Contents1. Introduction 06

2. Objectives 08

3. Event Highlights 09

4. Event Partners & Roles 11

5. Committees of Gram Kota 2017 13

6. Participation by Other Departments 18

7. MoUs Signed 20

8. Farmer Participation 27

9. Farmer Awards 28

10. Jajam Baithaks 30

11. Exhibition 37

12. Smart Farm 39

13. Seminars 43

14. Publications Released 47

15. Cultural Events 49

16. Advertising & Publicity 52

17. Minute-to-Minute Program 53

18. Gram Kota 2017 - Event Reports 57

19. Dignitaries & Guests 74

20. Media Coordination & PR Highlights 76

21. Social Media Outreach 77

22. SWOT Analysis of Gram Kota 2017 78

23. Glimpses 79

24. Abbreviations 83

Rajasthan is the largest state in India and accounts for 10% of

country’s total land area. The state boosts 14% of India's

cultivable land and is the leading producer of Carom-seeds,

Fenugreek, Coriander, Isabgol, Guar, Barley, Soybean and

Mustard. It also occupies a prominent position in the

production of Garlic, Citrus Fruits, Aloe Vera and Exotic crops

like pomegranate, Date Palm, Olives, etc. In addition to this,

Rajasthan plays a key role in allied sectors such as animal

husbandry. The state is among the leading milk producing

states in the country with 5th largest cattle population in India

and, is home to some of the finest breeds of milch and draught

cattle. Given the importance of agriculture and its allied sectors

in Rajasthan, the government is committed to providing these

sectors the necessary support for rapid growth. The

government hopes to achieve this by enabling the farmers of

the state with access to latest trends, technologies and best

practices in agriculture through the platform of Global

Rajasthan Agri-Tech Meet (GRAM).

In November 2016, Global Rajasthan Agri-Tech Meet was

organised in Jaipur with the aim of doubling farmers' incomes

by 2022. The event was a huge success, with more than 58,000

farmers attending the event. 38 MoUs worth INR 4,400 Crore

which are aimed to generate employment for over 47,000

people. The success of GRAM Jaipur 2016 encouraged the

government to plan for divisional level GRAM events. State

agriculture officials wanted to ensure that the advantages of

investment and know-how regarding sustainable and

innovative agricultural practices need to get dispersed to all

parts of the state. The motive behind such regional events is to

provide these benefits to farmers at the grassroot level in order

to achieve holistic development of the agri and allied

ecosystem of Rajasthan.

The first in the series of such events was planned in Kota. The

Kota division ('Hadoti' region) is known as the agricultural hub

of Rajasthan since the division is bestowed with ample water,

INTRODUCTIONrich black cotton soil and favourable agro climatic conditions.

The division is one of the leading contributors to the state's

agriculture, accounting for 12% of total agricultural production

in the state in 2014-15 and the produce is known for its high

quality. Kota is the largest producer of paddy, soybean,

coriander, garlic and oranges in the state. It is also one of the

biggest agricultural trading hubs of Rajasthan, accounting for

25% of the entire agriculture produce traded in mandis of

Rajasthan. The key sectors of the agri value chain in the

division are on a growth trajectory and offer abundant

opportunities for both investors and farmers that can result in

overall development of the 'Hadoti' region. Thus the

government planned the first divisional level GRAM event in

Kota.

GRAM Kota 2017 was held from 24th to 26th May 2017. The

event was planned to facilitate interventions at the ground

level, educate the farmers in the latest agricultural

technologies, disseminate information about available policy

support and thereby enhance their livelihoods.

The event was attended by more than 73,000 visitors, including

55,000 farmers. Discussions were facilitated around cultivating

opportunities through the 4Ws (Warehouse, Water availability,

Women empowerment and Workforce development) of Kota,

which was the theme of the event. The prospects of delivering

rich dividends to farmers through value addition, best practices

and innovative farming were explored and explained through

the seminars and Jajam Baithaks. In addition, close to 100

exhibitors demonstrated their products and services across

sectors such as farm mechanization, agri-inputs, protected

cultivation, animal husbandry and food processing. 22 MoUs in

the areas of agri-marketing, agro-processing and warehousing,

amounting to more than INR 1050 Crore were signed during the

event and these are expected to generate employment for over

28,000 people.

0706

Ÿ 22 MoUs worth more than INR 1,050 Crore were signed

during the event, generating an employment for over 28,000

people

Ÿ The event witnessed international participation from 6

countries – USA, Spain, Russia, Malaysia, Myanmar and

Ukraine. Malaysia participated as the Partner Country.

Ÿ 40 eminent speakers participated in the seminars, which

also had the presence of internationally renowned

organizations such as World Bank, WWF, ADB, ICRiSAT, etc.

Ÿ About 100 exhibitors showcased their products and

services over an exhibition area spread over 8,000 sqm

Ÿ Smart Farm Visitors : Around 73000

0908

OBJECTIVESŸ Enable Farmers

Enable farmers with the knowhow of latest tools and

technologies, inform them on new ventures (such as agro

forestry and agri tourism) and guide them on the best

practices

Ÿ Encourage Innovation

Provide a platform to exhibit innovation and entrepreneurial

solutions in the agriculture sector

Ÿ Propagate Agri Research

Provide an avenue to discuss with industry leaders,

academic and research based studies on agriculture and

allied sectors.

Ÿ Display Investment Opportunities

Showcase the strengths of the division and assist potential

investors in identifying the growth and investment

opportunities

GRAM Kota 2017 was the first divisional level GRAM organised

by Government of Rajasthan, following the success of the

global agri-focused event, GRAM 2016 at Jaipur. The event was

highly appreciated by all stakeholders, participants and

dignitaries.

Some of the highlights of the event are noted below:

Ÿ Nearly 55,000 farmers participated in the event over the

course of 3 days

Ÿ Over 17,000 other visitors attended the event. This included

over 1,000 conference delegates and 12 diplomats.

Ÿ 15 Jajam Baithak were addressed by 60 Speakers and were

attended by around 10,000 farmer delegates.

EVENT HIGHLIGHTSŸ Seek International Partnerships

Foster a learning environment and create a platform to

obtain technical knowhow from other countries and

understand their best practices

Ÿ Deliberate and Resolve Everyday Agri Related Challenges

Deliberate and resolve, day-to-day issues on cultivation,

irrigation, package of practices, etc and sowing methods by

discussion with industry experts, academicians & scholars

Ÿ Establish Business Associations

Provide a platform for agri-firms to promote themselves

and find promoters and thereby facilitate business

associations and joint ventures

PARTNERS

LOGO

Malaysia

Partner Country Platinum Partner Diamond Partner

Silver Partner

Associate Partner Co-Associate Partner Insurance Partner

Beverage Partner Knowledge PartnerBanking Partner

VENUE

EVENT VENUE LAYOUT

Exhibition Hall (Indoor) LAYOUT

EVENT PARTNERS & ROLESGRAM Kota 2017 was associated with a number of partners

throughout its journey. Malaysia was partner country for the

event and TAFE was the platinum partner while VH Group was

the diamond partner. The event also had silver partners, which

included Mahindra & Mahindra, Rajasthan Co-operative Dairy

Federation Limited (Saras) and Chambal Fertilizers &

Chemicals Limited. In addition, GRAM also had DCM Shriram

Limited as an associate partner and JCB and United

Phosphorus Limited as co-associate partners. Other partners

included United India Insurance Co. Ltd (Insurance Partner),

State Bank of India (Banking Partner), Yes Bank (Banking

Partner) and Patanjali (Beverage Partner).

FICCI was responsible for the overall event management

activities at GRAM Kota 2017 and had enlisted the services of

organizations such as Deloitte Touch Tohmatsu India LLP

(Deloitte) as the knowledge partner, Spark as the media partner

and Mercury as the design partner.

1. Role of Event Partner: FICCI

Ÿ Event management for GRAM Kota 2017 –Venue layout

& designing, Management of Inaugural, Cultural,

Valedictory, Awards, Seminar, Conferences, Jajam

Baithaks, Exhibitions and other sessions

Ÿ Delegate participation at event

Ÿ Coordination between various event partners and

government departments

Ÿ Development & maintenance of website content

2. Role of Media Partner: SPARK

Ÿ Public relation activities - press conferences/meets,

interviews/features/ press releases and announcements

Ÿ Preparation, implementation and monitoring of the

media/advertising plan

Ÿ Prepare a comprehensive media plan, including

media schedule, and oversee its implementation

3. Role of Knowledge Partner: Deloitte Touch Tohmatsu India

LLP (Deloitte)

Ÿ Preparation of the knowledge paper describing the

strengths of the agricultural value chain of the Kota

division

Ÿ Preparation of content for the website, brochures,

speeches, presentations, etc.

Ÿ Rappoteuring and documentation of different sessions

of seminars during the main event

Ÿ Preparation of content for the Post-event report

4. Role of Design Partner: MERCURY Communication Pvt. Ltd.

Ÿ Design of logo, hoardings, posters, pamphlets, audio-

visual, environment design, etc.

Ÿ Design of brochures, related literature, folders, kit

material, presentations, invitation cards etc.

Ÿ Design of bags, conference kit, event details, etc.

1110

For the purpose of successful event management &

coordination, 12 committees were constituted each with its

own specific roles, duties & responsibilities. Officers and

employees from various departments were deputed in these

committees and tasked with ensuring the success of GRAM

Kota 2017. The constituted committees were:

1. Venue & Event Management

2. Hospitality & Cultural Program

3. Protocol & Accommodation

4. City Beautification

5. Transportation

6. Media & Publicity

7. Traffic & Security Management

8. Food & Beverages

9. Exhibition

10. Seminar/ Conference

11. Web Casting

12. Farmer Participation/ Movement/ Accommodation

The event was coordinated at the state level by the Principal

Secretary of Agriculture & Horticulture and the Secretary of

Animal Husbandry. At the local level, the event was conducted

under the overall supervision of the Divisional Commissioner,

Kota assisted by District collectors of Kota, Bundi, Baran &

Jhalawar and other officers of agriculture and Animal

Husbandry departments posted in the Kota division whose

services were needed as per the direction of the Divisional

Commissioner. Kota Agricultural University was also requested

to assist and coordinate in various activities – including

Seminars and Jajam Baithaks.

Roles and responsibilities of various Committees:

1. Venue & Event Management:

Venue Related Arrangements:

Ÿ Blocking various venues for the event

Ÿ Obtaining permission from District Collector Police

Deptt, etc. for organizing the event

COMMITTEES OFGRAM KOTA 2017

13

Ÿ Appointment of suitable protocol officers and allocation

of vehicles to protocol officers.

Ÿ Setting up a State Government Protocol Desk at the

railway station/ airport.

4. Beautification of Kota:

Ÿ Upgradation of approach roads to Kota divisional

headquarter, airport approach road, roads leading to the

venue as well as major roads of the city including

beautification, landscaping and greenery development

Ÿ Landscaping and beautification of area around the event

venue

Ÿ Cleaning and sprucing up of places of tourist attraction,

fountains and market places

Ÿ Lighting of monuments, Govt. buildings and important

circles in area during the event days. Issuance of general

advisory to all government buildings and monuments for

lighting from one day prior and till next day of ending

event

Ÿ Government hoardings locations of GRAM branding to

be erected from one day prior till next day of ending

event

Ÿ Re-surfacing of leading roads to event venue

5. Transport:

Ÿ To work out in consultation with FICCI approximate

number of vehicles required

Ÿ Arrangement of sufficient buses/taxis to act as shuttles

to carry guests from hotels to venues and back as well

as busses for sightseeing (if needed)

Ÿ Working out total number of guests at each location and

making arrangements for pick up and drop shuttles

Ÿ Arranging appropriate vehicles for VIPs

6. Media & Publicity:

Ÿ Formulating a coordinated media plan (print &

electronic) projecting both the State and the event in

coordination with Media Agency

Ÿ Advertisements, press Releases (pre-event & during

Ÿ Scrutiny and finalization of lists for one-to-one meetings

in consultation with CMO, Agriculture, FICCI and

concerned departments as well as Embassies, High

Commissions, Industry Organizations

Ÿ Finalization of one-to-one meeting schedule (date &

time) in consultation with CMO

Ÿ Follow up for confirmation of meetings to enable proper

time allocation and communication about the timing to

the concerned dignitaries/ investors

Ÿ Finalization of venue for one-to-one meetings, waiting

area, board room set up with facilities for PowerPoint

presentations, snacks, etc.

Ÿ Prepare minutes of meeting with help of the knowledge

partner

2. Hospitality & Cultural Programs:

Ÿ Organizing and managing the cultural program for day

one and day two; seeking necessary approvals for them

Ÿ 15 facilitation/ help desks to be set up and managed by

Tourism department at various places like the venue,

hotels, airport, bus station, railway station, etc.

Ÿ Appointment of & coordination with registered guides to

show people around. Committee ensured that guides are

courteous and helpful

3. Protocol & Accommodation:

Ÿ Identification of VIPs/ State Guests, in consultation with

Agriculture and FICCI, who are to be provided protocol

Ÿ Blocking of rooms and vehicles as per categories for

state guests/ others with approval from CMS/CS.

Numbers to be conveyed to FICCI if these were to be

blocked by FICCI

Ÿ To manage hotel accommodation for guests in

consultation with FICCI & Agriculture department.

Working out the room requirement and blocking of

sufficient rooms at various hotels.

Ÿ Arrangement for State Government guest houses for

accommodation of personal staff of Central Ministers/

Senior Government Officials/ participating delegates /

other guests.

event) and articles in magazines, newspapers, journals

and local press. This is to be done in coordination with

media partner

Ÿ One-to-one press interviews/ quotes/ press conference

(pre-event & during event) with Hon'ble Chief Minister

and other senior ministers/ officials

Ÿ Preparing a comprehensive plan for outdoor publicity

along with designs, material and locations and getting it

approved from the Chief Minister's Office. Ensuring high

quality of photos, design and printing for flex boards,

hoardings, pole buntings, etc. which, to be erected at the

railway and bus stations including the other prominent

places in the city in coordination with UIT

Ÿ Listing of journalists/ reporters who are likely to attend.

