innovation and disruption automotive industry outlook...2001 2003 2005 2007 2009 2011 2013 2015 2017...
TRANSCRIPT
INNOVATION AND DISRUPTION
Automotive Industry Outlook
G. Mustafa Mohatarem,
Chief Economist, General MotorsJune 6-8, 2017
Introduction
• Global economic growth has slowed dramatically since the “Great Recession”
• The slowdown has been described by former Treasury Secretary Larry Summers as “secular stagnation”. Christine Lagarde, the Managing Director of the IMF, was even more colorful in her description, calling it the “new mediocre”
• After suffering a sharp contraction during the Great Recession, the U.S. economy has sustained a modest, but steady, pace of economic growth
• But, the current recovery is one of the slowest in the post-WWII U.S. history. Consequently, we have not yet seen the accumulation of excesses and imbalances compared to the peak in previous cycles. Thus, we expect the U.S. economy to continue growing at a modest pace
• The Trump presidency is adding uncertainties to the economic outlook, both on the upside and downside. It is too early to draw definitive conclusions regarding the impact of President Trump’s economic policies
• The Chinese economy has slowed while transitioning from an investment/export growth model to a consumption-based model
• Emerging market economies are especially impacted by China’s slowdown
• Moderate economic expansion in Europe has continued, driven by strong domestic demand
• Political climate in major regions has changed
– Brexit
– The election of Donald Trump as President of the U.S.
– Growth of nationalist movements in many European countries
Auto industry has seemingly decoupled from the global
economic malaise
• China had a bumper year in 2016, with sales increasing by more than 3 million units over 2015 to 28.3 million
– A temporary reduction in the consumption tax and supportive monetary policy contributed to this remarkable performance
• North America also reported a record year, led by strong growth in Mexico
– The U.S. reported the seventh consecutive year of growth, posting a new record high
– Canada also reported an all-time high in vehicle sales
• Sales in Western Europe exceeded consensus forecasts
• UK reported an all-time sales record, belying some of the fears about BREXIT
• India continued its steady growth
• Auto sales in Brazil and Russia remain at recessionary levels
– There are some signs that both countries have reached bottom
• Expect these trends to continue
– However, another bumper year in China is unlikely given the government’s decision to partially reverse the cut in the consumption tax
-4%
-2%
0%
2%
4%
6%
8%
1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
Slowest U.S. Recovery Post World War II
• Tepid pace of current recovery minimized imbalances displayed in prior periods
• Leads to expectation that current recovery will continue
Source: Bureau of Economic Analysis; GM calculations
Real GDP Growth (Pct. Chg. YoY)
-1.00
-0.50
0.00
0.50
1.00
1.50
2.00
2.50
1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
Government Contribution to Real GDP Growth (Pct.)
Source: Office of Management and Budget
Fiscal policy has been significant drag in this recovery;
possible uplift from Trump administration
Monetary policy has been supportive
Note: Shading Indicates recession
0
5
10
15
20
25
1960 1966 1972 1978 1984 1990 1996 2002 2008 2014
Effective Federal Funds Rate (Pct.)
Source: Bureau of Economic Analysis; Federal Reserve Board
Oil prices are likely to remain low for longer
0
50
100
150
200
250
1984 1988 1992 1996 2000 2004 2008 2012 2016
Nov. 1985
June 2005
WTI (Real, 1985 = 100), USD Per Barrel
236 Months
Source: Energy Information Administration
Indicators support continued industry strength
8.0
10.0
12.0
14.0
16.0
18.0
20.0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Current Recovery 1975 Recovery 1983 Recovery 1991 Recovery
Vehicle Sales (Mils. Units)
Source: Bureau of Economic Analysis; GM calculations
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
1975 1979 1983 1987 1991 1995 1999 2003 2007 2011 2015
Car Crossover/SUV Truck
Larger vehicles are outperforming
Market Share (Pct.)
