initiatives guide for the promotion of fruit & vegetables in 26 european regions
DESCRIPTION
This study places the emphasis on the measures and communication and education events related to fruit and vegetables in schools and the general public in 6 European countries: France, Spain, Italy, Portugal, Belgium and Greece. The initiatives of twenty-six European areas could therefore be gathered. The principal idea of the guide is to pool together all the vibrant creativity which showed different organizations; from producer’s organizations to the regional authorities, including educational farms and associations against obesity.TRANSCRIPT
Initiatives Guide
for the Promotion
of Fruit &
Vegetables
in the AREFLH
Member Regions
September 2012
Regio’Com
Initiatives de
promotion
des fruits et
légumes
dans les régions
membres de
l’AREFLH
CONTENTS
The AREFLH at the heart of the European Fruit and Vegetable Industry ......... 2
Fruit and Vegetables, food with a thousand virtues ....................................... 4
A. THE MEDITERRANEAN DIET .................................................................................... 5
B. HEALTH BENEFITS .................................................................................................. 6
1. Major components in the fight against obesity ......................................................... 6
2. Multiple benefits for our health ................................................................................. 7
C. TASTE AND FLAVOUR COMBINED WITH BALANCE AND ENJOYMENT ...................... 8
Promotion and awareness campaigns ............................................................ 9
A. POLICIES ON NUTRITION AND HEALTH ................................................................. 10
A.1. THE EUROPEAN PROGRAMME FOR FRUIT CONSUMPTION AT SCHOOL ................. 10
a) "Un fruit pour la récré" in France ....................................................................... 11
b) “Plan de consumo de Frutas en las escuelas” in Spain ...................................... 13
c) «Frutta nelle Scuole» in Italy .............................................................................. 15
d) Tutti frutti in Belgium ......................................................................................... 17
e) “Regime de Fruta Escolar” in Portugal ............................................................... 18
A.2. NATIONAL POLICIES .................................................................................................. 19
a) France ................................................................................................................. 20
b) Italy ..................................................................................................................... 21
c) Spain ................................................................................................................... 22
d) Belgium ............................................................................................................... 23
B. FRUIT AND VEGETABLE PROMOTION INITIATIVES ................................................ 24
B.1. PROMOTION OF FRUIT AND VEGETABLE CONSUMPTION ....................................... 24
a) In Europe and the World .................................................................................... 25
b) In France ............................................................................................................. 27
c) Promotion of F&V consumption in Italy ............................................................ 51
d) Promotion of F&V consumption in Spain ........................................................... 55
e) Promotion of F&V consumption in Belgium ...................................................... 64
1
B.2. RAISING AWARENESS AND EDUCATION PROGRAMMES FOR HEALTHY EATING ..... 66
a) Raising awareness amongst children and families ............................................ 67
b) Raising awareness in school canteens ............................................................... 83
Appendix: Trade shows ................................................................................. 84
Contact : ....................................................................................................... 84
2
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The Assembly of the European Regions producing fruit, vegetables
and plants, which was created in 1998, is a European organization for the fruit and
vegetable industry.
26 member regions, 45% of Europe’s fruit and vegetable
production
Based on a joint organisation made up of a region’s college and a producer’s college, the
AREFLH works on many current topics to represent the trade at European level.
Amongst these current topics, the consumption of fruits and vegetables is a cause
recognized as a priority by the AREFLH for many years.
The AREFLH at the heart
of the European Fruit and
Vegetable Industry
3
Measures within the “Promotion” Committee
exchange information and experience between regions on policies,
communication programmes and healthy-eating education ;
lobbying the European Union for a strong and continued communication and
promotion policy ;
taking part in the main international industry fairs ;
supporting projects by the most involved regions who are promoting fruit and
vegetables to young people in the school environment (School Fruit Scheme).
« The revival of fruit and vegetable
consumption must become a great European
cause. »
SPAIN
Andalusia, Aragon,
Catalonia,
Extremadura, Murcia.
ITALY
Basilicata, Bolzano,
Emilia-Romagna,
Piedmont, Tuscany,
Trent, Veneto.
Associated Regions
PORTUGAL : Lisbon & Tagus Valley
GREECE : Central Macedonia & West
Macedonia.
BELGIUM
Flanders
FRANCE
Aquitaine, Lower Normandy,
Brittany, Centre, Ile-de-France,
Languedoc-Roussillon, Midi-
Pyrénées, Pays de la Loire,
Provence-Alpes-Côte d’Azur,
Rhône-Alpes.
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« Fruits and vegetables are to be consumed
in all forms for their countless benefits. »
Fruit and vegetables form part of the basis of human consumption. However,
their consumption is still too low despite their many benefits.
These foods are not only rich in taste and suitable for a variety of cuisines, but they also
have valuable health benefits if you consume enough of them.
That is why the Mediterranean diet, known for its nutritional values and taste, puts fruit
and vegetables at the heart of a balanced diet.
Fruit and
Vegetables, food with a
thousand virtues
A. THE MEDITERRANEAN DIET
Today, the Mediterranean diet is internationally renowned but it takes its traditional
diet from the Greek islands and Crete : fruit, vegetables and virgin olive oil are the main
ingredients.
In other countries, we can find different variations of this diet : more pasta in Italy, more fish
in Spain, for example.
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What are the health benefits ?
Reduces the risk of cardiovascular disease ;
Reduces the risk of cancers ;
Increases life expectancy ;
Improves general health.
These benefits are notably linked to antioxidants brought in abundance by vegetables,
fruit and virgin olive oil.
In 2010, a study led by epidemiologists from the University of Indiana in Bloomington, USA
confirmed that this diet reduces the risk of heart problems.
B. HEALTH BENEFITS
1. Major components in the fight against obesity
If obesity has multiple causes, it is well known that an unbalanced diet leads to
weight problems : this is the direct consequence of an energy imbalance between calories
consumed and expended.
According to the WHO (World Health Organization), excess weight affects :
1.4 billion adults who are 20 years old and over, of which 200 million men and
nearly 300 million women are obese (estimation from 2008) ;
nearly 43 million children of less than five years old (estimation from 2010).
Its impact on health expenses are considerable… however, obesity is avoidable in most
cases !
Fruit and vegetables are known for their low calorie content. Hence why they can directly
play a role in fighting against excess weight and obesity by allowing :
food intake to be controlled ;
a more balanced diet by reducing sugars and fats.
2. Multiple benefits for our health
They protect the heart and blood vessels
Thanks to their richness in antioxidants and fibre, fruit and vegetables prevent oxidation of
cholestrol therefore reducing the risk of cardiovascular problems.
They strengthen bones
Fruit and vegetables are an undeniable source of calcium and potassium.
They fight against bone demineralization and are an important asset in the prevention of
osteoporosis.
They protect against cancer
A third of cancers are said to be caused by bad dietary habits. And yet fruit and vegetables
provide a set of protecting components : fibre, vitamins, minerals, polyphenols and other
micronutrients which act in synergy to balance the activators and inhibitors of cancer in our
body.
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C. TASTE AND FLAVOUR COMBINED WITH BALANCE
AND ENJOYMENT
Taste is one of the five senses : it allows us to taste the flavours of the food we put in our
mouth. There are five basic tastes that we detect : sweet, salty, sour, bitter and umami
(taste of meat).
The combination between smells and tastes of food allows us to experience a thousand
flavours.
Other factors are added to increase the possible combinations :
spiciness : activation of pain receptors ;
freshness : activation of cold sensors ;
dryness : activation of touch receptors ;
Appetite is satisfied by food and the pleasure of eating. Food preparation plays an important
role in appetite and satisfaction which « whets our appetite ».
By including the important fruit and vegetable portions, this allows us to bring a “healthy”
aspect to a natural pleasure.
What do fruit and vegetables provide us with ?
a lot of vitamins (vitamins A, C, etc.) ;
minerals and trace elements such as iron, magnesium and potassium ;
dietary fibre which facilitates transit through the intestinal tract
they are low in saturated fat and sodium.
So it is possible to enjoy eating whilst looking after your health thanks to a diet rich in fruit
and vegetables.
« Current dietary habits are too high in fats
and refined sugars and too low in fibre. »
Fruit and vegetables can help offset these imbalances. This is why we need to
encourage consumption through policies and initiatives to promote fruit and vegetables.
At the same time, awareness and education on the nutrition principles of a
healthy diet, mainly amongst children, allows for global action and a radical change in
society.
Promotion and
awareness campaigns
Fruit and Vegetables at the heart of our
diet
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A.1. POLICIES ON NUTRITION AND HEALTH
1. THE EUROPEAN PROGRAMME FOR FRUIT
CONSUMPTION AT SCHOOL
After findings from 2006 reported that more than 22 million European children are
overweight, the European Union set up a major programme to allow the distribution of fruit
and vegetables in volunteered schools.
For the 2009-10 school year, this programme aims to
encourage young people to adopt healthy eating
habits.
In addition to the distribution of fruit and
vegetables (a minimum of 6 deliveries per term),
it asked participating member states to set up
national strategies including :
education initiatives ;
raising awareness measures.
This programme has been followed throughout all of Europe, with different versions of it
depending on the countries and regions.
Amongst the benefitting countries, Italy is the country that dominates in terms of budget
with European support of more than 20 million euros. This programme costs about 0.30
euros per portion of fruit.
With the CAP reform, Europe wishes to increase its budget and to move forward with co-
funding which will have a higher bracket of 50-75% à 75-90%.
a) "Un fruit pour la récré" in France
All the member regions of the AREFLH participate in this European programme:
Aquitaine, Lower Normandy, Brittany, Centre, Ile-de-France, Languedoc-Roussillon, Midi-
Pyrénées, PACA, Pays de la Loire, Rhône-Alpes.
It is funded 51% by the European Community and 49% by local authorities (in general the
community aid can be acknowledged between 50% and 75% of the cost of fruits.
How many children benefit from it ?
On a national level, 500 000 children have
taken part, spread out in 3400 primary schools.
How much fruit do they receive ?
Each pupil receives at least 600 g of fruit or vegetables every term, that is a total
of more than 2 kilos per year per child.
Which fruits and vegetables are given out ?
Fresh fruit, whole or pre-cut, can be accompanied with fruit juice, compotes, small
vegetables even soups. The priority is placed as much as possible on seasonal
fruits, organic and/or locally supplied.
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Activities and various educational tools
Activity guides for supervisory staff were created in order to have true “fruit
ambassadors”.
A “Gardening at school” activity was developed which offered many tools to
teachers so that they could create a garden within the school. As part of this a “week
of gardening in schools” has been organised. From 12th to 18th March 2012, 349
garden centres from all over France welcomed more than 2,600 nurseries and
primary schools to attend practical and educational workshops to discover about
plants and an introduction to gardening.