Due to security concerns, lists to be provided to FICCI

and badges to be collected and distributed in advance

Ÿ Ensuring their registration with PIB and issuance of I-

cards to them well in advance

Ÿ Registration of media/ press bureau during the event by

the media committee. Media seating and movement to

be planned in advance

Ÿ Arrangement for Media Center, Media Kits and other

facilities to the press to be done in coordination with

FICCI and media partner

7. Traffic & Security Management:

Ÿ Security arrangements at the venue, bus and railway

station and at all hotels/guest houses of stay of guests

during the event period

Ÿ Traffic management/ parking management at the venue

and the nearby roads/area.

Ÿ Facilitating smooth movement of VIPs

Ÿ Escort vehicles, PSOs for dignitaries/ VIPs to be

provided

Ÿ Drawing up alternative routes for VIPs

Ÿ Special traffic and parking arrangements in the city for

the duration of the event

Ÿ Due publicity to traffic plan and one way zones (with

Ÿ Par-program logistic and venue planning:

Conceptualization, Designing, Layout plan &

demarcation of areas for various purposes

Ÿ Coordinating with venue management for repairs/

renovations, appropriate furnishing/ equipping &

cleaning of various areas

Ÿ Determining the number of counters by coordination

required for registration, help desk, media team &

ambulance, public address, etc.

Ÿ Arranging for manning these counters by concerned

departments such as tourism, police, medical & health

and others

Ÿ Fire control, arrangements, power back-up & generators

Event Related Arrangements:

Ÿ Management of facilities like audio visual aids, stage,

flex printing, logistics, etc. for inaugural & valedictory

sessions, one-to-one meetings, etc.

Ÿ Proper facilities for drinking water, washrooms, dustbins,

etc.

Ÿ Nomination of senior government officials for interaction

with those guests/ delegates in the lounge who wish to

invest in agriculture & allied sectors (from Agriculture,

Horticulture, Animal Husbandry, Agriculture Marketing,

Dairy, Industries, RIICO, Mines, IT, Energy, Tourism, Art &

Culture, Education, Medical & Health, Social welfare,

Women & Child Development, etc.)

Ÿ Deciding venue and seating of each session on the basis

of number of likely attendees

Ÿ Set up control room/ camp office for facilitation and

coordination with PWD, RIICO, Police, GAD, Tourism,

Electricity, Medical & Health, etc.

One-to-One Meetings with Hon'ble CM and Hon'ble AM

Ÿ Listing of people who have requested to meet Hon'ble

CM and AM. Identification of other people who can be

invited – anchor investors, new/ reputed/ existing

groups, NRIs, NRRs, PIOs & other eminent persons for

one-to-one meetings

1514

consultation with FICCI

Ÿ Ensure timely availability of the experts and smooth

arrangement for their transportation and lodging

boarding, if required

Ÿ Identify & ensure presence of number of participants

Ÿ Arrangement of literature for the participants

Ÿ Ensure all amenities/ arrangements for seminars/

conferences and Jajam Baithaks.

11. Webcast:

Ÿ Identify the points/ areas where webcasting to be done

Ÿ Ensure the availability of sufficient space for viewers at

panchayat and panchayat samiti level

Ÿ Ensure arrangement of computers, LED screens along

with internet connection and computer operators at

panchayat and panchayat samiti level

Ÿ Coordinate with District Collectors and District Level

Officers for ensuring the presence of viewers

Ÿ Ensure uninterrupted availability of power supply

Ÿ Managing lunch and dinner for participating farmers in

coordination with FICCI

9. Exhibition:

Ÿ Identify the plan & layout theme/ sector wise for

exhibition

Ÿ Ensure monitoring & booking of spaces for exhibitors

Ÿ Chalk out time-bound programs for the above activity

Ÿ Coordinate for exhibition & hold meetings with all the

line departments

Ÿ Ensure full time presence of department-wise experts in

the pavilion during the event

Ÿ Coordinate with FICCI to establish the smart Farm in the

theme pavilion.

10. Seminars/ Conference:

Ÿ Identify the topics/ subjects for seminars/ conferences

and Jajam Baithaks.

Ÿ Draw a topic wise time table for the event

Ÿ Coordinate for arrangement of faculty/ experts in

Ÿ Liaising with DOITC for uninterrupted high speed

internet availability

12. Farmer Participation/ Movement/ Accommodation:

Ÿ Chalk out the plan for movement of farmers from the

four districts of Kota Division by bus.

Ÿ Ensure district wise participation of farmers/

stakeholders as per direction, equally distributed for all

three days

Ÿ Ensure deputation of officials concerned to lead the

participants and to keep the record

Ÿ Arrange counters for registration of farmers

participating in the event and the issuance of badges.

Ÿ Ensure required participation by using funds available in

the departments under various schemes

Ÿ Enlist the progressive farmers who would take part in

various seminars/ conferences by consulting the

concerned committee

maps) in local newspapers to maximize security and

avoid inconvenience to all

Ÿ Creation of temporary parking lots during the event in

the main market and on main roads by temporary

requisition of vacant plots so that the roads may be free

for smooth movement of delegates

Ÿ Inspection of the sites for helipad and construction for

the same at an appropriate site, if required

8. Food & Beverage/ Food Court:

Ÿ Managing lunches, dinners, venue, seating, tentage, etc.

at the decided areas at the venue

Ÿ Necessary approvals on invitation cards, dinner & lunch

menu, guest list, ambience, etc. from government

Ÿ Setting up of paid canteen in the general parking area so

that the visitors get tea, snacks, etc. at the venue itself

1716

PARTICIPATION BYVARIOUS DEPARTMENTSVarious government bodies and departments of the

Government of Rajasthan were actively involved in event

related activities and had major contributions towards the

organizing and smooth-functioning of GRAM Kota 2017.

Departments of Government of Rajasthan:

Ÿ Department of Agriculture

Ÿ Department of Horticulture

Ÿ Department of Agricultural Marketing

Ÿ Rajasthan State Agriculture Marketing Board (RSAMB)

Ÿ Rajasthan State Seed Corporation

Ÿ Department of Animal Husbandry

Ÿ Department of Dairy and Gopalan

Ÿ Department of Fisheries

Ÿ Rajasthan State Seed & Organic Products Certification

Agency (RSSOPCA)

Other Institutes/Departments

Ÿ Kota Agriculture University

Ÿ Agricultural Universities of Rajasthan

Ÿ Rajasthan University of Veterinary and Animal Sciences

(RAJUVAS)

Ÿ ICAR Institutes

Ÿ Central/ State Govt. Institutes

18

MOUs SIGNED DURING GRAM KOTA 201722 MoUs amounting to more than INR 1,000 Cr were signed during GRAM Kota 2017, and are expected to provide direct and indirect

employment to around 28,000 people (detailed as below).

No. Investor Activity LocationInvestment

AmountEmployment (No. of jobs)

Project Location District (INR Cr) Direct Indirect

PRIVATE SUB-MARKET YARD

1Rajasthan Krishi Upaj and Herbal Mandi Pvt. Ltd.

Private Sub-Market Yards

Different locations in Udaipur, Kota and Bundi

Udaipur, Kota and Bundi

100 150 2000

2 Bundi Basmati Rice Cluster Pvt. Ltd.

Private Mandi Yard

Talera Bundi 100 100 4000

3 Indian Warehousing Corporation Ltd.

Private Mandi Yard & Agro-Processing Unit

Kota and Baran Districts

Kota, Baran 100 100 1000

4 BikanaAgriestate LLP Private Mandi Yard

On N.H.11, Near Bikaner

Bikaner 50 100 1000

5 Myra Agritrade LLP Private Sub-Market Yards

Village Ridmalsar, Tehsil Padampur

Sri Ganganagar

46 50 1000

6 Shah Calcium Pvt. Ltd.

Private Mandi Yard & Agro-Processing Unit

Sundlak Baran 40 100 1000

7 Manish Sharma Private Mandi Yard

Ramganjmandi/Baran

Kota/Baran 32 60 500

8 Shree Dhanya Corporation

Private Mandi Yard

Ramganjmandi Kota 15 100 100

Total 483 760 10600

20

AGRI-CLUSTER INCLUDING COLD CHAIN

18Raghunandan Cold Chamber LLP

Integrated Cold Chain and Value Addition Infrastructure

Vil. Sakatpur, Mania Tehsil & District - Dholpur

Dholpur 25 1000

19 Friends Agro Industries

Integrated Cold Chain and Value Addition Infrastructure

Vil. Chapras, Tehsil Bundi 22 180 1000

20 Sunil Kumar Jhanwar Cluster for Pulses Vil. Kanvalisar, Tehsil - Nokha

Bikaner 20 50 5000

21 B.L Agro Industries Integrated Cold Chain and Value Addition Infrastructure

Vil. Bikasar, Tehsil - Nokha

Bikaner 11 350

Total 78 1580 6000

ANIMAL HUSBANDRY

22 Olitia Foods Pvt. Ltd.Dairy Farm (A2 Milk), Ice-cream, Ghee

Sikar Sikar 40 400

Total 40 400 0

TOTAL 1068 9599 17850

23

AGRO PROCESSING

9Choudhary Brothers Agri-Export Pvt. Ltd.

Mustard Oil Expending & Solvent Extraction

Mahiyanwali Sri Ganganagar 201 550

10 Shiv Health Foods LLP Soy Protein Isolate

Ranpur RIICO Industrial Area

Kota 112 111

11 Goyal Vegoils Ltd. Expansion Project: Soya Full-Fatted/Hi-Pro Meal and Soybean & Mustard Refined Oil

Vil. Kasar, NH 12, Tehsil Ladpura

Kota 40 63

12 Shah AgrochemPvt. Ltd.

Agro-Processing Clusters and Units

Vil. Rajpali & Sundlak Baran 35 60 300

13 Sita Ram Agro Foods Fiber Food Manufacturing

Bagru Jaipur 25 5000

14 Viking Harvest Farms Garlic Contract Farming

Kota Kota 25 150 500

15 Royal Kaju Industries Cashew Processing Unit

Shri. Kattu Shyam Industrial Area

Sikar 10 860

16 Peasants Food Processing & Winery (P) Ltd.

Food Processing Unit

Jhalawar Jhalawar 10 50 300

17 Ayan India Distribution Pvt.

Bland Soya Protein

Banswara Banswara 7 15 150

Total 466 6859 1250

22

MOUs SIGNED DURING GRAM KOTA 2017 MOUs SIGNED DURING GRAM KOTA 2017

GRAM Kota MoU Statistics

Animal Husbandry

Agri-Cluster including Cold Chain

Agro-Processing

Private Sub-Market Yard

Sector-wise Investment (INR Cr)

4%7%

44%

45%

Total: INR 1,068 Cr

1%

28%

41%

30%

Total: 27,449

Animal Husbandry

Agri-Cluster including Cold Chain

Agro-Processing

Private Sub-Market Yard

Expected Employment (No of Jobs)

25

FARMER PARTICIPATIONOne of the key objectives of GRAM Kota 2017 was to showcase

the latest technologies and best practices in agriculture and

allied sectors for the farmers of the Kota division. For this

purpose, several measures were taken to ensure farmers were

able to participate in the event.

Close to 55,000 farmers attended the event over 3 days. Of this,

nearly 27,000 farmers availed the bus services facilitated by

the government, with more than 500 buses ensuring that

farmers from Baran, Bundi, Jhalawar and Kota, districts were

able to participate in in all 3 days of GRAM Kota 2017.

27%

19%

19%35%

Farmer Participation by District (Total: 54,579)

Baran JhalawarBundi Kota

27

Farmers were felicitated during GRAM Kota 2017 for innovation

and excellence in agri and allied sectors. Three categories of

awards were given out to the farmers.

Ÿ Innovative Farmer Awards' were given to farmers who utilised

new techniques or altered current growing techniques in

innovative ways for higher production levels (in the fields of

agriculture, horticulture and dairy)

Ÿ The 'Animal Husbandry Award' was given to farmers who were

utilizing advanced scientific techniques to increase the quality

and yield of the produce

Ÿ Milk Production Awards' were given to milk cooperative societies

and individual farmers who achived the highest milk production

numbers

The goal of these awards was to propagate progressive techniques

in agriculture and allied sectors and to encourage innovation

amongst the farmers. The recipients of these awards are enlisted in

the table below:

Segment Awardee District

Innovative Farmer Award

Shri Chain Singh Lalpura, Kota

Shri Krishan Kumar Sultanpur, Kota

Shri Devi Lal Pidava, Jhalawar

Shri Dharmendra Manoharthana, Jhalawar

Shri Kushaal Saini Hindoli, Bundi

Shri Chittar Lal Patan, Bundi

Shri Kamal Shahbad, Baran

Shri Dinesh Kumar Anta, Baran

Animal Husbandry Award

Shri Lal Gunjal Bandhadharmpur, Kota

Shri Bijendra Singh Gudhanathavat, Bundi

Shri Udyapratap Singh Chattarpura, Baran

Shri Tej Singh Govindpura, Jhalawar

Award for Highest Milk Production

Shri Dhanraj, Dugdh Utpadak Sahkari Samiti Ltd. (Committee) Garda, Baran

Shri Purilal, Dugdh Utpadak Sahkari Samiti Ltd. (Committee) Chavli, Jhalawar

Shri Uday Lal Kota

Shri Karan Singh Jhalawar

Smt Nandu Yadav Kota

Smt Kailash Kanwar Jhalawar

28

FARMER Awards

Agricultural Marketing Facilities in Hadoti Division – Perspective on Key Problems and Solutions

Dr. Ashok Kumar, Principal Scientist, CSWCR&TI, Kota and Sh. Rampal Kumawat , Secretary , Agriculture Marketing Department, Kota

Methods Aof Soil & Water Conservation Dr. Shakir Ali, Principal Scientist, CSWCR&TI, Kota

Organic Farming – Improved Methods Dr. B.S. Meena, Asst. Prof. (Agronomy), ARS, Kota

Information on Schemes of Agriculture Department

Shri. Bhagwan Singh, DEO, CAD, KotaDr. I.N. Gupta, Director Extension Education, A U Kota

The event also provided platforms for the farmers to discuss

issues related to their farm activities with scientists and

experts in the fields of agriculture, horticulture and animal

husbandry. Around 10,000 farmers attended these Jajam

Baithaks (Jajam Chaupals) over the course of the 3 days.

