information technology and consumer behaviour
TRANSCRIPT
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BYBACHUWAR SAIKRISHNA
INFORMATION TECHNOLOGY AND
CONSUMER BEHAVIOUR
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INFORMATION TECHNOLOGY
IT is the application of computer and telecommunication to store, retrieve, transmit and
manipulate data
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COMPONENTS OF IT
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CONSUMER BEHAVIOUR
Consumer behaviour is the study of individuals , groups or organizations and the processes they use to select , secure and dispose of products , services
Ideas to satisfy needs and impacts that these processes have
have on the consumer and society
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IMPACT OF IT ON CONSUMER BEHAVIOUR
E-commerceBankingTicketingE-learningM-commerce
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E-COMMERCE
E-commerce is the exchange of products and services between businesses , groups , individuals
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ONLINE BANKING
Online banking is an electronic payment system that enables customers of a financial institution to conduct financial transaction on a website operated by the institution
Safe and secure conduct of transactionsAround the clock you can access accountMonitoring of transactionsBalance alerts
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MOBILE COMMERCE
It is the delivery of electronic commerce capabilities directly into the consumer hand any where via wireless technology
Mobile fund transferContent purchase and deliveryInformation services
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TICKETING
Ticketing is the process where by customers can order , pay for , obtain and validate tickets from any location and at any time
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E-LEARNING
E-learning is the use of electronic educational technology in learning and teaching
Web based trainingComputer based trainingInternet based training
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ADVANTAGES
24×7 support Compare and select Reduce in cost of products Discounts to customers Feedback Pollution control
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DISADVANTAGES
Lack of system security Reliability of standards Lack of touch and feel of products security /privacy issues Health issues
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THANK YOU