initial measures to inbound marketing for manufacturing industries
TRANSCRIPT
www.omnepresent.com
Initial Measures To Inbound Marketing For Manufacturing Industries By OmnePresent
www.omnepresent.com
Introduction
● Increase in online hunt which leads to increase in website traffic
● Improve lead conversions for better sales.
● Expand marketing metrics● Grow your lead data● Efficient use of marketing budgets
rather than wasting money on printing and advertising
www.omnepresent.com
Defining Inbound Marketing● Inbound Marketing is an art of
attracting leading industries to your site and changing them to your clients providing them with a relevant content
● Various tools are made available online such as CMS, Social media, SEO, Web analytics
● Optimize your content, Publish it and promote it
● Help your clients to grow through Email campaigns, Lead Management
www.omnepresent.com
Comparing Inbound and Traditional Marketing
● Traditional Marketing techniques target their clients to very small extent
● Whereas Inbound Marketing uses strategies such as Internet to grow and search your business
● Traditional Marketing tools were Television, Radio, trade shows, print advertising, direct mail, Inside sales etc
www.omnepresent.com
Traditional To Inbound-The Alteration
● More than 90% of buyers in this era use online search strategy for their business
● This is the only reason why traditional marketing becomes less effective
● Many of the marketers who used inbound marketing got 54% better results than traditional marketing strategies.
www.omnepresent.com
Reasons For Alteration
● B2B communication is increased because of Internet
● Buyers stay updated with emerging trends and technologies
● They can share their product experiences among their family, friends and with other buyers
● People are more comfortable to use Internet for watching news, TV shows etc
www.omnepresent.com
Changing The Tradition
● Number of B2B companies don’t think inbound marketing is feasible technique
● They aren’t sure about the use of social media by their clients
● People of any age, profession are accessing social sites today
● Today more than 90% of B2B companies use some kind of social sites
● LinkedIn is specially designed for business profession
www.omnepresent.com
Eliminating The Tradition- Social Sites Won’t Assist Sales
● Social media helps to increase brand credit and integrity
● Improve SEO● Care for buyers and engage with
them● B2B companies obtain many of the
customers through LinkedIn, Facebook, Twitter
www.omnepresent.com
Shift From Tradition- Buyers Just Want Profit Figures
● Manufacturers focus on product details instead of customers resulting into B2Bs don’t grow properly
● Lack of nurturing is the main cause for failing conversions
● Do you know how many marketers send their leads to sales and how many will be qualified?
● Convert your leads to sales through correct strategies
www.omnepresent.com
Shift From Tradition- Lack Of Blog Time and Talent (Continued)● Lack of leads is a result of insufficient
resources, time and financial plan● Blogging challenge can be overcomed
using proper strategy● Many of the marketers generate
content in-house ● Ignoring blogs is not affordable to
B2Bs● To create content in-house
outsourcing is another option
www.omnepresent.com
Inbound Marketing Tactics
● Draw more traffic● Convert website visitors to
customers● Grow these leads to reliable
relationship● Sales funnel optimization● Close sales on the basis of ready to
buy manners
www.omnepresent.com
Tactics - Pull Traffic
● SEO● Use keywords relevant to your
page title, heading, content● Share your content● Build index pages using blogs
and social media● Blogs● Social Media
www.omnepresent.com
Analyzing Performance
● Establish business strategies from Inbound methodology
● Marketing Qualified Leads(MQLs)● Sales Qualified Leads(SQLs)● Customer Acquisition Cost(CAC)● Future Value Of Customer(FVC)
www.omnepresent.com
Freeze The Deal
● Lead nurturing is one of the effective tactic for closing sales
● A well developed Inbound strategy makes closing simple