Innovation @ AmerenAmeren Accelerator &

Start-Up Engagement

Eli Gerson | Innovation Business Analyst May 22, 2018

Who is Ameren?

• Vertically-integrated electric generation, transmission and delivery and gas delivery business

• Serves 1.2 million electric and 126,000 gas customers

• Diversified generation portfolio– 10,300 MW of total generation capability

– Includes nuclear, coal, natural gas, hydro, landfill gas, wind and solar

• Regulated by Missouri Public Service Commission

• Serves 2.4 million electric and more than 900,000 gas customers

• Operates 10,200 MW of regulated electric generation capability

• Owns 4,600 circuit miles of FERC-regulated electric transmission

• Has a current market capitalization of ~$13.6 billion1

• Electric and gas delivery business • Serves 1.2 million electric and 827,000

gas customers• Regulated by Illinois Commerce

Commission • Electric transmission business regulated

by FERC

Ameren Missouri Ameren Illinois Electric Transmission

• Ameren Transmission Company of Illinois invests in regional multi-value projects

• Ameren Illinois invests in local reliability projects

• Regulated by FERC

Ameren Corporation

1 Market cap as of 03.28.2018

Innovation @ Ameren

Today’s Grid

Key Features:Grid – reliability, efficiency, meet peak demandCentral Power Station – one directional energy flowGrid Modernization – aging infrastructureGeneration Portfolio – heavy coal-based, limited renewables and distributed energy resources (DER)Few electric vehiclesHomogenous customer perspective – few special service offeringsLittle-to-no competitionTraditional cost-based and performance-based regulations (PBR)

Industry Overview

Integrated Grid of TomorrowIndustry Overview

Roadmap/2030 Vision

2030 Vision related to Building Integrated Grid of the Future

Innovation Roadmap Swim Lanes: Sell Regulated Products and Services

Achieve step-changes in long-term productivity while dramatically improving the customer experience

Build culture of innovation within Ameren

Develop and deploy Integrated Grid Technologies and Capabilities

Test and mature Integrated Grid business models and regulatory frameworks

Leverage existing and new stakeholder engagement opportunities to influence adoption of constructive energy policies

Innovation @ Ameren

Portfolio

IT DigitalStrategy

Underground Fuel Storage

Intellirupters

Smart Meters

Augmented Reality

3D Printing

Mobile PredictiveMaintenance and

Analytics

O’Fallon Solar Farm

Robotic ProcessAutomation

DER, Solar, Wind CHP

TAC Ameren Microgrid

Solar Subscription

EV Charging Stations

Efficient Electrification

Solar Partnership

Residential Energy Storage

B2B Demand Landscape

Residential Demand

Landscape

Home Energy Monitoring

Advanced Street Lighting

T&D Pole Sensors

Renewable Choice

Program

Volt VAROptimization Laser Cleaning

Revenue Growth Productivity / Cost Savings

Data Analytics

Machine Learning

The Integrated Grid

Smart Cities

Unmanned Aerial Systems

Artificial Intelligence

Strategic Alliances

Ameren Accelerator

Energy ImpactPartners UniversitiesEPRI

Cust

omer

All-In Culture

Innovation @ Ameren

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Innovation @ Ameren

Discovery Driven Planning

DDP Documentation

Steering Committee 

Recommendation

PrototypingAnd Scaling

Project Wrap‐upSteering 

Committee Decision

DDP Template

Milestone Checkpoint

Assumptions Updated

Milestone Checkpoint

Assumptions Updated

Ideation Commercialization

CultureInnovation @ Ameren

New Guidance. The Innovation Steering Committee strategically directs the portfolio and champions innovation within their business segments.

New Spaces. The Hub houses several teams to frame and explore ideas, emphasizing collaboration and teamwork.

New Ideas.We cultivate ideas from various sources across the organization.

IdeaHub

Crowd‐sourced ideas Innovation Teams Individuals

DDP

New Methodologies. The Innovation Initiative is using Discovery Driven Planningand Agilemethodologies to help streamline our learning process and project timelines, and Traitify to more effectively build teams.

Ameren AcceleratorInnovation @ Ameren

• /blossom (St. Louis): /blossom is a tool for businesses to connect and gather data and control their resources remotely.