“The season tree” in the PACA region (Provence-
Alpes-Côte d’Azur Region) was created at the PEIFL
(European Cluster for Fruit and Vegetable
Innovation) initiative to illustrate the concept of
seasonal fruit and vegetables. It is a tree card used
as a teaching aid. The aim is to help children
understand :
- the natural plant cycles ;
- why consideration for these seasonal patterns is important for the environment
and health ;
- the diversity of the fruit and vegetable species ;
- the botanical difference between fruit and vegetables.
Dietician talks in the Ile de France with activities based on :
- in primary school: sensory discovery of fresh fruit and vegetables with the tasting
of 2 or 3 fruits or vegetables accompanied by the “tree game” support ;
- in elementary school: introduction to balanced diets, the “tree game” or the “resh
fruit and vegetables farandole game” with the sampling of 2 or 3 fruits and
vegetables.
Useful links :
Un fruit pour la récré en France : agriculture.gouv.fr/prolongement-europeen-d-un-fruit
Guide pour l’année scolaire 2011-2012 : agriculture.gouv.fr/Un-fruit-pour-la-recre-Mode-d
Jardinons à l’école : www.jardinons-alecole.org
b) “Plan de consumo de Frutas en las escuelas” in Spain
In Spain, the programme is renewed at the beginning of each school year in
collaboration with Autonomous Communities who are interested.
The member regions of the AREFLH (Andalusia, Aragon, Catalonia, Extremadura, Murcia,
Valencia) have all applied this programme.
How many children will benefit ?
On a national level, 1.3 million children
have participated, spread out over 6500
primary schools.
How much fruit do they receive ?
It changes depending on the Autonomous
Communities; the pupils receive up to 12kg
of fresh fruit per year.
Which fruits are given out ?
The fruits that are given out the most are apples, pears and citrus fruits, but
many others are also being offered.
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Accompanying measures: fun activities
As part of the accompanying measures the Ministry of Agriculture has created some
educational games : Frutijuego ; Alimentraining ; Batidora ; Caleidoscopio.
In Andalucia, the accompanying measures are particulary varied:
- recipe books for children ;
- competition "profite des légumes" (2011-2012) et "Profite des fruits" (2010-2011);
- "Frutibus" Travelling nursery ;
- thematic talks ;
- nutritional information platform ;
- ideas for recycling containers.
In some areas , a slogan and a visual
image have been created: in
Catalonia : « A la nostra escola
mengem + fruita » (“At our school we
eat fruit”) or in Valencia they have the
clementine as their mascot.
Useful link :
www.alimentacion.es/imagenes/es/Plan%20Consumo%20Fruta%20ESPA%C3%91A%202011-
2012_tcm5-47952.pdf
c) «Frutta nelle Scuole» in Italy
In Italy, the project has been carried out in each member region of the AREFLH:
Basilicata, Bolzano, Emilia-Romagna, Piedmont, Tuscany, Trent and Veneto.
Organised by the EU, the Ministry of Agriculture, the
regions and the Ministry of Health, it is financed 58%
by the European Commission and 42% by the Italian
State.
How many children benefit from it ?
On a national level, nearly a million children have
participated, spread out over 8500 primary schools
and for a total budget of 31 million euros.
How much fruit do they receive ?
Each pupil receives 7 kg of fruit every 6 months of
the project; a total of around 1500 tons per school
year.
Which fruits and vegetables are given out ? Apples, apricots, oranges, clementines, strawberries, persimmons, mandarins oranges,
grapes, plums, pears, peaches and carrots.
In many regions, priority is put on local production, under the quality labels PDO or PGI,
and by taking into consideration the seasonal cycle and environmental impact.
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Ways to supplement the distribution of fruits
APOFRUIT is the partner in charge of the fruit supply in Tuscany, Emilia-Romagna and
Umbria. They organise and also put into place specific measures such as « Frutta Day » :
"Les journées du jus d’orange pressé" (2011-2012) : workshop and sampling of
organic orange juice in schools ;
"La fête des cerises à l’école" (2010-2011) : exceptional distribution of an additional
amount of cherries to pupils which is one of the favourite fruits amongst children.
ALIMOS, who is in charge of the organization of supplementary activities in several regions
(Emilia-Romagna, Basilicata, Trent, Bolzano) is another important partner. Amongst these
activities, there are :
visits to educational farms to allow children to interact
with the agricultural world and producers ;
days of shows and theatrical performances in
schools ;
creation of vegetable gardens at school;
creation of small agricultural laboratories to teach
children the origin of the products that they eat every day.
Useful contacts:
Emilia-Romagna Region : [email protected]
Piedmont Region: Grazia Maria Bambino : [email protected]
Paolo Giacomelli : [email protected]
Giuseppina Varetto: [email protected]
Veneto Region : [email protected] Tel : 0039 0412795637/5559
Useful links:
APOFRUIT : www.apofruit.it ALIMOS : www.alimos.it
d) Tutti frutti in Belgium
The Belgian project Tutti Frutti is a member of the
European fruit promotion programme in schools.
It is financed by the European Union, the local
government and the fruit and vegetable sector.
Schools can subscribe to the programme between
August and October and can chose amongst three
working modalities :
Fruit in the backpack : schools set one day
of the week with families where children are given a fruit to try.
Fruit from a provider with a subsidy : The school chooses a provider and
decides on a day in the week to deliver produce. The provider promises to deliver a
variety of ripe and seasonal fruits between October and June.
Fruit from a provider without a subsidy : The schools agree a delivery
procedure with a provider without a later reimbursement.
How many children benefit from it ?
For the 2012-2013 school year, they are 30% of pupils from the country, which means
more than 150, 000 children who take part in the programme.
Useful link:
www.fruit-op-school.be/
Useful contact:
Mme Neven, Email: [email protected], Tel: 0032 24224949
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e) “Regime de Fruta Escolar” in Portugal
In Portugal, the European programme has
been followed from the first year and is under the
name «Regime de Fruta Escolar » (RFE).
It is coordinated by the Ministry of Agriculture ; the
Ministry of Health, the Ministry of Education and the
IFAP (Financing Institute for Agriculture and
Fisheries).
How many children benefit from it?
On a national level, more than 250,000 children
from more than 3,000 schools benefit from this
distribution of fresh, local, good-quality and
seasonal fruits.
What measures, parallel to distribution, are put into place?
Organising visits to farms, markets
and fruit and vegetable centres ;
Installing vegetable gardens
and/or greenhouses at school;
Displaying videos or films related
to the programme ;
Carrying out fun activities: plays,
dancing, singing and poems which are
related to the programme ;
Awarding prizes and motivation
rewards for the consumption of the
products.
Useful links : frutanaescola.min-edu.pt/ www.ifap.min-agricultura.pt/portal/page/portal/ifap_publico/GC_ajudas/GC_vegetais/GC_rfe_R
Useful conacts:
IFAP, [email protected]
Regime da fruta escolar : Direcção-Geral de Inovação e de Desenvolvimento Curricular
Dr. Rui Lima, Email : [email protected]
A.2. NATIONAL POLICIES
In recent decades, states have realized the importance of the qualitative aspect of
food in terms of nutrition and a lifestyle of excess malnutrition.
The consequences of an unbalanced diet, which have spread to Western countries, are
weight and obesity problems, as well as multiple cardiovascular problems and development
of many cancers.
Following this general realization of the importance of having a healthy and balanced
diet, many countries have applied comprehensive strategies linking nutrition
and health. Amongst the AREFLH member regions, the following programmes can be
found:
in France with the Programme National Nutrition Santé ;
in Italy with the programme « Guadagnare salute, rendere facili le scelte
salutari » ;
in Spain with the NAOS strategy “ Estrategia para la Nutrición, Actividad Física y
Prevención de la Obesidad” ;
in Belgium with the Plan National Nutrition Santé Belge.
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a) France
The Programme National Nutrition Santé was launched in 2001 and renewed
in 2006 and 2011. It aims to improve the population’s health status by acting on one of its
major determiners: nutrition.
« Nutrition », means diet and physical activity: diet meaning all aspects of nutrients,
food, social, cultural, economic, sensory and cognitive determiners of eating behaviour.
Measures implemented by the PNNS aim to promote, in diet and lifestyle, factors in health
protection and reducing exposure chronic health risk factors.
In addition and to supplement the PNNS, the Programme National pour
l’Alimentation gives each citizen the means to know, access and appreciate the richness
of the French diet.
Launched at the end of 2010, it assumes that “Bien manger, c’est l’affaire de tous”
(“Eating well is everyone’s business”). In particular it suggests improving the food supply and
the knowledge of food but also promoting dietary and culinary cultural heritage.
Useful links :
PNNS : www.mangerbouger.fr
PNA : agriculture.gouv.fr/IMG/pdf/PNA-09022011.pdf
b) Italy
Regarding dietary education, the
Italian government presented a national
strategic plan from 2007 called
"Guadagnare salute, rendere facili
le scelte salutari ".
The Government hopes to encourage a healthy lifestyle by giving some advice to its citizens
Practise regular physical activity;
Consume fruits and vegetables several times each day ;
Reduce consumption of sugar and foods high in calories ;
Reduce the use of tobacco and alcohol.
The plan developed for this is three types of communication:
specific communication plans for each intervention ;
an information campaign which puts the citizen at the heart of their health
choices and which gives a facilitating role to governments;
a specific programme in collaboration with schools.
The main concepts of dietary education in Italian schools is summarized in a text published
in November 2011 under the title «Scuola: linee guida per l’educazione alimentare ».
Useful links :
Project presentation : www.salute.gov.it/imgs/C_17_pubblicazioni_605_allegato.pdf
Guide for schools : www.governo.it/backoffice/allegati/65210-7085.pdf
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c) Spain
The strategy for nutrition, diet
and the prevention of obesity
"NAOS ", by the Ministry of Health and
the Spanish Association of Diet and
Nutrition Security (AESAN), exists since
2005.
It is made up of a group of
recommendations and agreements with the food industry, distribution and publicity.
Initiatives have to encourage the population and particularly children and young people to
adopt healthy lifestyle habits, in particular a healthy diet and to practice regular physical
activity.
at school
information on diet and encouragement of physical activity ;
healthy and balanced meals whilst keeping in mind the differences in pupils ;
measures regarding vending machines .
in the food processing industry (IAA)
commitment from the IAA to reduce salt, market healthier products intended for
children, decrease the calorie content of food products and individual portion
sizes ;
nutritional and calorie information on all labels.
the advertising of products for children
self-regulatory code concerning the advertising of food and drink for children
under the age of twelve.
Useful link :
www.naos.aesan.msps.es/fr/csym/
d) Belgium
Launched in April 2006, the Plan National
Nutrition Santé Belge‘s primary objective is to
ensure that the Belgian population can benefit from
concrete, visible and coordinated measures on a
national level in order to improve their dietary habits,
increase their physical activity, reduce the risk of
disease, maximize their health status and increase the
quality of life for everyone.
