Ingreens

Success Report

Ingreens

4th Floor, Moni Bhander, Module E, GP Block,

Sector V, Salt Lake City, Kolkata,

West Bengal 700091

033 4072 6621

www.ingreens.in

contact@ingreens.in

What is Ingreens about

?

InGreens has developed India's largest Agri

mobile governance platform & building Plug-n-

Play Rural POS network, that's re-engineering

the way, governance, products and services are

distributed at last mile, efficiently and effectively.

Deep, Direct, Digital - That's how Indian rural

business ecosystem is unlocking its value towards

good, with better customer engagement, fair

price discovery, options, availability and

informed purchase decision.

They are logged-in, in this space with

experienced and young senior team, graduated

from some of the prominent institutes of India,

including IIM A, IIM C, FMS etc. All of us are

Agri Tech graduates as well.

Ingreens Commitment

Seasoned Professional Team

Diversely experienced and dedicated team of

executives have joined hands to develop InGreens,

a rural entrepreneurial business model to serve

India’s largest consumer class, Villagers. Management and Technology Graduates from

leading institutions including IIM Ahmedabad, IIM

Calcutta, FMS, TISS, IBS and TIFR with adequate

professional experience with leading brands, have

decided to transform the way rural India is served

with products and services with technology

managed parallel distribution network.

Early on the Curve Smartphone apps as tools to minimize

information asymmetry, vernacular UI to ease

mobile first internet users and virtual wallet as

easy transaction option, together these three are

going to convert unbanked rural population into

the largest set of domestic consumer class

between 2016-2020. People staying in villages

including farmers account for almost 70% of

India’s population. InGreens will aggregate

farmer’s demand of production input as well as villager’s demand of consumer goods and services.

Focused Implementation

InGreens core team has shown planned and

focused approach from day one with very clear

product development timelines. They are

effectively and efficiently managing a robust

Government project, spread across the state for

last two years. There is major synergy value

between its two focus areas, rural m-Governance

and rural m-Commerce. Two verticals are

complementary to each other. Govt. initiatives

will drive the growth of m-Gov. and consumer

behaviour will drive m-Com.

Ingreens Projects

Rural m-Governance With an aim to empower farmers with scientific

farming knowledge, success stories, latest Agri

innovations and on demand crop protection

solutions on the field, InGreens has developed and

delivered India’s first Agri G2C project for a state government. The project got selected as most

beneficial and replicable project in other states

during NeGP-A national conference.

Rural m-Commerce Tier II & tier III towns are significantly

contributing to the growth of Indian e-

Commerce. A major chunk of expected 503

million Internet users by 2017 will be from rural

India. InGreens is developing an m-Commerce

marketplace to aggregate both rural demand

(Farm inputs and consumer products/ services)

and rural supply (Farm output).

Rural-Business Productivity

Increasing per capita income and changing

purchasing pattern in rural India is creating scope

of growth for all sectors. While rural supply

chain management is challenging, keeping track

of distribution up to last mile retailer is difficult.

InGreens rural enterprise productivity App, a

mobility based solution, can allow FMCG/ Agri-

input firms to track product movement beyond

distributor.

Founding Members

Tridibesh Bandyopadhyay

Ranadeep das

Tridibesh Bandyopadhyay

20 years of experience in Consulting services and Education

Management, Member CII (ER) committees in Marketing,

Retail & Skills,. Member of BCCI Education committee, Ex.

Director & CEO, Unitedworld School of Business, Ex. Head

of Operations & Academics, Globsyn Business School.

Worked for Australian High Commission. Recipient of

Smith Kline Beecham award at IIM C. He loves recitation

and listening to Old Bengali Songs.

As a Director, he is overseeing Strategy & Govt. liaison at

InGreens.

Ranadeep Das

An adept professional having competency in business

modelling, Innovation management, product development

and brand communication, Ranadeep was exposed to

Asian education & training services industry for last 10 years

with emerging brands. He has developed Unitedworld, a

pan Asian education brand since inception as Director &

CMO between 2009 and 2012. Unitedworld is India’s first open economy focused B-School chain having 6 campuses

(Five in India and one at Singapore). Prior to this, he

played a catalytic role in developing Globsyn Technologies

as AGM, Marketing. Ranadeep loves driving & travelling to

undiscovered locations, mixing with people and watching

movies.

As CEO at InGreens, he is entrusted to shapeup InGreens

into a robust and scalable social entrepreneurship business

model combining m-Com and m-Gov. for Rural India.

Team Ingreens is almost 150 members strong

How is Ingreens unique:

Solving the problem for the next 500

million.

Changing the lives of 72 lakh farmers

everyday.

Deep, Direct, Digital - That's how Indian

rural business ecosystem is unlocking its value

towards good, with better customer

engagement.

Ingreens is emerging as one of the top three

Agri IT / ITES companies in India, enabling

Indian agriculture with technology.

Fun At Work