infoservi.it - the mobile society - reloaded

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Alberto D’Ottavi Infoservi.it 15-nov-07 The Mobile Society – Reloaded From the world to the web with a phone

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Page 1: Infoservi.it  - The Mobile Society - Reloaded

Alberto D’Ottavi Infoservi.it 15-nov-07

The Mobile Society – ReloadedFrom the world to the web with a phone

Page 2: Infoservi.it  - The Mobile Society - Reloaded

Worldwide mobile market (units, forecast):

• 2004 (IDC): 595 millions• 2007 (Gartner): 1.13 billions

‣ (Sales 2Q07: Asia/Pacific: 95.5 mio, EMEA: 46 mio, WE: 45.4 mio)Infoservi.it

Page 3: Infoservi.it  - The Mobile Society - Reloaded

“The term “Information” society, still appropriate for the wired ’90s, has now become a tired and vacuous concept. It still talks onlyabout content, while the real news is in the process”- Derrick de Kerckhove

Page 4: Infoservi.it  - The Mobile Society - Reloaded

“In the Mobilized Information Society the ease of communication and access to information and data is not just an essential ingredient of economic activity, but also of leisure”- Luc Soete

Page 5: Infoservi.it  - The Mobile Society - Reloaded

“Prediction is tough, especially when it is about the future”- Niels Bohr

…er, actually, not always… :-)

Page 6: Infoservi.it  - The Mobile Society - Reloaded

2007: A Milestone in the Mobile Era

• June 29th: Apple iPhone• August 29th: Nokia Ovi.com• November 5th: Google Android

Page 7: Infoservi.it  - The Mobile Society - Reloaded

Changing habits

• 2004: Notebook, cameraphone, MP3 player• 2007: Smartphones with mobile mail, browsing & mo-blogging• Now: Twitter, Jaiku, YouTube, MySpace, Flickr, Facebook, …

Page 8: Infoservi.it  - The Mobile Society - Reloaded

A “We the media” approach for mobiles?

• From enhanced messaging (eg Twitter) to a complete on-line presence (eg Jaiku)• Add context awareness… add content annotation… add bi-directional sharing...• …And you have the basics for Mobile Web 2.0. But who pays?

Page 9: Infoservi.it  - The Mobile Society - Reloaded

Mobile advertising? May be, but…

• Don’t trust long-term forecasts. Focus on results and approaches• “The biggest selling point of mobile adv is … relevance” - The Economist• New models of Search on mobiles is undergoing

?

Page 10: Infoservi.it  - The Mobile Society - Reloaded

Personal experience

100x an average reading!Most from Google, ofcHappening in Italy now

Page 11: Infoservi.it  - The Mobile Society - Reloaded

Cases /1: New mobile channels and mobile software design

Page 12: Infoservi.it  - The Mobile Society - Reloaded

Cases /2: Mobile bookmarking and mash-up

Page 13: Infoservi.it  - The Mobile Society - Reloaded

Cases /3: Social, open source, wiki maps

Page 14: Infoservi.it  - The Mobile Society - Reloaded

Conclusions

• Don’t think (only) to deliver, think (also) to collect

• Content is already there, going from one person (formerly knownas “user”) to another. It’s made of activity and knowledge

• As in Web Web 2.0, “Deliver the platform” and “Less is more”can win also in Mobile Web 2.0

• The new systems are open

Thanks :-)

Alberto D’Ottavi - [email protected] - http://Infoservi.it

Page 15: Infoservi.it  - The Mobile Society - Reloaded

Photo credits and webography

• 1-4: unknown• 5: http://qix.it, http://it.blogbabel.com• 6: Courtesy Apple• 7: http://nonobject.com• 8, 11: http://www.mobc3.com• 9: http://emarketer.com• 10: Courtesy Nokia• 12: http://socialight.com• 13: http://www.openstreetmap.org

Page 16: Infoservi.it  - The Mobile Society - Reloaded

Contact details

Alberto D’OttaviJournalist, blogger, author‣Freelance on http://IlSole24Ore.com‣Member of http://1Generation.net‣Teacher at http://Naba.it

[email protected], http://Infoservi.it

An of course… LinkedIn, SlideShare (hexholden), Del.icio.us(for:hexholden), Last.fm (hexholden), Flickr (dottavi)