information standards lunch and learn

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1 EMC CONFIDENTIAL—INTERNAL USE ONLY. Information Standards Lunch and Learn Matt Johnson July 21, 2011

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Page 1: Information Standards Lunch and Learn

1EMC CONFIDENTIAL—INTERNAL USE ONLY.

Information StandardsLunch and Learn

Matt JohnsonJuly 21, 2011

Page 2: Information Standards Lunch and Learn

2EMC CONFIDENTIAL—INTERNAL USE ONLY.

ObjectivesUnderstand:• What information

standards are• Some fundamental

problems which they can help solve• What tools are used

to solve them• How we can help you

Matt Johnson
FLAG
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Stuff can be hard to find.

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Structured informationhelps you find it.

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Who are you and why are you telling me this?• Program Manager,

Information Standards, eServices

• Managing data in NGOE T3 application and across its various integrations

• Expertise:• web portal

optimization• content delivery• content classification• search optimization

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Problem: grouping like things together

Where do I start?

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Problem: grouping like things together

“Knives”

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Problem: grouping like things together

“Knives”

“Things I use with knives”

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Problem: grouping like things together

“Things that cut”

But which category works best?

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Solution: grouping like things together

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Solution: grouping like things together

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Problem: grouping like things together

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Problem: grouping like things together

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Problem: grouping like things together

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Problem: grouping like things together

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Problem: grouping like things together

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Problem: grouping like things together

=

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Problem: grouping like things together

“eggplant” “aubergine”

=

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Solution: grouping like things together

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Solution: grouping like things together

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Solution: grouping like things together

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Solution: grouping like things together

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Solution: grouping like things together

Matt Johnson
FLAG
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Problem: keeping unlike things distinct

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Problem: keeping unlike things distinct

“whales”

“Wales”

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Problem: keeping unlike things distinct

“bass”

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Problem: keeping unlike things distinct

“bass”

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Problem: keeping unlike things distinct

“bass”

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Problem: keeping unlike things distinct

“bass”

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Problem: keeping unlike things distinct

“bass”

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Problem: keeping unlike things distinct

“bass”

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Problem: keeping unlike things distinct

“bass”

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Solution: keeping unlike things distinct

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Linking information

Shortest

More Authoritative

Longest

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Linking information

Shortest

More Authoritative

Longest

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Linking information

“Aisle 2: Cheese”

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Linking information

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Linking information

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Linking information

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Linking information

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Linking information

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Linking information

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Linking information

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Linking information

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Linking information

“Specialty cheeses are in the deli section.”

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Linking information

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Linking information

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Linking information

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Linking information

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Linking information

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What is information architecture?• “the structural design of

shared information environments” (Morville/Rosenfeld)

• “the art and science of organizing and labeling websites, intranets, online communities and software to support usability” (IAI)

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What are information standards?• Building

blocks

• Fit to IA frame

• Formal or de facto

• Global, industry, enterprise

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Architecture + standards: better together

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What’s a taxonomy?

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What’s a taxonomy?

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What’s a taxonomy?

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What’s a taxonomy?

• Classification of things or concepts• Controlled vocabulary• Hierarchical structure• Used for enterprise

applications, public web sites

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What’s a thesaurus?

• Groups like things together

• Makes fine-grain distinctions among like things

• Contrasts like with unlike

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What is Master Data Management (MDM)?

“A set of processes and tools that consistently defines and manages the non-transactional data entities of an organization”

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Information Standards activities

• Curate authoritative enterprise metadata

• Establish best practices• Ensure currency and quality• Support knowledge discovery• Consult with consumers

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Questions?

Talk to us!