initial image repair tactic: silence...xmas holiday ifox4111 home celebrity news movies tv music...
TRANSCRIPT
![Page 1: Initial Image Repair Tactic: Silence...Xmas Holiday IFOX4111 HOME CELEBRITY NEWS MOVIES TV MUSIC STYLE VIDEO COUPLES Tori removes Dean's name from Twitter account 2014 to . Title:](https://reader034.vdocuments.net/reader034/viewer/2022051808/600ca5d664a08c018a175d2c/html5/thumbnails/1.jpg)
Initial Image Repair Tactic: Silence
Image Repair Tactic: Bolstering
Image Repair Tactic: Morti�cation
Social Media:• Spelling uses social media daily • Posts are conversational and promotional• Engages her audience on Facebook
Traditional Media:• More concerned with controversial news• Tend to emphasize the negative aspects
Audience Response:• Most loyal fans are rooting for the couple• Naysayers expresses their thoughts most on Spelling’s website• Spellings fans come to her rescue every time
Current Image Repair Tactic: Bolstering