informational exhibit poster: orangutans and the effects of palm oil plantations client: smithsonian...
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Informational Exhibit Poster: Orangutans and the Effects of Palm Oil
Plantations
Client: Smithsonian National Zoological ParkProduct: Exhibit PosterPresentation by: Kate Bouchard ([email protected])Julia Granfors ([email protected])Travis Fuller ([email protected])Eliza Wild ([email protected])Yuqi Du ([email protected])
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Overview
● Our client and product
● Orangutan biology
● IUCN listing
● Palm oil biology
● Sustainable palm oil
● Stakeholders
● The Product
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Our Client ● Smithsonian National Zoological Park
○ Located in Washington D.C○ The National Zoological Park is part of the
Smithsonian Institution.● Orangutan Exhibit
○ Great Ape House and Think Tank ○ Orangutan Transport System (O Line)○ Six orangutans ○ Iris
● Product○ Educational and informational poster about
palm oil and orangutans● Cheryl Braunstein
○ Manager of exhibit planning and development at the National Zoo
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Biology● Species
○ Bornean (Pongo pygmaeus)■ Three subspecies
○ Sumatran (Pongo abelii)○ ~50 years old
● Habitat○ Waterways, lowlands○ Forest canopies
● Diet & Tools○ 50% fruit; 50% sap, fungus○ Tool Users: umbrella, sticks
● Behavior & Reproduction○ Arboreal ○ Cheek Pads & Throat Sacs○ Gestation, newborn○ Raised by mother (7-9 years)○ Longest childhood of any ape
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IUCN Listing
Bornean Orangutan
Population: ~45,000 - 69,000
Endangered
Main threat: habitat loss
Sumatran Orangutan
Population: ~7,300
Critically Endangered
Main threat: habitat loss
Global Orangutan Distribution
Palm Oil Plantation Clearing RainforestBornean Rainforest
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Palm Oil● Edible vegetable oil derived from the fruits
of the oil palm tree● Grown in the tropical belt
o Originated in Western/Central Africao 90% from Indonesia and Malaysia
● Very high oil yield & fast growingo Low cost to commercial food industry
● Used in thousands of productso Foods, beauty products, biodiesel
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Habitat Loss● High demand for palm oil from
Indonesia & Malaysia● Large amounts of rainforest
deforestation for oil palm plantations
● Threatening vital habitat for many endangered specieso Orangutans, Sumatran tigers,
pygmy elephants
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Sustainable Palm Oil● Roundtable on Sustainable Palm Oil
o Created in 2004o Cannot destroy areas with significant biodiversity or fragile
ecosystemso Protects cultural areas for local communities
● Currently 18% of global palm oil is certified● Over 2,000 members
o Full list of members at rspo.org
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Stakeholders● Unskilled workers
○ Workforce is mostly foreign, uneducated, and inexperienced
○ Employees receive:■ Company provide housing■ On-the-job training and classes■ Treated water, electricity,
medical/accident insurance■ Education for children of workers■ Performance based pay component
○ Overall positive change to livelihood○ Negative impacts:
■ Lack of time■ Increase in daily expenses
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Stakeholders● Independent growers (smallholders)
o Live in recently established villageso Average oil palm plantation: 3.59 hectares, 20 yearso Previously subsistence farmers of rice and fisho Benefits of managing a plantation:
Increase in wages Decrease in labor required Flexible hours May hire more employees
o Possible negative impacts: High dependency on income
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Stakeholders● Affected neighbors
o Land-based resources lost by conversion to oil palmo No consultation about plantation establishment
Native claims are not legally recognizedo Negative impacts:
Drop in fish stocks● River pollution● Substantial economic losses● Increased labor burden (travel)
Loss of access to forest resources● Decreased hunting● Decreased availability of non-timber forest products (herbs, fruits)
Loss of cropland● More reliant on natural resource based activities● Change in traditional food consumption patterns
o Positive impacts: Improved road access Increased job opportunity
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Poster Design
Focus Points● Draw visitor attention
● Keep that attention
● Create a message they will share
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Poster Design
To start things off…
Environmental feel
Family friendly/Jungle theme
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Poster Design
Next…
To catch the visitor’s attention
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Poster Design
Then…
Adding information and images
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Poster Design
Finalizing stages
use of questions, images, simple yet informative language
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References Andriani, et al.The Local Impacts of Oil Palm Expansion in Malaysia (2011): n. pag.Http://www.cifor.org/publications/pdf_files/WPapers/WP-
78Andriani.pdf. Center for International Forestry Research. Web. 12 Feb. 2015.Brown, E., & Jacobson, M. (2005). Cruel oil: How palm oil harms health, rainforest & wildlife. Washington, D.C.: Center for Science in the
Public Interest.Butler, R. (2005, January 1). Largest area of tropical forest, by country. Retrieved February 16, 2015, from
http://rainforests.mongabay.com/deforestation_forest.htmlGilbert, N. (2012). Palm-oil boom raises conservation concerns. Nature, 487(7405), 14-15. Retrieved February 13, 2015, from
http://www.nature.com/news/palm-oil-boom-raises-conservation-concerns-1.10936Kirk, Karin. “Teaching Environmental Issue.” Affective Domain. N.p., n.d.Lam, M., Tan, K., Lee, K., & Mohamed, A. (2009). Malaysian Palm Oil: Surviving The Food Versus Fuel Dispute For A Sustainable Future.
Renewable and Sustainable Energy Reviews, 13(6-7), 1456-1464. Retrieved February 16, 2015, from ScienceDirect.Masilamany, J. (2013, March 1). For Peat's Sake. Free Malaysia Today. Retrieved February 16, 2015, from
http://www.freemalaysiatoday.com/category/nation/2013/03/01/for-peat’s-sake/Poku, K. (2002). Small-scale Palm Oil Processing in Africa (Vol. 148). Food & Agricultural Organization.Rosenthal, E. (2007, January 31). Once a Dream Fuel, Palm Oil May Be an Eco-Nightmare. The New York Times. Retrieved February 16,
2015, from http://www.nytimes.com/2007/01/31/business/worldbusiness/31biofuel.html?pagewanted=1&ei=5088&en=e653a375e67e8e49&ex=1327899600&partner=rssnyt&emc=rss&_r=0
RSPO- About Sustainable Palm Oil. (2014, January 1). Retrieved February 16, 2015, from http://www.rspo.org/consumers/about-sustainable-palm-oil
Skinner, B. (2013, July 18). Indonesia's Palm Oil Industry Rife With Human-Rights Abuses. Bloomberg Business.Verheye, W. (2010). Growth And Production of Palm Oil. In Soils, Plant Growth and Crop Production (Vol. 2). Eolss Company Limited."Meet the Orangutans." - National Zoo. N.p., n.d. Web. 10 Mar. 2015."Exhibit." S: Great Apes and Other Primates. N.p., n.d. Web. 10 Mar. 2015.
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Questions?