information systems and management. e-commerce properties of the internet 1.mediating technology o...
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Information Systems and Management
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E-Commerce
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Properties of the Internet
1. Mediating TechnologyoConnects parties
2. Universalityo Enlarges the worldo Anyone, anywhere can make their
products available to anyone anywhere
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3. Network Externalitieso More valuable to users as more people
become involvedo Metcalfe’s Law:
The value of a network increases as the square of the number of people in the network
o 1st person to own a phone
Properties of the Internet
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4. Distribution Channelo Replacement effect: serve
the same customers via a new channel
o Extension effect: serves new customers because the new channel is easier or cheaper to use
Properties of the Internet
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5. Time Moderatoro Instant access – Quicko 24 hour access – anytime
6. Promotes Information Asymmetryo Ensures both parties to a transaction have
equal access to information that is important to the transactiono My car purchase
Properties of the Internet
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7. Infinite Virtual Capacityo Capacity to serve users seems infinite
8. Low Cost Standardo Most development costs have been
underwritten by governments
Properties of the Internet
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9. Creative Modifierso Facilitates the old giving way to the
(superior) new
10.Transaction-Cost Reducero The internet reduces the cost per
transactiono or redistributes themo my cheque book
Properties of the Internet
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The Business Value of the Internet
1. Generate new revenue streams
2. Reduce costs
3. Attract new customers
4. Increase the loyalty of existing customers
5. Develop new distribution channels for existing products
6. Develop new information based products
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Impact of the Internet
• Co-ordination: promotes collaboration• Commerce: purchasing and selling• Community: groups with similar interests• Content: provides information and
entertainment• Communication: exchange electronic
messages quickly
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Creating Collaborative Partnerships through
E-Business• E-Commerce
• Buying and selling of goods and services over the internet
• E-Business• E-Commerce plus serving (post-sale)
customers and collaborating with business partners
• Production plans• inventory
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Categories of Electronic Business
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1. Business to Business (B2B)
• Involves electronic market places and direct market links between business
• The largest category in terms of number and value transactions
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• B2B Models– Catalogue aggregators: super catalogue of
many sellers– Auction: Buyers Bid– Market Exchange: standard, near
commodity products• Fee for transactions
– Barter: Exchange of physical assets
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2. Business to Consumer (B2C)• Selling products & services directly to
customers• Without mediation• Models:
• Electronic stores – catalogue shopping online• Online Auctions• Electronic Mall – multiple firms at one portal• Subscription – fees to subscribe
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3. Consumer to Consumer (C2C)• Through a 3rd party• Models:
• E-Bay – fee for transaction• Napster
3 ½ . Peer to Peer (P2P)• Direct computer to computer• Interaction with ‘W’ drive
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4. Government to Constituents (G2C)• Use the internet to help facilitate
communications with and service delivery to both private citizens and organizations
4.1. Government to Business (G2B)
4.2. Government to Government (G2G)
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Taxonomy of Business Models – 1
• How businesses make money on the Internet
• Commission-based (E-Bay)– Fee levied on a transaction by a third party
• Advertising-based (Yahoo)– Users are subsidized by advertisers
• Mark-up-based (Amazon)– Value added in sales by providing volume
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Taxonomy of Business Models – 2
• Production-based (Dell)– Value added in production by providing
exactly what the customer wants• Referral-based (AutoByTel)
– A fee for referring customers to a business• Subscription-based (AT&T Worldnet)
– Fees for limited use• Fee-for-service-based (Fed Ex)
– Fees for metered service
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Types of Prices
• The influence of the internet
• How prices are set
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• Menu– Seller sets a price– Buyer takes it or leaves it– Most common form
• One-to-one– Buyer negotiates with seller
Types of Prices
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• Auction– Seller solicits bids from interested parties– Item goes to the highest bidder
• Reverse Auction− Buyer solicits bids from sellers for a
particular product at a maximum price− Buyer chooses the lowest bid from the
sellers
Types of Prices
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• Barter
–Products and services are swapped
Types of Prices
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E-commerce Success
• Unique website• Aesthetically pleasing• Easy to use• Motivate to visit, stay, and return• Advertise on other media• Learn from the website
– Number of visits– Path through the website– origin
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The Next Generation(Now)
• M-Commerce
–The ability to purchase goods and services through a wireless Internet-enabled device
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Challenges of the E-Business Models
• Security– Consumer Perspective
• Information Safe?– Personal– Payment
– Business Perspective• Valid Customer?
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• Royal Bank– User ID and Passwords– Challenge questions– Now, by-pass challenge questions on my
computer– Remember challenge questions when
using another computer
Challenges of the E-Business Models
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• Taxation– Should be the same as traditional businesses
– Not clear which jurisdiction applies
• Consumer Protection– Unsolicited goods and communication
– Illegal or harmful goods
– Insufficient information
– Invasion of privacy
– Cyber Fraud
Challenges of the E-Business Models
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Terms
• Pure Play– An internet retailer that has no physical
store
• E-Market Place– Interactive business communities providing
a central market space where multiple buyers and sellers can engage in E-Business activities
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Future Trends
• Channel Synchronization– Serve customers seamlessly no matter
what the entry point
• Portal– Gateway to gain access to an organization
• E-Government– Improve delivery service– Enhance quality of interaction between
government and its citizens
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E-Commerce