Source: GM Sales Reporting; Data through 2016E
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Under 35 35-49 50-69 >=70
2010 2016
Contrast to popular belief - people are driving much more
than before, and younger consumers are becoming a major
force in the market
2.70
2.75
2.80
2.85
2.90
2.95
3.00
3.05
3.10
3.15
3.20
2001 2003 2005 2007 2009 2011 2013 2015 2017Source: Federal Highway Administration Source: J.D.Power /PIN, General Motors
Share of Vehicle Sales by Age GroupMiles Traveled (Trils., 12-month rolling sum)
0
5
10
15
20
25
1901 1906 1911 1916 1921 1926 1931 1936 1941 1946 1951 1956 1961 1966 1971 1976 1981 1986 1991 1996 2001 2006 2011 2016
Auto sales have reached new record high, expected to
remain near record
TheRoaring Twenties
First Oil Shock
Second Oil Shock
The GreatModeration
1991 S&L CrisisThe GreatRecession
Source: Bureau of Economic AnalysisNote: Shading Indicates recession
Auto Sales, Mils.
A Global View
-6
-4
-2
0
2
4
6
8
10
12
1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016 2019 2022
World Advanced Economies Emerging & Developing Economies
Global economic growth picking up speed
The Davos Man
Real GDP Growth (Pct. Chg. YoY)
Source: IMF
Vehicle sales outside the U.S.
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
-
5
10
15
20
25
30
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Western Europe North America China Brazil
Source: GM Global Reporting
Units. Mils.
(Rt. Axis)
The Top 20 Vehicle Markets Represent 88% of Global Sales
Source: GM Global Reporting
2000 2016
United States 17.814 China 28.274
Japan 5.970 United States 17.886
Germany 3.694 Japan 4.966
Italy 2.692 Germany 3.709
France 2.611 India 3.667
United Kingdom 2.523 United Kingdom 3.129
China 2.190 France 2.478
Spain 1.713 Italy 2.064
Canada 1.587 Brazil 2.050
Brazil 1.459 Canada 1.984
South Korea 1.433 South Korea 1.825
Russia 1.065 Mexico 1.646
Mexico 0.887 Russia 1.454
India 0.844 Spain 1.347
Australia 0.787 Australia 1.178
Netherlands 0.712 Indonesia 1.065
Turkey 0.632 Turkey 1.008
Belgium/Lux 0.628 Thailand 0.769
Poland 0.520 Argentina 0.712
Taiwan 0.427 Saudi Arabia 0.699
% of Total 88.0% % of Total 88.0%
Top 20 Vehicle Markets
Millions of New Sales
Emerging/Developing Economies
Advanced/Developed Economies
0
100
200
300
400
500
600
700
800
900
0 20,000 40,000 60,000 80,000 100,000 120,000
Real GDP per Capita versus Vehicle DensityVehicle Parc per 1,000 Population
Real GDP per Capita (2010USD)
Venezuela
Mexico
ParaguayEcuador
Brazil
Argentina
United States
Switzerland
Greece
Croatia
Netherlands
Denmark
Belgium
Malta
Cyprus
Canada
Costa Rica
El Salavador
Nicaragua
Guatemala
Honduras
Bolivia
Uruguay
Colombia
Chile
Finland
Sweden
Norway
Slovakia
Czech Republic
Romania
Poland
Bulgaria
Luxembourg
UK
Lithuania
Latvia
Estonia
Israel
Japan
Portugal
Spain France
ItalyGermany
Ireland
Hungary
Austria
Slovenia
Panama
PeruSources: World Bank, Polk, OICA, United Nations, Haver Analytics; Calculations: GM Economics Team
Kuwait
Puerto Rico
Korea
Bahamas
UAE
Singapore
Qatar
Bermuda
Brunei
Bahrain AustraliaSignificant Upside
Vehicle Ownership
Potential for
Emerging and
Developing
Economies
Source: World Bank, Polk, OICA, United Nations, GM calculations
Percentage of households that have a car is the lowest in
Asia, Africa, and South America
0 20 40 60 80 100
Peru
Colombia
Mexico
Venezuela
Argentina
Brazil
Chile
United States
GMNA and GMSA Regions
0 20 40 60 80 100
UkraineRussia
PolandUK
GreeceSpain
FranceGermany
Italy
GME
0 20 40 60 80 100
VietnamPakistanUganda
IndonesiaKenya
IndiaPhilippines
GhanaChina
NigeriaEgypt
TunisiaSouth Africa
