Innovasjon NorgeJan Børre Rydningen

Spesialrådgiver

jaryd@innovasjonnorge.no

90136995

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Hva er Innovasjon Norge?

En julenisse?

En bank?

Et datingbyrå?

Et rådgivningsselskap?

En reiseoperatør?

En utdanningsaktør?

Et PR-byrå?

….. og vanskelig å forstå seg på?

Svar: en partner for å utvikle suksessbedrifter

?

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Innovasjon Norge • Stiftet 19. desember 2003 som særlovsselskap

• Startet sin virksomhet 1. januar 2004

• Drøyt 750 ansatte med kontorer i alle landets fylker og mer enn 30 land. Hovedkontor i Oslo.

Administrerende direktør

Gunn Ovesen

Divisjon Norge

Siri Bjerke

StabFinn Kr. Aamodt

Direktør for reiselivPer-Arne Tuftin

Divisjon UtlandSvein Berg

Tjenester og programmer

Hans Martin Vikdal

Strategi og kommunikasjon

Katinka G. Leiner

Statens Nærings- og Distriktsutviklingsfond

Eksportrådet

StatensVeiledningskontor

for Oppfinnere

Norges Turistråd

1. januar 2004

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Formål og VisjonVisjon”Vi gir lokale ideer globale muligheter”

Formål

Innovasjon Norge skal fremme bedrifts-

og samfunnsøkonomisk lønnsom

næringsutvikling i hele landet, og utløse

ulike distrikters og regioners

næringsmessige muligheter gjennom å

bidra til innovasjon, internasjonalisering

og profilering.

Verdi

KAN = Koplende, Ansvarlig, Nyskapende

Innovasjon

- vi ønsker fornyelse basert på mangfold.

– vi ønsker økonomisk vekst gjennom internasjonal konkurransekraft

- vi ønsker sterkere innovasjonstakt gjennom innovasjon i samarbeid

Innovasjons-miljø

Entreprenør-skap

Veksti

bedrifter

Internasjonalisering Omdømmebygging

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En kunde-nær

organisasjon

En markedsnær organisasjon

Kompetanse

ProfileringNettverk

Rådgiving

Finansiering

INs tjenester

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EØS-rammeverket

Bagatellmessig støtte (E&I)

SMB-støtte (E)

Støtte til opplæring (E&i)

Støtte til FoUoI (E&I)

Regional støtte (E&I)

Investering (E)

Krisestøtte er ulovlig – dvs. når:

-50% av ”egenkap.” er tapt

- derav 25% siste året

MEN, vi kan opptre som rasjonell kreditor

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Støtte til FoUoI (IFU/OFU-knaggen)

Formål:

• FoU med henblikk på utvikling av nye

produksjonsmetoder, produkter eller

tjenester. (Skille mellom

grunnforskning, industriell forskning,

utvikling før kommersialisering)

Elementer som kan inngå:

• Personalutgifter, Instrumenter (leie),

Konsulentbistand, Direkte adm.

kostnader, Andre kostnader

Støtteintensitet:

• Industriell forskning;

=> inntill 75%

• Utvikling før kommers.;

=> inntill 50% (60%)

Skiller mellom små (<50),

mellomstore (<250) og

store (>250)

IFU/OFU - Projects

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Supporting a profitable partnership

Competent Norwegian supplier

IRD-contract

Competence Reference and/or market channel

New or improvedproduct/service/process/method

Demanding customer

Innovation

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• Promote the development of new products, services, processes or methods with

an international market potential.

• Upgrading skills and etablishing new relations (networking).

• Strengthen the internationalisation of Norwegian Business and Industry

• Trigger and release projects and private equity

• Value creation in Norway

Support scheme objectives

No thematic limitations or specific deadline for application.

N.B.!

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IRD-contracts creates a ”win-win” situation

Norwegian supplier:

• New product/new service

• Funding

• Market access

• Improved skills

• New relations

Demanding customer:

• New technology

• Reduced risk/cost

• Competitiveness

• Improved skills

• New relations

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From idea to market

Idea/

feasibility study

R&D prototype Industrial prototype/pilot

Volume production

Pre-commercial development

IRD-contracts

Commercial phase

Grants to R&D-projects are limited by the state aid rules of the European Union

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IRD-contracts in the innovation process

Idea Development Commercialization Growth

Tax-incentives

Commercial sources

Non commercial sources

Business Angels Venture Capital & PE

Stock Exchange

Tax deducation scheme (Skattefunn)

R&D grants

Risk loans

Seed Capital

Stipends

IRD-contracts

Regional development grants

International Growth

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In 2008 Innovation Norway will invest 250 million NOK in IRD-contracts

0

50

100

150

200

250

Million NOK

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Commercialization

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Commercialization through supplier

Customer

Supplier Market

Project

Reference

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The demanding customer provides market access

Customer

Supplier

Market

Project

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Commercialization through third party

Customer

Supplier

Market

Project 3. party

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Shared commercialization

Customer

Supplier

Market 1

Project

Market 2

Evaluation

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Evaluation of 1200 projects 1995-2005:

• 44% of supported projects are commercial successes and more than 75 % are

technological successes.

