Innovating public transport

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Presentation at the Europeiska Trafikantveckan at the Hgskolan fr lrande och kommunikation in Jnkping, Sept 22 2010.

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<ul><li> 1. ANDREA RESMINI :: HGSKOLAN I BORS JNKPING SEPTEMBER 22 2010 ANDREA RESMINI INNOVATING PUBLIC TRANSPORT HGSKOLAN I BORS </li></ul> <p> 2. ANDREA RESMINI :: HGSKOLAN I BORS GOTHENBURG 3. ANDREA RESMINI :: HGSKOLAN I BORS50% expected increase in personal travelin the Gothenburg region in 2005-2025 GOTHENBURG 4. ANDREA RESMINI :: HGSKOLAN I BORS50% expected increase in personal travelin the Gothenburg region in 2005-2025Transport-related CO2 emissions shoulddecrease by 4% in 2010 and by 75% in2050 in respect to 1990 GOTHENBURG 5. ANDREA RESMINI :: HGSKOLAN I BORS50% expected increase in personal travelin the Gothenburg region in 2005-2025Transport-related CO2 emissions shoulddecrease by 4% in 2010 and by 75% in2050 in respect to 1990Public transport travel should increasefrom 24% to 35% in 2020 GOTHENBURG 6. ANDREA RESMINI :: HGSKOLAN I BORSIf car commuters switched to walking, bicycling, or public transport commuting for just 1 day per week this goal would be met CAN BE DONE 7. ANDREA RESMINI :: HGSKOLAN I BORS SO, WHAT CAN BE DONE? 8. ANDREA RESMINI :: HGSKOLAN I BORSImpacting collective transportation behavior is a complex task with amultitude of factors weighing in COMPLEXITY 9. ANDREA RESMINI :: HGSKOLAN I BORS BETTER ROADS 10. ANDREA RESMINI :: HGSKOLAN I BORS BETTER SERVICES 11. ANDREA RESMINI :: HGSKOLAN I BORS BETTER INFORMATION 12. ANDREA RESMINI :: HGSKOLAN I BORS BETTER MH? 13. ANDREA RESMINI :: HGSKOLAN I BORS All of these factoring elements have pros and cons in respect to a better, sustainable publictransportation model for everyday travel PROS AND CONS 14. ANDREA RESMINI :: HGSKOLAN I BORS OR A BETTER SYSTEM? 15. ANDREA RESMINI :: HGSKOLAN I BORS CO-MODAL TRAVELING 16. ANDREA RESMINI :: HGSKOLAN I BORS A transport policy which looks at the interoperability of all transport modes and means and of their combinations Achieved through the use of different modes on their own and in combination to obtain optimal and sustainable utilisation of resources CO-MODAL TRAVELING 17. ANDREA RESMINI :: HGSKOLAN I BORS Providing the user with comprehensive inter-operational local, peri-urban, and regional travelinformation allowing for well-informed traveldecisions, both pre-trip and on-trip, to be taken CO-MODAL TRAVELING 18. ANDREA RESMINI :: HGSKOLAN I BORS The use of multiple means of transport typically has a number of implications. Co-modality: is more sustainableis less comfortablerequires more, coordinated informationis multi-context, or in-contextrelies on a multitude of devices, some unknownbrings personalized needs into the public arenaIMPLICATIONS OF CO-MODALITY 19. ANDREA RESMINI :: HGSKOLAN I BORS TRANSLINK, QUEENSLAND (AUS) 20. ANDREA RESMINI :: HGSKOLAN I BORS ROADSHARING, A CARPOOL WEB SITE 21. ANDREA RESMINI :: HGSKOLAN I BORS STOCKHOLM CITY BIKES 22. ANDREA RESMINI :: HGSKOLAN I BORS IN-CONTEXT INFOTRANSPORTMOBILE LYON, FRANCE 23. ANDREA RESMINI :: HGSKOLAN I BORS SUSTAINABLE EVERYDAY TRAVEL 24. ANDREA RESMINI :: HGSKOLAN I BORS Changes in transport behavior towards sustainable everyday travel models can be driven by innovation in digital services RESEARCH VISION 25. ANDREA RESMINI :: HGSKOLAN I BORS The research is