inhibitif brand research

18

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Post on 13-Dec-2014

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Health & Medicine


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DESCRIPTION

Inhibitif - hair removal products study A short study of Inhibif hair removal products branding and marketing approach. The market is one that has blossomed recently with men now getting into body hair control but how can a small producer compete with brands that have been household names for decades.

TRANSCRIPT

Page 1: Inhibitif brand research
Page 2: Inhibitif brand research

The market is growing but is still dominated by Veet

Page 3: Inhibitif brand research

The new kid on the block

Page 4: Inhibitif brand research

inhibitif packaging

4

inhibitif

Super cleanVery modernClinicalMedical (Serum)

Not too much text or complicated obscuring details and logos

Like Apple iPhone packaging

Page 5: Inhibitif brand research

inhibitif web hierarchy

5

inhibitif

Super cleanVery modernClinicalMedical (Serum)

Not too much text or complicated obscuring details

Page 6: Inhibitif brand research

What is it?

6

inhibitif

Bang, bang, bang. It does these six things and here’s what it costs.

Buy it now.

Page 7: Inhibitif brand research

What exactly does it do?

7

inhibitif

Here’s the scientific bit. There’s a few long words but we also included a simple diagram and timeline.

Now you know what to expect and when to expect it by.

It’s got some natural stuff that enhances it too.

Page 8: Inhibitif brand research

What’s in it?

8

inhibitif

Long scientific chemical names and what each one does.There’s that natural stuff again.

Another chance to Buy It Now.

Page 9: Inhibitif brand research

Where can I get it?

9

inhibitif

Only at Boots!Where you’ll FEEL GOOD!

When’s it launching?

Another chance to Buy It Now.

Page 10: Inhibitif brand research

In the media - Multi-media that is

10

inhibitif

Only at Boots!Where you’ll FEEL GOOD!

When’s it launching?

Another chance to Buy It Now.

Page 11: Inhibitif brand research

Where can I get it?

11

inhibitif

Doctors orders!

escentially who?

Page 12: Inhibitif brand research

Is that all?

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Last but not least.Into a bit of SM.Social Media

Page 13: Inhibitif brand research

inhibitif holiday to Bali competition

13

inhibitif

Using Social Media and competition to build fan base/

Page 14: Inhibitif brand research

inhibitif holiday to Bali competition

14

inhibitif

Using Social Media and competition to build their fan base, who’re having a whole lot of fun.

UNINHIBITED

Page 15: Inhibitif brand research

Socialising on Facebook

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Page 16: Inhibitif brand research

inhibitif on Youtube - feedback from ordinary people using the product

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Page 17: Inhibitif brand research

Fetch me a nurse! I’m feeling faint!

Page 18: Inhibitif brand research

Thanks