INNOVATE UP

6 MAY 2015MONICA BRADLEY – PWC CHAIR DIGITAL

ECONOMY

& BARTLEY HASSELL- 3RD VIEW

My WHY

WHYCreate prosperity &

abundance for myself,

my family, my clients

and my community

HOWSense-making the changing

world with equal balance on

social, economic and climate

capital

WHATDirectorships

Consult to Boards

Keynotes

Curate - Blog/Tweet/Linked In / Facebook

Invest – Time & Capital

Innovation Mindset

• Innovations you can’t live without

• Innovations at work

Discovery

Exploring the Game Changing Trends

Business as Usual

OPPORTUNITIESFUTURE RISK

Exploring the Information Age

What’s driving our world

Digitisation of Data into Information & Knowledge (Services)

Sharing Economy – Rise of the Citizen – Communities of interest

and sticky communities

Automation – Robotics – Wearable Tech – Sensors

Share of Screen is critical

Convenience Vs Experience (Deep Customer Insights)

Supply Chain Impact - 3d Printing

Demographic Changes (Millennials)

The Autonomobile...

San Francisco–based design team Mike and Maaike’s concept car, the ATNMBL (the “autonomobile”)

3d printer…

Prototype of a 40′ X 40′ 3D Printer capable of printing a small building

• Personalized wellbeing plans

managed online are mainstream

• Health Departments are Well

Being Agencies

• Medical Data Scientists are fastest

growing profession

• Focus on preventative & lifestyle

inventions

• Self Service medical procedures &

automation of health practices are

in trial

• Health Bloggers influence 20% of

diagnosis & treatment

• Primary health is managed by

para-medical (communication

talent)

• Diagnosis is digitized

• Medical Subscription services for

knowledge, advice & diagnosis are

in trials in place of insurance

• Medical data collected by wearable

devices / mobiles

• Personal Genome mapping is

mainstream

• Food as medicine is common place

• Neuroscience is used to support

wellbeing

• Commercial TV are required to

provide a meditation break for every

15 mins of programming

• 20% of food consumption is in non-

traditional form (Pill / Powder / Drink)

• I-medicine serves 30% of all

consultations

• Diagnosis pods are available in

malls/city buildings

• Robotics provide 20% of medical

practices

• Home 3d body scanners are widely

used

• Home Automation includes medical

monitoring / assistance

• Google/Apple Medical Practices

• 3d Printing of personalised

medications

• Wearable / Chip monitors body

metrics, inputs, exercise & prompts

actions

• Cloud based medical / wellbeing

records are accessed on demand

via any device

• Personal Wellbeing Consultants

are global and manage /

recommend / program

interventions

• Health Insurance is real time based

on lifestyle data

• Public Health is reward and

evidence based

• Medical facilities 3d print all

replacement body parts &

medications

• Artificial Intelligence medical is

mainstream

• Ambulances are self drive

• Drones deliver groceries /

medications

2020 2025 2030

Possible Future

Value stream impact

Impact on Value Streams

Disruption Risk Services / Funding $m Disruption Opportunities

Break

Innovation…starts with your Customers

The Customer

Experience Breakfast Series

Customer-Based

DesignLearning Program

The Brisbane Customer

ExperienceCommunity

The

Team…

Lunch Break

Innovation Mindset

Integrated Systems

Thinking

Dissatisfaction

Delight

Expectationsexceeded

Expectationsnot

fulfilled

Revenue Resilience

- Explore new markets -

Cost Resilience

- Exploit current resource base -

Innovating Above the Line

Compete for Digital Attention- Tesco, Daimler vs Google, Dan Murphy vs Amazon

React to Digital Signals- Google, Audi, Allianz. Fitbit (‘Find, not Search’)

Integrate Private Digital Capital

- CBA, KLM, Fidor (‘Bring Your Own Data / Preferences’)

Create a Digital Community- Thermomix, Strava, Facebook, Tripadvisor, LinkedIn

Digital Access instead of Ownership- Expert360, BMW Ventures, UberRush, Airbnb

Sharing Ecomony

Idle Assets or Surplus – Digitise or Share

- Airports, Airlines, Taxis, Walmart

Create New Digital Assets

- Data Markets, services

What’s your Digital Mindset

Compete for Digital Attention

React to Digital Signals

Integrate Private Digital Capital

Create a Digital Community

Digital Access instead of Ownership

Digitise Idle Assets

Create New Digital Assets

Design Session

What is your

Problem worth solving

or

Opportunity to grow & improve

Innovation

Convenience Experience

https://www.youtube.com/watch?v=QoAOzMTLP5s

Fever PITCH

• Congratulations now you have an innovation

• Now determine who will need to support you with resources

(investment or human) in order to bring it to life

• Create a 3 min PITCH to this stakeholder

• Compelling Reason

• Who is the CUSTOMER

• Use the CANVAS to tell the story of your innovation

• What is your ASK

What next - tools?

Client Insights (Move from Assumptions to Insights) Empathy Maps Experience Management Co-Create Living Labs

Business Models (Why do we exist) Purpose is Key Value Proposition Open Innovation Learn through Experiments Collaborations

Impact Investing (How will we fund our mission) Crowd funding Philanthropy Government Benefits Bonds Social Enterprise

Governance (How will we guide our organisation) Exercise Strategy / Mindset Talent / Skills Collaborations & Partnerships

Storytelling Capabilities (How will we communicate) Diagrams Intuitive Navigation Cartoons / Video / YouTube