Innovation

Robyn Tippins

Credit Cards

Power Bars

Disposable Diapers

Paper Plates

The Dollar Store

Yankee Candle

XM Radio

AOL

Blogger

Friendster Wikipedia

Airline Miles

Grocery Buggies

Patagonia

CSS

Innovation ≠ Success

Small But Vital Shifts

Great Sign

Brand Standards

Indoor pools

Gulf Oil partnership

Drive/Passion

Willing to make radical changes to improve bottom line

Willing to risk entire business relationship to succeed

Trial and Error

Doesn’t lose sight of overall goal

Influence

Building Communities

Photo by Cammy Ambrosini

Community Hasn’t ChangedNo longer defined by geography

Wikipedia Debate- ‘virtual community’

Only the tools have changed

Facebook and Microsoft240M

1.6% investment

50M+ Active Users

MySpace and Google900M

Ad Serving Only

200M+ Registered Members

How?

5 Ways To Effectively Nurture Your Online CommunityStraight Talk

Use Them

See and Be Seen

Tweak3

Golden Rule

Straight Talk

Spammers: Piss Off

Spammers: Piss Off

Slow Down Rockstar!

Spammers: Piss Off

Done :)

Slow Down Rockstar!

Other Companies Ing

Burger King

Use Them

Suggestions Wiki

Suggestion Board

Message Board

Email List

Blog

See and Be Seen

VisibilityConferences

Blogs

Message Boards*

Host Events

MSM

Tweak3

Tweak3

Tweak FAQs regularly

Create great tutorials

Tweak site in answer to questions

Golden Rule

Golden RuleBribe Them

Golden RuleBribe Them

Fast Response

Golden RuleBribe Them

Fast Response

Admit Faults

Golden RuleBribe Them

Fast Response

Admit Faults

Do It For Them

Golden RuleBribe Them

Fast Response

Admit Faults

Do It For Them

Photo by Stephen Eastop

Robyn Tippins

Sleepyblogger.com | Gamingandtech.comTwitter: duzinsEmail: robyn@sleepyblogger.comPhone: 510-579-5558YIM: therealrobyntippins | AIM: robyntippins

Community ManagerYahoo! Developer Networkdeveloper.yahoo.com