TurkeyJordan
ThailandIsrael
LebanonJapan
MalaysiaSouth Korea
GMGC and GMI Regions
Percentage of Households that have a Car: 2015
Source: Poushter, Jacob, Car, bike or motorcycle? Depends on where you live, Pew Research Center, April 16
The Future of Personal Mobility
The Auto Industry Is Undergoing Significant Changes
Four Game Changers
CONNECTIVITY SHARING ALTERNATIVE PROPULSION
AUTONOMOUS
The Role of Connectivity in The Future of Personal Mobility
75%IN 2020
ACTIVELY CONNECTED
OF OUR GLOBAL SALES VOLUME WILL BE
IN SOME WAY
“….THE REAL STORY BEHIND DISRUPTIVE
INNOVATION IS NOT ONE OF DESTRUCTION, BUT OF
ITS OPPOSITE: IN EVERY INDUSTRY CHANGED BY
DISRUPTION, THE NET EFFECT HAS BEEN TOTAL
MARKET GROWTH.”
Drivers of High-Disruptive
and ‘Low-Disruptive’ Scenarios
Source: McKinsey
New Revenue
Sources
Adoption of autonomous vehicles may occur at
significantly different rates across different consumer
groups
Early Adopters(32% of Consumers)
“Stressed Urbanite Vehicle Commuters” (6%)
“Suburban Busy Families” (9%)
“Fast Followers” (17%)
Younger
More likely to have children in HH
Urban/Suburban
Long commute time/distance
Tech savvy
Use mass transit and ride sharing
Highly educated
High HH income
Gradual Adopters(35% of Consumers)
“Suburban/Rural Traditionalists” (30%)
“Non-Owner Shared Adopters” (5%)
Late Adopters/Resistors(33% of Consumers)
“Don’t Need It” (4%)
“Set In Their Ways” (22%)
“Unattainable & Irrelevant” (7%)
Older
Less likely to have children in HH
Suburban/Rural
Less tech savvy
Low ride sharing use
Lower income
Price sensitive
Insight #6: Adoption Of AVs, SAVs And PSAVs May Occur At Significantly Different Rates Across Different
Consumer Groups
Our research results show positive responses to
autonomous vehicles
• Overall, reactions to autonomous vehicles, both Owned and Shared, were very positive.
• Consumer perceived benefits for autonomous vehicles included:
– Increased safety.
– Comfort, convenience, and reduced stress from driving.
– Regained time and increased productivity.
– Ability to safely use communication devices and personal electronics while traveling.
• Consumer concerns for autonomous vehicles included:
– Lack of trust--needs to be proven over time, reliability concerns, fear of giving up control of the vehicle.
– Liability for malfunctions and accidents.
– Security concerns regarding being tracked or having their vehicle hacked.
– Increased maintenance costs & complexity.
– HMI and uncertainty around how to control the vehicle.
• TRUST in autonomous technology is an important concern that brands/manufacturers need to help build.
– To help alleviate trust issues, consumers wanted to “try it out” first (e.g. test drives, pay-per-use, etc.).
– They also want to see others using an autonomous vehicle and want manufacturers to publish / show tests & trials.
Autonomous vehicles (owned or shared) will not derail the growth of auto
sales and will unlikely destroy the private ownership model
Speed of adoption of electric vehicles will vary strongly at the local level
• Vehicle pricing/affordability
• Range from one charge
• Desirable products
• Charging stations/infrastructures
• Emission/efficiency regulations
Factors affecting electric vehicle adoption
Penetration of battery electrified vehicles in global sales
Summary
• The Auto Industry is in a sweet spot
• Oil prices are expected to remain low
• Customers have decided to upgrade to crossovers
• Political stresses constitute the biggest risk
• Innovative mobility opportunities are disruptive and yet promising
• Long term demand for vehicles remains very solid