It consists of 7 strategic steps :
Information and communication : creation of
a website, a TV advert, various posters, 5 dietary
guides and two competitions ;
Creation of an environment stimulating healthy
dietary habits and physical activity ;
Commitment from the private sector ;
Breastfeeding and diet of infants and young
children / selective dietary deficiencies and
optimum diets ;
Malnutrition in hospitals, old people’s homes
and home care ;
National dietary inquest ;
Scientific research on diet, eating habits and physical activity
Useful link:
www.health.belgium.be
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A. FRUIT AND VEGETABLE PROMOTION INITIATIVES
The promotion of fruit and vegetable consumption is generally supplemented
by more general measures of raising awareness and through education regarding a
healthy diet.
B.1. PROMOTION OF FRUIT AND VEGETABLE
CONSUMPTION
« The consumption of fruit and vegetables
is everybody’s business. »
These products are promoted at different scales and by different players in the world.
Association groups such as “5 a day” are very active on the whole planet and are joined
together depending on the countries’ existing systems.
The professionals are generally very active on this subject which is the case in France with
Interfel, the inter-branch association of fresh fruit and vegetable producers, representing the
production professionals up until distribution. They are in charge of many organizations and
promotions for the general public. Likewise, producer organizations can be involved in the
advertising campaigns of their produce as well.
Regions and groups are generally implemented as part of national plans and different
projects; for example in partnership with the Chambers of Agriculture or private
companies.
a) In Europe and the World
« 5 A DAY »
« 5 a day » is an international
movement bringing together different
associations who encourage the
consumption of fruit and vegetables. They
are present in more than 40 countries out
of 5 continents and aim to :
Inform on the benefits of consuming
5 portions of fresh fruit and
vegetables everyday.
Send out the message to society, mainly to children, about the big benefits of
consuming fruit and vegetables.
Improve the dietary habits of our society.
To increase the fresh fruit and vegetable consumption per person in order to reach
the recommended amount.
National versions…
In Spain : 5 al dia is association existing since 2000 and leads different campaigns
on a national level and offers activities for schools. The association has many members,
amongst which there are professional associations such as Fructifica or even producers
such as Fresón de Palos and Afrucat.
The campaign "5 par jour, c'est vital" (2004-2007) had encouraging results :
- more than 1,500 schools and almost 500,000 pupils have applied the
programme and tripled new targets at the beginning of the campaign ;
- the website received an average of 46,000 visists per month ;
- vegetable consumption increased in 2005 from 5.4% and fruit consumption
from 4.7% ;
- attendance of more than 1,500 outlets throughout Spain (materials,
promotion measures and taste sessions) ;
- congratulations and support from public companies and celebrities ;
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- prize (bronze) for the best use of advertising.
"Educational programme" : training manual and modules for nursery and primary
school education created by teachers.
In Portugal : "5 ao dia. Faz crescer com energia" started up 4 years ago in
the Alentejo region in collaboration with the Alentejo Regional Health Administration.
The measures of the 5 ao dia in Portugal are :
institution communication campaign ;
measures in elementary schools and secondary schools such as talks from
specialists on nutrition or visits to the MARE Marché provider of the Evora region.
…and regional versions
The Aragon Region has developed a specific programme in connection with the "5
al dia" campaign to promote fruit and vegetable consumption to 2,000 pupils between
8 and 12 years old from around forty schools in the region.
For two months each year, special days are organized in the region, with theatrical
performances on the theme of an honorary fruit or vegetable, taste sessions and
guided visits.
An internet site was activated during the campaign :
www.yocomofrutasyveruras.com
Useful links :
5 Al Dia Espagne(Spain)
5 F&L par jour France (France)
5 Ao Dia Portugal (Portugal)
5 F&L par jour Belgique (Belgium)
b) In France
National and multi-regional measures
Fraich’attitude
Interfel, representing the French fruit and
vegetable trade is particularly active in the
advertising of fruit and vegetable consumption.
Its actions come in mainly as part of the
"Fraîch’attitude" programme, which aims at thoroughly changing the population’s eating
attitudes. The AREFLH helps in the organization of this programme and its many actions.
The Fraich’attitude week
The eighth edition took place from 1st to 10th
June 2012, with activities all over France for
children and adults.
The International Fair of Agriculture stand in Paris from 19th to 27th
February 2011 was intended mainly for children. In 2012, the stand was
aimed at professionals, but dieticians were present for the general public.
Tours of the Fraich’Bar, Fraîch’Kids and activities in University
Cafeterias
Major Event
26 000 organizations all over France 42 events in public places 120 partner cities and 5 French department councils 20 national partners (Figures 2011)
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Fraich’Kids Tour (from 3rd November to 11th
December 2012)
Fraîch’Bar Tour (from 7th March to 10th April 2011)
Organisations in CROUS
(March to April 2011)
Tour of 5 weeks in primary schools and leisure centres, coordinated by
dieticians. Children will be able to benefit from - taste sessions, - culinary workshops - educational games
Co-funded by France AgriMer.
Almost 25,000 high schools and sixth form pupils in around 50
institutions have been made aware in several cities.
Almost 40,000 students from 60 university cafeterias, benefited from advice by dieticians. Distribution of "spécial étudiants" kits with
- posters, - paper chains, - recipe booklets
to 198,000 students in the whole of CROUS (French Student Welfare Organization).
Useful links :
www.interfel.com
www.fraichattitude.com
The Charter "Fruit, Vegetables and Society"
The Charter lists the 10 founding principles of a
balanced diet taking into consideration public health as
well as the environment.
It underlines in particular the intake of fresh fruit and
vegetables in response to the plague that constitutes
obesity, notably amongst young people.
It prompts public and private bodies to get involved and
apply concrete measures aiming to increase the
consumption of fresh fruit and vegetables.
How and by who is it prepared?
Prepared by fresh fruit and vegetable inter-branch association (Interfel) in 2005
in liaison with many Members of Parliament, in particular following the
initiative of the President’s study groups on fruit and vegetables and obesity in
the Senate and the National Assembly.
What resources regarding the Charter ?
Launched in 2005 in the Senate, it collected more than 200 signatures in a week. The
launching of the Charter has thus marked the beginning of a big involvement campaign by
the elected officials, leading to an increase in local support and in 2007 to the creation
of:
a network of Pilot Communities, regions, departments, municipals and
inter-municipals having put into practice original and sustainable measures to
promote the consumption of fruit and vegetables ;
the Club Fruit, Vegetables and Society and its Magazine, which brings
together elected officials aware of the fresh fruit and vegetable cause, with
almost 200 members
Useful link :
www.interfel.com/fr/la-charte/
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Vegetables from France at the International Fair of
Agriculture
In 2012, the inter-branch associations of several fruit and
vegetable sectors grouped together within the
unique advertising stand at the
International Fair of Agriculture : Vegetables
from France, the AOPn (national producer’s
organization association) of Tomatoes & Cucumbers
from France, the AOPn of Strawberries from France,
l’ANIail (national inter-branch association of garlic), the
AOP of Chicory (APEF), the AOP of Leeks from France,
l’AIMelon (inter-branch organization of melon
association) and the SIPMM Onion (first marketed inter-
branch association section).
Dual communication
on the vegetable producer profession;
on the product to raise awareness amongst the consumers.
Multiple tools
Vegetable pyramid
Taste session space
Producer centres
Fir photos VIP Space
Symbol of market gardens, height of 4 metres highlighting the diversity and quality of products from France
Visitors can taste simple and delicious recipes prepared by major chefs
Attendance by producers to share their skills and knowledge on market gardens with visitors.
Highlight good agriculture practice : from working on the land to marketing.
Meet politcians or the press
Useful link :
www.fnplegumes.org/sites/fnplegweb/Evenement/manifestations/Salon_International_de_l_Agri
culture_/SIA_2012/dossier_de_presse__producteurs_de_legumes_de_france_au_salon_agricultu
re__2012.pdf
Fresh baskets at SNCF stations
The SNCF launched this project in 2007 in
partnership with the Ile de France and the Seine and
Marne Chambers of Agriculture, but initially for
the Ile de France stations. It then expanded into many
regions.
It is a sales service of fresh fruit and vegetable baskets
at the stations once a week at rush hour.
Local producers are associated with the process
which aims to become sustainable. The products are
therefore local, in season and sold directly by the
producer.
REGION Launch year
No. of railway stations involved
Additional information
Aquitaine 2010 1 After one year of function, 35 baskets were distributed each week.
Centre 2011 6 In Orleans after one year of functioning, 170 baskets were distributed per week.
Brittany 2009 2
Ile-de-France 2007 50 20,000 kilos of fresh fruit and vegetables are sold each week to 2,500 families.
Languedoc Roussillon
2011 4
Midi-Pyrénées 2010 7 During the first year, 6,000 baskets had been distributed in all of the participating railway stations.
Pays de la Loire
2009 2 In collaboration of two organic agriculture associations (GAB 44 et GABB 49).
REGION Launch year
No. of railway stations involved
Additional information
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PACA (Provence-Alpes-Côte d’Azur)
2009 7
At the same time, the Conseil General, through
its Cartreize network, intitiated a similar
step, «Les Paniers du Terroir», in 5 bus stations in the department. The two initiatives joined together to suggest
the « Paniers fraîcheurs du terroir » at
the Marseille St Charles station, in partnership with the Chambre d’agriculture in the Bouches-du Rhône department.
Rhône-Alpes 2010 9
The service exists and continues to develop in several other French regions(Picardy, Alsace,
Champagne-Ardenne, Nord-Pas-de-Calais, Upper Normandy, Burgundy, Franche-Comté,
Lorraine).
Useful links :
www.monpanierfraicheur.com/
Presentation on Languedoc -Roussillon:
www.ter-
sncf.com/Regions/languedoc_roussillon/Fr/Se_deplacer_en_TER/Avant_mon_voyage/Flash_actus
/DetailsFlash_actus.aspx?URI=tcm%3a22-61517
Regional measures for France
Aquitaine : the Aquitaine farm at the regional fair of
agriculture
The 40th edition of the regional fair of
agriculture took place from the 12th to 21st May
2012. This fair is the chance to promote regional
agricultural production to the population, since more
than 300,000 people have visited it for this edition.
The Aquitaine farm is one the fair’s organizations, and proposes to
discover different worlds, including fruit and vegetables in the vegetable centre.
The region’s fruit and vegetables brought together under the association’s banner
"Aquitaine Fruit and Vegetables", shows the products and their professions:
a wide variety of fruit and vegetables under quality labels, strawberries from
Lot and Garonne, strawberries from Périgord, asparagus from the Sables des
Landes, kiwis from Adour, prunes from Agen, walnuts from Périgord, apples
from Limousin ;
brands which are gaining reputation at a regional level on products such as the
hazelnut and the tomato…
A lot of fresh fruit and vegetable taste sessions are offered. To provide accurate
information on the modes of production, the Aquitaine farm’s tomato greenhouse shows
visitors the integrated production techniques and irrigation management for tomatoes and
cucumbers.
