information on social media copywriting

8/6/2019 Information on Social Media Copywriting

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Khayra Bundakji Social Media Copywriter

+966 (0) 54 354 0815 [email protected] www.Khayra.Bundakji.com
http://www.khayra.bundakji.com/http://www.khayra.bundakji.com/


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About PurposeThis pamphlet explains what social media is, how it can contribute to a business or p ersonal life,and what a social media cop ywriter does. It contains denitions of some social media jargon andservices provided by the aut hor. Examples contained are based on the region, mostly Saudi

Arabia.

Use of cont ained text All information was researched and written by Khayra Bundakji. Circulating contained the text withappropriate acknowledgements to Khayra Bundakji and its context is the only form of reuse. Thiswork is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported License. To viewa copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter toCreative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Table of Contents ___________Contact Inf ! mation

.................................................................Getting started 1Getting right down to business 1Don't know what you want, exactly? No problem! 1

_________What Is Social Media? 2........................................................................Basically... 2

..................Why is it so important? What's the big deal? 2Businesses 2Individuals 2Professionals 3

.................................................Who is using it and how? 3Businesses 3Professionals 4Individuals 5

KhayraBundakji

Social Media Copywriter

Price list available upon request i
http://creativecommons.org/licenses/by-nd/3.0/http://creativecommons.org/licenses/by-nd/3.0/


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_______________Who I am 6.........................................................................Educa tion 6

Design 6Computing 6

.................................................................................Skills 6Computing 6Editing & Copywriting 6

_________What I C an Do f ! You 7 ........................................................................Setting Up 7

Dening your online identity 7Setting up your various relevant accounts 7Showing you the ropes 7

...................................................Provid ing Initial Content 7

............................................................................ Analysis 8

....................................................................Maintenance 8

Think of them as press releases 8Keeping you up to date about your audience 8Optimizing your online presence 8

______Online Se rvices I W ! k Wi " 9..................................................................................Blog 9

What is it? When is it used? 9

...............................................................................Twitter 9What is it? When is it used? 9

.......................................................................Facebook 10What is it? When is it Used? 10

.........................................................................Linked In 10What is it? When is it Used? 10

...........................................Other Networking Websites 11Last.fm 11Stumble Upon 11Flickr 11News feeds 11

KhayraBundakji


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Contact Inf ! mation Getting started

Getting right down to businessMany prefer getting started on their journey of online success as soon as possible. For thequickest results, be sure to have answers to the following questions in mind when you call orinclude them in the email you send me:

What is the purpose for your online presence? Some answers include: Exposing your company to potential customers Having a cutting-edge presentation of yourself to potential employers and clients Keeping in touch with family and friends Publishing your personal thoughts and opinions Connecting with like-minded professionals and individuals

Who is your target audience?

How formal or casual would you like your prole(s) to be?

What personality would you like to attach to your online identity?

Fun

Casual

Intellectual

Sophisticated

Modern

Artistic

Don't know what you want, exactly? No problem!Quick advising of what social networks will work best for your needs is free during the rstconversation/email. No question or suggestion is too vague or irrelevant. Dening your onlineidentity is the most crucial process of our work together and I will do everything I can to provideinformation on the opportunities and directions available to you and your company.

For inquiries or further qualications and recommendations, please do not hesitate to contact me.

+966 (0) 54 354 0815 [email protected] www.khayra.bundakji.com

KhayraBundakji


Price list available upon request iii
http://www.khayra.bundakji.com/http://www.khayra.bundakji.com/


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What Is Social Media?Basically...It's a means of online 1 mass communication that is interactive. This means that an individual/

company on a social network service 2 can broadcast their latest updates, general information, andinquiries and get instant feedback from others online.

Why is it so important? What's the big deal?

BusinessesSocial media provides an instantaneous way to keep track of

Which of your marketing techniques work best, giving you the chance to save money on

those that don't work at all

Who is interested in your services

How consumers relate to your brand

What customers want from your industry

IndividualsSocial media provides a low-cost instantaneous way to

Build and maintain relationships with others regardless of distance of frequency of use

Offer a deeper side of you that can't be attained during small-talk

Find other like-minded individuals to help you grow and connect within your community

Understand and learn about th e people you know on a deeper and more consistent level

Keep up with news as soon as it happens and contribute to it. Almost every event on the

news was published and shared on social media this year and much of it was powered by

individuals such as yourself

Keep up-to-date with the latest trends


Price list available upon request 1

1 online (adj.) : on the Internet.