JAJAM BAITHAKS

1. AGRICULTURE (24 May - 26 May)

Coordinator: Dr. Pratap Singh Director Research, Agriculture University, Kota

Topic Expert

Modern Agriculture Technologies Keeping in View The Climate Change

Dr. Baldev Ram, Asst. Prof. (Agronomy), ARS, Kota

Increase in Income by Beekeeping in Hadoti Region

Dr. K.N.Ojha, Director (HRD), Agriculture University, Kota

Improved Production Technology for Major Crops of Hadoti Region

Dr. Arun Sharma, Director (PM&E), Agriculture University, Kota

Integrated Pest Management of Crops Dr. H.R. Chaudhary, Zonal Director, Research, Agriculture Research Station, Kota

Improved production technology of pulse crops

Dr. Baldev Ram, Asst. Prof. (Agronomy), ARS, Kota

Methods & Prospects of Food Processing Ms. Gunjan Sanadaya, Technical Assistant (Food Processing) KVK, Kota

Seed Production, Quality and Exports Prospects of Spices

Dr. Abhay Dashora, Asst. Prof. (PBG), ARS, Kota

Increase in Water Use Efficiencies for Crops Dr. I N Mathur, Asst. Prof., (Ag. Eng.), ARS, Kota

Increase in Soil Productivity and Need of Soil Health Card

Dr. Subhash Aswal, Asst. Prof., (Soil science), KVK,Anta

Information on Bank Loan Disbursal Process and Schemes of Cooperative

Ms. Pinki Bairwa ATO, Central cooperative bank, Kota and Sh. Ajay Singh Panwar, Up-Registrar, SahSamiti, Kota

Disease Management in Crops Dr. S.S. Sharma, Prof.& Head (Plant Pathology), RCA Udaipur

Improved Varieties of Crops Dr. S.S. Punia, Asst. Prof. (PBG), ARS, Kota

Issues related to use of advanced technology in agriculture,

improving productivity in farm animals and management of

crop & animal diseases were raised by the farmers. These

issues were satisfactorily addressed by the experts.

The details of the sessions over the 3 days, are summarized in

the table below:

30

3. ANIMAL HUSBANDRY (24 May - 25 May)

Coordinator: Prof. R.K. Dhuria Dept. of Animal Nutrition, CVAS, Bikaner

Sub-Coordinator: Dr. Atul Shankar Aroday Sub-Coordinator: Dr. Rajesh Singhatiaye

'prevention is Better Than Cure'- Health of Dr. D.S. Meena, Associate Professor, medicine, PGI-VER, Jaipur

Commercial Poultry Farming for Small and Medium Farmers

Dr. C.S. Dhaka, Instructor CVAS, Poultry, RAJUVAS, Bikaner

Sustainable Sheep and Goat Farming Specialist, Central Sheep and Wool Research Institute, Avikanagar

Recent Trends in Camel Rearing Specialist, Central Camel Research Institute, Bikaner

Camel Milk and Milk Products Specialist, Central Horse Research Institute, Bikaner

Information on Schemes of Co-operative Department

Shri. Mahipal Singh Lekhapal, Bhoomi Vikas Bank, Kota

Advance Techniques in Animal Nutrition for Sustainable Dairy Farming

Dr. Vishnu Sharma, PI, Capacity Building (RKVY), PGE RCLHP, Jaipur

Prevention of Reproductive Disorder in Animals Dr. J.S. Mehta, Head, Dept. Gynaecology, CVAS, Bikaner

Advanced Techniques in Fisheries Dr. R.K. Nagda, Dean, CVAS, Navania, Vallabhnagar

Sheep and Goat Breed Improvement for Increase in Income

Dr. Umesh Agrawal, OSD to V.C. - Member Secretary

Improved Milk Quality for Better Realization of Milk Prices

Dr. (Mrs.) Sanjita Sharma, PI, DST Project, PGE RCLHP, Jaipur

Topic Expert

New Horizons in Livestock Sector With Special Reference to Kota

Prof. A.K. Gahlot, Hon'ble Vice-Chancellor, RAJUVAS, Bikaner

Advances in Dairy Sector for Sustainable Development of Animal Husbandry

Dr. Rakesh Rao, Director Research, RAJUVAS

Conservation and Preservation of Indigenous Cattle in Rajasthan

Dr. R.K. Singh, Officer Incharge, LRS, Beechwal, Bikaner

Information on Schemes of Agriculture Department

Dr.Udal Singh, Agricultural Research, Director

Horticulture Division Schemes Shri Nand bihari Malav, Deputy Director, Horticulture department

2. HORTICULTURE (24 May - 26 May)

Coordinator: Dr. L.K. Dashora Dean, CHF Jhalawar

Topic Expert

Improved Production Technology of Mandarin Dr. Prerak Bhatnagar Assistant Professor (Pomology) at College of Horticulture and Forestry, Jhalawar

Improved Production Technology of Guava Dr. Jitendra Singh, Prof.& Head, Dept. of Fruit Science, CHF, (AU-Kota Campus), Jhalawar (Raj.)

Disease Management in Horticultural Crops Dr. Nathu Lal Meena, KVK, Bundi

Protection From Fly in Mandarin Dr. C.B Meena, Assistant Professor, AU, Jhalawar

Protected Vegetable Cultivation Dr. I.B. Maurya, Assistant Professor, AU, Jhalawar

Plasticulture Practices Dr. S.S. Lakhawat, CTAE, Udaipur

Improved Seed Varieties Dr. Ram Raj Meena, KVK, Jhalawar

Post-harvest Technology of Fruits & Vegetables Dr. S.K Jain, Associate Professor, AU, Jhalawar

Insect Pest and Disease Management in Vegetable Crops

Dr. D.B. Meena Associate Professor, AU, Jhalawar

Medicinal and Herbal Plant Farming Dr. S.B.S. Pandey, Associate Professor, AU, Jhalawar

Information on Bank Loan Disbursal Process and Schemes of Cooperative Department

Shri. Om Prakash, Upbhogta Seva Samiti Rajasthan, KotaShri. Ranjendra Yadav, Central Co-operative Bank, Kota

Agricultural Marketing Facilities in Hadoti Division – Perspective on Key Problems and Solutions

Shri. H.S. Mishra Secretary , Agriculture Marketing department, Kota

Agro Forestry System Dr. Prahlad V.C., Assistant Professor, AU, Jhalawar

Importance Of Forestry In Farmers Livelihoods S. Chauhan, Associate Professor, AU, Jhalawar

Cut Flower Production Technology Dr. Ashutosh Mitra, Associate Professor, AU, Jhalawar

Commercial Flower Production Dr. S.K. Mund, Associate Professor, AU, Jhalawar

Organic Farming of Horticulture Crops Dr. Manoj Sharma, Associate Professor, AU, Jhalawar

Uninterrupted Farming of Fruits and Vegetables in Barren Soil

Dr. D.K. Singh, KVK, Anta

3332

4. ANIMAL HUSBANDRY (26 May, 2017)

Coordinator: Dr. Ashok Kumar Sharma

Nodal Officer: Dr. Ram Gopal Meena

Nodal Officer: Dr. Anil Sharma

Topic Specialist

Scientific Dairy: Progressive Farmers Shri. Gajendra Sharma, Senior Manager Kota Dairy, Kota

Schemes of Animal Husbandry Department Dr. Yashpal Singh, Animal Husbandry Department, Joint Director, Jhalawar

Role of Management in Rural Dairy Farming Dr. Mahendra Garg, Associate Professor KVK, Kota

Innovation of Progressive Farmer in A Model Dairy

Smt. Sumandeep Kaur, Award Winner at GRAM 2016 event

Information on Bank Loan Disbursal Process and Schemes of Cooperative Department

Shri. Mahipal Singh Lekhapal, Bhoomi Vikas Bank, Kota

34

Jajam Baithak

SubjectParticipating Ministers

24 May 2017 25 May 2017 26 May 2017

First Agriculture Shri. Baboo Lal VermaHon'ble Minister for Food and Civil Supply, Consumer Affairs, Government of Rajasthan

Sh. Surendra Pal Singh T.T.Hon’ble State Minister of Mines

Shri. Hem Singh BhadanaHon'ble Minister for State Motor Garage, GAD, Printing & Stationery, Government of Rajasthan

Second Horticulture Shri. Amra RamHon'ble Minister for Revenue, Colonization and Soldier Welfare, Government ofRajasthan

Dr. RampratapHon'ble Minister for Water Resources, Indira Gandhi Canal Project, Command AreaDevelopment , Government of Rajasthan

Shri. Ajay SinghHon'ble Minister for Co-Operative &Gaupalan, Govt. of Rajasthan

Third Animal Husbandry

Shri. Rajendra RathoreHon'ble Minister for Panchayati Raj & Rural Development, Parliamentary Affairs,Election, Government of Rajasthan

Sh. Shrichand KriplaniHon’ble Minister of Autonomous Bodies, Urban Development & Housing,Government of Rajasthan

Shri. Surendra GoyalHon'ble Minister for PHED and Ground water, Government of Rajasthan

5. MINISTERS AT JAJAM CHAUPAL

The Gross Total Area under exhibition (including both hangers)

was around 8,000 sqm while the Net Area was around 3,700

sqm. Some of the key exhibitors were:

As part of the event, various exhibition stalls were set up at the

venue. Around 100 exhibitors showcased their products and

services pertaining to the agri and allied sectors. The exhibition

stalls at GRAM Kota 2017 across various categories were:

EXHIBITION

Category/Sector Exhibitors

Agri-Inputs and Protected Cultivation 25

Farm Machinery 23

Nodal Government Agencies & Research Organizations

18

Media Barters 8

Irrigation, Plasticulture& Precision Farming 6

Financial Institutions (Banks) 5

Food Processing 3

Dairy & Livestock 3

Post-Harvest Technology 2

TOTAL 93

Ÿ TAFE

Ÿ Venkateshwara

Hatcheries

Ÿ DCM Shriram

Ÿ Escorts Group

Ÿ Saras Dairy

Ÿ BKT Tires

Ÿ Jain Irrigation

Ÿ L&T

Ÿ Mahindra & Mahindra

Ÿ Chambal Fertilizers &

Chemicals

Ÿ Patanjali

Ÿ John Deere

Ÿ Yes Bank

37

Live walkthrough models of the latest modern technologies across the agri-value chain were on display at the venue in total area of 1800 sqft., showcasing the opportunities and best practices across each component. The components on display included the following:

SMART FARM

No. Component Description

1Soil Testing & Balanced Nutrition

A small soil testing lab was set up at the farm. Farmers were also shown the process of obtaining a soil health card. Based on the soil health card, two plots were grown-one based on balanced fertigation as per the soil health card report and the other with regular fertigation-to demonstrate the value of soil testing to the farmers

2 Fruit Orchard Several horticulture crops that can be grown in the division, given the soil & climatic conditions were shown. Crops included mandarin, dragon fruit, mango, guava, drumstick, custard apple, pomegranate, lemon, olive and date palm

3 System of Rice Intensification (SRI)

SRI technique helps farmers reduce the water usage in rice production. This technique was communicated and demonstrated to the farmers.

4 Mushroom Cultivation

Different life-cycle stages of different mushroom varieties were on display for the farmers. Different products made using mushrooms were also showcased to show the potential in mushroom cultivation

5 Water Conservation & MJSA

Different structures and technologies for water conservation were showcased to the farmers through a live working model. Information on the Mukhya Mantri Jal Swavlamban Abhiyan (MJSA) was also provided

6 Solar Pump A functioning solar pump was set up at the smart farm to demonstrate its working and to showcase the potential of solar energy for meeting the electricity needs of the farm

7 Organic Farming Various techniques in organic farming were demonstrated including the making of vermi-compost and super-compost. Several bio-fertilizers and bio pesticides were showcased along with information on their preparation. Examples of produce grown using organic farming techniques were also shown

8 Protected Cultivation

Green-house, Poly-house and Low-tunnel technologies were showcased and explained to the farmers

9 Modern Mandi Demonstrated two software solutions: e-NAM and Integrated Market Management software currently being used by the Government of Rajasthan

10 Value Addition Processing machines, technologies and process flow for value-addition in a number of crops and products were demonstrated. Crops included aonla, orange, pineapple, camel milk products, aloe vera, quinoa, soybean, garlic and some pulses. Value-added products based on these were also showcased

12 Dairy Important storage & transportation structures and technologies such as bulk milk cooler (BMC), milk testing & fat testing machines and vehicle tracking system were shown to the farmers. Various value-added milk products were also available for viewing.

13 Fish Farming & Pearl Culture

Different types of ornamental fish and carps were shown in the aquarium. Farmers were also educated on pearl culture in fresh water and its potential for increasing farmer income.

14 Biogas Plant A model of a live bio-gas plant was available for farmers to understand its working. Farmers were also informed about how these plants can be utilized for lighting and cooking purposes on the farm.

15 Apiculture Bee colonies were showcased along with various bi-products such as honey, wax, etc. Honey extraction plant was also set up.

16 Modern Farm Machinery & Implements

Various farm implements and machines were on display for the farmers. These included straw reaper, rotator, reversible plough, chisel plough, laser land leveler, tractor-drawn land leveler, rice transplanter and automatic spraying machines. A few processing machines such as those for garlic and custard apple were also displayed.

