ingredient #3 of the 4 ingredients to successful seo

1
THE PROBLEM How your website can hinder your SEO efforts: 8 Hard-coded with no Content Management System (CMS) 8 CMS is limited—can’t update titles or structure 8 IT makes website “noindex” = return to sender of SEO 8 Relies on complex code to run 8 Too much imagery, not enough content INGREDIENT 3 # If you’re working in a business where marketing and IT cannot align on a way to make the site “SEO friendly”, it is going to worsen the effectiveness of your other efforts. BOTTOM LINE Last ingredient: The Most Important Piece to a Successful SEO Campaign TECH STRUCTURE Lesson: No matter how fantastic the content and backlinks are, if the search engine can’t “see” it in a way it understands, it will not rank it. How spiders see websites Search engines use a software application (referred to as spiders or robots) that visits sites, indexes content, and visits all links on a single webpage, repeating the process over and over again. This is how search engines create a picture of the overall web and the foundation of how they use content and links to drive ranking decisions. Bob wants to rank for “Acme Widgets” <title> Bob’s <title> We sell the highest quality Acme Widgets online! Ä www.BobsAcmeWidgets.com Wait, this is an image” so the spider sees... And still doesn’t know the site is about Acme Widgets a href=http://www. bobsacmewidgets.com/ page2.html><imgsrc= header1.jpg Ä Ingredients Successful SEO TO andersonDD.com 888.694.5094

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Page 1: Ingredient #3 of the 4 Ingredients to Successful SEO

THE PROBLEM

How your website can hinder your SEO efforts:

8 Hard-coded with no Content Management

System (CMS)

8 CMS is limited—can’t update titles or structure

8 IT makes website “noindex” = return to sender

of SEO

8 Relies on complex code to run

8 Too much imagery, not enough content

INGREDIENT

3#

If you’re working in a business where marketing and IT cannot align on a way to make the site “SEO friendly”, it is going to worsen the effectiveness of your other efforts.

BOTTOM LINE

Last ingredient: The Most Important Piece to a Successful SEO Campaign

TECH STRUCTURE

Lesson: No matter how fantastic the content and backlinks are, if the search engine can’t “see” it in a way it understands, it will not rank it.

How spiders see websites

Search engines use a software application (referred to as spiders or robots) that

visits sites, indexes content, and visits all links on a single webpage, repeating

the process over and over again. This is how search engines create a picture

of the overall web and the foundation of how they use content and links to drive ranking decisions.

Bob wants to rank for “Acme Widgets”

<title> Bob’s <title>

We sell the highest quality Acme Widgets online!

Äwww.BobsAcmeWidgets.com

“Wait, this is an image” so the spider sees...

And still doesn’t know the site is about Acme Widgets

a href=http://www. bobsacmewidgets.com/

page2.html><imgsrc= header1.jpg

Ä

Ingredients Successful SEOTO

andersonDD.com 888.694.5094