2 social network service (n.) : a service provided online that works as a platform to build and maintain relationships be-tween people, and more recently between businesses and customers. These services are utilized and are quickly be-coming a must for many in industries requiring individual customer loyalty.


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ProfessionalsSocial media provides an instantaneous way to

Expose yourself to potential employers on your terms

Show the full breadth of your work, from your creative to your technical skills

Categorize and display different aspects of yourself such as artwork, attained education,

and professional capabilities

Do what you love by showing your strengths

Who is using it and how?

BusinessesIn additi o n, businesses can gain immensely from the sophisticated analyzing tools available with social media.Every click 3 can be accounted for and information such as how visit o rs found the site and what country they were in is readily available instantly. This gives the opportunity of pre s enting quick graphs with minimal effort and time.

News companies

Al-Jazeera, CNN, and many others directly use information provided by individuals on Twitter 4 and

blogs 5. Newspapers such as Arab News gain a lot of trafc 6 (i.e. readers) through their website by

posting 7 articles on the website and allowing readers to comment on them. It can be thought ofas a very dynamic "Letter to the Editor" section lled with debate and opinions.

RestaurantsRestaurants such as Toasted use Twitter to update customers on deals and new menu itemswhile engaging them in feedback. They also use Facebook to allow people to become their fans 8 and many other services that allow people to inform their friends that they are at the restaurantinstantaneously.



3 click (n. or v.) : a click of the mouse.

4 Twitter : a social networking service that allows users to publish very short updates and to follow other users, compa-nies and individuals alike, that interest them.

5 blog (n. or v.) : a shortened term for "web log", blogs originated as a means for individuals to publish happenings,ideas, opinions, and literary works with the option of getting feedback from their readers. It has since evolved to includea means for brands and professionals to showcase who they are and interact with the public.

6 trafc (n.) : the amount of visits a website gets.

7 post (v.) : to publish content online.

8 fan (n.) : a term used on Facebook to describe people that follow the happenings of an ofcial gure or business on theservice.


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StoresStores such as SID 9, 77 Media 10, and boutiques are using the most cutting-edge viral marketingtechniques to maintain loyal customers by being approachable and informative. Stores providecatalogs instantly updated with every new season and announce sales and promotions using avariety of social network services. This allows customers to inform friends of the current storethey are shopping at and share items they want to or have bought. There are also manyopportunities to advertise to the target audience through support from customers and on theservices.

Non-prot organizationsCharitable and community-based organizations have benetted immensely from social media withvolunteers being able to connect and recruit more volunteers. Updates on events and campaignsreach thousands of individuals with video and audio media that would otherwise be difcult todisplay on traditional media such as television. The number of organizations on Facebook andTwitter is growing rapidly, with some examples being YIG 11 and Friends of Jeddah Parks 12.

ProfessionalsIn addition, professionals can gain immensely from the sophistica te d analyzing tools available with so cia l media.Every click can be accounted for and information such as how visitors found the site and what country they were in is readily available instantly.

Creatives such as photographers, artists, entertainersShowcasing work online is the most efcient way of providing potential clients with your nicheand individual style. Having a portfolio online is also a great way to have material prepared forpress releases. Creative professionals such as comedians, artists, and writers use social media tokeep a relationship with their audience and fans, maintaining a number of opportunities forthemselves.

Freelancers An example of how a freelancer can use social media is myself. I have been approached by manyclients with no cost on adverti sin g and minimal followup with individuals. Freelancers can alsohave an approachable identity that allows clients to feel comfortable and free enough to bespecic in their needs without being overwhelmed.



9 SID: a high-end concept store in Jeddah

10 77 Media : a digital media company in Jeddah

11 YIG: Youth Initiative Group in Jeddah

12 Friends of Jeddah Parks : a non-prot NGO working to build sustainable high-impact parks in Jeddah
http://www.facebook.com/pages/Friends-of-Jeddah-Parks/138136498555http://www.facebook.com/pages/Friends-of-Jeddah-Parks/138136498555http://www.y-i-g.org/http://www.y-i-g.org/http://77-m.com/http://77-m.com/http://sidconcept.tumblr.com/http://sidconcept.tumblr.com/


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Job huntersIf you are a recent graduate or seeking employment opportunities, social network services such

as LinkedIn 13 and websites create a quick and clear space to showcase your resume in a dynamicand readable manner. Instead of cramming all your important credentials on one piece of paper,potential employers can gain insight on your personality and full certication on all the jobs youare capable of taking on. Best of all, it is non-invasive and works with the time employers have,adding exibility and appreciation of ease.

IndividualsIn addition to the listed uses of social media, you can now get paid for hosting advertisements on your blog or website.

