?

What creative techniques are used to attract and hold attention?

How might different people understand this message differently?

What values, lifestyles and points of view are represented in this message?

What is omitted from the message?

Five Key Questions (#1)

Who created this message and what is the purpose?

Image from: http://neplusultraa.files.wordpress.com/2009/06/media_monkeys.jpg

Five Key Questions (#2)

What creative techniques are used to attract and hold attention?

Image from: http://www.artistmike.com/Temp/SubliminalAd.html

Five Key Questions (#3)

How might different people understand this message differently?

Image from: http://media.photobucket.com/image/diversity/kimray0805/Diversity.jpg?o=50

Five Key Questions (#4)

What values, lifestyles and points of view are represented in this message?

Image from: http://blogs.amctv.com/photo-galleries/mad-men-season-3-episode-photos/don-betty-ep3.php

Five Key Questions (#5)

What is omitted from the message?

Image from www.despair.com

Media/Information Resources

Image from: http://chrisabraham.com/2009/01/19/martin-luther-king-jr/

Media/Information Resources

Media/Information Resources

Image from: http://www.barbarajohnstonphotojournalist.com/content/photos/Sports_19.jpg

CATAWBA COUNTY SCHOOLS2010

Information & Media Literacy in the 21st Century

CATAWBA COUNTY SCHOOLS2010

Information & Media Literacy in the 21st Century

CCS Web Link

“Creating Media Savvy Students” was a presentation at the 2009 CCS Technology Conference. You can click on the link below and access numerous media literacy websites featured in the workshop.

http://www.catawbaschools.net/departments/its/techconf2009/Wiki%20Pages/Creating%20Media%20Savvy%20Students.aspx