innovation and creativity toolkit - part one
DESCRIPTION
creativity, public relations, social media, prTRANSCRIPT
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Foreword___________________________________________________________________________________
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About the author of the Toolkit_____________________________________________________________________
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The context____________________________________________________________________________________
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Toolkit overview________________________________________________________________________________
Part One Part Two Part Three Part Four
www.cipr.co.uk/creativity
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Innovation: some fundamentals 1.1 We are all creative___________________________________________________________________________
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1.2 What do we mean by being innovative and creative?__________________________________________________
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1.3 Overcoming our inherent laziness________________________________________________________________
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1.4 Overcoming the ‘I haven’t got time to be creative’ excuse: the 80:20 rule__________________________________
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1.5 You need to start sparking_____________________________________________________________________
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1.6 You need to recognise how you think in boxes______________________________________________________
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1.7 Your thinking box strategies___________________________________________________________________
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1.8 Strategy & tactics: recognise your box of thinking sits within a hierarchy of other boxes_______________________
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1.9 It’s about recognising that there is always more than just one way_______________________________________
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1.10 Idea nurturing: you need to tolerate ‘IdeaPoo’_____________________________________________________
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1.11 You need to recognise we all have 2 types of thinking: Red and Green Thinking_____________________________
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1.12 And recognising that creativity works like a machine: the five stage creative process_________________________
Stage 1. Information
Stage 2. Incubation
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Stage 3. Illuminations
Stage 4. Integration
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Stage 5. Illustration
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1.13 And any problem you face is one of a type________________________________________________________
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