The children’s pathway, created from 1998, allows children to be
offered fun and educational ways to discover the different aspects of regional agriculture.
The Young Farmers of Aquitaine welcome primary school pupils in order to accompany them
and let them discover different workshops.
Useful link:
www.salon-agriculture.fr
Useful contact :
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PACA : Epicurium, the museum of F&V
Epicurium, the first museum in Europe
devoted to fruit and vegetables is situated near
Avignon, in Provence. It belongs in the Cité de
l’Alimentation d’Avignon which was opened in 2008
thanks to the support from Chambers of Trade and
Industry in Vaucluse. It opened its doors on 12th June 2010 in Avignon.
Routes for all
Thanks to the interdisciplinary approach – agriculture, diet, industry, environment –
Epicurium shows the path of fruit and vegetables from seed to plate, field to factory using :
interactive space museums and gardens of nearly 9000m² ;
changing the permanent exposition ;
different activities and visit options for the different public categories : cooking
classes and gardening : "Epicurieux workshops".
Several events organized during the year
« Fête du Printemps : le vert est à l’honneur »
31st March and 1st April 2012 Activities themed on aromatic plants and green vegetables.
« Fête de l’été : le rouge est à l’honneur » 23rd and 24th June 2012
Activities on red fruits and tomatoes : meetings with producers, educational workshops, artistic activities, activities on nutrition and health.
« Fête de l’automne : le jaune est à l’honneur »
29th and 30th September 2012 Activities dedicated to yellow autumn fruits.
A real success
in 2011, Epicurium welcomed more than 9,200 visitors, an increase of more
than 60% compared to 2010 ;
the public was made up of 63 % children and 37% adults ;
groups of children in particular represented 50% of the total public, which is
more than 4,400 children in 2011.
From a "qualitative" point of view, the return of individual visitors was excellent, proving the
faithfulness of many visitors (which led to the introduction of a loyalty card) and the majority
proportion by “word of mouth” amongst the sources of information on Epicurium cities by
visitors.
Construction partnership
This museum was created by the Pôle Européen d’Innovation Fruits et Légumes
(European Innovation Clusters for Fruit and Vegetables). A scientific committee,
made up of scientists from different organizations (INRA, INSERM, UPR, GEVES, ISARA, Lycée
de l’Arc, CTCPA and PEIFL) validated the overall scientific and education content of the
museum. Many companies are also partners in the project.
Lastly, several groups also support the initiative : the PACA region, France AgriMer, CG
Vaucluse ; Communauté d’Agglomération du Grand Avignon ; Ministry of Food, Agriculture
and Fisheries; Ministry of Higher Education and Scientific Research.
Useful link :
www.epicurium.fr
Useful contacts :
Epicurium, Tel: 04.90.31.58.91
Email: [email protected]
Pauline Grison, in charge of communication [email protected] Tel : 04 90 31 58 93
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Lower Normandy : Bien manger (Eat well) in Normandy
From 2005, IRQUA-Normandie introduced a
project to promote Norman produce in a balanced
diet.
IRQUA-Normandie, in close relationship with all its
partners (local education authorities, regional
education authorities in Caen and Rouen, Regional
Councils of Upper and Lower Normandy and the
General Councils) is preparing "Bien manger en
Normandie" using several steps and tools.
Educational tools for the big and small
Recipe books with regional products, a list of the Norman culinary heritage, a
guide to regional quality products ;
A gastronomic tourist map of Normandy ;
Children’s recipe books ;
Educational games themed on Norman gastronomy ;
Educational poster of Norman procedures.
Promotional events
International Fair of Agriculture 2012
Attendance of the Norman AOC (registered designation of origin) and sectors linked to the
sea, creative cuisine with le piano des chefs résolument educational and interactive,
promotions displays and taste sessions on Norman products and the brand and
"Bienvenue en Gourmandie" product presentations, taste workshops and educational
activities fpr adults and children with professionals, demonstrations of product
development...
"Balanced Norman Meals" Contest
Each year during the taste week, the IRQUA-Normandie organizes this contest to promote
Norman agri-food products in the context of a balanced diet.
It is open to Norman school canteen chefs (nursey/primary, high school and sixth form) and
hotel school pupils/catering training centres: the participants are invited to create a
balanced meal using Norman products taking into account the specific demands of the
school canteen and the nutritional needs of the young public.
Fête du "Bien Manger en Normandie" in school establishments
21st-25th May 2012
For 6 years and during one week, following the competition, each chef created a "Menu
Normand Equilibré" to share amongst pupils their culinary creation and make them aware of
the three-word motto quality-enjoyment-balance.
Adapted educational tools accompany the event : posters, fun booklets, games themed on
Norman products.
In total for 2012, 48,000 pupils (that is nearly 200 institutions) took part in this gathering.
Useful link :
www.irqua-normandie.fr/communication.php?id=19
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Brittany : Farmer recipe books
The creation of the recipe book “Nos
légumes dans votre cuisine” (“Our
vegetables in your kitchen“) uses
vegetables from the region by 12 territory
farmers in St Léon in the Finistère
department.
It was designed as a tool for sustainable
development of the regions vegetables
under the umbrella of a chef, Jean-
Claude Sépagne, between November 2011 and May 2012. In the end, 45 recipes using
more than 25 different vegetables are offered in the book.
During the week « Fraich’attitude » from 1st to 4th June 2012, several restaurateurs have
made the recipes from the book in their restaurants.
A month after its release, 2,500 copies have been sold and a second printing is planned. It
will also offer agricultural fairs and festivals scheduled during summer 2012 :
2nd July : activities on the Welcome Monday at St-Pol,
14th and 15th July : taking part in the Tonnerres de Brest 2012 (International
Maritime Fesitval) in partnership with the Prince de Bretagne on the Village Terres
et Mers in Brittany,
6th August : activities on the Welcome Monday at St-Pol,
15th August : participation at the Fête des Légumes at St-Jean-du-Doigt.
Useful contact :
Ile de France : exhibitions on the Ile de France agriculture
Within the 2012 season, Paris addresses the theme urban and peri-urban
agriculture.
3 complementary exhibitions
« Carrot City » at the Bercy park
Roadshow on urban and sustainable agriculture. Examples of rooftop gardens,
perched on urban greenhouses… Original initiatives presentation of the world’s largest cities.
From 20th June to 30th September 2012
« Savez-vous planter les choux (Do you know how to plant
cabbages) » at Bagatelle park
The gardens offer vegetables from the Ile-de-France
and fruit trees, illustrating traditional cultures and
know hows.
The tour continues with the history of market gardens
and urban agriculture in the Trianon, finishing with a
photograph exhibition « De la fourche à la
fourchette » showing the links between the tools
and its vegetable, and putting up farmer’s portaits.
From 16th June to 4th November 2012
« Staged vegetable plants » at Parc Floral
Presentation of an urban garden, including heirloom vegetables and climbing
vegetables.
Useful link :
www.paris.fr/accueil/paris-au-vert/l-agriculture-s-installe-en-
ville/rub_9653_actu_116533_port_23769
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Languedoc-Roussillon : Fresh fruit and vegetables at hospital
In 2009, Interfel, supported by the Ministry of Food, Agriculture and Fisheries and
France AgriMer introduced a pilot project on the theme of nutritional education: «Fruits et
Légumes frais à l’hôpital», from June to August 2009, at the Perpignan Hospital Centre
in the Maternity and Endocrinology Services. A mini basket of fruit and small
vegetables to snack on is distributed each day in addition to meals so that the patient
can enjoy them during the day.
The aims are to promote an offer of diverse range and good quality taste in a hospital
environment. This project takes place in partnership with the hospital, relying on the
collaboration between the catering service, dieticians, maternity and endocrinology services
and Interfel.
This first experiment is to be extended as was with the case of the experimental operation of
fruit distribution in schools «Un fruit pour la récré».
Following this pilot operation launched in 2009, a huge study was launched in 2010 so as to
study the possibilities of extending this operation on a bigger scale, followed by
supplementary pilot experiments on the Perpigan’s initiative. Currently, the opportunity to
distribute fresh fruit and vegetable baskets in hospitals on a national scale is being evaluated
at ministerial level.
Useful links :
Présentation de l’action à Perpignan : draaf.languedoc-roussillon.agriculture.gouv.fr/Fruits-et-
Legumes-frais-a-l
Présentation opération pilote à l’hôpital Emile-Roux de Limeil-Brévannes (94) :
alimentation.gouv.fr/hopitaux-des-fruits-et-legumes
Midi-Pyrénées : IRQUALIM supports regional fruit and
vegetables under the Signe d’Identification de la Qualité et
de l’Origine (Stock with quality and origin certification
In the Midi-Pyrénées region, the Regional Institute of Food Quality IRQUALIM is in
charge of the promotion for Fruits et Légumes sous Signes d’Identification de la
qualité et de l’Origine (Fruit and vegetables under the Stock with quality and
origin certification) (SIQO).
8 products are thus highlighted : white garlic from Lomagne, pink garlic from Lautrec,
chasselas grapes from Moissac, Tarbais green bean, prunes from Agen, melon from Quercy,
walnut from Périgord and the greengage plum.
For this, many permanent and temporary measures were are put into place :
design and editing of generic promotional materials,
creation and continuous updating of the website,
press advertisements and editorial advertising in major regional medias
Products from the Midi-Pyrénées on the big screen
Shown in cinema complexes Gaumont Labège and Gaumont Wilson in Toulouse, 2
commercials show products from the Midi-Pyrénées under stock with quality and origin
certification and their recipes and to encourage cinema-goers to find them on the website.
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L’odyssée gourmande
Created around ten years ago by the region and the IRQUALIM and renewed every
two years, the odyssée gourmande is an educational cooking contest only in France.
The operation was intended for 3rd and 4th year primary school classes. This event, at
IRQUALIM’s initiative, is supported by the Midi-Pyrénées region, the Toulouse Academy and
the hotel schools.
The classes have to present, in writing, two recipes using SIQO products as well as an artistic
composition illustrating their recipes (sketch, skit, song, fable). A jury keeps the 24 best
projects, in which at least one per department.
The selected classes are then sponsored by a chef and enjoy a day of "Petits Gastronomes"
training in a regional hotel school.
Useful link :
www.irqualim.com
Centre and Pays de la Loire : IDFEL promotes fruit and
vegetables in 2 regions
Interface between its members and the structures of
the fruit and vegetable field, IDfel provides dynamic fruit and
vegetables in the Loire Valley and represents its members,
whenever necessary with various representatives.
