information throughout this presentation is taken from google

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Page 1: Information throughout this presentation is taken from Google
Page 2: Information throughout this presentation is taken from Google

Information throughout this presentation is Information throughout this presentation is taken from taken from Google HacksGoogle Hacks by Tara Calishain & by Tara Calishain &

Rael DornfestRael Dornfest

Page 3: Information throughout this presentation is taken from Google

Google basicsGoogle basics Google not case sensitiveGoogle not case sensitive Limit: 10 keywords per search. By Limit: 10 keywords per search. By default, searches for default, searches for allall keywords keywords

Use quotation marks to group words Use quotation marks to group words into a phraseinto a phrase ““Green Bay”Green Bay” finds that phrase, but not finds that phrase, but not just the words “green” and “bay”just the words “green” and “bay”

Use Google Archive to retrieve Use Google Archive to retrieve obsolete pages.obsolete pages.

Page 4: Information throughout this presentation is taken from Google

Use cache to find dead pagesUse cache to find dead pages

When you get the dreaded “404” message, try When you get the dreaded “404” message, try clicking on Google’s “Cached” link to get the clicking on Google’s “Cached” link to get the page as it appeared when Google indexed it.page as it appeared when Google indexed it.

You should also click on the You should also click on the main site. Perhaps the full main site. Perhaps the full link isn’t directly link isn’t directly accessible (cgi form, etc.)accessible (cgi form, etc.)

Page 5: Information throughout this presentation is taken from Google

Google’s cached pageGoogle’s cached page

Page 6: Information throughout this presentation is taken from Google

More Google basicsMore Google basics

doesn’t support “stemming” (e.g., doesn’t support “stemming” (e.g., (music* to find “musical,” “musician,” (music* to find “musical,” “musician,” etc.)etc.)

can use whole-word wildcardscan use whole-word wildcards ““three * mice”three * mice” finds pages containing finds pages containing “three blind mice,” “three white mice,” “three blind mice,” “three white mice,” “three disease-carrying mice,” etc.“three disease-carrying mice,” etc.

ignores common “stop words”ignores common “stop words” Ex.: “I,” “the,” “of”Ex.: “I,” “the,” “of” To force search for stop word, precede by To force search for stop word, precede by a plus sign: a plus sign: +the+the

Page 7: Information throughout this presentation is taken from Google

Boolean logic in GoogleBoolean logic in Google By default, searches for all keywords By default, searches for all keywords (“and”)(“and”) Ex: Ex: snowblower Honda “Green Bay”snowblower Honda “Green Bay” insert “or” to search for either wordinsert “or” to search for either word snowblower (snowmobile or “Green Bay”)snowblower (snowmobile or “Green Bay”) looks for snowblower and looks for snowblower and eithereither snowmobile snowmobile or “Green Bay”or “Green Bay”

pipe character (pipe character (||) instead of “or”) instead of “or” parentheses apply nested logic (see ex. parentheses apply nested logic (see ex. above)above)

Use minus sign to exclude a word from Use minus sign to exclude a word from searchsearch snowblower snowmobile – “Green Bay”snowblower snowmobile – “Green Bay” not the not the phrase “Green Bay”phrase “Green Bay”

Page 8: Information throughout this presentation is taken from Google

Special syntaxesSpecial syntaxes ““intitle:” only the titles of pagesintitle:” only the titles of pages ““inurl:” only the URL of the pagesinurl:” only the URL of the pages ““intext:” ignores title and URLintext:” ignores title and URL ““site:” site or top-level domainsite:” site or top-level domain

site:loc.govsite:loc.gov only the Library of Congress only the Library of Congress site:edusite:edu only sites in the edu domain only sites in the edu domain

““filetype:” only for chosen file typefiletype:” only for chosen file type :pdf:pdf for Acrobat for Acrobat :ppt:ppt for PowerPoint, etc. for PowerPoint, etc.

Page 9: Information throughout this presentation is taken from Google

A strange syntaxA strange syntax ““daterange:”: a range of dates daterange:”: a range of dates

dates refer to when Google dates refer to when Google indexedindexed the the pages.pages.

dates are julian, not gregorian (i.e., dates are julian, not gregorian (i.e., counting forward from January 1, 4713 counting forward from January 1, 4713 BB..CC.). .).

