Initial 3 Ideas

Idea 1

This could be quite a dark image with lots of orange tones included, to refer back to the orange in the Irn-Bru.The advert will include a group of young students (people who tend to drink mostly Irn-Bru) who are voting Irn-Bru as the best drink.I would like to add a sign board of “VOTE IRN-BRU” or “WE<3IRN-BRU”As sign boards tend to have a purpose of being read, the text on this advert will have to plain, bold, and clear.

WE <3 IRN-BRU

Idea 2To produce a packaging for Irn-Bru which will be sold in each different season of the year. •Christmas•Easter•Summer•Winter•Valantines day•HalloweenThis may come in many different shapes and sizes depending on the different seasons and designs.I think this will work well and help people get into the spirit of each season. The more enthusiastic people are more likely to buy these.

Idea 3

A poster of Santa Claus advertising Irn-Bru at Christmas. However instead of any normal Santa, you can see clearly it is a Scottish Santa as the traditional Scottish patterns will be designed on his clothing. I came up with the idea of Santa being Scottish because it is where the drink is most popular. To add more of the Scottish type to this advert, I thought it would it would be good if I could add Santa speaking in a Scottish accent saying a Christmas message.

“A Scottish Christmas & Hogmanay!”

“Cannae wait for Christmas!”