SMART Farm Layout at the Venue (Smart Farm)

11 Animal Husbandry Preparation and final product of various animal feed including green fodder, azolla, and Urea-Molasses-Mineral block was demonstrated. This area also showcased important cattle varieties, including Malwi, Gir, Tharparkar, Sahiwal and Kankrej. Automatic milking machines were also available for demonstration

4140

SEMINARSA series of seminars were held as part of GRAM Kota 2017,

featuring various themes relevant to the agri and allied

ecosystem in Kota division. The sessions featured panels

involving ministers of GoR renowned academicians, heads of

leading Agri-corporates and investor bodies and, international

delegates. These seminars were well attended by progressive

farmers, delegates from academia, research scholars and

students of Agri Universities.

The seminars primarily focused on the overall objective of

GRAM Kota 2017 –the opportunities that can be utilized by

focusing on the 4 W's of Agriculture (Warehouse, Water

availability, Women Empowerment and Workforce

development). They also referred to the agri opportunities and

strengths in the Kota Division given its agricultural abundance

and potential. In addition to agriculture, opportunities in animal

husbandry and agri-tourism in 4 districts of the division were

also discussed.

Some of the highlights of the seminars were:

Ÿ 40 Renowned speakers

GRAM Kota 2017 - Seminar Speakers

6

4

24

12

10

2

InternationalSpeakers

InternationalInstitutes

Eminent IndianInstitutes

Representatives

of GoR

Startups

Industry

Ministers

43

Ÿ International experts from USA and Spain

Ÿ Experts from development agencies - World Bank, ADB,

NABARD

Ÿ Experts from eminent institutions such as:

Ÿ ICRISAT - International Crops Research Institute for

theSemi-Arid Tropics

Ÿ ICAR - Indian Council of Agricultural Research

Ÿ NDRI - National Dairy Research Institute

Ÿ NBB – National Bee Board

Ÿ WWF – World Wide Fund for Nature

Ÿ IIRD – Indian Institute of Rural Development

Ÿ CAFRI – Central Agro Forestry Research Institute

Ÿ CCRI – Central Citrus Research Institute.

Ÿ Experts from agri-business industry, universities

SPEAKERS

a) International Speakers

1. Mr. Edward W. Bresnyan, Senior Agriculture Economist,

World Bank

2. Ms. Teresa Barres Benlloch, Counselor for Agriculture &

Fisheries Food & Environment, Embassy of Spain

b) International Institutes

1. Mr. Rajesh Yadav, Senior Project Officer (Natural Resources

and Agriculture), Asian Development Bank

2. Mr Sumit Roy, Associate Director, Sustainable Agriculture

Programme, WWF (World Wildlife Fund)

3. Mr. Ratan K Sharma, Director -India and Asia Subcontinent,

U.S. Soybean Export Council

4. Dr. Rohan Yuvraj Khopade, Principal Scientist, ICRISAT

c) Eminent Indian Institutes

1. Mr. Kuldeep Kr. Arora, Director, Indian Institute of Rural

Development

2. Dr. Gopal Sankhala, Principal Scientist, National Dairy

Research Institute (NDRI)

3. Dr. B.L.Saraswat, Executive Director, National Bee Board

4. Dr. Gopal Lal, Director, National Research Centre on Seed

Spices

5. Mr. D.K.Meena, Principal Scientist, Central Inland Fisheries

Research Institute

6. Dr. A.D. Huchche, Principal Scientist (Horticulture), Central

Citrus Research Institute, Nagpur

7. Prof. Balraj Singh, Vice-Chancellor, Jodhpur Agricultural

University

8. Dr. D Kumar, Emeritus Prof. & former Project Coordinator on

ICAR Arid Legumes Project, CAZRI

9. Mr. R.K. Tiwari, Principal Scientist, Central Agro Forestry

Research Institute, Jhansi

10. Dr. G. L. Keshwa, Vice-Chancellor, Agriculture University,

Kota

11. Smt. Sarita Arora, Chief General Manager, NABARD

12. Dr.Anukrati Sharma, Associate Professor & Research

Awardee, School of Heritage Tourism and Museology,

University of Kota

d) Industry

1. Mr. Raghunath Dass Chhabra, Consultant, LTC Commercial

(P) Ltd

2. Mr. Vijaykumar Browning, Chief-Corporate Relations & GM-

Corporate Communications, TAFE

3. Mr.Chakresh Jain , DGM, Bunge

4. Dr R. Kannan, Senior Research Scientist, Himalaya

5. Mr. Vinod, Head – F&V Sourcing, Big Basket

6. Mr. Sachin Thorat, Procurement Head, Soufflet Malt India

Pvt. Ltd.

7. Mr. Rajesh Urkude, Head Operations, Tata Consultancy

Services (TCS)

8. Mr Mukesh Gupta, Executive Director, Morarka Foundation

9. Mr. Pandurang Taware, Managing Director, Agri Tourism

Development Company Pvt Ltd (ATDC)

10. Mr.Vigyan Gadodia, Director, Sahaj Agrofarm India

e) Start Ups

1. Mr. Pravesh Sharma, Advisor, FICCI & CEO, Sabziwala

2. Mr.Taran Singh, Managing Director, AGNext

f) Ministers

1. Shri. Prabhu Lal Saini, Hon'ble Minister for Agriculture

(Including Agricultural Marketing), Animal Husbandry,

Fisheries, Government of Rajasthan

44

4. Strategies for Doubling Farmers'

Income

This paper highlighted the roadmap for

effective and feasible strategies that

can be followed so as to achieve the

objective of doubling income of

farmers in the state by the year 2022.

It specified result-oriented approach to

be adopted and its implementation for

the betterment of the farmers.

5. Rajasthan Krishi Vikas Drishti

This paper promotes the cultivation of

higher value and innovative crops such

as olive, date palm, quinoa, dragon

fruit, custard apple, aloe vera, etc. It

lays down information on the soil type,

climatic conditions and techniques for

growing such crops. This purpose of

this paper is to encourage cultivation

of crops that fetch farmers a higher

value for their produce.

6. Horticulture Atlas of Rajasthan

This paper described the strength of

the horticulture value chain in the state

and identifies it as an important sub

division from an agriculture

diversification perspective. It identifies

that Rajasthan is a key state in terms

of production of horticulture produce,

particularly spices, medicinal and

aromatic plants and hence there is a

need to improve productivity of its key crops and focus on

value addition activities.

7. Farmer Booklets - 2

Compliation of various major farm activities.

8. Brochures (HIndi/English)

9. Sales Brochures (Hindi/English)

As part of GRAM Kota 2017, various publications were released

on topics pertaining to the Agri and Allied sectors in the

division of Kota, keeping in view the best practices followed in

India and across the globe. These papers also highlighted the

current status in various sectors in the division and the way

forward in the respective topics.

1. Knowledge Paper – Agri Value Chain

in Kota Division, Rajasthan

The paper summarized the agri-value

chain of Kota under 3 areas–

agriculture, horticulture and animal

husbandry. The strengths and

opportunities that the region offers

across the value chain of each of these

three areas, were also identified. The

plethora of opportunities in the

division in the areas of storage, post-harvest infrastructure,

processing, value addition activities and agri-tourism were

described in detail in the paper.

2. Organic Farming Policy

The Government of Rajasthan's Policy

on Agriculture lays emphasis on

organic farming in view of soil and

human health, and to promote

sustainable agriculture and

environmental protection. Through this

policy paper, the government has

stated its vision of attaining short-

term and long-term goals of organic

farming coverage in the state.

3. Building an Enabling FPO Ecosystem

in Rajasthan

This paper identified that organizing

farmers into Producer Organizations

(POs) is amongst the most effective

ways to help the small & marginal

farmers in overcoming the challenges

faced by them. This document was

released in order to promote FPOs and

enable farmers to enhance productivity

through efficient, cost-effective and sustainable resource

mobilization & usage.

PUBLICATIONS RELEASED 2. Dr. Ram Pratap, Hon'ble Minister for Water Resources,

Indira Gandhi Canal Project, Command Area Development,

Government of Rajasthan

3. Shri. Yunus Khan, Hon'ble Minister for Public Works

Department, Transport, Government of Rajasthan

4. Shri. Ajay Singh, Hon'ble Minister for Co-Operative &

Gaupalan, Government of Rajasthan

5. Shri. Babu Lal Verma, Hon'ble Minister for Food & Civil

Supply, Consumer Affairs, Government. of Rajasthan

6. Shri. Pushpendra Singh, Hon'ble Minister of State for

Energy, Law & Legal Affairs and Legal Consultancy Office,

Government of Rajasthan

g) Chairpersons (Government of Rajasthan)

1. Ms. Neelkamal Darbari, Principal Secretary Agriculture and

Horticulture, Government of Rajasthan

2. Shri V.P. Singh, Director, Horticulture, Government of

Rajasthan

3. Mr. Ajitabh Sharma, Secretary to the Govt., Dept. of Animal

Husbandry, Fisheries & Gaupalan, Government of Rajasthan

4. Mr. Pradeep Kumar Borad, Special Secretary to the Govt.,

Tourism Dept., Government of Rajasthan

SUMMARY

The summaries of the sessions are noted below. The detailed

notes are covered in the 'Event Notes' section.

SEMINAR 1 – CULTIVATING OPPORTUNITIES THROUGH 4 Ws

OF KOTA AGRICULTURE

The objective of this session was to focus on the 4 W's

(Warehouse, Water Availability, Women Empowerment and

Workforce Development) in Rajasthan and in Kota division and

their relevance in ensuring growth of sustainable agriculture in

the division. By focusing on the 4 W's, opportunities across

post-harvest management, water usage, entrepreneurship and

skill development were identified.

SEMINAR 2 – AGRICULTURE ABUNDANCE OF KOTA:

STRENGTHS AND PROSPECTS

This session revolved around crops which Kota division leads

in production of, such as soybean, citrus fruits, seed spices,

mustard, etc. Seed spices are high value low volume crops and

the key spices produced in the Kota division are cumin,

coriander, fenugreek, fennel, etc. In order to improve

productivity and rainwater efficiency, need to focus on dry land

farming approaches such as contour cultivation, raised bed,

ridge & furrow, zero tillage, bundling, etc. in the division was

highlighted.

SEMINAR 3 – AGRICULTURE ABUNDANCE OF KOTA:

ENDURING OPPORTUNITIES

This seminar discussed the best practices for the farmers in

the area of farm mechanization and for building resilience

against climate change. Additionally, the seminar also focused

on measures that are needed to be undertaken to further

develop the dairy division in the region. The skill development

measures that need to be practiced specifically for monitoring

and maintaining of farm machines were also discussed.

SEMINAR 4 – TURNING INNOVATION TO COMPETITIVE

ADVANTAGE IN AGRICULTURE

Need to share the information and best practices related to

protected cultivation, farm mechanization, high yielding

varieties, etc. with the farmers to empower, them was

discussed during the seminar. This seminar focused on the

need for interventions to reduce marketing losses of agri

produce during transport and storage activities, and on the

importance of digital interventions which can be utilized to

revolutionize agriculture by providing better decision making

support across a crop's life cycle.

SEMINAR 5 – SUSTAINABLE INNOVATIONS FOR INTENSIVE

ANIMAL HUSBANDRY

This seminar focused on Rajasthan as a milk producing state

and the need to focus on the growing requirements of feed and

fodder and on dairy processing. Additionally, bee keeping and

fisheries, as a means for increasing farmer income and

promoting small village industry were also emphasized on.

SEMINAR 6 – PROMOTING AGRI-TOURISM IN KOTA REGION

In order to diversify the income earning avenues from

agriculture as whole, the need for supplementing agriculture

sectors with agri-tourism ventures was highlighted. This

seminar emphasized the importance of agri-tourism as a

secondary source of income – considering the varied

seasonality and dependence on favorable climatic conditions

for crop yields. Various opportunities of the Kota division for

agri tourism on account of its rich agriculture land, immense

produce, diversified nature & water availability were also

highlighted.

4746

CULTURAL EVENTSSohinimoksha - 'GANGA - Where the World Meets' 24th May 2017

Sohinimoksha world dance troupe presented 'GANGA', a performance

showcasing several elements such as the ethos of Durga, the power of

the Tandav, a celebration of nature, the folklore of Rajasthan, and the

spirituality of India, in all its colors and global aspects.

MFB Group - Sur Sadhna – 25th May 2017

MFB Group presented an electro fusion performance - with the

melodious touch of Rajasthani folk music & devotional ragas.

The theme highlighted was 'Beti Padhao Beti Bachao'.

MINUTE-TO-MINUTE COVERAGE programmeINAUGURAL CEREMONY – 24 May, 2017

Time Programme

10:00 - 10:10 am

Emcee welcomes VVIP delegates to be seated on the stageNational Anthem Floral welcomeLamp Lighting by Shri. Venkaiah Naidu, Hon'ble CM, Shri. Prabhu Lal Saini.

10:10 -10:20 am Welcome speech by Shri. Prabhu Lal Saini, Hon'ble Minister for Agriculture and Animal Husbandry

10:20 - 10:22am Remote Inauguration of Exhibition from stage by Shri. Venkaiah Naidu , Hon'ble CM

10:22- 10:24 am Inauguration of Dussehra Ground Renovation Project by Shri. Venkaiah Naidu and Hon'ble CM

10:24 - 10:36 am Opening CeremonyŸ Rajasthan Cultural Presentation (8 min)Ÿ Short Film (4 min)

10:36 - 10:43 am Presentation by Ms. Neelkamal Darbari, Principal Secretary, Agriculture and Horticulture, Rajasthan

10:43 - 10:46 am Speech by select guest on dais: Partner Country (Malaysia)Ÿ Mr. Hidayat Bin Abdul Hamid, High Commissioner, High Commission of Malaysia, New Delhi

10:46 - 11:01 am Speech by Smt. Vasundhara Raje, Hon'ble Chief Minister, Rajasthan

11:01 - 11:05 am Release of Knowledge Papers:1) On Kota Division Rajasthan – Agri Value Chain 2) Approach Paper – Building an enabling FPO Ecosystem in Rajasthan.3) Organic Policy of Government Of Rajasthan 4) Strategies for Doubling Farmers Income 5) Release of TAFE's App on Custom Hiring Centre6) Horticultural Map of Rajasthan

11:05 - 11:20 am Speech by Chief Guest, Shri. Venkaiah Naidu Ji, Union Minister for Urban Development, Housing I & B Dept.