• Hyperion Sensors (Toronto): Hyperion has developed specialized fiber-optic sensors used in utility substations.

• Omega Grid (Chicago): Omega Grid provides market software that removes the revenue risk of distributed generation of utilities, encourages energy investment by property owners, and allows access to lower rates for everyone.

• Rebate Bus (Madison, Wis.): Rebate Bus is a platform for utility programs to deliver instant incentives online.

• SensrTrx (St. Louis): SensrTrx is an industrial analytics application focused on using industrial data to improve uptime, performance and reliability of manufacturing and industrial systems.

• Switched Source (East Lansing, Mich.): Switched Source provides equipment solutions for electric distribution companies that make the grid more resilient and efficient while supporting the integration of more distributed generation.

•WIFIPLUG (Leeds, U.K.): WIFIPLUG produces an app‐controlled smart plug.

Energy Impact Partners

“The world's leading coalition of utilities inventing a new energy future”

“We are backed by some of the world’s largest and most progressive energy companies. Together, we work to identify emerging trends, new technologies and innovative business models to build a better energy future. We are a platform created by utilities and for utilities, working with a proven collaborative investment model.”

Nexus Council: AGL, National Grid, Southern Company, Xcel Energy

Nexus Partners: Alliant Energy, Ameren, Avista, Fortis, Great Plains Energy, Madison Gas & Electric, Oklahoma Gas & Electric, PTT, TEPCO, TransCanada

Industrial Partners: Burns & MacDonald, Investec

Innovation @ Ameren

Energy Impact PartnersInnovation @ Ameren

University/Research Partnerships Ameren has strong connections to local and national universities and research

institutions. University and research partnerships offer benefits to Ameren, universities/institutions, students/interns, and Ameren customers and the community.

In addition to continuing to participate in EPRI (The Electric Power Research Institute), CEO Warner Baxter currently serves as Chair and Director of the Board of Directors.

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Innovation @ Ameren

St. Louis Entrepreneurial/Start-Up Ecosystem

VentureBeat: “Austin and St. Louis startups show you don’t need the coasts to succeed”

Inc: “How St. Louis Is Redefining Its Economy by Focusing on Startups”

WalletHub: “2017’s Best Large Cities to Start a Business” (#7)

HuffingtonPost: “Don’t Call It a Comeback: St. Louis’ Latest Accolade Is Top City For Millennials”

The Economist: “Millennials really like St Louis”

AgFunderNews: “Is St. Louis the Silicon Valley of Agtech?”

BusinessInsider: “These 10 cities have the fastest-growing startup scenes — and neither New York nor Silicon Valley made the cut” (#1)

FiveThirtyEight: “St. Louis Is The New Startup Frontier”

Popular Mechanics: “The 14 Best Startup Cities in America” (#1)

Midwest Startups: “Best of the Midwest” [Startup City] (#4)

Innovation @ Ameren

St. Louis Entrepreneurial/Start-Up Ecosystem

Innovation @ Ameren

St. Louis Fortune 500/1,000 22. Express Scripts Holding

66. Centene

139. Emerson

204. Monsanto

246. Reinsurance Group of America

403. Edward Jones

420. Graybar Electric

431. Ameren

467. Olin

508. Post Holdings

533. Peabody

760. Panera Bread

785. Stifel Financial

790. Caleres

845. Edgewell Personal Care

846. Belden

946. Arch Capital

Also home to Enterprise Holdings, Nestle Purina, and world-class university/health providers such as BJC/Washington University in St. Louis, and St. Louis University

Innovation @ Ameren

Start-Up EngagementInnovation @ Ameren

Positives Challenges• Sales/Growth focused

• “GSD” attitude

• Agile

• Want to work with you

• Cutting/Bleeding edge

• See world differently

• Focused on change

• Focused on new markets

• Focused on meeting customer needs

• Focused on addressing the discontent

• Legal hurdles

• Contracting hurdles

• Cyber/IT hurdles

• Cultural differences

• Easily frustrated with utility speed

• Will they be around in two years?

• Overpromise & under deliver threat

• “Shiny Object Syndrome”

• “Nobody ever got fired for buying IBM”

Questions