infosys case study - hirewithsocial.com · infosys, a global leader in tech & consulting,...
TRANSCRIPT
INFOSYS CASE STUDYYOU BRING THE POWER
51 HIRES
1,528 APPLICATIONS 2,594,031 IMPRESSIONS 228,181 ENGAGEMENTS
Infosys, a global leader in tech & consulting, wanted to hire America’s most powerful full stack developers. Traditional agencies were unable to fill the demand – so Infosys turned to Social, asking us to build an end-to-end marketing and hiring campaign.
4
Infosys face a serious challenge in the US, where they have been forced to pivot from a global delivery model to a model of localized hiring. This shift is problematic because of limited prior investment in a US-bespoke employer brand, intense competition for US tech talent, and the tech skills shortage in the region (627,000 US tech jobs are currently unfilled).
Traditional recruitment agencies were unable to secure offers from the candidates Infosys required, so Infosys turned to Social to mitigate these problems and asked us to provide an end-to-end marketing and event hiring piece.
THE CHALLENGE
• Candidate Relationship Management
• Hackathon Hiring Events
• Landing Page
• Job Packs
• Social Sourcing
• Social Marketing
• Concept & Narrative
• Persona Development
• Market Mapping
• Strategy
• Creative
• Media Buying
5
DELIVERABLES
6
THE CREATIVE
Extensive social media monitoring informed us that the target demographic interact frequently with isometric designs, empowering messages and a relaxed tone. We incorporated all of these into distinctive role-bespoke creative that could be distributed across multiple digital and real world touchpoints.
8
In-depth research and strategic consultation resulted in an evergreen digital hiring campaign leveraging a range of carefully selected activations, from a role-bespoke landing page and job pack to Instagram/Facebook adverts and a hacked Github repository.
THE MARKETING
9
We owned the hiring process and worked with Infosys teams to deliver an excellent candidate experience that converted into a high volume of hires.
THE HIRING
12
From a full stack programmer networking event to a ‘fix our social media feeds’ hackathon, we helped Infosys engage developers with topics that both Infosys and its dream candidates cared about.
THE EVENTS
13
2,594,031 Impressions
51 Hires
1,528 Landing Page Applications
85 Hackathon Attendees
228,181 Engagements
OUTCOMES
14
Antonio Giugno CEO
Ian Horrocks Managing Director
Design & MarketingBusiness Development
Mike Rosado Head of Design and Product
Stanislaw Wasowicz Chief Commercial Officer
CONTACTS
