innovating with ibm cloud in canada: toronto sept 24

© 2014 IBM Corporation

Toronto 2014


Welcome and Introductions

David DruryGeneral Manager, IBM Global Technology Services

Building a smarter planet

#IBMinnov © 2014 IBM Corporation 3

Cloud is the

Enablerfor growth

Analytics and

Big Data

Social

Mobile


Dynamic Clouds Deliver Responsive IT

George KaridisChief Strategy Officer, SoftLayer, an IBM Company


© 2014 IBM Corporation 5#IBMinnov

IT Managerswill architect the Dynamic

Cloud



India

China

Hong Kong

Singapore

Melbourne

Sydney

Tokyo

Seattle

San Jose

Los Angeles

Mexico City

Houston

Denver

Dallas

Miami

Atlanta

Washington D.C.

MontrealToronto

Chicago

London

Frankfurt

Paris

Amsterdam

Brazil

New York City

Data Centre and Network Point of Presence

Network Point of Presence

Key design elements

Control and transparency

High performance

Data sovereignty

Security

Localized capabilities

IPv4/IPv6 dual stack

Global DNS

Global DDOS mitigation

Global internet exchanges and peerings

40 WW data centres in 15 countries

Live: Hong Kong, London, US Federal,

Toronto

Next Up: Paris, Melbourne, Mexico City,

Frankfurt, Sydney, Tokyo

Global expansion

IBM is investing $1.2B in new cloud resources to significantly expand SoftLayer presence



Broad portfolio of infrastructure choices for greater

Bare metal with your

own stack

For high input and output (I/O)-intensive apps,

databases, big data

Shared virtual

environment

For unpredictable, seasonal or research and

development workloads

Dedicated

virtualized

environmentDesigned to be ideal for enterprises

Build and customize the environment based on what you want to achieve

Fine tune to meet changing business needs or respond to competitive pressures

Additional services for compute, storage, network, security, platform management

and big data are available

business agility



Granular API offers more control, increased productivity and

IT management tools Hardware

Custom applications Software

SoftLayer portal Services

SoftLayer

Data CenterAPI

Developers and administrators can:

Directly access more than 240 back-end services through more than 3,400 API methods

Control APIs at the function level, not just by pre-defined classes of APIs, for greater security

Build auto-scaling environments for on-demand growth

security



Our triple-network architecture

Load balancer

Firewall

Firewall

Network

security

Public network

VPN edge

router

IMSVPN IMS

Management network

MPLSServices

Storage Infrastructure

iSCSI

Private network

Linux

SoftLayer integrates three distinct and redundant gigabit network architectures—public, private, and

data centre-to-data centre management—into a network-within-a-network topology.

is fundamental to infrastructure performance



SoftLayer provides the capabilities to run sensitive workloads SoftLayer provides tools to secure solutions such as Firewalls / Network Load Balancing (SSL) / SSL Certificates / Two factor

authentication / Auditing Capabilities / DNS / Globally Available

SoftLayer has a comprehensive SOC2 Type II report for all of its data centres, evaluating controls and their effectiveness

Provides privacy protection as defined by the US Department Of Commerce’s SafeHarbor directive

Working towards FISMA-moderate compliance in early 2014

Part of the Cloud Security Alliance and has completed the STAR self-assessment

SoftLayer self-assessment indicates that SoftLayer satisfies the relevant PCI controls (Sections 9 and 12)

Provides tools needed to meet guidance provided by OSFI

Supports clients and their HIPAA workloads through its policies and procedures

Supports clients and their FFIEC workloads through its policies and procedures



How it all

fitstogether



Complete control,

access, and transparency

Seamless fault-tolerant,

multi-site topography

Single-tenant and

multi-tenant environments

Complete portfolio available

on-demand in all data centres

Build your dynamic cloud on

SoftLayer®



Using Next Gen enterprise applications

SoftLayer works for organizations

Born on the web

Moving to the cloud



Innovative traditional businesses moving to the cloud with SoftLayer



EnterpriseIntegrationModular managed services

Offering customers option to manage cloud environment themselves

with curated tools or leverage IBM experts; supported by best-of-breed

management bundles

IBM is delivering new cloud offerings and innovations on SoftLayer

InnovationWatson

Pay-as-you-go model for large amounts of data, compute and storage;

high security

Elastic storage on cloud

Software-defined storage as a service on SoftLayer; optimized for

analytics, technical computing, Hadoop; public or hybrid cloud

PerformanceAsperaSecure, high-speed file transfer; option to install on physical or virtual

