initial music magazine case study- kerrang!

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Initial Music Magazine Case Study Kerrang!- Front Cover The magazine includes 7 posters that the readers can get for free. This draws in an audience who feel like they are getting more than just a magazine read. The Kerrang title is covered by the main artists head. The magazine is confident of its brands name and the audience are also familiar with the brand, this means that even though the title is slightly covered, the audience will still know what magazine they are picking up. The artist “Young guns” is a famous, young, UK band that readers will The magazine gives the readers a chance to take part in competitions to win things. This will attract readers more not only for the music that’s in the magazine, but so they can also take part in these competitions to win things that relates to music which the readers will enjoy. The magazine has lots of extra features to the magazine so the readers can win things. The magazine is messy and has a lot of things on one page. It is very “In- your-face” which relates to the genre of music the magazine portrays which is rock music itself. The colour scheme of red, yellow and grey are contrasting colours that clash. However, like rock music which is crazy and loud. This reflects the colour choices chosen by the magazine. The mid shot of Gustav Wood, the lead singer of the band Young Guns, is appealing to the audience for both genders of the readers. It can be appealing for people who find him appealing but also for people who will recognise him straight away from the music he does.

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  • 1. Initial Music Magazine Case Study Kerrang!- Front Cover The magazine includes 7 The Kerrang title is covered by the main posters that the readers can artists head. The magazine is confident of get for free. This draws in an its brands name and the audience are also audience who feel like they familiar with the brand, this means that are getting more than just a even though the title is slightly covered, the magazine read. audience will still know what magazine they are picking up. The colour scheme of red, yellow and grey arecontrasting colours that clash. The magazine has lots of extra However, like rock music features to the magazine so the which is crazy and loud. This readers can win things. reflects the colour choices chosen by the magazine. The artist Young guns is a famous, young, UK band that readers will The magazine gives the readers a chance to take part in competitions to win things. This will attract readers more not only for the music thats in The magazine is messy and has a lot The mid shot of Gustav Wood, the lead the magazine, but so they can of things on one page. It is very In- singer of the band Young Guns, is also take part in these your-face which relates to the genre appealing to the audience for both competitions to win things of music the magazine portrays which genders of the readers. It can be that relates to music which is rock music itself. appealing for people who find him the readers will enjoy. appealing but also for people who will recognise him straight away from the music he does.
  • 2. Initial Music Magazine Case Study The contents page is shown Kerrang!- Contents Page on the right hand side of the page. It has subheadings of There is a letter from the what is included in the editor, which tells the magazine with the pageaudience what is going to be numbers located next toin the magazine. This makes each subheading. the magazine feel more personal for the reader. The colour scheme on the The images are of artists, page is bright yellow and bands and events that the black, like the colours of magazine have articles warning signs which is eye- about in the magazine. The images are more appealing catching and stands out at the reader. This makes it than just lots of text. This easier to reader and more not only makes the contents appealing. page look better but it gives the readers a chance to find what they want to read about quickly by looking at an image, without having to read a lot of text.
  • 3. Initial Music Magazine Case Study Kerrang!- Magazine Article The band "Architects" have one whole page which isjust an image of them taken specifically for the article. This can appeal to the reader as it will attract thereaders who know the band The masthead, "THIS TIME and will want to see what IS NOW" is big and bold, the article is about. especially the word "NOW" because of the bright yellow, which is shown also on the front cover of another Kerrang! magazine. TheseThe colour of the magazine colours against the black article is used to keep the background stand out and audience interested in the catch the redress attention.article. The yellow is used to highlight important things that the magazine would want the audience to most read, while the white used The article is put intoover the black background is columns, which makes it used to make the writing easy to ready and makes stand out which means the it look like a formalreader is more likely to stop There is a comment from one of the band members on the newspaper article. and read the article as the image, which is like a taster for what the article includes. Thisbrightness would attract the gets the reader to want more and will carroty on reading the full audience to it. article on the next page.
  • 4. Initial Music Magazine Case Study Kerrang!- Target Audience Kerrang magazine is a UK based magazine devoted to Rock music published by Bauer Media Group The edgy, underground and individualistic style appeals to rock readers and draws them in, this is a crucial element of anysuccessful magazine. Key words on the front cover that also make the target audience evident is the words free win and sex which appeal to the younger audience of 16-20. These get the target audience to catch the magazines attention and to buy the magazine. Kerrang uses these words on lots of their covers. Kerrang aims more at the male audience. The target audience would appeal to the hard rock content and metal iconic male bands on the front covers pulling faces. Female audiences are attracted however through the free posters and the male rock artists and also interviews.It is clear that Kerrang is aimed at a young audience through the use of fonts, layouts and presentation. It is aimed at the youth and the lifestyles they have. It has a up-to-date, modern and a down-to-earth feel.The magazine includes adverts that appeal to the young audience by using adverts that relate to their interests. These areadvertisements of HMV, play.com, Xbox, alternative clothing and concert tickets.
  • 5. Initial Music Magazine Case Study Kerrang!- Magazine Across Other Media PlatformsCompanies that own magazines get their magazinesknown and purchased through media products such asradio, internet and TV. For example, Kerrang magazine hastheir paper back magazine which is sold in shops but alsohas a Kerrang radio channel and Kerrang music channelson Sky and Virgin. The also, like most of the magazineshave a website with news, subscriptions and articles fromthe magazine itself. Most of these are free to use, apartfrom the magazine itself.The internet websites of the magazines give their The Official Kerrang website is dark, grungy and gothic. Thisaudience and daily readers to keep up to date with the reflect the type of music that they promote and include inlatest gigs and festivals and new album releases. They their magazine.can check up on these things everywhere they go asthese can be accessed through phones, iPods, computersand laptops. The website has a banner which is at the top of the website that instantly draws attention to the competition and theMost households have at least a TV with Sky or Virgin things the readers can win.where they can watch music channels, in this exampleKerrang. Or they will have a laptop which they can usethe magazines website to keep up to date or also aphone. These are all completely free which would appeal Kerrang has two main columns on the front of theto their target audience very much. magazine which are called News and Access All Areas this gives the readers an easy shortcut to what they want to look at and read.
  • 6. Initial Music Magazine Case Study Kerrang!- Background information Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. Kerrang took over from Sounds magazine but continued to be a metal and punk rock ,magazine. AC/DC was the first band to appear on Kerrang front cover. The original owner was United Newspapers who then sold it to EMAP in 1991. However, in2008 EMAP sold the magazine to the current owner Bauer Media Group. The current editor of Kerrang magazine is Nichola Browne.Kerrang has a magazine, a radio station, weekly podcasts, merchandise, a website and a music channel. During 1980s and 1990s the magazine included heavy metal and rock acts such as Bon Jovi, Metallica, Venom and Motley Crue. However, the magazine later discarded these bands and did not have them on the magazine anymore. Instead they chose grunge acts like Nirvana as they rose to fame. The magazine is often criticized that the magazine changes when a new or different music trend becomes popular or "In fashion"