IDFel organizes mainly the promotion of apples and more
generally, fruit and vegetables from the Loire Valley through different events.
Printemps de Bourges
Like last year, IDfel Loire Valley and Interfel were at Printemps de Bourges for three days
(from Tuesday 24th to Thursday 26th April 2012).
A partnership was created between the Printemps de Bourges – Loire Valley Fruit and
Vegetables and apples from Berry as follows :
Strawberries, radishes, cherry tomatoes and applies from the Loire Valley are
invited in the dressing rooms
A public reception in the afternoon where visitors tasted apples and radishes from
the Loire Valley,
In the evening, a stall in the VIP space where strawberries, cherry tomatoes, apples
and radishes were sampled by guests.
In figures : 2,500 strawberries, 5,000 cherry tomatoes, 20 kg pink radishes and
20,000 portions of apples were sampled.
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Les Championnats de France de Natation des Maitres (Masters of
swimming French championships)
At the Jean Bouin swimming pool in Angers the Championnats de France de Natation des
Maitres took place from 8th to 11th March 2012. IDfel Loire Valley was the partner of this
national event in providing more than 5,000 apples.
With Interfel, the Association had a stand to introduce apples from the Loire Valley.
International Fair of Agriclulture
IDfel introduced fruit and vegetables frol the Loire Valley for several organisations and taste
sessions on the France AgriMer, l'Avenir pousse en Anjou stands and the Stand
Pays de la Loire. During each activity, a producer was present to answer technical
questions and discuss with the public.
Operation "GARE"
In October and November 2011, the associations distributed apples in the railway stations in
Angers, Orléans, Nantes and Tours.
This action was mainly put in place to promote fruit and vegetables from the Loire Valley and
its producers. Between 1500 and 2000 apples were distributed at the stations with a Z-
card and some recipes.
Useful link :
www.idfel.fr/
Rhône-Alpes : Regional and in season fruit and vegetables
against global warming
Consuming in season, fresh and locally produced fruit and vegetables is good for your
health and also good for the planet.
It is from the ecological and climatic assessment of
transport and cultivation of in season fruit and vegetables that
the Agence Locale de l’Energie (ALE) of Lyon and its suburbs
chose to act.
This is why they created a calendar of in season fruit and
vegetables for the Rhône-Alpes, as a magnet, distributed
free of charge with priority given to the locals.
Following the success of the operation, the ALE offers to continue
the measures in partnership with its community, associations and companies in the region.
Useful link :
www.ale-lyon.org/informer-conseiller/eco-consommation/calendrier-fruits-et-legumes-de.html
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Criteria produced and collectives marks in France
Criteria produced
Association Nationale Pommes Poires
1500 producers are members of the Association Nationale
Pommes Poires (ANPP) (National association of apples and
pears), representing 860,000 tons of apples and 35,000 tons of
pears. They are all involved in the integrated fruit production
charter a reference source of good arboreal practices whose
results and continuous improvement is seriously controlled for 10 years.
www.pommespoires.com
Promotion
Promotion campaign based on the apple producing profession: 4,500 shops in
March 2012 2012 ;
Diétécom Fair 22nd-23rd March 2012 ;
Operation "Nouvelle récolte" in September 2011 in 3000 outlets ;
Operation "Vergers ouverts", September 2011 ;
Special edition of "Petit quotidien" on apples ;
Promotion on the theme "Eco-friendly orchards".
AOPn Tomatoes and Cucumbers in France
L’AOPn – national association of producer’s organization of
"Tomates et Concombres de France" consists of 30 organizations,
representing more than 1,000 producers throughout France.
Gathered together around a Quality Charter, the professionals wish
to share their expertise, their commitment to the environment,
quality, taste and variety of their products.
Promotion
In June 2012 they initiated a comprehensive programme in raising awareness
amongst children about the cultivation and consumption of tomatoes and cucumbers.
A film called "Sous serre" was created by Jamy Gourmaud, animator of the
education programme "C’est pas sorcier".
From 21st June to 4th July 2012, displays were put in place in 90 bazaars in
elementary schools in Rennes, Bordeaux and Avignon.
www.tomates-de-france.com
AOP peaches and nectarines from France
L'AOP is made up of 21 companies representing a production of
140,000 tons of fruit and 70% of organised production.
Promotion
In 2012, a new logo was created for the AOP peaches and
nectarines during an important communication plan. €400,000 will be spent this year for
promotion and marketing. The producers’ view, in place since 2011, has positive
consequences within and among consumers according to the findings by AOP, the operation
will be repeated.
In addition, promotional tools at sale points will be reinforced in supermarkets. The inter-
branch association will announce the eco-friendly orchards.
www.aop-pechesnectarines-france.com
Site consommateurs : www.pechesdenosregions.fr
AOPn Fraise
Created in 2008, AOPn Strawberry, national Association of
Producers' Organizations, federates more than 500 French
producers. Their objectives are to sustain and develop the
production of French strawberries by offering consumers
varieties of quality. The whole of the production federated by
AOPn accounts for 40% of the French strawberry.
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Promotion
Educational Program “Fraise attitude”, introduced at the International Fair of
Agriculture, planned from March to June 2012;
Contest “Strawberries of France” (“Fraises de France”) from 18th May and 31st
August 2012;
Radio campaign at the beginning of the campaign (15th-17th March 2012).
fraisesdefrance.fr/
AOPn Asparaguses
7 members for 246 producers, AOPn Asperges is in constant
increase.
Promotion
Radio campaign, including 2 adverts in partnership
with the strawberry in 2011;
Creation of poster and recipe cards;
Lively promotion display and medium-sized supermarkets;
Participation in the contest “the spring of the vegetables” (“Le printemps des
légumes) 2011 organized by Interfel.
AOPn Plum
AOPn created in 2010, the National Association of Organizers for
the Plum (Association d’Organisateurs National Prune) brings
together no less than 400 producers, that is to say approximately
half of the French production: 35,000 tons out of 80,000 tons.
Promotion
From 1st August to 15th September 2011, AOPn launched a large campaign “the
plum refunds your plums” (“La prune rembourse vos prune”), offering to refund
three parking tickets per day;
www.laprune.org
ANIAIL
The French garlic producers turned towards an official
identification of quality and origin of their production: AOP, IGP
and Red Label (Label Rouge). Thus, the near total of the French
producers is committed in official processes of quality.
For white garlic, two soils are recognized IGP: the white garlic of Lomagne and the garlic of
Drome.
The pink garlic of Lautrec profits from a red label and an IGP.
The purple garlic of Cadours and the pink garlic of Auvergne are in the process of going
through recognition.
Promotion
Contest “You’re the boss” (“C’est vous le chef”) from 19th September to 7th
October 2011;
Recipes and advice from chefs on the website.
www.ail-de-caractere.fr
Collective brands
Brittany: Brand “Prince de Bretagne”
The brand was created in 1970 to give an identity and a regional
anchoring to vegetables produced in the coastal area of the north
of Brittany. Under this label, the vegetables produced are
marketed by the six cooperative members of the CERAFEL
Brittany, which are approximately 25 vegetables.
www.prince-de-bretagne.com
Ile de France: Brand “Saveurs Paris Ile-de-France”
At the instigation of the CERVIA Paris Ile-de-France, the
professionals - farmers, craftsmen and food-processors - gather
around a regional identity: the brand “Saveurs Paris Ile-de-
France”.
www.saveursparisidf.com
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Languedoc-Roussillon: Brand “Sud de France”
Sud de France is in the identifier of wine products
and farm produce of the Languedoc-Roussillon
region. By sticking to this process, 1600 companies
and 5000 products shows their commitment to the origin and the state of mind associated
with a production and regional know-hows recognized. More than 30 fruits and vegetables
are already represented.
www.sud-de-france.com/fr
PACA: Brand “Provence”
The PACA regions fruit and vegetables brand was
introduce by the region in July 2012. A bill of
specifications guaranteeing a way of sustainable
production and putting the traditional know-how to good use will be at the root of this
brand. The brand “Provence” should start to appear on food products at the beginning of
2013.
Aquitaine and Midi-Pyrenees: Brand
“Sud Ouest France”
This brand is for SIQO farm produce and was
launched during the International Fair of Agriculture.
It is the first brand put into place in partnership with
two neighbouring regions.
b) Promotion of F&V consumption in Italy
b .1) Emilia-Romagna: Frutta Snack
The project “Frutta Snack” was set up in Italy in 2007
by the Ministry of Labor and Social Action and the
Ministry of Education, Universities and Research, with
the support of the agro-environmental
experimentation centre of Cesena.
The project proposes an overall educational project on
food education accompanied by the installation of
fruit vending machines in schools and workplaces. The ALIMOS society is also a central
partner of the project, in particular by ensuring the supply.
Broad outlines: consumption - education - critical mind
Increase in the consumption of fruit and vegetables at school and in the family;
Learning the basics of good nutrition and the influences of advertising;
Learning to choose food in a conscientious manner;
Possible introduction of “Frutta Snack Bar” vending machines into schools.
In Emilia-Romagna 39 schools, 895 classes and 20,097 pupils took part in the project “Frutta
Snack” and the project was extended to three other areas: Apulia, Le Marche and Latium.
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Several players take part in the project:
Producers who can guarantee and provide quality and healthy products;
Universities and research organizations for the innovation of the sector;
Food-processors in agreement with local productions,
Distributors.
Some figures…
ONGOING PROJECTS
144 Schools 3,221 Classes
82,000 Pupils 25 Workplaces 3 Ministries 4 Regions (Emilia-Romagna, Lazio, Puglia, Le Marche)
158 Installed “Frutta snack” vending machines
5 Producer’s organizations (Apofruit, Verde ValdasoTerre di Bari, Apo Conerpo, Veba-Capuzzo)
EDUCATIONAL ACTIONS
37 Training meetings for teachers 108 Hours of teacher trainings 111 Promotion displays for pupils
4 Editions of the contest “Monte un spot pour Frutta Snack” 72 Participating Classes in the contest 20 Initiative intended adults/parents
140,000 Educational materials made (folders, notices, posters, gadgets)
Useful links:
www.alimos.it/frutta-snack.html
Useful Contacts:
ALIMOS: [email protected] - [email protected]
b.2) Ortofrutta d’Italia for quality F&V
For the first time in Italy, 16 producer
organizations met under the same brand “Ortofrutta
d' Italia” to launch a large communication campaign
over the two years 2012 and 2013.
The project is initiated by the CSO CentroServizi.
The objective of the communication campaign is to:
highlight the major position of Italian
production as a “first world producer of fruit
and vegetables”;
enforce “one heritage quality”.
The slogan chosen by the brand is: “Sapori di
qualita”: flavours of quality!