infrastructure

Bare metal pricing Servers on line in 30 minutes or less; choice of hardware

configurations, data centre and OS; never pay for excess capacity

PROJECT: Jumpgate

Leverage APIs and hybrid cloud — Heat for orchestration, Savanna for

Hadoop as a service and Trove for database as a service

PROJECT: Zenith

Agile and fast OpenStack-based cloud management platform on

private cloud with dedicated services; available as monthly

subscription

Disaster recovery and backup

eVault for secure, encrypted backups, Idera for disk-to-disk server

backup


Cognitive Thinking on the Cloud with Watson

Robin GrossetDistinguished Engineer, Watson Analytics, Watson Group, IBM

Watson

17


Watson is ushering in a new era of computing

Tabulating

Systems Era

Programmable

Systems Era

Cognitive

Systems Era


Cognitive systems expand the problems we can address

Programmatic SystemsCognitive Systems

• Deterministic

• Leverage traditional data sources

• Follow pre-defined rules (algorithms)

• Probabilistic

• Are taught, not programmed

• Improve based on experience


Watson has graduated from a startup to a full business

R&D

Demonstration

Validation

Research

Project 2006 – 2010

Jeopardy!

Grand Challenge2011

Internal

Startup Division2011 – 2013

IBM Watson

Group2014 – present

Commercialization

$1B Investment

$100M for Ecosystem

NYC Headquarters


Watson: A cognitive learning system that enhances our abilities to perceive,

reason and relate

Perceiving:

Watson understands the world as we do: it interprets sensory

input beyond traditional data

Reasoning:

Watson thinks through complex problems: it deepens our

analysis and inspires creativity

Relating:

Watson understands how we communicate, and personalizes its

interactions with each of us

Learning:

Watson learns from every interaction, scaling our ability to build

experience


The core of Watson is a learning system that understands questions and

body of knowledge

Multiple interpretations

Hundreds of answer sources• Primary search

• Candidate answer generation

Tens of thousands of evidence sources and scores

• Answer scoring

• Evidence retrieval

• Deep evidence scoring

Learned models

• Combine and weigh evidence

Inquiry analysis Decomposition Hypothesis generation SynthesisHypothesis and

evidence scoring

Final confidence merging

and rankingQuestion Answer

? !


“27th May 1498”

Vasco da Gama

“landed in”

“arrival in”

“explorer”

“India”

Paraphrases

Geo-KB

Stronger evidence can be much

harder to find and score…

Search far and wide

Explore many hypotheses

Find judge evidence

Many inference algorithms

“400th anniversary”

“Portugal”

“May 1898”

“celebrated”

In May 1898 Portugal celebrated the 400th anniversary of

this explorer’s arrival in India.

“Kappad Beach”

Legend

Temporal reasoning

“Reference text”

Answer

Statistical paraphrasing

Geospatial reasoning

Question:

On the 27th of May 1498, Vasco da Gama landed in

Kappad Beach.

Supporting evidence:

Date Match

Watson leverages multiple algorithms to perform deeper analysis


IBM Watson is a platform and sets of products and solutions

IBM Watson Foundations Method

Requirements Inventory Prioritization

Data Lifecycle Management

IBM Watson Platform (delivered as PaaS)

IBM Watson Solutions

Healthcare Financial Services Public Sector Other…

Cognitive

Services

Preparation

Domain

Specialization

Content

Annotators

Models

Tooling

Deploy

Train

Assemble

AdminLearning

Perceiving:

Fact Detection

Entity Summary

Psychographic ID

Synonym ID

…

Reasoning:

Synthesis

Option Evaluation

Policy Evaluation

Relationship ID

Investigation

Inferencing…

Relating:

Q&A

Data Dialog

Personal Answer

Message Targeting

…

Ingest

IBM Watson Products

Engagement Discovery Policy (coming soon) Other…

Data Lake


Financial analysis trends

25

1.8 Zettabytes1

Volume of digital data

in 2011, growing exponentially

Up to 80%2

Fraction of analysts’ time spent finding

and validating data3

9000 pagesFinancial news published every day by

Reuters

5 per minuteResearch documents produced by Wall

Street analysts

Financial firms need to tame the torrent of information, or be left struggling trying to catch

up to clients’ Google knowledge

1.IDC Predictions Report 2011 2. IBV Analysis; Credit Suite Research Institute Global Wealth Report Oct 2010 Wealth Market segment defined by households over 100,000 in investible assets

Note: The statistical sources used here are older than IBM’s

rule of no more than 18 months old.