Proactive individuals As mentioned , charitable organizations and campaigns use social media to gain volunteers andannounce events and happenings. Social media, especially Twitter, played a crucial role help ingvictims of the Jeddah oods in December 2010 and January 2011. Earth Hour 2010 Jeddah 14 wasa huge success that was started by an individual unafliated with any organization, and was a

huge success . You can use these platforms to start your own campaigns

Opinionated and informed individualsToday the Internet is giving great priority to vocal individuals. Many people can gain from yourexpertise, be it a knack for fashion or an interest in collecting news on any topic.

Social individualsIn the end, these services were originally provided to serve a person's basic need of connectingwith their community, friends, and loved ones. There are many platforms that are quicklybecoming a must, being just as important as having a mobile phone or an email.



13 LinkedIn : a social network service that works as a professional platform to showcase your resume and keep in touchwith colleagues and professionals in your industry.

14 Earth Hour Jeddah : A campaign to raise awareness of energy use and its effects on the environment.
http://earthhourjeddah.blogspot.com/http://earthhourjeddah.blogspot.com/http://earthhourjeddah.blogspot.com/http://earthhourjeddah.blogspot.com/http://earthhourjeddah.blogspot.com/http://earthhourjeddah.blogspot.com/http://earthhourjeddah.blogspot.com/http://earthhourjeddah.blogspot.com/


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Who I am Education

Design Art and design is a hobby I pursued academically in the American University in Dubai. Beforechanging majors, I studied visual communications for two semesters. I then became an intern atChristie's Auction House and worked on the inaugural auction and initiation of its Dubai branch.

All the while, I worked with web design as an amateur pastime.

Computing After deciding to keep art as a passion rather than a career, I enrolled in Effat University to acquirea Bachelor of Computer Science. I went on to work in the university as a web developer during arevamp of the institution's intranet while working to rene my skills in programming. I nally cameto the realization that I enjoyed all web-based programming, especially after I became active onsocial media platforms.

Skills

ComputingWell-versed in languages such as C++, HTML, and CSS, I have been focusing on Internetprogramming while completing my degree and learning general theories in computing. I amexible in what operating system I work on, but prefer Mac OS X.

Editing & CopywritingMy condence in being a copywriter comes from my enthusiasm for proper grammar and love for

reading. I have written articles in student publications during my academic career and havefreelanced as an editor for many companies, usually working on internal documents as well ascopywriting for press releases.




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What I Can Do f ! You Setting UpThis is a one-time set service that comes with an explanation of how to maintain your new accounts. Additional tuition available upon request for face-to-face step-by-step instructions.

Dening your online identityWhether you already have a very specic or no idea of what you want, quick advising of what

social networks will work best for your needs is free during the rst conversation/email. Noquestion or suggestion is too vague or irrelevant. Dening your online identity is the most crucialprocess of our work together and I will do everything I can to provide information on theopportunities and directions available to you and your company.

Setting up your various relevant accounts After choosing what your online purpose is, I will take care of the process of opening relevantaccounts.

Showing you the ropesBundled with opening your accounts, I will provide easy step-by-step written instructions for yourreference. Topics covered will include the following:

How to stay safe and secure while using the service, complete with common tricks used for

identity theft

How to change your password after I open your account

What the terms of services are so you can avoid any accidental illegal activity

What your rights are concerning your content, and how to copyright your own work

The basics of maintaining and updating your accounts

Providing Initial Content As a copywriter, I can also provide content such as information about you or your company in anywriting style you desire. All content will be 100% original and the tone is completely exible. Myknowledge of jargon in various elds allows me to provide the content with little work on yourpart, making the experience easy.




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AnalysisWith my knowledge of computing and research, I can provide you with in-depth analyses of whois visiting your accounts and websites. Marketing and advertising can be expensive, and thesetechniques can save money by pointing out the most effective actions you can take.

Information available includes the following:

The age of your audience (available on some services)

What regions your audience comes from (available on some services)

How people found your information, giving you the ability to focus your energy and time onthose sources

Other individuals and companies that have content resembling yours, which is helpful in

nding collaborators and competitors

Other individuals and companies that share your interests, which is helpful in nding events,

projects, and initiatives you could participate in that compliment your brand or yourself

Maintenance

This is different than the initial setup in time-span, description, and pricing.Think of them as press releasesWhether you are taking this strategy for personal or commercial reasons, updating your identity

in real time is crucial . If not maintained, your accounts will certainly fade away and becomeforgotten. When you give me a quick summary of what you want to share, I can provide you withprofessionally written updates of any length.