11:20 - 11:23 am Vote of Thanks by Mr. Ashok Kajaria, Chairman, FICCI Rajasthan State Council & CMD, Kajaria Ceramics Ltd.

11:24 am National Anthem

53

The different campaigns/media utilized for advertising GRAM Kota were:

Ÿ National & Regional Print Media Campaign

Ÿ National Electronic Media Campaign

Ÿ Leading national & regional print magazines

Ÿ Digital Media Campaign

Ÿ Social Media Activation (Facebook, Twitter & Instagram) -Paid ads were posted on GRAM Facebook & Twitter Account

Advertising and Publicity

PRINT ADVERTISEMENTS

52

12:45 – 1:00 pm Speech by Shri. Prabhu Lal Saini, Hon'ble Minister for Agriculture and Animal Husbandry

1:00pm – 1:15 pm Award Distribution

1:15pm - 1:17 pm Book Release - Rajasthan Krishi Vikas Drishti (Dept. of Horticulture, GoR)

1:17 – 1:37 pm Speech by Chief Guest, Hon'ble Union Minister of State for Food and Public distribution & Consumer Affairs, Shri. C. R. Chaudhary

1:37 – 1:40 pm Vote of Thanks by Ms. Neelkamal Darbari, Principal Secretary, Agricultureand Horticulture, Government of Rajasthan

1:40 – 1:41 pm National Anthem

1:41 pm Close & Dignitaries move for Lunch

MoU SIGNING CEREMONY – 25 May, 2017

Time Programme

4:00 pm Emcee welcomes Chief Guest Hon'ble CM & Floral welcome

4:05 pm Welcome speech by Shri. Prabhu Lal Saini, Hon'ble Minister of Agriculture

4:10 pm Signing of MoUs (as Emcee introduces each investor and its investment proposal)

4:35 pm Speech by Smt. Vasundhara Raje, Hon'ble Chief Minister, Rajasthan

4:55 pm Vote of Thanks by Director, Agriculture Marketing

5:00 pm Close

VALEDICTORY CEREMONY – 26 May, 2017

Time Programme

12:00 pm All CEOs and Delegates to be seated in the main hall

12:30 – 1:41 pm Valedictory Ceremony

12:30 – 12:40 pm Emcee welcomes VIP delegates to be seated on the stage.Floral welcome of:Ÿ Hon'ble Union Minister of State for Food and Public distribution & Consumer Affairs, Shri. C. R.

Chaudhary by Shri. Prabhu Lal Saini, Hon'ble Minister for Agriculture, GoRŸ Hon'ble Minister for Agriculture Shri. Prabhu Lal Saini by Ms. Neelkamal Darbari, Principal

Secretary, Agriculture and Horticulture, GoRŸ Hon'ble Minister for PWD and Transport Shri. Yunus Khan by Shri. Vikas Sitaramji Bhale,

Commissioner Agriculture, GoRŸ Hon'ble Minister for PHED and Ground Water, Shri. Surendra Goyal by Shri. Ajitabh Sharma,

Secretary, Animal Husbandry, GoRŸ Hon'ble Minister for Motor Garage, GAD, Printing & Stationary, Shri. Hem Singh Bhadana by Shri.

N.M. Pahadia, Director, Agriculture Marketing, GoRŸ Shri. Janardan Singh Gahlot, Chairman, Rajasthan State Warehousing Corporation by Shri. Om

Prakash, MD RACP, GoRŸ Prof.Sanwar Lal Jat, Chairman, Rajasthan Kisan Aayog by Mr. V.P. Singh, Director, HorticultureŸ Shri. Om Birla, MP, Kota – Bundi by Ms. Sunita Daga, Additional District Collector, KotaŸ Shri. Raghuveer Singh Meena, Divisional Commissioner, Kota by Shri. B.L. Meena, Additional

District Magistrate, Kota City

12:40- 12:45 pm Welcome Speech by Shri. Om Birla, MP, Kota - Bundi

5554

GRAM KOTA 2017 –EVENT REPORTSMAY 24th, 2017

INAUGURAL EVENT

1. Shri. Prabhu Lal Saini - Hon'ble Minister for Agriculture

(including Agriculture Marketing), Horticulture, Animal

Husbandry, Fisheries, Government of Rajasthan

Ÿ The state government aims to double the farmers'

incomes by 2022. In line with this objective, farmers'

incomes have been increasing in the state by more than

7% over the last five years.

Ÿ Some of the top crops produced in the Kota Division are:

soybean, paddy, coriander, garlic and orange. The

opportunities for value addition through processing are

huge.

Ÿ Processing, innovation and warehousing are the 3 main

focus areas in Kota Division for boosting the agri and

allied ecosystem.

Ÿ More than 100 firms have set up exhibition stalls in the

event for showcasing their products and services.

Ÿ The state has been following significant crop

diversification – from traditional to high value crops

such as quinoa, date palm, pomegranate and olive. This

has led to increase in farmers' incomes.

2. Ms. Neelkamal Darbari - Principal Secretary, Agricultureand

Horticulture, GoR

Ÿ During GRAM 2016, 38 MoUs were signed worth an

investment of INR 4,400 Cr and generating over 47,000

jobs. The state witnessed an exponential growth in

demand of high technology agricultural

applications/products after the event

Ÿ 3 MoUs were also signed with leading farm

mechanization players worth INR 1,600 Cr to set up

2,600 Custom hiring centres in the state

Ÿ New agriculture technologies such as Solar Pumps and

cultivation methodologies such as greenhouses &

shade net houses, farm ponds, irrigation pipelines and

57

drip Irrigation have shown increasing adoption levels in

recent times

Ÿ Kota Division is an agri-dominant region leading in the

production of soybean, paddy, coriander, garlic and

orange. the division is the leading producer of paddy,

pulses (urad, masur), soybean, coriander, garlic and

oranges in the state

Ÿ Kota Division provides ample investment opportunities

in the areas warehousing, cold chain, processing and

value addition and in allied sectors like dairy, apiculture

and poultry

Ÿ Upcoming sectors such as agri-tourism and growing

interest in FPOs, contract farming and such are evident

in the division. There is scope for introducing new crops

such as quinoa, pomegranate, dragon fruit, etc.

Ÿ The aim of the event is to double farmer income by 2022,

explore the untapped potential of Kota Division in agri

and allied sectors, share the best practices as well as

bring in investment to the division

3. Mr. Hidayat Bin Abdul Hamid - High Commissioner of

Malaysia to India

Ÿ India and Malaysia recently celebrated the 60th

anniversary of bilateral relations and are actively

working to improve trade

Ÿ The nations called for balanced Regional Comprehensive

Economic Partnership (RCEP) so as to achieve USD 15

bn total trade by 2022. Efforts are in place to ensure

agricultural products account for a major share of the

trade

Ÿ The total trade last year with India was around USD 12

Bn and there is interest in working together in other

sectors apart from agriculture

Ÿ The country is a leading producer and exporter of rubber

and palm oil in the world and India is a major importer of

the same

Ÿ Malaysia has made several advancements in agri and

allied sectors, with state-of the-art agri facilities and

expertise in agriculture

Ÿ GRAM 2017 provides a great opportunity for Malaysia

and State of Rajasthan to work together and explore

areas where Malaysia can provide its know-how in the

agriculture and allied sectors

4. Smt. Vasundhara Raje - Hon'ble Chief Minister, Rajasthan

Ÿ GRAM 2016 was the first of its kind agri-event in India.

The focus of the current event is also on enabling

farmers to be self-sufficient. The objectives are to

promote processing facilities and agri-marketing in the

division

Ÿ New technologies such as hydroponics and aquaponics

may be explored in the division. Crop diversification

through high value crops such as dragon fruit, quinoa,

strawberry, etc. can be beneficial to farmers in

generating higher incomes

Ÿ The Government would provide 50% subsidy on a

maximum investment of INR 40 lakh, if a farmer were to

set up a processing unit in his/her farm. The aim of the

subsidy is to encourage value addition and increase

farmer incomes

Ÿ Crop loans worth INR 15,000 Cr have been distributed in

the state, benefitting around 25 lakh farmers

Ÿ Farmers could focus on organic farming as such crops

could fetch higher prices and are beneficial to health.

They could also earmark an area on their farms solely

for organic farming. To promote organic farming around

1150 clusters are being prepared in the state.

Ÿ A common practice of planting five saplings on special

occasions like birthday, marriage and anniversary, etc.

could be undertaken to make the state green

Ÿ 45 lakh soil health cards have been distributed to

farmers in the last three years. It is expected that 70 lakh

cards will be distributed by July

Ÿ Through GRAM 2017, farmers of the division can explore

the best practices in farming and identify opportunities

to increase their income

5. Shri. Venkaiah Naidu - Hon'ble Minister for Urban

Development, Housing & Urban Poverty Alleviation, and

Information and Broadcasting

Ÿ Farmers are moving onto other professions due reasons

like lack of support, decreasing profitability, market

conditions, middle men exploitation, etc. Measures need

to be undertaken to ensure that future generations find

agriculture a viable profession

Ÿ There is a pressing need to ensure 24x7 power supply.

The state government has taken a number of steps to

59

least one third of beneficiaries should be women

Mr. Vijay Kumar Browning (Chief – Corporate Relations & GM –

Corporate Communications, TAFE) – Workplace Development

Ÿ Skill development is pertinent as it results in improved

efficiency, lower input costs and higher productivity

Ÿ A pertinent aspect of skill development is training for

tractors and farm equipment. In India currently there

exist 60 lac tractors and ~5L tractor operators to be

trained every year, signifying the increasing skill gap

Ÿ Skill development is required under various facets of

agriculture and is required across the value chain. Skill

development is the first step towards achieving the

goals of the 3 Ws namely, warehousing, water

conservation and women empowerment

Mr. Edward W. Bresnyan (Senior Agriculture Economist, World

Bank) – Converging 4Ws

Ÿ 4Ws are eminent in ensuring growth of sustainable

agriculture in the region:

Ÿ Warehousing brings stability and scale

Ÿ Effective water options such as drip and sprinkler

irrigation need to be considered

Ÿ Women empowerment is gaining traction

Ÿ Workspace skill development is pertinent

Ÿ The pathway to doubling farmers' income are:

Ÿ Increasing crop yields and per-animal productivity

Ÿ Resource use efficiency

Ÿ Better producer prices

Ÿ Total factor productivity

Ÿ World Bank is financing 70% of the investment of INR

830 crore for the Rajasthan Agricultural Competitiveness

Project (RACP). RACP seeks to increase market access

for farmers, boost agricultural productivity, increase

water use efficiency and improve water conversation.

There are a total of 17 clusters identified statewide of

which 4 belong to Kota division

SEMINAR 2 – AGRICULTURE ABUNDANCE OF KOTA:

STRENGTHS AND PROSPECTS

Mr. Ratan Sharma (Director – India and Asia Subcontinent, U.S.

Soybean Export Council) – Soybean

Ÿ Soybean is a one of the leading food and feed crop and

provides an abundance of high quality protein

Ÿ India is the 5th largest producer of soybean in the world

after US, Brazil, Argentina and China

Ÿ Almost 98% of the crop is produced in 6 states of India

(Madhya Pradesh, Maharashtra, Rajasthan,

Chhattisgarh, Andhra Pradesh and Karnataka) and

Rajasthan is the 3rd largest producer in the country

Ÿ Significant opportunities exist for soybean processing

including but not limited to soymilk, tofu, soy sauce,

baked products, extruded products, etc.

Mr. Chakresh Jain (DGM, Bunge India) – Mustard

Ÿ Mustard production in India in 2016-17 is estimated to

be 70 lac MT and Rajasthan contributes ~45% to the

above. Kota division with 3.56 lac MT production

accounts for 10% of the state's total production

Ÿ In order to encourage mustard cultivation in the region, it

is essential to improve productivity from the current

~1,200 kg/ hectare to 2,500-3,000 kg/hectare in the next

5 years

Ÿ Kota division has 4 key mustard crushing plants which

have a total capacity of 1,600 MT per day and if they

operate on full capacity throughout the year (~5.50 lac

MT), then the current production levels would be

insufficient to cater to their requirements

Ÿ Best practices by farmers:

Ÿ Identify soil deficiencies & recommend suitable

nutrients

Ÿ Improved quality of seed to be used for better yields

Ÿ Timely control of weeds

Ÿ Proper and timely plant protection activities

Ÿ Seed replacement based on agro climatic and soil

conditions

Dr. A.D.Huchche (Principal Scientist, Central Citrus Research

6160

ensure power supply to the farmers. This can enable

empowerment of farmers, women, entrepreneurs in rural

areas

Ÿ Government is working on the concept of creating 'one

nation one market'. This will help the farmers in getting

the right remuneration for their produce

Ÿ The Government needs to focus on 4 I's – Irrigation,

Infrastructure, Interest Rates and Insurance – for the

betterment of farmers

Ÿ The Mukhyamantri Jal Swavlamban Abhiyan (MJSA)

launched in Rajasthan can be an example in water

harvesting & conservation for other states

Ÿ Smart City and Adarsh Gram schemes have been

launched by the center to enable development of villages

and cities simultaneously. The smart city being

developed in Kota can help farmers gain knowledge in

new methods of agriculture (such as vertical farming)

6. Mr. Ashok Kajaria - Chairman, FICCI Rajasthan State

Council & CMD, Kajaria Ceramic Ltd.

