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INNOVATION ENGLISH 1201

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Page 1: Innovation - Weeblymsgibsonmmc.weebly.com/uploads/6/0/8/3/60839965/... · 2018-09-01 · ANALYZING CODES, CONVENTIONS, AND TECHNIQUES Producers of media texts use the following codes

INNOVATIONENGLISH 1201

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RESPONDING PERSONALLY, CRITICALLY, AND CREATIVELY

Connect to your own experiences, thoughts, and feelings

Examine, analyze, and judge the text

What assumptions and perspective does the writer present?

What is the writer’s point of view?

When was the text written? Does it reflect the time period?

Transfer your own understanding of the ideas in a text into a creative

world beyond the text

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WHAT DO YOU THINK?

“You can’t have innovation without marketing”

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ARCHETYPAL STORY ARC

Diminishes and objectifies humanity

Sends the message that human behavior is repetitive

Connects the returning tourists to archetypical heroes who

must leave on a quest to prove themselves and be tested before

returning home

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FLASHBACK

Interruption in the chronological or current narrative

Gives background information

Back story

Create tension and contrast

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SATIRE

Ridicules human weaknesses and vices

Meant to be funny and display wit

Main purpose is to be critical

Derived from the following elements: exaggeration, sarcasm, clever

wording and allusions, irony, incongruity, reversal, understatement, parody

and mockery

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EARTH (A GIFT SHOP) BY CHARLES YU - P. 73-77

Read the selection and answer the three “Responding”

questions on page 77.

Using a graphic organizer of your choice, determine the

introduction, rising action, climax, falling action, and

denouement of the story.

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DYSTOPIAN GENRE

Depicts societies plagued by despair and inequality due to

societal or political ills

Examples: The Hunger Games, Divergent series

What elements of dystopian society are found in Earth (A Gift

Shop) by Charles Yu?

Compare Charles Yu’s vision of society with that from and

example of dystopian literature.

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SOUND DEVICES

Alliteration: Repetition of the same first letter in multiple words

two or more times in a row

Assonance: The repetitions of internal rhyme sounds within

phrases or sentences. Example: Men sell the wedding bells

Repetition: Phrase, line, or word is repeated. Usually done for

emphasis.

Feminine rhyme: A rhyme in which two or more syllables match.

Usually found at the end of a line of poetry. Example:

pony/macaroni

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WHAT DO YOU THINK?

“We are nothing without our dreams”

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MOTHER OF INVENTION & DREAMER P. 78-79

Read the two poems and find examples of the sound devices

alliteration, assonance, repetition, and feminine rhyme.

Answer “Responding Personally” question on page 79.

Responding Critically: What is the author’s message? Do you

agree/disagree? How does the author present and support their

message? Why does the author how their particular point of

view?

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WHAT DO YOU THINK

“Our dreams change as we get older.”

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WHEREVER YOU GO P. 49 (HOMEGROWN)

What is the significance of the title?

Parallel structure: the repetition of a chosen grammatical form within a sentence.

What is the theme/message? Evidence?

What is the purpose of the dash?

How might different audiences respond to this song? Explain using textual examples.

What is the mood (overall feeling) and tone (author’s feeling)?

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EXPOSITORY WRITING

Used to explain or give information

Successful writers do the following:

Express their purpose clearly

Craft attention-grabbing introductions and powerful conclusions

Construct paragraphs with relevant and distinct main ideas

Use a variety of supporting details, including statistics and researched information

Use appropriate organizational structures

Provide necessary background information to air readers in understanding

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APPLYING GENRE: ESSAY

Research essays: usually expository; inform or explain

Literary essays: expository or persuasive; analyze or argue

Descriptive essays: usually expository; inform or describe

Argumentative essay: persuasive; persuade

Personal essays: usually narrative; make a point through story

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THE POCKET CAMERA MOVEMENT P. 100-103

How old were you when you took your first photo? What type of camera was it?

What type of camera do you prefer to use? Why?

How do the photography experiences of the one or two generations before you differ from your experience? How are they the same?

What do you think: Technological innovations does little to change basic human behavior.

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THE POCKET CAMERA MOVEMENT (CONTINUED)

What type of essay is this?

What is the thesis?

What are the main ideas supporting the thesis?

Based on the author’s use of word choice and language (idioms,

jargon, pop culture references), who can you infer is the target

audience?

Answer the three “Responding” questions on page 103.

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CANADA’S BOLDEST RACE P.42-45 (HOMEGROWN)

What type of essay is this?

What is the thesis?

What are the main ideas supporting the thesis?

What are some of the techniques used by the writer?

What are some examples of effective imagery and

diction?

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ANALYZING CODES, CONVENTIONS, AND TECHNIQUES

Producers of media texts use the following codes to create effective texts.

Technical codes: use of equipment; framing, camera angles, lighting,

editing, and sound effects

Symbolic codes: nonverbal cues; setting, clothing, stereotypes,

position of props, body language, emotions, weather, and graphic features

Verbal and written codes: use of language; titles, headings, speech

bubbles, captions, slogans

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Common Media ConventionsBody language

Lighting

Colors

Framing – medium, close-up,

extreme close-up, long,

reaction

Movement of camera

Etc.

Common Techniques

Humor

Brand priority

Celebrity endorsement

Personal anxiety

Emotional transfer

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To evaluate the effectiveness of the media text, ask yourself:

1. What is the media form?

2. What is the audience and purpose? What is the impact on the audience? Is that the response the producer desired?

3. What codes do the producers use? What conventions and techniques are used?

4. How are conventions, codes, and techniques used to construct meaning? Purpose?

5. Do the different conventions and techniques work together?

6. Do the codes, conventions and techniques appeal to the audience?

7. What do the producers value (important, deserve)? How is this different from you?

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WHAT DO YOU THINK?

“The importance of oil to Canada exceeds any of the

dangers or risks associated with it.”

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THE CANADIAN OIL BOOM P. 107-109

As you read, write down any connections you make, questions

you have, and any assumptions and inferences you make.

What written and symbolic codes are present in this

infographic?

What conventions and techniques were used?

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PIANO STAIRS (MEDIA CLIP)

Watch the media clip Piano Stairs

(https://www.youtube.com/watch?v=2lXh2n0aPyw) several

times. After each showing work on determining the following:

Purpose/Audience

Symbolic code

Technical code

Written code

Technique/conventions

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ORGANIZE IDEAS

Create an outline or use a graphic organizer that suits your needs

Expository Writing Structures

Sequence

Comparison

Cause and effect

Problem and solution

Fiction structure

Prewrite, draft, revise, edit, publish

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TOP 25 INNOVATIONS P. 126-127

What is the purpose of the article?

Is it interesting? Why or why not?

What would you add or delete from the list?

What value is there in compiling a Top 25 list like this?

What organization of the article?

What innovation has had the most impact on your life? Why?

Complete “Responding” on page 127