Keeping you up to date about your audienceThis is different than analyzing the effectiveness of your accounts. I can provide summaries on

qualitative feedback from your audience. This means I will give you easy-to-read quick updateson what people are saying about you. This is important as it can fuel innovative changes in theway you work, increasing efciency and decreasing stress and effort.

Optimizing your online presenceI am well-read in SEO, which is Search Engine Optimization. This means I have techniques thatcan increase your presence when people search for you with Google, Bing, Ecosia, and otherInternet searching services.

I can also rene your identity as time goes by and you evolve. This increases your chances ofbecoming "popular" online by keeping your audience engaged. Of course, this requires a balanceas there are many "don'ts" in social media that can hinder your credibility. I can provide easyways of maneuvering through customs and keeping your accounts likable and approachable.




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Online Services I W ! k Wi " Blog

What is it? When is it used?It can be a verb or noun, and is a shortened term fo r "w eb log". Blogs originated as a means forindividuals to publish happenings, ideas, opinions, and literary works with the option of gettingfeedback from their readers. Blogging has since evolved to include a means for brands andprofessionals to showcase who they are and to interact with the public.

Some websites I use

Blogger

WordPress.com

Website from scratch, made by me

More details on when and how blogs can be used are available upon request.

Twitter

What is it? When is it used?Twitter is a micro-blogging service. It is similar to a blog , but with more frequent and shorterupdates that are intended to be received by readers in real-time. It is the most efcient whenannouncing an update on any of your other accounts or websites as well as events that are aboutto happen within a week.

You might have heard of people registering on Twitter and then nding it "useless" or"confusing". It is a common mistake to not fully delve into the Twitterverse 15 and learnabout how it is changing the world and the marketplace. More information on Twitter'sbenets is available upon request.


Price list available upon request | +966 (0) 54 354 0815 | [email protected] 1

15 Twitterverse (n.) : A combination of Twitter and universe, it denotes all that exists concerning Twitter.


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Facebook

What is it? When is it Used?Facebook as a service was originally intended to connect real life people online. It is very muchstaying true to the idea and then some. People register on Facebook to get a prole whilebusinesses and organizations get a Facebook Page. Both of these give the opportunity for you to

showcase yourself, but each are intended for their purpose because it brings out great results.

These two features on Facebook have a lot more than what is written here. Some peoplehesitate about registering for a Facebook prole because they're afraid for their privacy.Facebook is very safe when you know your rights as a registered user. Privacy is far froman issue when you know who to trust and how to set your privacy settings. This is where Icome in, to give you long-term knowledge about what is going on.

If you are a business or an organization, a Facebook Page or a Facebook Group isn't just helpful, but required. Many organizations don't realize the terms and rules of

Facebook, and sometimes get deleted or look unprofessional without realizing.Much more information on the power of Facebook Pages and groups is available uponrequest.

LinkedIn

What is it? When is it Used?Just as there is a time to play and a time to work, there is a site for friends and a site forprofessionals. LinkedIn is a way to keep in touch with colleagues, establish a network within yourindustry, and showcase your resume to future employers. Your business can also have a presenceto link all your past and present employees to each other.

This is a great way to get in touch with experts in your industry and to keep up-to-datewith connections being established between professionals in your eld; this is especiallyhelpful when looking to collaborate or widen your network.




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Other Networking WebsitesThere are many other social networking sites that individuals can use for personal orpresentational reasons. Many sites focus on interests connecting people, who then form acommunity and gain from one another.

This is especially helpful for professionals in niche industries such as photography, music, andlmmaking, all of which need a platform with like-minded collaborators.

The following list is to give you an idea of the possibilities, this is just a fraction of what is available.

Last.fmIt is a website based on the idea of radio. When using the last.fm radio, a user can provide anartist or genre and similar music will be played. The website shows you how "compatible" you arewith other users of the service. You can nd your friends or make new ones and listen to theirfavorite music and library. Anyone in the industry can utilize it to keep track of what the city'spopulation is listening market their own music.

Stumble UponFocused on more personal use, Stumble Upon gives you a tool to browse the Internet based onyour interests. Users manually put up sites they found interesting, categorize it, and rate it. Youend up "stumbling upon" very interesting gems, and can then rate it, comment on it, and share it.

Flickr A popular site to share photos with a select few or the whole world. It was made especiallypopular here amongst photographers whom still use it to showcase their work.

News feeds All technical terms aside, there are easy ways to keep track of websites and blogs by gettingthem straight into your email or all in one website that can be accessed from anywhere.

These are a few of the many social networking services out there, each one giving uniqueadvantages. When working together, we can nd which one will get your wanted results.



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