The campaign is divided into two big parts, granted to the seasonal productions:
the first one during the winter based on apples, pears, kiwis, citrus fruits, carrots and
radish;
the second one in spring based on summer fruits : peaches, nectarines, strawberries,
etc.
The means used to carry out this campaign included TV adverts broadcast at prime time,
as well as thematic documentaries broadcast on the national and local channels. A
Facebook page was also created to relay information to the largest number possible.
100 million people would have been reached by the campaign at the end of 6 months.
Useful links:
www.csoservizi.com
it-it.facebook.com/pages/Ortofrutta-dItalia
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b.3) Fruitness, enjoy it !
This collaborative project assembled by the
European Union, the Italian government and the CSO
CentroServizi, aims to target consumers of five
European countries: Germany, England, Austria,
Poland and Sweden.
Two major guidelines direct this project which was set
up in 2006:
provide information on nutritional qualities and safety of the fruits, as well as
their benefits for children’s health and their role in preventing obesity;
to promote fruit consumption and emphasize the health benefits in a nonmedical
approach: “I eat fruit because I like it and I am in good shape, and not because I
have to eat it”
The promotion campaign involves children, families, companies, schools, institutions and
health authorities, in order to reverse the downward trend of fruit consumption.
Comprehensive methods and objectives
to revive fruit consumption within the European market;
to encourage fruit consumption amongst young people, in particular children
and teenagers, to counter the increase in obesity by establishing good dietary
habits;
to offer comprehensive information to families on quality, public health and
nutritional qualities in fruit;
to develop the image of fruits with children as good and healthy friends with
whom one can have fun: it is the role of “Mr. Fruitness”, the project mascot and
the many games offered.
Useful link:
www.fruitness.eu
c) Promotion of F&V consumption in Spain
National action: The sponsorship of a school 5 al día
Developed by the association 5 al día, the project was
intended to extend the advantages of the educational program “5
al dia” to all the schools on Spanish territory with the help of
private companies or communities wishing to get involved more.
Today more than 1500 schools are part of the program. The
intention is to make children and their parents aware of the
importance of consuming 5 portions of fruit and vegetables per
day.
Educational objectives of the program
to inform and teach children the benefits that fresh fruits and vegetables
bring to health;
to influence the adoption of healthy dietary habits for children and their
families;
to increase the consumption of fruit and vegetables amongst children.
Commitments from schools
If it has a canteen, include 2 portions of fruit and vegetables each day in the
menus (salad, fruit, juice, vegetables, purée, fruit salad, etc).
To inform parents on membership to the educational Program “5 al dia” and
to inform them of the activities to do, as well as providing them with information
on sponsors, thanks to which finance to establish the programme has been
obtained.
To devote at least 30 minutes per week to the knowledge of the fruit and
vegetables course with the educational materials which the program provides.
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The sponsor…
The sponsor is the main actor of promoting fruit and vegetable consumption in
children.
… Who?
It is an organization, public or private, related to the “5 al dia” association, which is
responsible for a certain number of schools in its area.
It is addressed at company managers, public institutions or organizations which are part of
the educational program “5 al dia” and which are aware of the food deterioration amongst
children and its consequences in terms of health such as obesity.
… How does it act?
It financially supports schools so that they can use the educational program, help them
to carry out the supplementary activities and must be a direct player of the promotion of
fruit and vegetable consumption amongst children.
The sponsor can also promote specific activities with the secondary school, such as visits,
discussions or the celebration of days in the centre.
Useful links:
www.5aldia.com/in the section ` “Apadrina a colegio”
Useful Contacts:
National promotional campaigns of Spanish fruit and
vegetables
The Spanish government set up large promotional campaigns of Spanish fruits
according to the year or seasons.
“Necesito frutas y verduras cada día” Campaign proposing many promotional materials (adverts, radio advertisements, reports, brochures…)
“Frutas y verduras de España, cada día. Del campo para ti”
Campaign carried out in collaboration with professionals ASAJA, COAG, UPA, Cooperativas Alimentarias.
“Ya están aquí las verduras de temporada. De toda confianza”
A guide on quality, freshness, taste and the various ways of cooking and preparing in season vegetables.
“Frutas y verduras de temporada” Campaign targeted on in season fruit and vegetables with information on the production season of each fruit and vegetable (poster-time-tables).
“Sabor de verano” Summer Campaign for all the fruits produced in this season.
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“Siempre es momento de comer más fruta” Program encouraging the children to regularly play, move and do sports as well as eating fruit.
“Verdura, también ultracongelada” Campaign to encourage vegetable consumption throughout the year thanks to frozen products.
Campaign “produce”: Pears, apples, bananas, melon and watermelon, grapes, strawberries, oranges and mandarins
Useful link :
http://www.alimentacion.es/fr/campanas/frutas/
Murcie : Fruticoles.com
This program is an initiative developed by the
corporations associated with Proexport aiming to
support the educative community in all the
activities aiming to increase the consumption of fruit
and vegetables amongst children and to contribute so that they have a more active and
healthier lifestyle.
The project comes in from having taken into account two factors: on the one hand children
almost never eat fruit and vegetables; and on the other hand childhood obesity is increasing.
Various activities are proposed by “Fruticoles.com” for all the secondary schools
registered such as contests, recipes, Web pages, theatrical representations etc.
Thus in 2012 the photo contest “Me gustan las Frutas y Verduras” takes place on the
initiative of the EU, the Murcia region and the MARM, with the collaboration of Proexport
and of the fructicoles.com homepage.
In 2012, 202 secondary schools participated in this initiative and more than 25,000
families had access to the various activities.
Useful link:
www.fruticoles.com/Inicio/Index.aspx
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Valence: Método bouquet
It is about a promotion campaign developed by
cooperative ANECOOP and supported by Generalitat
Valenciana, to stimulate the daily consumption of
fruit and vegetables. This campaign is aimed at families
and especially children.
“Método Bouquet” is an online game for families who want to practice healthy eating
habits which is rich in fruit and vegetables.
During 28 days the families followed challenges and tasks which they can do with other
families or within their own family. They will learn that eating healthily is very easy.
Useful link:
www.cultivamosfuturo.com
Useful Contact:
Manuel Lainez Andrés, DIRECTEUR GENERAL DE PRODUCTION AGRAIRE, ÉLEVAGE ET PÈCHE
C/ AMADEO DE SABOYA, 2 - Planta: 5 46010 Valencia
Téléphone : 963424835 E-mail : [email protected]
Murciea & Andalusia : We care you enjoy Campaign
This campaign was launched by the Spanish organizations HORTYFRUTA (fruit and
vegetables association of Andalusia) and PROEXPORT for the next 3 years in Germany,
Austria and in the United Kingdom. The objectives are :
to reinforce consumers confidence in vegetables produced in Europe;
to encourage the increase in consumption in all European homes and for all
the population, especially young people, children and the elderly.
The slogan “we care, you enjoy” launches a rational message by ensuring that European
vegetables are safe, but also an emotional message by explaining the benefits of eating
vegetables. The promoted products will be sweet pepper, cucumber, lettuce, and broccoli.
The total budget of the campaign is approximately €3m and is financed by the European
Union at 50%, the Spanish Ministry of Agriculture, Food and Environment at 30% and
PROEXPORT and HORTYFRUTA organizations at 20%.
Useful link:
www.wecareyouenjoy.eu/
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Aragon: fruit and vegetables of highlighted quality
The Aragon area chose to generally direct its
promotional campaigns towards products of quality,
including fruit and vegetables, through the
programme “Pon Aragón en tu mesa”, co-funded
by Europe.
Measure to inform the public, raising awareness,
training and promotion are part of this programme,
aimed at the whole Aragonese population.
Nearly 6,000 pupils from the region benefitted from the actions as part of this program.
Actions through 20 local action groups
The group “Bajo Aragón-Matarraña” organised the contest “Huertos
ecológicos Escolares” which consisted of creating a garden at school;
Association for the integral development of Bajo Martín Andorra Sierra in Arcos
organised the cherry festival on 23rd June 2012;
A conference on fruit and vegetables was organised at the hotel
management school in Miralbueno for approximately 60 future chefs on 13th
February 2012.
Expotrailer Aragón Alimentos
This road show goes up and down roads to promote the
Aragonese quality agroalimentary products: peaches
from Calanda or the asparagus from Navarre for
example.
The objective of this exhibition is to highlight various quality brands, associated products,
their production zone in the middle of the Aragón territory and to explain their role in the
safeguarding of cultural heritage.
Some examples of festivals and fairs
Feria de otoño de Biescas: Feria ganadera de agroalimentación y turística
(22nd-23rd October 2011)
Jornadas Micológicas de Ayerbe (29th-30th October 2011
Feria Valdejalón Agrícola, Comercial y Ganadera- VALGA (30th April-2nd May
2011)
Feria “Con Cinco Sentidos”, Monzon (11th-13th June 2010)
Useful links:
www.aragonalimentos.es/
www.ponaragonentumesa.com
Useful Contacts:
Aragón Alimentos: [email protected]
“Pon Aragón en tu mesa”: Grupo Coordinador: Adefo Cinco Villas. Rosa Rived 630-
420820. [email protected]
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d) Promotion of F&V consumption in Belgium
All Day long
“All Long Day” is a program on the initiative of the
Belgian fruit and vegetables producers with the support of
the European Union and domestic trade (wholesalers,
supermarket sector and specialized trade).
Several measures are put into place, in particular within
corporations to stimulate fruit and vegetable consumption all day.
“Fruit and vegetables at work”
It is a targeted initiative on people consuming a third of their daily food at work. It suggests
that the workplace is the ideal place to increase fruit and vegetable consumption.
Corporations begin to help their employees to consume more fruit and vegetables by making
them available but also thanks to informing and making people aware.
Why consume fruit and vegetables at work?
For the employees
For the corporation
Protection against the chronic affections.
Facilitate the recommended daily consumption of 300 grams of vegetables and 2 to 3 fruits.
Having a healthy snack in case of a mid-afternoon slump.
Increase in employee satisfaction and improves the work environment.
Provides employees with energy.
Increase resistance to the diseases, therefore decreases the absenteeism.
Takes care of social responsibility.
Improve the reputation of the corporation.
“All long Day” Trophy
Each year, the program proposes an “All long Day” trophy
which rewards the corporations who encourage fruit
consumption in the workplace.
For example, in 2012, it is the Jessa Hospital in Hasselt which
gained the trophy.
In this hospital, the management set up several actions:
offer fruit and vegetables in the staff restaurant;
make fruits available during meetings;
support throughout the career with information sessions;
broadcasting information concerning healthy food and physical exercise by the
Intranet and posters;
measures in relationship to physical exercise: personalized programme intended
for people who do only a little or no exercise at all, “start-to-run” programmes
under the supervision of a physiotherapist, walks during the midday break,
making pedometers available…
Fruit and vegetable week
Fruit and vegetable week, which exists since 2009 in Belgium, was launched on the initiative
of the producers. It took place from 6th May to 13th May 2012.