Why Watson Analytics?

Redefining the analytics experience with unmatched ease of use eliminates the analytic

bottleneck

Enable Anyone to independently discover new patterns to inform

better decisions

Empower Expert users to analyze data and create interactive dashboards to share with others

Provide powerful analytic capabilities to Statistical users to perform detailed analysis

LOB Users

Departmental Experts

Analytic Professionals

IBM Watson Analytics


Building the Right Cloud to Meet your

Business Needs

Mac DevineDirector and CTO, IBM Cloud Services Division



Shift in personalized computing towards mobile using cloud-based services

Shift towards unbundling business offerings

Shift towards “killer apps” disrupting entire industries

Shiftsin the digital economy

Market



The Future is a

ComposableBusiness

Restlessly reinvent and innovate your processes

Make better decisions with real-time actionable Insights

Accelerate your time to market

Integrate across the enterprise



ISThe path to

Composable Business a hybrid IT

environment

Hybrid IT—designed for business without borders—that addresses:

Integration: combine traditional IT and cloud using open technologies

Data: leverage your data for optimized insight

in the business moment

Security: protect your customers privacy and

integrity of your business



Cloud is

CHANGINGthe way work gets done

Innovate at the speed the customer expects by tapping into cloud services

Create the next great killer app by rapidly assembling cloud services

Quickly deliver a consumable hybrid cloud environment supporting the ever-expanding needs of our business



IBM is changing the way we work with you through

IBM Cloud Marketplace

One place to access IBM’s vast portfolio of cloud

capabilities along with our world class 3rd party

ecosystem

One experience to discover, build, consume and

manage cloud applications on solutions ibm.com/cloud/marketplace



Today’s business leaders want to

innovate...

Accelerate time to market through business process

innovation

Deliver insights at the point of impact

Increase collaboration across the business

At the speed the customer expects

By tapping into cloud services



Use cloud to speed more business-driven solutions

Software as a service (SaaS) is a key element of a cloud-first strategy

Collaboration across business and IT drives competitive advantage

IBM has more than 100 SaaS solutions

47 of top 50 Fortune 500 companies use IBM SaaS

Systems of Record

Systems of Engagement

Extend systems of record and reinvent the

business processes around them

Engage and collaborate with customers and

partners



IT Managers can quickly deliver a

consumable hybrid cloud environment

Balance CapEx/OpEx and speed/risk

Choose vendors embracing open standards to

avoid lock-in

Assure robust enterprise-grade capabilities for all

environments



With SoftLayer, neither is mandated, opening up cloud computing to new applications and

use cases

SoftLayer stands

Cloud providers and many in the market make some core assumptions mandating that…

apart

…the client has ultimate choice

All resources are virtualized

Virtualization is a choice

with a flexible set of options

All resources are shared

Resources can be shared,

dedicated or mixed



Web Mobile

Data Centre Pod

Triple Network Architecture

API

Common User Interface and APIs

Data Centre Pod Data Centre Pod

Infrastructure Management System

Bare Metal Servers

Virtual Server Instances

Private Clouds

SoftLayer enables enterprise-grade,

Web Application

2.7x faster

46% lower price

4.9x better price

performanceResults are based on an IBM internal study of a basic web application workload. Results obtained under laboratory conditions, not in an actual customer environment. IBM's

internal workload studies are not benchmark applications, nor are they based on any benchmark standard. Customer applications, differences in the stack deployed, and

other systems variations or testing conditions may produce different results and may vary based on actual configuration, applications, specific queries and other variables in

a production environment. Pricing based on published US list prices available as of 3/10/2014.

Deep Analytics

11% faster

2.6x lower price

2.9x better price

performance

Message Delivery

13x better performance

11.5x better price

performance

Across essential workloads, SoftLayer stands apart:

Control

Performance

Flexibility

24x7 support

Full visibility

Simple, powerful

management

Easily scalable

Fully customizable

Superior throughput

Redundant, high capacity networks

High security

Differentiation: Unique capabilities and design:

best-in-class performance and reliability



Geo

Placement

Select SoftLayer Data Center in your country of choice

Server

Isolation

Select bare metal server for server isolation

Intel TXT

and TPM

Select Intel Trusted Execution Technology (TXT) for

trusted platform launch with hardware-based root of

trust

VM/Workload

Policy

Management

Virtustream, HyTrust; specify and define granular

security policies and enforce these policies

Trusted

Compute

Pool (TCP)

Use virtualization management and orchestration

software to create TCP (aggregation of trusted

systems)

Delivering unmatched

in your cloud environmentSecurity

Trusted computing

environment

Controlled VM distribution

Enhanced IT compliance

+



Managed platforms

SAP applications

SAP HANA

Oracle applications

Oracle database

Oracle OVM Cloud

Availability

SLAs (up to app level)

Disaster recovery

Managed compliance

HIPAA

PCI

IBM Cloud Managed Services

High performance, reliability, and compliance on a global scale

No other global vendor provides a managed IBM AIX® option.