Ÿ Around 55,000 farmers will be attending the event

Ÿ There is a pressing need for strengthening the

partnership of corporates and farmers in the agriculture

sector

Ÿ An industrial policy developed solely for promoting

agriculture would be welcome move

Ÿ SMEs and experts sharing knowledge over topics such

as crop diversification, CHCs, etc. over the course of

GRAM 2017 would help famers to a large extent

SEMINAR 1 – CULTIVATING OPPORTUNITIES THROUGH

4 Ws OF KOTA AGRICULTURE

Mr. Raghunath Dass Chhabra (Consultant, LTC Commercial (P)

Ltd.) – Warehousing Infrastructure at Kota Region

Ÿ GRAM stands for:

Ÿ G – Growth – Farmers prosperity and uplifting status

socially

Ÿ R – Restructuring – Favoring systemic changes

Ÿ A – Amenability – Active participation of farmer

throughout the value chain

Ÿ M – Movement – Accelerating the pace of movement

Ÿ Kota has 14 government owned warehouses with a total

capacity of 1.5 lac MT. It also has of 9 cold storage

centers

Ÿ There is a need to focus on application of modern

scientific techniques within warehousing which would

result in cost saving, faster return on investment, quicker

delivery and low maintenance

Ÿ Need to develop small warehousing facilities to help

farmers store their produce

Ÿ Holistic agri warehousing institutes are the way forward,

and should encompass commodity financing and

collateral management whilst maintaining the health of

the agri commodity

Mr. Sumit Roy (Associate Director, Sustainable Agriculture

Programme, WWF India) – Water Availability at Kota

Ÿ Water availability is a function of water governance,

policy, efficiency, crop choice and hydro geology

Ÿ India ranks 40th among 141 countries in terms of water

stress and 53rd among 63 countries in terms of its

performance on integrated ware resource management

and individual water use for irrigation

Ÿ 87% of the land in Kota is arable (i.e. land capable of

being ploughed) which is in line with the national

average of 88% but Kota leads in terms of irrigated area

at 72% of the arable land as opposed to the national

average of 37%

Ÿ The ground water status of Kota district is either over

exploited (Bundi and Kota) or semi critical (Baran and

Jhalawar) which signifies the importance of devising

and implementing water conversation techniques

Ÿ The 3 key steps that can be adopted are:

Ÿ Crop plan that is based on water availability

Ÿ Efficiency in surface water allocation

Ÿ Water stewardship approach

Mr. Kuldeep Kr Arora (Director, Indian Institute of Rural

Development) - Women Entrepreneurship

Ÿ Women are born entrepreneurs who know how to face

challenges and overcome them with ability and tact

Ÿ There exists a large scope for women farmers under the

central government's, MGNREGA which specifies that at

Ÿ There is a need to focus on landform management

systems by adopting dry land farming approach –

contour cultivation, raised bed, ridge & furrow, zero

tillage, bundling, etc. This would result in improving

rainwater efficiency and reducing effects of land

degradation

MAY 25th, 2017

SEMINAR 3 – AGRICULTURE ABUNDANCE OF KOTA:

ENDURING OPPORTUNITIES

Ms. Neelkamal Darbari (Principal Secretary, Agriculture and

Horticulture, GoR)

Ÿ Kota Division has 24 lakh hectares of land area of which

93% is total cropped area. The division has rich black

alluvial soil and widespread irrigation system

Ÿ The division also has robust and enabling infrastructure.

It has around 12 lac MT of warehousing capacity and

has seen increasing participation of private sector in

cold storage, investment in silos for wheat and soybean,

etc.

Ÿ There are 2 agriculture research stations, 4 Krishi Vigyan

Kendras, 2 Centers of Excellence (CoE) – Orange, Citrus

in the region and 1 CoE for vegetables is under

construction in Bundi

Ÿ The division leads in the state in the production of crops

such as soybean, paddy, coriander, garlic and orange

Ÿ Poultry business has witnessed a 10% growth over the

last 4 years and needs further attention

Ÿ With 10% of the state's cattle population and 10% of the

state's buffalo population, the division produces 6% of

milk in the state. However, significant measures need to

be undertaken to further develop the dairy in the region

Ÿ Skill development is a major focus area of the

Government, especially the training and skilling of

farmers. Of prime importance are the skills used in

monitoring and maintaining of machines used in

agriculture

Ms. Teresa Barres Benlloch (Counsellor for Agriculture &

Fisheries, Food & Environment, Embassy of Spain) –

Institute, Nagpur) – Citrus/Mandarin

Ÿ Third important fruit crop in India after Banana and

Mango. India produced 10.48 MnMT in the last year

Ÿ In order to promote citrus cultivation in the region, there

is a need for crop regulation, weed management, timely

regulation to manage diseased mother stock and use of

advanced post-harvest technology

Ÿ There exists a pertinent requirement to focus on

mechanized handling on packing line for drying and

grading on the basis of different sizes of the fruits and

packaging with polyolefin films

Prof. Balraj Singh (Vice-Chancellor, Jodhpur Agricultural

University, Jodhpur) – Seed spices

Ÿ Seed spices are high value low volume crops and the key

spices produced in the Kota division are cumin,

coriander, fenugreek, fennel and ajwain

Ÿ Improved technologies for seed spices need to focus on:

Ÿ Promotion and development of high yielding

varieties;

Ÿ Soil solarization and deep summer ploughing;

Ÿ Drip irrigation and fertigation;

Ÿ Raised beds with drip fertigation;

Ÿ Seed priming and pelleting;

Ÿ Plug tray nursery raising and transplanting;

Ÿ Use of plastic mulches;

Ÿ Protected cultivation;

Ÿ Cryogenic grinding; etc.

Dr. Rohan Yuvraj Khopade (Principal Scientist, ICRISAT) –

Technologies for Semi-Arid Topics

Ÿ Integrated nutrient management is critical to reflect any

modification in growth and yield of crops and can be

achieved by:

Ÿ Site and soil specific yield targets

Ÿ Understanding interrelation between nutrients

Ÿ Nutrient application based on cropping systems

Ÿ On and off farm recycling

63

retail ecommerce sales, India is expected to account for

5% of global sales by 2019

Ÿ Online grocery stores have helped obviate the customer

pain point when it comes to grocery shopping through

retail ecommerce.

Ÿ By linking farmers to the distribution centers in the farm

to fork chain, retail ecommerce sales can be grown

much further

Mr. Sachin Thorat (Procurement Head, Soufflet Malt India Pvt.

Ltd.) - Barley

Ÿ Barley is considered to be the 4th largest cereal crop in

the world after maize, rice and wheat

Ÿ Around 16 lac MT of barley was produced in India in

2014-15, of which Rajasthan was the largest contributor

with 55% of total production

Ÿ It is used mostly as animal feed (45%) and in production

of malt (40%). It further processed into producing malt

based alcohol and food supplements. Only 5% of barley

is consumed

Ÿ The price of barley is correlated to the price of wheat and

is expected to increase by 7% in 2016-17

Ÿ The water requirements and costs of production are low

for barley

Mr. Rajesh Yadav (Senior Project Officer, Natural Resources

and Agriculture, ADB) – Water security for agriculture & market

solutions for farmers

Ÿ Key dimensions for water security are:

Ÿ Satisfy household water and sanitation needs

Ÿ Restore healthy rivers and ecosystems

Ÿ Efficient and judicious usage of existing water

resources

Ÿ India is already under high water stress. Per capita 3evaluability is less than 1700 m /person/year. Most of

the basins in western and peninsular India are already 3scarce (less than 1000 m /person/year). Water use

efficiency is low in India at 35-40% as compared to 50-

60% in developed countries

Ÿ There is a need to build a sustainable national water

security system in India by:

Ÿ Augmenting supply sources – through water

Ÿ India is a leading producer and consumer of pulses in

the world

Ÿ Production of pulses has minimal water requirement, are

resistant to high temperatures and require limited use of

chemicals

Ÿ 95% of India's population obtains its protein requirement

from pulses, and India boosts of over 2 dozen varieties

of the same

Ÿ Soil type is not a barrier for pulse production rather good

quality seeds, rainfall and adequate crop management

ensures high yielding varieties

Mr. R.K. Tewari (Principal Scientist, Central Agro Forestry

Research Institute) - Agroforestry

Ÿ Agro forestry needs to be encouraged to increase total

biomass production, conserve soil and water, restore

eco-balance and moderate micro climate

Ÿ Agro forestry can be practiced in block plantation, inside

fields or boundary of the fields and can also reap

benefits in non-arable lands

Ÿ Agro forestry offers several benefits and opportunities

such as:

Ÿ Non arable lands can be developed under

silvopasture to enhance biomass productivity

Ÿ Assured supply of industrial raw material

Ÿ Alternate livelihood support system

Ÿ Carbon credits

Ÿ A wide variety of fruits, timber, fodder and fuelwood

plants can be cultivated in the agro forestry area and its

systems include silviculture, horticulture, homestead,

and fish pond agroforestry

Ÿ GoI has issued National Agroforestry Policy in 2014 and

mini mission on agro forestry under National Mission on

Sustainable Agriculture (NMSA)

Mr. Vinod – Guava & Aonla (F&V Sourcing, BigBasket)

(Horticultural Crops)

Ÿ Retail ecommerce sales have been growing at slightly

more than 20% Y-o-Y and this trend is expected to

continue until 2019

Ÿ India recorded around USD 950 billion in retail sales in

2016 of which 50% pertained to grocery. In terms of

international market and fetch a premium. It can be used

in in food and pharma industries

Ÿ Some of the important high tech interventions that may

be utilized for enhancing the production and productivity

of seed spices are:

Ÿ Soil solarization, seed priming and pelleting,

pneumatic seeding, drip fertigation, raised bed

technology and plastic mulching

Dr. R Kannan (Sr. Research Scientist, Himalaya) –

Ashwagandha & Safed Muesli (Medicinal Crops)

Ÿ Indian government has issued 2 guidelines on Good

Agriculture & Collection Practices (GACP) for medicinal

plants basis the globally recognized WHO guidelines

Ÿ The objective of GACP is to ensure regulatory

compliance, quality maintenance, sustainability and

conservation

Ÿ India is the only country in the world that has a

compliance checklist criteria and a video on GACP to

educate the farmers and researchers alike

Ÿ GACP quality standards include:

Ÿ Training to farmers and field workers

Ÿ Study of soil suitability

Ÿ Use of authentic/ certified seeds

Ÿ Crop maintenance through integrated pest and

disease management

Ÿ Admixture of toxic weeds

Ÿ Washing of harvested material for quality

improvement

Ÿ Some of the best practices include:

Ÿ Avoid using fertilizer bags for storage

Ÿ The harvested produce shouldn't be dried in the open

area

Ÿ Don't step on the produce while selling them in the

mandis or otherwise

Dr. D. Kumar (Emeritus Prof. & Former Project Coordinator on

ICAR Arid Legumes Project, CAZRI, Jodhpur) - Pulses

Experience of Sustainable Mechanization of Agriculture in

Spain

Ÿ Mechanization in agriculture eases hard labour,

improves productivity and efficient use of resources and

enhances market access

Ÿ Sustainable Mechanization involves technological,

economic, social, economic aspects in performing

pre and post-harvest activities

Ÿ The best practices in Spain pertaining to mechanization

of agriculture assists in boosting yield, builds resilience

to climate change and reduces greenhouse gas

emissions

Ÿ Sustainable mechanization in pre-harvest activities

include:

Ÿ Mechanization of Bio-waste composting: Bio-waste

treatment and use of the compost produced in

agriculture

Ÿ Automatic fertigation: Control of plant environment

system and control of external inputs, such as water

and fertilizer to the plant

Ÿ Recirculating substrates based system: Use of

recirculating systems ensure minimal loss of water

and nutrient

Ÿ Post-harvest sustainable mechanization involves 2 main

tools:

Ÿ Basic and applied research facilitating efficient

knowledge transfer to producers, packing houses,

and processing industry

Ÿ Post-harvest service extension

Ÿ Mechanization assists in promoting sustainable fruit

protection and preventing food losses

Ÿ Exchange of experience with different countries on

mechanization of agriculture might be an excellent way

to identify new opportunities in other regions

Dr. Gopal Lal (Director, National Research Centre on Seed

Spices) - Nigella Seeds (Seed spices)

Ÿ Nigella (kalonji/black cumin) is an important seed spice

crop and also has a variety of medicinal uses

Ÿ Nigella seeds can undergo significant processing and

value addition. The oil extract has high demand in

6564

ADVANTAGE IN AGRICULTURE

Shri. V.P. Singh (Director, Horticulture, GoR)

Ÿ The focus of GRAM is on doubling farmer incomes

through new and innovative practices. Information and

best practices related to protected cultivation, farm

mechanization, high yielding varieties, etc. are to be

shared with farmer so as to empower them

Ÿ Innovation is of utmost importance in efficient utilization

of resources. Farmer may opt to practice crop

diversification for higher value realization

Ÿ The role of IT in this endeavor is also important – for

instance it can be used for analyzing live plant nutrient

requirements, a use case that would help in increasing

productivity great margins

Ÿ Fertigation is the practice of injecting agri-inputs into an

irrigation system that supports crops. Reports have

shown increased production levels from lesser water

usage – (a test case indicated 60 kg of product from 5L

of water)

Ÿ Kota division, with its abundant and surplus agri-

produce, needs interventions to reduce marketing losses

caused during transport, storage activities

Mr. Rajesh Urkude (Head Operations, TCS) – Digitization: Next

Generation Indian Agriculture

Ÿ Digital Forces can be utilized to revolutionize agriculture

by providing better decision making support across a

crop's life cycle – from pre-sowing activities to post-

harvest. It can also help researchers understand

farmers' problems on a daily basis

Ÿ Some of the benefits of using digitization in agriculture

are: better prices, cost reduction, risk mitigation, efficient

supply chain and, increase in yields

Ÿ Digitization has even helped farmers in applying for

loans – they can tag their plots in Google Maps for

easier and verification by the bank. This can help in

simplification of the process

harvesting and conservation

Ÿ Demand management – promoting 'more crop per

drop' methodologies

Ÿ Harness new technologies – MPWUEIP, desalination

of sea water, bioremediation, etc.

