infozone short pitch may 2013
DESCRIPTION
Short pitch presenting Infozone project developed for Balkan Venture Forum - May 2013TRANSCRIPT
FoundersEmiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
• Design and user experience
Stoyan Angelov - Marketing and sales* Marketing and sales
Trends
• Real-time marketing
• Location Based Services
• Marketing will be automated by software
• Multichannel and multiscreen
Problem (businesses)
How to reach, interact and attract more clients nearby using the mobile channel?
Problem (end users)
How to find what’s new around me and see relevant promotions - everywhere in seconds?
Solution
• Help businesses attract clients nearby and sell more on the mobile channel
• Help end users find what is relevant, useful and beneficial around them – in seconds, easy and intuitive
Features (end users):
Users are engaged with real rewards and promotions
Relevant location aware notifications
Features (businesses):
Payment for measurable result
Precise targeting in real time
Smartphones Market
• China – 458 mln. units
• Brazil – 66,3 mln. units
• India – 155,6 mln. units
/Forecast 2017
India – growth projected is 460% - 2017/2013/
Traction• Software licensed to partner in Western
Balkans
• Partnership with mobile operator
• Preparing launch in China (Shanghai)
• Mobile payment system integrated
What do we disrupt?Capitalize on mobile as a disrupter
Disrupting:
• Traditional marketing
• Daily deals model
• Plastic and loyalty cards
• Paper leaflets
• SMS marketing and service
Scalable!
• It is easily deployable platform
• Adaptable for various regions/industries
• Back office do all support / customization
Secret:Businesses engage users as individuals
Monetization
• Commissions from in-app transactions
• Tariff for publishing promotions/updates
• Click-to-action services
• Income from licensing the software
Target Investment400 000 EUR
• Marketing activities (55% from budget)
• Creating content (15%)
• New features development (15%)
• Technical support (7,5%)
• General & Administrative costs (7,5%)