SLAs for VMs, HA options and standardized DR provide reliability beyond just the infrastructure level.

Managed services

Infrastructure

Change management

Configuration management

Monitoring

Security patching

Asset management

Workload migration

Deployment choices

Shared or private

IBM or on-premises

delivers true enterprise-class management



deployment choice

The lite site or remote POD options:

Host in your data centre, an IBM data centre, or select third party data centres

Address data residency and regulatory requirements

Automation and standardization; supports most IBM Cloud Managed Services solutions

Shared or dedicated, with high-performance storage options

Entry point of +500 VMs

The lite site or remote point of delivery options offer

to on-premise or IBM-approved third party data centres



Sharedoff-premise

cloud

Dedicatedon-premise

cloud

Dedicated off-premise cloud

Key considerations: Data

Open integration

Control

Choose the right mix for your enterprise

Enterprise applications

Cloud enabled

Cloud native apps / services

Hybrid cloud

Hybrid cloud for the enterprise

Traditional IT



Hybrid patterns are critical to Enterprise

Workload affinity Application split

Dev-Test Spillover

For a major appliance manufacturer For a leading technology company

For a global beverage company For a large managed healthcare company

Legacy

apps

Web apps SAP

SoftLayer Cloud Managed

Services

Legacy

apps

Web front Oracle DB,

bus apps

SoftLayer Cloud Managed

Services

Client data

centre

SAP prod

SAP support

systems

Cloud Managed

Services

Virtualized,

mid-range

Bare metal

extension

SoftLayer

Client Data

Centre

Client Data

Centre

SAP

Blueprinting

Client Data

Centre

Client Data

Centre

SoftLayer

Managed

X P Servers

Cloud Managed

Services

SoftLayer Interconnect



Developers are creating the next

great killer app by rapidly assembling cloud services

Prototype and deploy new apps -FAST

Continuously deliver apps by automating development and

delivery

Extend existing investments by connecting securely to

on-premise infrastructure



Access services that were never available before

Use the data that you need

Launch new initiatives to directly engage your clients

Cloud opens up

new possibilities

for developers



Cloud also raises concerns and challenges

“I don’t want my developers

managing infrastructure. I need to

eliminate drudgeryand get them writing code.”

“I am nervous we are spending time and

money integrating things that

should naturally fit together.”

“I am losing developers because they

don’t have access to the

open technologies and tools they want to use.”

“I have 250 open change requests with

business value. I need to deliver and

experiment more.”



Compose

applicationsfrom a rich library of IBM, third

party and open source

runtimes, services and APIs

Code with confidenceknowing IBM’s cloud platform is

built on a foundation of open

standards

Deploy and scale new applications and services with

infrastructure services from IBM

SoftLayer

Run apps in any language

Built on open standards

Provides integration services to systems of record

Designed for mobile

Provides DevOps services for integrated development experience

The IBM Cloud platform: Bluemix



Developers are joining Bluemix because they need to…

1. Rapidly bring products and services to market at lower

cost

2. Continuously deliver new functionality to their applications

3. Extend existing investments in IT infrastructure

With on-demand services

and infrastructure,

developers can go from 0

to running code in a matter

of minutes

When coupled with

DevOps, teams both large

and small can automate

the development and

delivery of many

applications

By connecting securely to

on-premise infrastructure,

organizations can extend

their existing investments



The Cloud Foundry Foundation

Cloud Foundry is the industry’s

open PaaS and provides a choice of

clouds, frameworks and application services

Founding members:



Unmatched depth of services expertise with Bluemix

Analyticsunderstand trends, spot new opportunities or risks

and identify patterns

Big Data from in-memory data store to Hadoop analytics

DevOps integrated developer experience for

mobile and cloud apps

Mobile data API + app management

+ quality assurance

Securityenhance security of applications through identity

and threat protection services

Web and Applicationenriched developer experience, flexible runtimes, cloud-based tools and breadth of cloud services

