innovation and the threat of status quo by greg koerner, media bank
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Innovation and the threat of status quo by Greg Koerner at The Chicago New Media Summit, Sept 15-16, 2008TRANSCRIPT
Innovation and the threat of status quo
The Chicago New Media Summit September 15, 2008
Greg KoernerChief Sales Officer
WIFM
WIFM?
Otto Frederick Rohwedder
5
“The Greatest Thing Since Sliced Bread”
“Xerox this, please.”
John Sweeney “Innovation at The Speed of Laughter”
A-11
TRUE OR FALSE?
“The Internet Is the First Medium Born Since
Cable Television!”
Cable TV!
(Nudity)
Akron, Ohio c. 1977
Ok, Smart guy…so help me innovate!
14
Inventory Management Cross-Media Metrics And Reports
15
Integrated Analytics Dashboard
Customized dashboard
User-defined “dashlets” to measure any metric
Dynamic cross channel and multi-media views
16
Educate and create value for your brand!
17
MBA|X™ Analysis Toolset: Comprehensive Reporting of KPIs and Actionable Analytics
Workflow &Internal Systems
On-Site Marketing
Outside Providers
Marketing
Holistic Media Analytics Portal
• Extract• Cleanse• Normalize• Model• Present
Data Process
Your content
A-11 (Everyone’s Eligible)
A1 A2 A3 A4 A5 A6
Your content
A-11 (All Are Eligible)
A1 A2 A3 A4 A5 A6
Portal
20
Client-Defined Cross-Media Metrics And Reports
“When you get stuck, go to the store. The Customer has all the answers”
WIFM