Initial Music Magazine Case StudyKerrang!- Front Cover

The magazine includes 7 posters that the readers can get for free. This draws in an audience who feel like they are getting more than just a

magazine read.

The Kerrang title is covered by the main artists head. The magazine is confident of its brands name and the audience are also

familiar with the brand, this means that even though the title is slightly covered, the audience will still know what magazine they

are picking up.

The artist “Young guns” is a famous, young, UK band that

readers will The magazine gives the

readers a chance to take part in competitions to win things. This will attract readers more

not only for the music that’s in the magazine, but so they can

also take part in these competitions to win things that relates to music which

the readers will enjoy.

The magazine has lots of extra features to the magazine so the

readers can win things.

The magazine is messy and has a lot of things on one page. It is very “In-

your-face” which relates to the genre of music the magazine portrays

which is rock music itself.

The colour scheme of red, yellow and grey are

contrasting colours that clash. However, like rock music

which is crazy and loud. This reflects the colour choices chosen by the magazine.

The mid shot of Gustav Wood, the lead singer of the band Young Guns, is

appealing to the audience for both genders of the readers. It can be

appealing for people who find him appealing but also for people who will recognise him straight away from the

music he does.

Initial Music Magazine Case StudyKerrang!- Contents Page The contents page is shown

on the right hand side of the page. It has subheadings of

what is included in the magazine with the page numbers located next to

each subheading.

The colour scheme on the page is bright yellow and black, like the colours of

warning signs which is eye-catching and stands out at the reader. This makes it

easier to reader and more appealing.

There is a letter from the editor, which tells the

audience what is going to be in the magazine. This makes

the magazine feel more personal for the reader.

The images are of artists, bands and events that the

magazine have articles about in the magazine. The images are more appealing than just lots of text. This

not only makes the contents page look better but it gives the readers a chance to find

what they want to read about quickly by looking at

an image, without having to read a lot of text.

Initial Music Magazine Case StudyKerrang!- Magazine Article

The masthead, "THIS TIME IS NOW" is big and bold,

especially the word "NOW" because of the bright

yellow, which is shown also on the front cover of

another Kerrang! magazine. These colours against the

black background stand out and catch the redress

attention.

There is a comment from one of the band members on the image, which is like a taster for what the article includes. This

gets the reader to want more and will carroty on reading the full article on the next page.

The band "Architects" have one whole page which is

just an image of them taken specifically for the article.

This can appeal to the reader as it will attract the

readers who know the band and will want to see what

the article is about.

The article is put into columns, which makes it easy to ready and makes

it look like a formal newspaper article.

The colour of the magazine article is used to keep the audience interested in the

article. The yellow is used to highlight important things that the magazine would

want the audience to most read, while the white used

over the black background is used to make the writing

stand out which means the reader is more likely to stop and read the article as the

brightness would attract the audience to it.

Kerrang!- Target Audience

Kerrang magazine is a UK based magazine devoted to Rock music published by Bauer Media Group

It is clear that Kerrang is aimed at a young audience through the use of fonts, layouts and presentation. It is aimed at the youth and the lifestyles they have. It has a up-to-date, modern and a

down-to-earth feel.

The magazine includes adverts that appeal to the young audience by using adverts that relate to their interests. These are advertisements of HMV, play.com, Xbox, alternative clothing and

concert tickets.

Kerrang aims more at the male audience. The target audience would appeal to the hard rock content and metal iconic male bands on the front covers pulling faces. Female audiences are attracted however through the free posters and the male rock

artists and also interviews.

The edgy, underground and individualistic style appeals to rock readers and draws them in, this is a crucial element of any

successful magazine. Key words on the front cover that also make the target audience evident is the words “free” “win” and “sex” which appeal to the younger audience of 16-20. These get the

target audience to catch the magazines attention and to buy the magazine. Kerrang uses these words on lots of their covers.

Initial Music Magazine Case Study

Companies that own magazines get their magazines known and purchased through media products such as radio, internet and TV. For example, Kerrang magazine has their paper back magazine which is sold in shops but also has a Kerrang radio channel and Kerrang music channels on Sky and Virgin. The also, like most of the magazines have a website with news, subscriptions and articles from the magazine itself. Most of these are free to use, apart from the magazine itself.

The internet websites of the magazines give their audience and daily readers to keep up to date with the latest gigs and festivals and new album releases. They can check up on these things everywhere they go as these can be accessed through phones, iPods, computers and laptops.

Most households have at least a TV with Sky or Virgin where they can watch music channels, in this example Kerrang. Or they will have a laptop which they can use the magazines website to keep up to date or also a phone. These are all completely free which would appeal to their target audience very much.

The Official Kerrang website is dark, grungy and gothic. This reflect the type of music that they promote and include in their magazine.

The website has a banner which is at the top of the website that instantly draws attention to the competition and the things the readers can win.

Kerrang!- Magazine Across Other Media Platforms

Kerrang has two main columns on the front of the magazine which are called “News” and “Access All Areas” this gives the readers an easy shortcut to what they want to look at and read.

Initial Music Magazine Case Study

Initial Music Magazine Case StudyKerrang!- Background information

• Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group.

• Kerrang took over from Sounds magazine but continued to be a metal and punk rock ,magazine. AC/DC was the first band to appear on Kerrang front cover.

• The original owner was United Newspapers who then sold it to EMAP in 1991. However, in 2008 EMAP sold the magazine to the current owner Bauer Media Group. The current editor of

Kerrang magazine is Nichola Browne.

•Kerrang has a magazine, a radio station, weekly podcasts, merchandise, a website and a music channel.

• During 1980's and 1990's the magazine included heavy metal and rock acts such as Bon Jovi, Metallica, Venom and Motley Crue. However, the magazine

later discarded these bands and did not have them on the magazine anymore. Instead they chose grunge acts like Nirvana as they rose to fame. The magazine

is often criticized that the magazine changes when a new or different music trend becomes popular or "In fashion"