built on a holistic vision of the transport system as a complex network of organizations, people, information, and their different needs and goals TRANSPORT AS A NETWORK 26. ANDREA RESMINI :: HGSKOLAN I BORSThree different target groups are part of the co-modal, pervasive transport system vision:Business and public stakeholders Users, travelers, and passengers Entrepreneurs and developers (And researchers, of course) 27. ANDREA RESMINI :: HGSKOLAN I BORSThese groups, in turn have differentroles, expectations, and needs 28. ANDREA RESMINI :: HGSKOLAN I BORS1TELCOs TRANSPORT STAKEHOLDERS 29. ANDREA RESMINI :: HGSKOLAN I BORS 3 ENTREPRENEURS &amp; DEVELOPERS 30. ANDREA RESMINI :: HGSKOLAN I BORSUSERS1ST LAYER 2ND LAYER DEVELOPERDEVELOPER SUSTAINABLE1ST LAYEREVERYDAY TRAVEL2ND LAYER DEVELOPERDEVELOPER PROJECT1ST LAYER 2ND LAYER DEVELOPERDEVELOPERDEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERS STAKEHOLDERS PERSPECTIVE 31. ANDREA RESMINI :: HGSKOLAN I BORS 2 USERS &amp; TRAVELERS 32. ANDREA RESMINI :: HGSKOLAN I BORS 2 USERS &amp; TRAVELERS 33. ANDREA RESMINI :: HGSKOLAN I BORS 2 USERS &amp; TRAVELERS 34. ANDREA RESMINI :: HGSKOLAN I BORS 2 USERS &amp; TRAVELERS 35. ANDREA RESMINI :: HGSKOLAN I BORS 2 USERS &amp; TRAVELERS 36. ANDREA RESMINI :: HGSKOLAN I BORS 2 USERS &amp; TRAVELERS 37. ANDREA RESMINI :: HGSKOLAN I BORS These are not just different user types who have a range of well-delimited needs: these are user types whose needs change through time, in the short and in the long period, and are shaped in accordance with the place they currently are USERS AND CONTEXTS 38. ANDREA RESMINI :: HGSKOLAN I BORS DEVELOPING A MODEL 39. ANDREA RESMINI :: HGSKOLAN I BORS Project sponsor 2nd layer Code +developer commentsDocumentation DeliverableRequirementsspec API2nd layer Business Software developer TesterAnalystDeveloper2nd layer Requirements Test protocol developer Object model spec DEVELOPING A MODEL 40. ANDREA RESMINI :: HGSKOLAN I BORS 1ST LAYER2ND LAYERDEVELOPERS ENTREPRENEURS AND STAKEHOLDERS API AND DEVELOPERSINFORMATION SYSTEMS PROCESSRAW DATA AND PLANNINGIMPLEMENTATIONPERVASIVE USER EXPERIENCEUSERS &amp; TRAVELERS PROCESSUSER EXPERIENCE PROCESS DESIGNFINAL ARTIFACTS OVERLAPPING 41. ANDREA RESMINI :: HGSKOLAN I BORS The project is basically organized around three large research themes in IS and IA / UX: The new organizational model and the API Green traveling The pervasive process of cross-media userexperience for travelersRESEARCH AREAS 42. ANDREA RESMINI :: HGSKOLAN I BORS A heuristics- and methodology-driven approach to information architecture and user experience for the design of ubiquitous ecologies, emergent systems where old and new media and physical and digital environments are designed, delivered, and experienced as a seamless whole I WORK ON THE PERVASIVE UX 43. ANDREA RESMINI :: HGSKOLAN I BORS A SEAMLESS EXPERIENCE 44. ANDREA RESMINI :: HGSKOLAN I BORS We are moving from the design of products to the design of experiences DESIGNING PERVASIVE UX 45. ANDREA RESMINI :: HGSKOLAN I BORS IN-CONTEXT INFOTRANSPORTMOBILE THIS NEEDS TO BECOME ONE 46. ANDREA RESMINI :: HGSKOLAN I BORS AND NOT JUST ONLINE 47. ANDREA RESMINI :: HGSKOLAN I BORS ???touch points or obstacles? ...user experience@#%! whew!process bus car signage papermobileUSER EXPERIENCE 48. ANDREA RESMINI :: HGSKOLAN I BORS SUSTAINABLE EVERYDAY TRAVEL If you would like to know more, mail me atAndrea Resmini THANK YOU </p>