Automationautomate build, test and deployment support

Continuous Delivery Pipeline

Intelligenceembed business intelligence into applications

Embeddable Reporting

Orchestrationorchestrate cloud services

Workflow



Community

4M+ developerWorks members

dev2dev support community with 1,000s of how-to assets

“How to build an app with Bluemix in minutes”

Showcase peer clients and best practices

Entrepreneurship

Global Entrepreneur program, 1,000+ startups

Mentoring

3,000+ local events across 43 innovation centres, 100 universities; 200 faculty; 2,000+ students in 20 countries

Underpinned by a strong developer ecosystem



Enables web and mobile developers to eliminate

complexity through

A NoSQL data layer delivered as a managed service

Advanced indexing and querying capabilities

Speed and agility for the developer

Flexible consumption models

Massive scaling for number of users and

read/write operations

© 2014 IBM Corporation52

The NoSQL

database as a service (DBaaS)

BLU Acceleration

MapReduce/Hadoop

SQL Database

JSON database

Mobile data

NoSQL Database

IBM offers a full range

of database services

for cloud developers



Definedpatterns services

Serviceon

PureApplication Service on SoftLayer

PureApplication Service on SoftLayer

accelerates and simplifies running enterprise

applications on the cloud

Seamless portability across private/public

clouds

Pre-defined patterns from IBM and third

parties on IBM Marketplace

Automated application deployment and

management

Software patterns with



Using hybrid cloud options together strategically

Extend enterprise apps with mobile

Test and learn—rapid experimentation

Optimization: Dev/Test, offloading, etc.

Market expansion and globalization

Off-PremiseOn-Premise

System onService



Open standards

Integration

DevOps

Big data

Mobile

Cloud integration

Security

Internet of Things

Business analytics

Database

Web and application

Apps in any language

innovative applications

ComposeUsing a rich library of runtimes,

services and APIs

Code with confidenceUsing open standards

Deploy and scale with infrastructure services from

IBM SoftLayer

Off-Premise

On-Premise

Cloud-enable enterprise

applications you have, with

Cloud economics you want

And the SoftLayer-based

isolation you need

More at www.bluemix.net

More at www.ibm.com/hybridcloudapps

IBM Bluemix™ Pure Application Service

on SoftLayer

Offering a rich set of tooling to build



Fuel the front and back office

Rapidly develop new cloud applications

Accelerate existing applicationsto the cloud

Choose enterprise grade platform for off-premise cloud

Create

Consume

License ……. Application ……. Idea ……. Customers

SoftLayer Software Patterns

on SoftLayer

Bluemix 100+ SaaS

Applications

Bring your own

IBM empowers innovation across the cloud continuum


Taking Control—A New Frontier for Business

Moderator: Jesse Hirsh, CBC Radio Technology Columnist, Broadcaster and Internet Strategist

Panelists:

Roger Favero, Senior Vice President, IT, OMERS

Michael Laurie, Vice President of Product Strategy, Silanis Technology

Michael Rodger, Vice President, Hotel Systems and Infrastructure, Four Seasons Hotels and Resorts

Kristina Verner, Director, Intelligent Communities, Waterfront Toronto


Conclusion



Savings and simplicity

Migrate and customize, global

Corporate SAP application for local

usage…

Finance pacesetters tap into the IBM cloud to drive business results

Regional Bank

Tap into it.

Strategy and business

casing

Develop strategy and cloud

roadmap to identify key cloud

workloads with which to move

forward

Global Financial

Services Company

increasing business process/ business

operating efficiency by 10 percent

overall …

Asset Management Group

Speed, efficiencies,

secure environment



Improved performance

and uninterrupted web

service

Migrate, customize, localize global

SAP application

Retail pacesetters tap into the IBM cloud to drive business results

Retailer

Speed to market

Leverages SoftLayer and IBM

Managed Services to expand loyalty

program capabilities…

Large international food and beverage

conglomerate needed infrastructure to

manage data insights

Speed and flexibility

Food and Beverage Conglomerate Retail Fashion Website

Tap into it.



Savings, flexibility,

access to wider pool of

developers

Hosting Oracle development platform

and platform for other workloads …

Public Sector pacesetters tap into the IBM cloud to drive business results

Hybrid, flexible, cost

effective

California State

Shared Services Cloud

DARPA

Sandbox for robotic innovation

competition requiring speed for

simulation…

Australia Department of Defense

Power and speed

Fully managed services platform for

testing, storage and full production

capabilities for all state depts

Tap into it.



In 2014, thereis no cloud like IBM.



BOLDMOVES