It is the opportunity for many exhibitions, promotion displays in restaurants, radios etc. It is
also the chance for the All Day Long programme to launch its annual trophy.
Useful link:
www.alldaylong.be
Useful Contact :
Sophie Lambreht, tel : 0032 25528039
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B.2. RAISING AWARENESS AND EDUCATION
PROGRAMMES FOR HEALTHY EATING
“Fruit and vegetable consumption must be at
the heart of a healthy lifestyle.”
The many policies, initiatives and actions existing today to promote fruit and
vegetable consumption are supplemented by more comprehensive programmes on diet.
Therefore, raising awareness and education
programmes on nutrition, food balance, but
also on taste or even agriculture, are set up to
give back the knowledge and the essential desire to
children and families to adopt healthy lifestyles.
Supplementary programs are also developed in many
areas to raise awareness and train the school canteen
staff, the main players in children’s nutrition.
a) Raising awareness amongst children and families
In France
(a) Midi-Pyrenees: the SISQA and its journey of the senses
In partnership with the Midi-Pyrenees regional
Institute of food-processing quality of (IRQUALIM), the Midi-
Pyrenees Regional court of agriculture and the Toulouse
Association of the regional agricultural contest, the Midi-
Pyrenees region organizes for the 10th year the Midi-
Pyrenees Fair of Quality Food, the SISQA from 13th to
16th December 2012.
This Fair, created in 2002, became a citizen gathering
around food and quality products.
The SISQA is also a time for information and education,
as much for the small ones as for the big ones. One day
“Fraich' Kids” is also organised by Interfel on this occasion.
Journey of the senses, discovering taste
This journey offers to pair taste with the five senses, in partnership with the Institute of
Taste. Promotion displays and workshops are carried out around various foods, including the
fruit and vegetables with a workshop created and organised by Interfel.
Demonstration space and culinary tasting
This space allows people to discover regional products.
A workshop created and organised by SlowFood proposes, depending on the year, to cook
different products, like legumes or even old in season fruit and vegetables.
Taste sessions of regional products are also offered in this space.
Useful link :
www.midipyrenees.fr/-Accueil-SISQA
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(b) Ile de France, Center, Midi-Pyrénées, Upper Normandy,
Languedoc-Roussillon…: Classes of taste
As part of the PNA, the Ministry of Agriculture supports the operation “classes of
taste”. It makes it possible for children from CE2 classes (9 year old) from several areas in
France to benefit from lessons on taste and gastronomy.
The pupil’s education….
These classes of taste consist of 8 education meetings on taste and food lasting one
and a half hours, intended for CE2 classes:
the 5 senses are brought up;
the children are made aware of regional products and French food heritage;
an emphasis is put on products that have a quality label on them.
In addition, the meetings can be enhanced by lectures in the classes from professionals such
as farmers, fishermen, aqua farmers, manufacturers, butchers, bakers…
… and the teachers
A course intended for teachers allows them:
to work on themselves, and to reconsider their relation with food and their
environment;
to assist them in defining their guidelines and shared values supported by the
school on the subject of food ;
to understand the human eating behavior;
to develop and promote culinary culture;
to to acquire confidence in their ability to run sensory education programmes;
to comprehend the question of food in a comprehensive and cross disciplinary
way in education.
The INAO (National Institute of Origin and Quality) takes part in teacher training on quality
products.
Useful link:
www.institutdugout.fr
Useful Contacts:
INSTITUTE OF THE TASTE
49 rue de Paradis - 75010 Paris
Mrs. Natalie Politzer, responsible projects
Tel.: 06 84 33 43 85 - Fax: 01 42 77 18 87
E-mail: [email protected]
(c) Rhône-Alpes: From seed to plate: “Love your meal”
To encourage autonomy amongst the young people in the “Residences Habitat
Jeunes” in relation to their food and to promote resident’s measures and the development
of their abilities. It is the challenge which launched in the Rhône-Alpes Regional Union for
Youth Housing.
Reports…
many young people resident do not know how to feed themselves “on their
own”, cook, or use kitchen equipment;
their diet is not balanced;
the majority have to face up to financial problems.
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… adapted measures
Particularly amongst young people: the
introduction to culinary practices, choosing
the products, putting together meals on a
nutritional as well as budgetary level (taste
education, food education);
highlight food heritage and local cuisine, but also to show people and
get them to rediscover cooking and regional products as well as from around the
world ;
setting up a partnership between the residences
and the Jardins de Cocagne or the AMAP according
to the area, with the purpose of providing organic
vegetables and fruits for the displays of cookery
workshops with young people. This partnership
comprises various workshops organised in modules:
“Cuisinons avec les produits de saison”
“Bien manger même sans un radis”
“Fruits et légumes en fête”
“L’art d’accommoder les restes”
“Fabriquons notre pain”
“Visitons les Jardins de Cocagne”
“Rencontre avec un chef”
“Créons nos recettes”
“Un diner presque parfait”
Useful link:
(p14): draaf.rhone-alpes.agriculture.gouv.fr/IMG/pdf/Brochure_PNA-Rhone-
Alpes_oct_2011r_cle8e1a3f.pdf
Useful Contact: [email protected]
Raising awareness and food education programmes in Italy
a) Noi e il cibo (Us and food), Slow Food
In 2009, the Ministry of Education started the programme “Scuola e Cibo” (Food and
school), with the purpose of defining an established nutritional education model for the
World Exhibition 2015 in Milan whose theme is “Feeding the planet, energy for life”.
The project of Slow Fox Trot Food “Noi e il Cibo” is an educational course for primary
school which supports the introduction of food education as a school subject.
The project focuses on the pupils and teachers, but also on families; it is the union between
these 3 players which can make the educational project stronger.
Food education must focus on the “health” aspects, but it must also give young people all
the necessary tools to discover the world of food.
The program explores multiple dimensions of food: sensory aspects, sustainability,
territoriality, memory, identity, globalization, ethics, not forgetting safety and health.
Useful links:
www.slowfood.it
www.giuntiscuola.it/noieilcibo
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b) Emilia-Romagna, Veneto, Piedmont… : Open and
educational farms
The project created in 1999 as part of the “Open Farms” project carried out by the
Emilia-Romagna area with collaboration from the provinces and technical assistance from
Alimos.
The initiative aims to bring young people closer to the countryside and to lead them
on a discovery of the link between the earth and the table, by getting them to know the
culture of the rural world, knowledge of the organic production and local products.
For more than 10 years, the project has extended to lots of areas in Italy to reach a
network of 1,936 farms in 2010, and has also been developed in Europe.
Emilia-Romagna
In Emilia-Romagna, the project created in 1999, has from now
on a network of approximately 330 farms which
support the idea of sustainable agriculture and whose production is tied to the area. Each year approximately 5,000 classes and groups organise
visits which makes for a total of 110,000 young people and adults.
Piedmont
The Piedmont region sets up the “educational farms” project
while each educational farm signs a charter of commitments and quality with which the farms are
committed to complying with many rules to enter the regional list of the educational farms saying that they wish to take part in the project.
So, a regional network of more than 220 educational farms was created to facilitate the exchanges between school
and agriculture.
Veneto
This project is developed as part of the “Communication and food education” inter-regional programme and the regional project “Cultura che nutre: saperi e sapori attorno al piatto”. The Veneto Area began as of 1999 to set up education initiatives for schools. The objectives were to reinforce the links between children - and also their family - and the area while improving the communication between producers and consumers. Naturally, a network of educational farms was also created.
Approximately 5,000 children visited the 228 educational farms during the school year 2010/2011.
Moreover, once a year the “Opened educational farms” day takes place or the great majority of the farms on the network offer a free visit for all.
Lombardy
The regional educational farms initiative in Lombardy was
created in 2001. Today, it has 184 farms. The farmers of the
network committed to the Charter of Quality laying down
certain methods, including the training of the farmers. For the seventh year the “Opened educational farms” day took place in Lombardy. The farmers accompany the adults and the children in farm visits, offering workshops and activities to learn more on rural life, nature and the environment. Many didactic farms offer the possibility of holding a lunch or dinner or offer a room to spend the night.
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Tuscany
In Tuscany, the network of educational farms accounts for
more than a hundred farm partners brought together by
the network “AmicaFarm ».
Trent and Bolzano
A network of 60 educational farms currently functions in this
area.
Useful link :
Site for Italy : www.fattoriedidattiche.biz
Useful contacts :
Emilia-Romagna Region: [email protected]
Veneto Region: [email protected]
Tuscany Region: [email protected]
Raising awareness and food education programmes in Spain
a) Week of the Mediterranean diet
The Ministry of Agriculture benefitted from the
classification of Intangible Cultural Heritage of
Humanity UNESCO of the Mediterranean diet in 2010 to
organize one week to promote this diet, from 11th to 14th
October 2011.
It is the chance for the producers to promote Spanish
quality products which fits completely in the Mediterranean
diet.
It is also the chance to propose the Mediterranean lifestyle,
like a true patrimony to be preserved preciously.
The scheduling organised in partnership with several agro-alimentary professional
organizations, of the week consists of:
an open day;
the exhibition on the “Mediterranean diet”;
presentation of a new food pyramid;
broadcasting of video and radio adverts;
conferences.
Useful link :
www.alimentacion.es/fr/campanas/semana_de_la_dieta_mediterranea/
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b) Andalusia, Aragon, Catalonia: Program Thao-Salud Infantil
This foundation, located in Spain and Colombia, is a
not for profit organization which tries to promote healthy
lifestyles and to prevent health problems in order to
reduce diseases related to lifestyle, thanks to the design and
development of programmes, projects, actions and long-
term campaigns.
It uses all the means which have an influence on society so that it changes its behavior.
Since 2007, the foundation set up at municipal level in several regions the “Program
Thao-Salud Infantil” for children between 3 and 12 years old from Andalusia, Aragon and
Catalonia. It aims to improve the way of life by promoting healthy lifestyles and to prevent
childhood obesity amongst children and their families. Since 2010, it also concerned new-
born babies up to 3 years.
The program offers also two types of action:
Seasons: each season targets a group of food or an activity with the aim to
promote a varied and balanced diet and to support the physical-activity
whilst respecting emotional balance and the daily life.
Cross-disciplinary actions: activities available permanently with the
collaboration of the teachers, instructors; sports clubs, leisure centres etc.
Useful link :
thaoweb.com/es
Useful contact :
Calle Roger de Llúria 119, 4º-1ª 08037 Barcelona (España)
Tél : (+34) 934 873 063 E-mail : [email protected]
c) Murcia : “El estirón “
The televised program “El estirón” is an initiative
led by Antena 3, in which Proexport in particular takes part
and aims to raise awareness on childhood obesity to
parents and teachers as much as to children.