Daterange: undocumented featureDaterange: undocumented feature Google prefers range of dates using the Google prefers range of dates using the “advanced search” feature.“advanced search” feature.

Limited to past 3, 6, or 12 months only.Limited to past 3, 6, or 12 months only.

Page 10: Information throughout this presentation is taken from Google

Some cool Google toolsSome cool Google tools Evaluate mathematical expressions -- type equation into Google search field Ex.: "5+(3*29)"

Make conversions -- type into Google search field Ex.: "half a cup in teaspoons”; “pounds in dollars”

Use Google to search by number tracking numbers patent numbers area codes vehicle ID numbers

Instant street maps -- enter address in search field Ex.: 1673 Main St Warren VT

More stuff at google.com/help/features.html

These tips courtesy of smalldog.comThese tips courtesy of smalldog.com

Page 11: Information throughout this presentation is taken from Google

A “phony” special syntaxA “phony” special syntax ““phonebook” finds numbers with as phonebook” finds numbers with as little as the last name and statelittle as the last name and state phonebook:smith caphonebook:smith ca

““rphonebook” searches residential rphonebook” searches residential listings onlylistings only

““bphonebook” searches business bphonebook” searches business listings onlylistings only searching entire phonebook: ≤5 searching entire phonebook: ≤5 resultsresults

up to 30 hits each from specialized up to 30 hits each from specialized phonebooksphonebooks

Page 12: Information throughout this presentation is taken from Google

A potential spy toolA potential spy tool

Phonebook also functions in Phonebook also functions in reversereverse Ex.: Ex.: phonebook:(707) 255-7390phonebook:(707) 255-7390

whitepages.com: more reliable whitepages.com: more reliable reverse phonebook than reverse phonebook than Google’sGoogle’s

Page 13: Information throughout this presentation is taken from Google

Mixing syntaxesMixing syntaxes Google allows multiple syntaxesGoogle allows multiple syntaxes

Ex.: Ex.: intext:agriculture intext:agriculture site:ucla.edusite:ucla.edu finds “agriculture” finds “agriculture” only in text on UCLA’s site.only in text on UCLA’s site.

Ex.: Ex.: intitle:“World Trade Center” intitle:“World Trade Center” daterange:2452163-2452166daterange:2452163-2452166 finds finds titles of pages referring to WTC titles of pages referring to WTC only in the 3 days following only in the 3 days following 9/11/01. 9/11/01.

another good mix: title and url. another good mix: title and url. • Ex.: intitle:biology inurl:help Ex.: intitle:biology inurl:help over 100 over 100 pages offering assistance in biology.pages offering assistance in biology.

Page 14: Information throughout this presentation is taken from Google

Repetition MattersRepetition Matters little-known trick: using same little-known trick: using same keyword multiple times affects keyword multiple times affects results.results. for for internetinternet, the first result is , the first result is “Microsoft.” “Microsoft.” internet internetinternet internet yields yields YahooYahoo first. first.

Try searching for Try searching for clothesclothes, then , then clothes clothesclothes clothes, then , then clothes clothes clothes clothesclothes clothes..

Page 15: Information throughout this presentation is taken from Google

SpecializeSpecializedd

Google Google AreasAreas

Most people ignore the powerful services Most people ignore the powerful services “Images,” “Groups,” “News,” “Froogle,” and “Images,” “Groups,” “News,” “Froogle,” and much “more.” much “more.”

Choosing “I’m Feeling Lucky” instead of Choosing “I’m Feeling Lucky” instead of “Google Search” (or hitting return) takes you “Google Search” (or hitting return) takes you directly to first site on list.directly to first site on list.

Page 16: Information throughout this presentation is taken from Google

Google ImagesGoogle Images stores library stores library of at least a billion JPEG of at least a billion JPEG images. images. Enter keyword or phrase. Enter keyword or phrase. Click on thumbnail to get Click on thumbnail to get full-size image, then copy it. full-size image, then copy it.

You must respect copyrights.You must respect copyrights.

Page 17: Information throughout this presentation is taken from Google

Get this screen by clicking “more” on home page.

“Google Labs” is a constantly evolving set of services.

Page 18: Information throughout this presentation is taken from Google

Happy (and Happy (and skillfulskillful) ) hunting!hunting!