inno design tech expo 10 th isfj global convention 1 st.,japan session course b : “ it...
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Inno Design Tech Expo 10th
ISFJ Global Convention 1st.,Japan SessionCourse B :“ IT Innovation emerging in Japan & Innovation in Japanese Traditional Art”Time ・ Date:10:30 ・ Dec.6.2014Speaker : NPO Tokyo IT Coordinator Vice-Chairman / Dr. Yoshikazu Onose
” IT Innovation emerging in Japan ”
~ Innovation through Logo Q “Secured QR Code with full color”
Informant : A ・T Communications CO.,LTD
with Graduate School of System Design and Management, Keio University
Summery• Introducing the solution, “LogoQ”.• LogoQ is a substantial expansion to typical QR codes
—and conforms to the QR code method.
Background• Bar Codes• Developed by IBM in 1973.• Not able to store enough
information.
• QR Codes• Store information more than bar
codes• Issues with precision occur as the
level of design increases.
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The problem with QR codes
• Poor visibility• Security• Can be reproduced (forged) with a copy machine.• Cannot store secure information.
• LogoQ has solved these problems.
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To begin with, who is this company?• High grade printing technology company.• Introduced the first digital color analysis machines in Japan.
• Realize various design with QR code standard.
• All of the technology this Company is introducing today is patented.
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Specifically it…
• Basic example of LogoQ is:• Technology to separate color and turn it into codes.• Manages codes and design by controlling the shape of the dots.
・ For Example:①Flag QR Code Each Country Language⇒②EXPO2010 Shanghai Various Sign such as Taxi, Toilet, Restaurant, etc.⇒③Moving Pig Getting focus from a distance⇒④Rounding Car Can read QR Code even rounding ⇒
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FlagQR
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LogoQ adopted in EXPO2010 Shanghai
In fact it did not realize because of the high-speed line non-maintenance of the venue
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Security
• It’s more difficult for codes to be faked or manipulated with LogoQ. • It is hard to imitate because it is made with numerous patented technologies.
• Secret information can be contained in LogoQ’s code and encrypted.• Unique LogoQ’s can be created in every ID.
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The effectiveness of secure & unique QR codes
• Ensure traceability• Application in marketing• Manage who can read the information.
• Make IoT“Internet of Things ” work if you print LogoQ on your package.• Can be implemented with just printing process.• Special devices are not required.
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Inspection technology
• For release as a product:• It is not enough for it to just be an idea.• Quality control is required.
• LogoQ includes quality inspection technologies.• It has been implemented as software.
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Services• The technologies introduced today is not a prototype but a
finished product.• The automation (Services) have also been developed.
• http://logoq.net/logoq/package/09_logoqmaker.html (Japanese Only)
• English site will be available—if there are many requests.• LogoQ generation engine is scheduled to be manufactured as a
separate product.• The inspection technologies is also scheduled to be manufactured as
a separate product.
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And, finally ...
Assumed business plan
• A: Technological transfer model-Supply basic software-Instruct printing techniques-Provide the inspection system
• B: Software sales model-Sell software for professionals-Sell software for quality inspection-Provide an IoT platform (option)
• C: Service model for consumers-Online LogoQ generation service-Provide an IoT platform (Option)
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Yoshikazu Onose profile• Name: Yoshikazu Onose• Degree: Ph.D.(Doctor of Business Administration)• Affiliation: NPO VERSTA(Executive director)/NPO Tokyo IT
Coordinator(Vice President)• Qualification: National certificated management
consultant,etc.• Publication: “Circulation resource-rich country Brazil
Business Introduction”“Nursing Care Business in Japan”Dohyukan,and others.• Address:Shimorenjyaku8-9-24-102,Mitaka-shi,Tokyo,JAPAN• Mobile Phone:+81-90-9103-8000• E-mail:[email protected]