Ÿ ADB has identified agri-business as one of the seven

focus areas in Rajasthan. Some of the market solutions

for famers are:

Ÿ Formation of farmer groups and producer companies

Ÿ Assisting famers to meet requirements of the market

and fetch higher returns

Ÿ Facilitating Farmer-Buyer Linkages for small scale

farmers

Ÿ Supporting farmers: forward linkages with market

and backward linkages with input services

Ÿ Farmers can also be supported by enabling them to

diversify farming activities to include allied sectors

based on agro-climatic zones

Shri. Ajay Singh (Hon'ble Minister for Co-operative, Gaupalan,

GoR)

Ÿ Kota Division is blessed with significant rainfall, large

tracts of cultivable land and ample rainfall

Ÿ GoR has undertaken several measures for Rajasthan

such as :

Ÿ Allocating INR 15,000 Cr for disbursing interest free

loans

Ÿ Reducing the interest levied by corporate banks from

12% to 7.1%

Ÿ Insurance at very low premiums with a claim value

amounts to INR 6 lac

Ÿ There is a need to establish joint cooperative groups ,

empower women in the agricultural sector and use

advanced technologies to improve productivity and

reduce costs of reduction

SEMINAR 4 – TURNING INNOVATION TO COMPETITIVE

66

Mr. Mukesh Gupta (Executive Director, Morarka Foundation) –

Organic Agriculture: Innovative & Economically Viable

Opportunity

Ÿ Organic farming is the future for farmers in India. It is

highly sustainable and profitable in the long run.

However, it requires investments in production

technology development, creating consumer demand for

safe and healthy food and support for value chain

management at farm level

Ÿ The portfolio for organic farm products includes: bulk-

field crops, horticulture crops, animal products &

livestock, processed food products

Ÿ Organic food fetches higher value realization for farmers

and can be further enabled by large scale organic retail,

which can be supported through KVKs, mandi yards, Co-

operative stores, department offices, etc. The retail

market for organic produce is estimated to be INR 1000

Cr

Ÿ The premium on organic produce can be increased even

further by value addition and branding.

Ÿ Some of the shortcomings being faced in the country in

organic produce retail are: lack of knowledge for value

addition, technology/equipment for processing, missing

critical ingredients for processed food, Quality

Management during processing and ineffective

Packaging

Ÿ Factors such as smaller size and scale of operations,

direct and indirect trade barriers and an overall lack of

promotion affects organic exports from India

Ÿ It has been found that costs of production of organic

produce is decreasing by 20-50% while farmers'

incomes are increasing by 30-100%

Dr. G.L. Keshwa (Vice-Chancellor, Agriculture University, Kota)

– Water Use Efficiency

Ÿ The per capita availability of water has been decreasing 3over time and is expected to reach 1341 m /person/year

3by 2025 and 1140 m /person/year by 2050 as compared 3to 1600 m /person/year currently, in 2017

Ÿ Kota division has a total geographical area of 24 lac

hectares and has a total irrigated area of 13 lac

hectares. It has the 2nd largest number of tube wells

and 3rd largest number of wells in the state

Ÿ The water requirement by different crops for producing 1

kg of produce varies. It is the highest for rice, soybean

and maize; and is the lowest for crops such as potato,

garlic, wheat and mustard

Ÿ The efficiency of irrigation systems can be improved

through practices such as laser land leveling and micro

irrigation. it has been found that flood-irrigated rice uses

5-6 times more water than cereal crops such as wheat

and maize

Ÿ Of the different irrigation systems, drip irrigation has the

highest efficiency at 85% while flooding has the least

efficiency at 40%

Ÿ System of rice intensification (SRI) is a methodology

aimed at increasing the yield of rice produced in farming.

It uses less water and is less labor intensive. The water-

use efficiency (WUE) of SRI method has been shown to

be higher at 48.89 kg/ha-cm as compared to 31.25

kg/ha-cm for the conventional method

Mr. Taran Singh (Managing Director, AGNext) – Soil Health:

Integral to Sustainable Agriculture

Ÿ Crop yields will be affected if a single nutrient is

deficient, even if other nutrients are in abundance.

Appropriate levels of major, minor and trace nutrients in

soil are required for optimum crop yield and quality

Ÿ A balanced fertilizer program can increase crop yields by

an average of 30%. As per FIA, India has the potential for

an estimated 12 Mn MT more of produce through an

adequate and balanced fertilizer approach

Ÿ Indian farmers apply around 66 Mn MT of fertilizers

every year amounting to more than INR 60,000 Cr of

subsidies, leading to rapidly declining soil health

Ÿ The soil in Rajasthan (and Kota) are deficient in Zinc,

Iron, Copper and Manganese. Farmers in the region still

do not practice the recommendations stated in Soil

Health Cards as they seem to be convinced of a

correlation between higher fertilizer usage and increased

outputs

Ÿ Soil Health can be improved through practices such as:

Decomposing fodder bales using bacteria instead of

burning them, using Bio-Fertilizers and utilizing

only to UP which contributes ~17%)

Ÿ Of the total milk produced in Rajasthan, 50% is utilized

for household consumption, 25% for liquid milk sale,

17.5% under traditional dairy product, and 7.5% for

industrial dairy products

Ÿ There has been positive growth in the production of milk,

but it is essential to meet the growing requirements of

feed and fodder and focus on dairy processing

Ÿ Innovations and input interventions for improving

productivity can include genetic improvement, nutrition

management and reproductive management

Ÿ It is estimated that the demand by 2050 from the Indian

dairy sector would be 400 Mn MT with increased level of

processing and focus on healthy dairy products

Ÿ In terms of world ranking in the livestock sector, India

stands:

Ÿ 3rd in egg production

Ÿ 5th in broiler production

Ÿ 5th in poultry population

Ÿ 3rd in sheep population

Dr. B.L.Saraswat (Executive Director, National Bee Board) – Bee

Keeping

Ÿ Bee keeping in India is well developed and advanced

with ~30 lac bee colonies, producing 94,500 MT of

honey each year of which 50% is exported to various

countries viz. Germany, USA, UK, Japan, France, Italy,

etc.

Ÿ There is an urgent need to focus on bee keeping as a 5th

input to agriculture in the form of pollination support

(Land, labor, capital and management being the 4 key

inputs for agriculture)

Ÿ Bee Keeping not only assists in pollination but also:

Ÿ Provides honey, bee wax and other products

Ÿ Doesn't necessitate land ownership

Ÿ Encourages ecological awareness & biodiversity

Ÿ Generates employment (3.75 lakh man days to

maintain 10,000 bee colonies in hives)

Ÿ It helps in increasing the farmer income – Income from

100 bee colonies is ~INR 4 Lacs. It helps in rural

mechanization implements and practices such as happy

seeders, seed drills and electrostatic spraying

Ÿ Digital solutions such as soil health cards, spectral

scanning and field sensing can help the situation

Smt. Sarita Arora (Chief General Manager, NABARD) –

Financial Institutions

Ÿ The current agricultural scenario in India is

characterized by small & fragmented holdings, low per

hectare yield, lack of credit, poor financial position of

farmers and traditional agricultural practices

Ÿ 2/3rdof the population in Rajasthan depends on

agriculture and allied activities. The state is the leading

producer of barley, bajra, spices, condiments and oil

seeds. The state has seen a recent shift towards

horticulture crops and micro irrigation

Ÿ The government's aim of doubling farmers' incomes

may be achieved by largely focusing on agricultural

machinery, irrigation technology, green house

technology and information technology

Ÿ Innovation in agriculture in Rajasthan can be achieved

by interventions such as: climate resilient agri-systems,

extensive soil health card scheme, popularization of

mkisan portal, propagation of drip/sprinkler irrigation,

connecting all mandis to eNAM portal and promoting

solar/non-conventional sources of energy

Ÿ Financial institutions can play an important role in

bolstering the agri and allied ecosystem in the state

through products and services like Rupay debit cards,

Rupay KCC, microATMs, installation of VSTAs at BC

locations, PoS/MPoS devices and providing NEFT/RTGS

facilities to DCCBs

SEMINAR 5 – SUSTAINABLE INNOVATIONS FOR

INTENSIVE ANIMAL HUSBANDRY

Dr. Gopal Sankhala (Principal Scientist, NDRI) – Dairy &

Livestock

Ÿ Indian dairy industry boasts of world's largest buffalo

population (108 Mn) and 2nd largest cattle population

(190 Mn) and produced 155 Mn MT of milk in 2015-16

and is thereby ranked number 1 globally

Ÿ Rajasthan is India's 2nd largest milk producer and

contributes ~12% of the total milk produced (second

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development and promotes small village industry

Ÿ Bee pollination results not only in yield increase but also

in improvement of quality of yield

Ÿ The key areas under bee keeping that merit immediate

attention are:

Ÿ Setting up of state bee board

Ÿ Building awareness on queen rearing and colony

multiplication

Ÿ Controlling bee diseases

Ÿ Adopting integrated approach in implementation of

activities

Ÿ Developing of floral maps/charts

Ÿ Treating bee keepers at par with farmers specifically

with regards to compensation/ subsidies, etc.

Ÿ Establishing honey testing laboratory, etc.

Mr. D.K.Meena (Principal Scientist, Inland Fisheries Research

Institute) – Fisheries

Ÿ Rajasthan ranks 18th in the country in terms of fish

production and the state has made steady growth in

inland fisheries in the last 3 decades. About 60% of the

total fish production comes from reservoir and the rest

from tanks & ponds

Ÿ Kota division has about 196 reservoirs/ponds (including

15 rivers) that would produce an estimate of 7,000 MT of

fish and is expected to generate a total revenue of ~ INR

770 lac in 2016-17

Ÿ It is recommended that:

Ÿ Desiltation be carried out to ensure biodiversity

conservation and would also result in enhanced fish

production

Ÿ Small scale hatcheries be established to meet the

seed requirements of the state

Ÿ Self-help groups/ cooperatives be established to

create awareness and promote fisheries

Ÿ Suitable sites in the canal systems be identified for

modified cage enclosure system for fish farming

Ÿ Skill development courses for inland fisheries

management

Mr. Pushpendra Singh (Minister of State for Energy, Law &

Legal Affairs and Legal Consultancy Office, GoR)

Ÿ 70% of India's rural population is dependent on

agriculture/ animal husbandry and hence this initiative

of 'Doubling Farmers Income by 2022' by our Prime

Minister is extremely relevant. The Rajasthan

Government has furthered this cause by hosting the

GRAM events in the state

Ÿ In terms of agriculture, there is a need to adopt more

efficient and advanced tools and technologies, which

would not only result in higher productivity, but would

also result in improved realization of produce

Ÿ Water conservation techniques need to be adopted, and

drip irrigation would be most suitable on account of

black alluvial soil type present in the region

Ÿ Our indigenous breeds of cow (Gir and Malavi) produce

A2 type of milk, which is not only being recognized in

India for its high nutrient content but is also gaining

traction in western countries, thereby providing us with

significant export opportunity

Ÿ Currently, ~4,500 farmers are involved in bee keeping in

Kota. However, awareness needs to be established and

an industry for further processing needs to be

established

MoU SIGNING CEREMONY

Ÿ In GRAM Jaipur 2016, 38 MoUs were signed worth INR

4,400 cr., out which 25 projects will be operational

shortly

Ÿ Rajasthan is recognized internationally for crops such as

isabgol, quinoa, coriander, cumin, guar and fenugreek

Ÿ 22 MoUs amounting to INR 1067.87 Cr were signed

during GRAM Kota 2017, and are expected to provide

employment to around 28,000 people. The government

is keen to take these MOUs to fruition at the earliest and

would provide necessary support to the investors

MAY 26th, 2017

SEMINAR 6 – PROMOTING AGRI-TOURISM IN KOTA

REGION

Mr. Pradeep Kumar Borad (Special Secretary to the

Government, Tourism Department, GoR)

Ÿ In order to attain the Prime Minister's vision of doubling

Ÿ Technology can play an important role in bridging the

gap between farmers and tourists. For example, setting

up a simple Google Maps based route map can help a

rural tour venture to a great extent

Ÿ Agri-tourism covers programs & activities by famer host

families offering leisure/ learning/ entertainment/

spiritual experiences to tourists, in an 'economically

profitable' way

Ÿ The strengths of Kota division – rich and varied

production, plentiful water resources – can be marketed

in a more attractive manner. For example, there could

even be a 'Fruits & Vegetables Tour Programme'

Ÿ The location advantages of being in the DMIC corridor

can also help in promoting agri-tourism

Ÿ Some of the key considerations in building up agri-

tourism are:

Ÿ Recognition of potential sites

Ÿ Identifying host families and training them

Ÿ Security for tourists

Ÿ Planning of on-farm activities

Dr. Anukrati Sharma (Associate Professor, School of Heritage

Tourism and Museology, University of Kota)

Ÿ Kota city offers immense opportunities for agri tourism

on account of:

Ÿ Rich agricultural produce

Ÿ Water bodies

Ÿ Strong cultural heritage

Ÿ Natural beauty

Ÿ Huge student base

Ÿ Agri tourism in the city can be promoted by direct selling

to the student population of the region i.e. from farm to

the mess/ coaching centers

Ÿ Additionally, opportunities also exist for creating a

positive and memorable experience of the families of

these students by providing them farm ambience and

nature trails in the nearby rural regions

Shri. Yunus Khan (Hon'ble Minister for Public Works

Department, Transport, GoR)

Ÿ The CM of Rajasthan recently inaugurated a new

farmers income by 2022, there is a need for converting

agriculture sectors into agri tourism ventures

Ÿ There are several successful examples of agri tourism in

Rajasthan. For example:

Ÿ Nawalgarh for organic farming

Ÿ Sawaimadhopur which showcases the pristine

village life to the urban residents

Ÿ These examples form the basis for promoting agri

tourism in Kota division

Ÿ There is a need to focus on encouraging flexible tourism

policy and for establishing/ upgrading tourism

infrastructure in the Hadoti region

Mr. PandurangTaware (Managing Director, Agri Tourism

Development Company Pvt. Ltd.)