• The projects have contributed to a clear improvement of commercial and

technical skills

• There is a substantial increase in turnover and exports – the annual total

turnover of the supported projects exceeds the total grant during ten years

(1995-2005)!

More than 70 % the companies claim that they wouldn’t have carried out the projects without the support from Innovation Norway!

N.B.!

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IRD presented as best practice for internationalisation by the EU

- ” There is a growing international awareness of the great business

potential that lies in close cooperation between a supplier and a

large demanding customer with a common interest — to develop a

unique new product or service.”

- ”IRDCs are considered to be one of Innovation Norway’s most

successful support schemes encouraging both innovation and

internationalisation at the same time.”

Source: ”Supporting the internationalisation of SMEs”, European Comission 2008

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Characteristics of a successfull IRD-company

• Many of the employees have higher education• High ability to innovate and/innovation strategy• Actively involving the partner in the project• Collaboration with a foreign company

50 percent of the companies have less than 5 employees and 2/3 of the companies have existed less than 10 years .

NB!

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Why is the grant scheme as success?

1. Demand driven innovation

2. Binding agreement on R&D

collaboration based on a win-

win situation

3. High demands on the ability

and capacity of the

Norwegian supplier

Conditions

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Projects supported should;

1. generate state-of-the-art products or services

2. have a considerable (international) market

potential

3. Accelerate the release of private equity and have

a high degree of value added (additionality)

4. show a high degree of value creation in Norway

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The application1. The applicant – presentation of organisation, strategy, market, business model etc.

2. Finances – financial statement for the last 3 years

3. Agreement – enclose at least a MoU between supplier and customer.

4. Demanding customer– need for development? Why is this a demanding customer?

Role and involvement in the project?

5. Presentation of the project – background, goals, novelty, cost, financing,

organisation, management, time schedule etc.

6. Market conditions – market potential, competition, profitability, commercialization.

7. Project cost. Spesification of costs and financing of project.

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The agreement

• A legally binding agreement between the supplier and the customer• Regulating the collaboration – roles, commitments, IPR and rights to use the

results• Responsibility of the partners, but must be approved by Innovation Norway • Documentation should be diveded in to one application and one contractual part • Binding agreement not necessary together with application, but before any

payment• MoU should be attached to the application

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Assessment criteria

1. Novelty / uniqueness

2. Degree of research and development

3. Market potential and profitability

4. Market knowledge – business plans

5. Commercial and techonolgical risks

6. The involvement and role of the demanding customer

7. The relations between the supplier and the customer

8. Value creation

In larger and more comlex projects Innovation Norway engage external expertise to assess the technological and

commercial risks of the project

N.B.!

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Innovation Norway can support 25-60% of the eligible costs of the Norwegian supplier

• The public support is given to the

supplier, normally a small or

mediumsized company• Support is limited by the regulations

of state aid for research and

development. • The applicant should apply for

”Skattefunn” when possible.

The support is measured out according to the risk andthe potential of the project

N.B.!

Innovation Norway

Supplier

Customer

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Company size and type of collaboration determines support level

Size of company¹

Small

<50

Medium

50-250

Large

>250

Feasibility study 50 % 50 % 40 %

Projects 45 % 35 % 25 %The aid can be increased by a bonus of 15 % if the projects involves a

collaboration between at least two independent companies of which at least one is a SME (< 250 employees) or the R&D-activities are carried out in ar least two

different EEA-countries. No single undertaking can bear more than 70 % of eligible cost.

¹ Definition is also dependent on the annual turnover or balance and ownership of the company.

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Eligible costs

• Personnel costs (hourly cost = 1,0 ‰ of annual salary)

• Instruments and equipment¹

• Building and land¹,

• Costs of market and contractual research, technical knowledge and patents etc.

• Additional overheads and travel expenses

• Other operating expenses

In case of a subsequent commercial use of demonstration, or pilot projects, any revenue generated must be deducted.

N.B.!

¹ To the extent and for the period used for the project

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