Main messages
importance teaching children and young people good dietary habits;
importance of physical-activity to avoid the health problems linked to
obesity amongst children.
Supplementary activities
the website is active and offers advice, mainly in the format of short videos
on diet and sport;
a “walk with El Estirón” is organised at the end of the season, gathering
nearly 4,000 people for one day dedicated to promoting a healthy lifestyle
as well as sport;
a contest of recipes is also organized.
Useful links :
www.antena3.com/elestiron/
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d) Castile-La Mancha: What do you have for breakfast?
In 2010 this association set up the campaign “What
do you have for breakfast?” in two schools with
Cuenca.
After one week of educational and interactive discussions, the children had the opportunity
to try a breakfast consisting of bananas, clementines, milk and bread with olive oil (Spanish
tradition).
Moreover, Cooperativas Agro-alimentarias began food days intended for children, aiming
to promote a healthy diet and fruit and vegetable consumption as part of the essential food
in everyday life. Up until today, this campaign has reached more than 25,000 children.
Cooperativas Agro-alimentarias will continue, with the regional government’s Department
of Health and Social Wellbeing, to carry out this kind of activity in the area with the aim to
share the benefits of a healthy diet with the association’s products which are natural,
accessible and locally produced.
Useful links:
www.agroalimentariasclm.coop/
www.agroalimentariasclm.coop/prensa/noticias_ver/MTQy
Useful contact :
Cooperativas Agro-alimentarias Castilla-La Mancha
Juan Martinez Bravo
Avenida de Criptana, 43
13600 Alcázar de San Juan, (Ciudad Real)
Tel : 926545204 Email : [email protected]
Raising awareness and food education programmes in Portugal
a) Programa Apetece-me
The educational program is “Apetece-me” is a
project developed by Nestlé Portugal, aimed at elementary
and secondary schools, with the collaboration and support
from the Head Office for innovation and the Development
of the Ministry of Education.
A set of didactic materials for pupils and teachers of secondary and primary schools was
prepared.
With these materials, the program not only aims at making pupils aware of the importance
of a balanced diet, but also at helping teachers to tackle questions related to healthy
lifestyles, nutrients and food balance in class.
The Apetece-me website counts three different spaces:
“Espaço Educadores” is dedicated to teachers. Here they can find useful
educational materials and links;
“Espaço Alunos” is for pupils and has material on healthy lifestyles, things
to download, games and desktop wallpapers;
“Espaço pais” is for parents and gives them ideas on a healthy diet for
children.
Useful link: www.apetece-me.pt/
Useful contact:
EC Campo de Ourique
Apartado 24290
1250 - 996 Lisboa
Tel: 213 153 066 E-mail: [email protected]
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b) FIPA Educational Channel
The site was developed by the FIPA (Federation of the
Portuguese Food-processing industries) and approved by the Head
Office for Innovation and Development and the Portuguese
Association of Nutritionists.
This channel aims to provide the educative community information
and documents which can be useful in acquiring a healthy lifestyle
in class or for the development of projects on the subject.
After registering, the site provides the contents and activity cards, adapted to elementary
and secondary schools pupils on various subjects related to a healthy diet.
Useful link :
www.fipa.pt/canaleducativo/index.html
Raising awareness and food education programmes in Greece
PAIDEIATROFI Program
This programme fits into the
continuity of the French programme
EPODE to fight against obesity. A
European network of actions was created,
which the PAIDEIATROFI programme
in Greece is part of since 2008, with the support of the European Commission for Health and
the Consumers Head Office.
14 municipalities throughout Greece currently take part in this program through several
tools and actions. Two topics in particular were suggested: fruit and vegetables.
Tools Actions National Local
informative leaftlets, posters; educational methods; letters to health professionals; newsletters.
conferences; annual convention; press conference;
conferences; sports events; artistic contests; theatre shows.
Topic “Taste of all time: vegetables”
For 6 months between July and December 2010, several actions took place such as cookery
lessons with recipes containing vegetables, the planting of a vegetable garden, theatrical
performances, a producers market and many other games and events.
In the Argyroupoli region, approximately 500 pupils from primary schools spent one
day in the town hall. They learnt what children ate as vegetables in Ancient Greece,
benefits of vegetables on our bodies, as well as the journey of vegetables from garden to kitchen. On the same occasion, a cooking workshop was organised to learn how to cook vegetables with a chief cook, as well as a pumpkin and aubergine sculpture workshop.
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The council school pupils in Corinth were invited to promote vegetable consumption to their fellow-citizens themselves. Each
school, representing a vegetable, informed the pedestrians and the shopkeepers of the city, offering vegetables and
brochures with practical ideas and recipes. The local team of
PAIDEIATROFI rewarded small grocers with puppet shows,
interactive games and baskets filled with colourful vegetables.
In the municipality of Kifissia the inhabitants put on display
the small vegetable dishes prepared by the children with
the assistance of their parents. During a vegetable celebration day, the children had the chance to listen to tales where sweet peppers and green beans were put into the limelight and singing for the chickpea…
In addition to the measures for children, the kinds of initiative suggested make it possible to
reach a larger audience, through families, shopkeepers and passer-bys. This is thanks to
measures put in place in public places on many occasions during the 6 months dedicated to
vegetables.
The same kinds of measures were made on the subject of fruits between January and July
2009. So, at the time of a measure dedicated to the promotion of fruits, 200 children were
involved to create an event in the city, with the distribution of 30,000 posters and leaflets
and the delivery of 500 fruits to participating children.
Useful link:
www.paideiatrofi.org/en
Useful contact:
b) Raising awareness in school canteens
In Europe
European Schools for Healthy Food: Slow food in the canteen
Slow Food is an international association which works
with the protection of food biodiversity and traditional
knowledge to support food education and to stage
demonstrations or projects aiming to bring producers and
consumers closer.
“European Schools for Healthy Food”
The project “European Schools for Healthy Food”, financed by the European
Commission, was launched between May 2010 and April 2011 in a network of European
schools.
The main aim of the project is to promote healthy food amongst young people while
providing schools and the whole network (family, school canteens and authorities in charge
of educational policy) with information on good dietary habits.
Tools used
Sensory education kit “At the Origins of Taste” which is used to stimulate the senses
and encourage young people to get to know food;
advice at schools to improve the quality and durability of their meal service;
A website making it possible to communicate and swap information;
Organization of a local network gathering all the people interested (teachers,
producers, headteachers and parents).
Useful link:
www.slowfood.com/education/filemanager/resources/PAC_BROCHURE_FRA.pdf
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Measures in school canteens in Portugal
Programa 100%
The “100% Programmme” is a
programme from Unilever Jeronimo Martins with
the support of the Ministry of Education and the
scientific support from the Platform against
Obesity, in partnership with the Portugal
Association of Professional Cooks (ACPP).
The main aim of the program is to improve the school food in Portugal. The objective
is to achieve a diet which is 100% healthy, 100% varied and 100% delicious.
What means are used?
The cooks receive training to help them make healthy menus for pupils and
to instil healthy eating habits into them.
Thanks to the publicity material, the canteens are refurbished with modern
furniture, aprons for the cooks, brochures and menus etc.
Useful link :
www.programa100porcento.com/
Useful contact :
Measures in school canteens in Spain
Extremadura: Food guide for canteens
In 2003, as part of food in schools, the Department of Health and Consumption
implemented a guide on food in schools with the objective to train staff that were in charge
of school canteens on food and nutrition so that they can draw up healthy and balanced
diets so as to ensure a suitable diet for children.
This guide shows the bases of nutrition and specific needs for teenagers, in particular for
the canteen staff and the current problems of childhood obesity. Several models of
balanced menus containing foods from each group were put forward.
Useful link :
www.saludextremadura.com/documents/19231/562422/Gu%C3%ADa+de+alimentaci%C3%B3n+
para+centros+escolares.pdf
Useful contact:
Eulalio Ruiz Muñoz
Département : Sanidad y Dependencia
Direction General : Planificación, Ordenación y Coordinación Sanitarias
Service : Coordinación Sanitaria
Téléphone : 924 004195 E-mail : [email protected]
International Fruit World Cologne, 27th and 28th March 2012 www.ifw.confructa-medien.com/IFW2012/Welcome.html
1st International Conference "Eating at school" Barcelona, 29th May to 1st June 2012
www.congresocomerenlaescuela.com/es/index.php
XIV Congreso AECOC de Frutas y Hortalizas Valencia, 12th-13th June 2012 www.aecoc.es/eventos/frutasyhortalizas/
Deutscher Obst und Gemüse Kongress Düsseldorf, 21st-22nd June 2012 www.fruchthandel.de/dogk/
The Big Prune Show Agen, 31st August to 2nd September 2012. Cultural and gastonomic festival on prunes www.grandpruneaushow.f
8th International Conference of the Promotion of Fruit and Vegetable Consumption Cali (Colombia), 27th-28th Septembre 2012 www.5aldia.org/v_5aldia/informacion/informacionver.asp?cod=4141&te=674&idage=7376&vap=0
Eurofruit Lérida Lérida, 27th – 30th September 2012 www.firadelleida.com/index.php/home/fira/10
Taste Fair from 26th to 29th October 2012 Turin, Italie, www.salonedelgusto.it
Appendix: Trade shows
MIFFEL 2012 Avignon, 23rd – 2th5 October 2012 www.miffel.com/index.php/fr/
Fruit Attraction 2012 Madrid, 24th – 26th October 2012 www.ifema.es/ferias/fruit/default.html
Interpoma Bolzano, 15th – 17th November 2012 www.fierabolzano.it/interpoma/
Citrus congress 2012 Valencia, 18th – 23rd November 2012 www.citruscongress2012.org/web/
French-language nutrition day 12th-14th December 2012 in Lyon www.lesjfn.fr
Fruit Logistica Berlin, 6th – 8th February 2013 www.fruitlogistica.de/en/
Fruyver Zaragoza, 12th -15th February 2013 www.feriazaragoza.net/fruyver.aspx
SIA (International Fair of Agriculture) Paris, 23rd February – 3rd March 2013 www.salon-agriculture.com
MEDFEL Euro-Méditerranean Fruit and Vegetable International Business Trade Fair Perpignan, 22nd-24th April 2013 www.medfel.com
This Regio’Com guide has been put together with the help of:
Alice Armillei (Italy)
Rocio Hornedo Moreno (Spain)
Ariel Harreau (France)
Digital and downloadable version of the guide:
www.areflh.org les dossiers promotion Regiocom
Contact :
Laetitia Forget
AREFLH - Assemblée des Régions Européennes Fruitières, Légumières et Horticoles
37 avenue du Général de Larminat 33000 Bordeaux - France Tel: (+33) (0)5 56 48 88 48
[email protected] – www.areflh.org