Ÿ Agri-tourism can help farmers with a secondary source

of income – considering the varied seasonality and

dependence on favorable climatic conditions for crop

yields. It can also be a driver for development of rural

areas

Ÿ The growing levels of urbanization and rural-urban

disconnect can be capitalized in the promotion of agri-

tourism as an alternative to contemporary hospitality

experiences

Ÿ The premise of agri-tourism is about connecting farming

and tourism, as an activity hosted by a farmer's family.

Some of the activities that may be considered in this

regard are: Farm tours, Farm stays, Village food, Farm

activities, On-site sales of farm produce, Souvenir sales,

etc.

Ÿ The benefits of agri-tourism are:

Ÿ Diversification and addition of sources to the

farmer's income

Ÿ Additional employment opportunities

Ÿ Promotion of real world agri-experiences

Ÿ Enhancing a community's economic potential

Mr. Vigyan Gadodia (Director, Sahaj Agrofarm India)

Ÿ Agri-tourism can help bring inclusive growth,

infrastructure development and financial inclusion to

rural areas

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institute in Jhalawar for agri research and for imparting

skill development trainings to the farmers of the region

Ÿ There exists ample scope for agri tourism in the Kota

region on account of its rich agriculture land, immense

produce and water bodies

Ÿ An exemplary example of agri tourism in Rajasthan is

that of 'ChokhiDhani' which has created a brand in itself

by providing tourists a flavor of rural lifestyle and it has

proved to be immensely successful. The government,

farmers and research institute need to work cohesively

to promote agri tourism in the region

VALEDICTORY CEREMONY

Shri. Om Birla – Member of Parliament, Kota-Bundi

Ÿ GRAM aims at bringing in new techniques, technologies

and processing units into Rajasthan and into the Hadoti

region

Ÿ All MoUs signed in GRAM Jaipur and GRAM Kota are

aimed at achieving higher efficiency through use of

advanced technologies

Ÿ Through this event, Rajasthan aims at being a model

state specifically in the field of agriculture for the entire

country

Shri. Prabhu Lal Saini - Hon'ble Minister for Agriculture

(including Agriculture Marketing), Horticulture, Animal

Husbandry, Fisheries, Government of Rajasthan

Ÿ Close to 55,000 farmers participated in GRAM Kota 2017,

over the last 3 days

Ÿ As part of the agricultural schemes being undertaken by

the state government, close to 45 lakh soil health cards

have been issued to farmers in Rajasthan

Ÿ In a bid to integrate mandi management, Rajasthan has

institutionalized Electronic National Agriculture Market

(e-NAMs') in 11 mandis

Ÿ Rajasthan has also taken the initiative to cultivate exotic

international varieties of crops such as quinoa, olive and

dragon fruit. As the next step, we are planning to

cultivate green tea and drumstick in the state

Shri. C.R. Chaudhary – Hon'ble Minister of State for Consumer

Affairs, Food and Public Distribution

Ÿ Crop diversification is important as it helps in

overcoming negative market trends. By keeping

forthcoming market agri-trends in mind, right price

realization can be attained and losses can be minimized

Ÿ The division of Kota was a good choice as the first of the

divisional GRAM considering the high levels of agro-

produce and irrigated land

Ÿ The soil health card scheme requires special mention as

it will help farmers to be aware of the nutrient status of

their lands. Currently, over 6 crore soil health cards have

been issued pan India

72

The Inaugural and Valedictory ceremonies of GRAM had a prestigious attendance comprising ministers, ambassadors,

corporate leaders and other eminent dignitieries. The list below details the dignitaries and guests:

DIGNITARIES & GUESTS

INAUGURAL CEREMONY

Guest Designation

Shri. Venkaiah NaiduHon'ble Minister of Urban Development, Housing & Urban Poverty Alleviation & Information and Broadcasting, Government of India

Smt. Vasundhara Raje Hon'ble Chief Minister, Rajasthan

Shri. Prabhu Lal Saini Hon'ble Minister for Agriculture and Animal Husbandry, Government of Rajasthan

Shri. Rajendra Rathore Hon'ble Minister for Panchayati Raj & Rural Development, Parliamentary Affairs, Election, Government of Rajasthan

Dr. Rampratap Hon'ble Minister for Water Resources, Indira Gandhi Canal Project, Command Area Development , Government of Rajasthan

Shri. Baboo Lal Verma Hon'ble Minister for Food and Civil Supplies, Consumer Affairs, Government of Rajasthan

Shri. Amra Ram Hon'ble Minister for Revenue, Colonization and Soldier Welfare, Government of Rajasthan

Shri Om Birla MP, Kota - Bundi

Shri. Dushyant Singh MP, Jhalawar - Baran

Prof. Sanwar Lal Jat Chairman, Rajya Kisan Ayog, Rajasthan

Shri. Shambhu Singh Khetasar Chairman, Rajasthan State Seed Corporation Ltd.

Shri. Janardan Singh Gahlot Chairman, Rajasthan State Warehousing Corporation, Jaipur

H.E.Dato' Hidayat Bin Abdul Hamid High Commissioner, High Commission for Malaysia

Dr. Y.V. Tarasyuk Trade Commissioner, Trade Representation of the Russian Embassy

Mr. Edward Bresnyan Senior Agriculture Economist, World Bank

H.E. Mr U Maung Wai Ambassador, Embassy of the Republic of Myanmar

H.E. Dr. Igor Polikha Ambassador, Ukraine

Ms. Teresa Barres Benlloch Counselor for Agriculture & Fisheries Food & Environment, Embassy of Spain

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VALEDICTORY CEREMONY

Guest Designation

Shri. C.R. Chaudhary Hon'ble Union Minister of State for Food and Public distribution & Consumer Affairs, Government of India

Shri. Prabhu Lal Saini Hon'ble Minister for Agriculture and Animal Husbandry, Government of Rajasthan

Shri. Surendra Goyal Hon'ble Minister for PHED and Ground Water, Government of Rajasthan

Shri. Hem Singh Bhadana Hon'ble Minister for State Motor Garage, GAD, Printing & Stationery, Government of Rajasthan

Shri. Om Birla MP, Kota - Bundi

Shri Janardan Singh Gahlot Chairman, Rajasthan State Warehousing Corporation

Shri Goverdhan Raika Chairman, Pashupalak Kalyan Board

Shri Prahlad Gunjal MLA, Kota North

Shri. Heeralal Nagar MLA, Sangod

Shri. Sandeep Sharma MLA, Kota South

Mrs. Chandrakanta Meghwal MLA, Ramganj Mandi

Smt Neelkamal Darbari Principal Secretary, Agriculture and Horticulture, Rajasthan

Mr. Randhir Vikram Singh Co-Chairman, FICCI Rajasthan State Council & Joint Managing Director, Mandawa Hotels

Mr. Konstantin A Malashenkov Counsellor (Agriculture), Embassy of Russia

Mr. Rajesh Yadav Senior Project Officer (Natural Resources and Agriculture), ADB

Mr. Pravesh Sharma Member CMAC Sub-Group on Agriculture, Rajasthan

Mr. Ashok Kajaria Chairman, FICCI State Council

Mr. T.R. Kesavan COO, Tafe

Mr. Rajesh Saraswat MD, LTC Commercial

Mr. Vijay Ranjan CGM, SBI

Mr. Rajnikant Rai COO, ITC

Mr. Antoine Buisson GM, Soufflet Group

Mr. Rohtash Mal MD, EM3

Mr. Abhay Kumar Vice President Works, Chambal Fertilizers and Chemicals

MEDIA COORDINATION & PR HIGHLIGHTS6. Pre-Event Press Conference

Ÿ Date of event: 23 May

Ÿ Press Conference with the Minister of Agriculture Shri.

Prabhu Lal Saini was done on the 23 May. PSA GoR, Ms.

Neelkamal Darbari was also present. This conference

was attended by 45 media correspondents of various

newspapers, channels and media houses.

7. Media Handling at GRAM KOTA 2017

Ÿ Date of event: 24-26 May

Ÿ National media handled by SPARK: Journalists from

national newswires, magazines and news channels

including Business World, The Week, IANS, Statesman,

CNBC Awaaz were present at the event.

Ÿ Jaipur media correspondents: 25 journalists

Ÿ Kota media correspondents: over 50 journalists

8. Media Kits

Media kits were distributed to all media personnel. The kit

included Pitch Points, Success stories, Special features,

Question & Answers and previously released Press releases

about GRAM Kota 2017.

1. Total no. of media personnel who attended the event: 842

2. Total no. of Press Releases done: 30

3. Total no. of Print Media Coverage: 787 news clippings

4. Total no. of Online coverage: 265 news clippings

5. Familiarization (FAM) Tours

Ÿ Date of event: 27 -28 April

Ÿ National media was invited to be a part of the FAM tour.

Correspondents from Hindu Business Line, PTI,

Cogencis and Doordarshan channel were taken to Kota

and Jhalawar districts. The two day FAM tour included

visit to the Centre of Excellence for Citrus at Nanta and

few other progressive farmers of these districts

Ÿ Press Releases after FAM tour:

Mr. Kishan Suman's Sadabhaar mangoes (widely

published)

Special feature on Centre of Excellence (widely

published)

Ÿ One-on-one interview of Agriculture Minister Shri.

Prabhu Lal Saini was set up with senior journalists of

national media Mr. TV Jayan of Hindu Business Line and

Ms. Ashna Mishra from Cogencis newswire services on

29 May

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SOCIAL MEDIA OUTREACHGRAM 2016 had a vast outreach on social media circles. The trend continued with GRAM Kota 2017, particularly on platforms such as

Facebook and Twitter. The event generated more than 1,800 tweets in 3 days around the event and more than 18,000 people were

reached through Facebook Live during the inaugural ceremony.

Channel Reach/Impression/Views Engagement Engagement Rate

Facebook 1.5 Mn (Reach) 85.3 K 5.6%

Twitter 303.8 K (Impressions) 10.4 K 3.4%

Source: Edelman Digital

Facebook Follower Growth

235000

215000

195000

175000

155000

135000

February March April May

Twitter Follower Growth

23000

22500

22000

21500

21000

20500

February March April May

20000

SWOT ANALYSIS OF GRAM KOTA 2017

Opportunities

Ÿ The event has helped laying a standard framework

for conducting GRAMs in other Divisions

Ÿ Review meetings could be held with farmers to

assess knowlege gained from GRAM and help them

in implementation

Ÿ For future events, separate programs for farmers

and investors could be explored for greater impact.

e.g. one day dedicated for investors where actual

farm walk throughs could be undertaken to witness

on ground efforts & assessment

Ÿ The feedback of the farmers can be incorporated in

the planning and implementation of various

schemes in future. Impact assesment can be used

as a strategical tool in the region.

Threats

Ÿ Other state governments could plan similar

focused regional events and hence need to

create differentiation in future events

Ÿ High scale of people participation and high

temperature could encite the animals brought

to the exhibition.

Strengths

Ÿ This was the first ever Divisional agri-summit

focusing on strengths & potential pertaining to

a specific region in any state in India

Ÿ Attended by close to 55,000 farmers; (total

footfalls of 73000); Presence of high-level

dignitaries and international delegates

Ÿ 22 MoUs signed during the event totalling over

INR 1050 Cr. of investment

Ÿ Excellent coordination between leadership,

state and division level departments

Ÿ Smart Farm was very meticulously planned and

settled up.

Ÿ Organisational Perfection

Weaknesses

Ÿ Organizational difficultiies / challenges because

of high summer temperature.

Ÿ More MOUs could have been signed in the

animal husbandry sector

Ÿ Sound of generators/AC machinery tend to

disturb the seminar sessions.

Ÿ The event was organized in the open ground

with negligble existing structural support base

to be used for event activities. Further, surface

being rocky, erecting structures was quite

challenging.

SWOT

78

GLIMPSES

LIST OF ABBREVIATIONS

Abbreviation Definition

ADB Asian Development Bank

AM Agriculture Minister

ARS Agriculture Research Station

Bn Billion

CAZRI Central Arid Zone Research Institute

CHF College of Horticulture & Forestry

CM Chief Minister

CMO Chief Minister's Office (Rajasthan)

Cr Crore

CS Chief Secretary

CVAS College of Veterinary and Animal Science

DMIC Delhi Mumbai Industrial Corridor

DOITC Department of Information Technology & Communication

DOP Department of Personnel

e-NAM Electronic National Agriculture Market

FICCI Federation of Indian Chambers of Commerce and Industry

FPO Farmer Producer Organization

GAD General Administration Department

GoI Government of India

GoR Government of Rajasthan

83

GRAM Global Rajasthan Agri-Tech Meet

ICAR Indian Council of Agricultural Research

ICRISAT International Crops Research Institute for the Semi-Arid Tropics

KCC Kisan Credit Card

KVK Krishi Vigyan Kendra

MJSA MukhyaMantri Jal Swavlamban Abhiyan

Mn Million

MoU Memorandum of Understanding

NABARD National Bank for Agriculture and Rural Development

NDRI National Dairy Research Institute

NRI Non-Resident Indian

NRR Non-Resident Rajasthani

PIB Press Information Bureau

PIO Person of Indian Origin

PoS Point of Sale

RAS Rajasthan Administrative Services

RIICO Rajasthan State Industrial Development and Investment Corporation

RSAMB Rajasthan State Agriculture Marketing Board

RSSOPCA Rajasthan State Seed & Organic Products Certification Agency

SRI System of Rice Intensification

UIT Urban Improvement Trust

WWF World Wildlife Fund

Abbreviation Definition

84