innovation at meraki

© 2013 Cisco and/or its affiliates. All rights reserved. 2 © 2014 Cisco and/or its affiliates. All rights reserved.

Innovation at Meraki Sam Cooper and Rob Watt

© 2013 Cisco and/or its affiliates. All rights reserved. 3

• Cloud Computing - What it means to businesses

• Cisco and Product strategy - Market Transition

• CNG Business Momentum

• Demo


1. Founder or Meraki – Sanjit Biswas born in Edmonton

- MIT at age of 15

2. Google was Meraki’s first customer

3. Meraki products Know-How Videos on Youtube


World is transitioning to cloud, ease of use


• CIO and IT Directors are now accustomed to rapid change

Cloud computing

Bring Your Own Device (BYOD)

New apps (Dropbox, Google Apps, etc.)

• New theme: help IT maintain control

Visibility across the enterprise

Prioritizing (new) business apps

Security: content filtering, anti-malware

Maintaining PCI / HIPAA compliance

• Looking for vendors who “get it”


• 2009-2012: Visionary buyers demonstrate the value of cloud

• 2012-2017 (?): Pragmatists discover products that “simply work”

• 2017-?: As mainstream as smartphones and social networking are today


• I don’t understand what we would do differently in the light of Cloud Computing other than change the wordings of some of our ads.

Larry Ellision, Oracle’s CEO

• I have not heard two people say the same thing about it [cloud]. There are multiple definitions out there of “the cloud”.

Andy Isherwood, HP’s Vice President of European Software Sales

• It’s stupidity. It’s worse than stupidity: it’s a marketing hype campaign.

Richard Stallman, Free Software Foundation founder

• http://www.youtube.com/watch?v=6PNuQHUiV3Q&feature=related

http://www.youtube.com/watch?v=6PNuQHUiV3Q&feature=related


1. The creation of a new generation of products and services

2. A new lightweight form of real-time partnerships and outsourcing with IT suppliers.

3. A reconciliation of traditional SOA with the cloud and other emerging IT models

4. A new awareness and leverage of the greater Internet and Web 2.0 in particular.

5. The rise of new industry leaders and IT vendors

6. More self-service IT from the business-side

7. More tolerance for innovation and experimentation from businesses

8. The slow-moving, dinosaur firms will have trouble keeping up more nimble adopters and fast-followers


• Customers change their mind about what’s important

New applications, devices, etc.

Budgetary environments

• Important to have no technology religion – constantly reinvent ourselves to maximize transitions


Cisco ONE Architecture Cisco Enterprise Cisco Cloud Managed

Deployment Flexibility

Catalyst 2K/3K/4K/6K

ISR-AX, ASA: Routing, Security, WAAS, UCS-E

Aironet Access Points

3rd Party MDM Integration

Catalyst with integrated

controller

WLAN Controllers

Ease of Use

MS Switches

MX Security

Appliances (UTM)

MR Access Points

Systems Manager

Prime ISE Cloud Management


Cisco Acquires Meraki: Cloud-managed networks that simply work

Meraki MS

Ethernet Switches

Meraki SM

Mobile Device

Management

Meraki MR

Wireless LAN

Meraki MX

Security

Appliances


Post-acquisition: Accelerating innovation

Since acquisition:

• 18 new hardware models

• 40+ major feature updates

• 10k+ wishes

Platform built for feature velocity

• Software-centric: Continually ship new features

• Engineers can measure their work in the field

• “Make a wish”: direct customer feedback


New: Meraki mobile app

• Target customer: IT managers with their hair on fire

• Fast, intuitive network management on the go

• Meraki development philosophy: start small, iterate


New: Location analytics and user engagement


Delighting customers of all sizes

ISTE Tradeshow 2014


Video and rich media Application Control

Turn-key QoS

In every product

Changing Retail Experiences Vertical-specific features

Retail Analytics,

In-store CMX

~1B Android / iOS devices Built-in Device Awareness

Over 100M devices

analyzed

A new type of customer is emerging:

networks that simply work


Launched San Francisco Innovation Center, accelerating R&D

- Rapidly hiring engineers, expanding portfolio breadth and depth

- Launched new hardware and software products, introduced major new features across all lines

Move fast: keeping hardware product separate and purpose-built to maximize speed

San Francisco Innovation Center


New hires push code

to production in the

first week Recent grads filtered

from top CS schools

Culture of frequent

releases (3x/day)

Engineering-led office

furniture design

Two meetings a week, no

desk phone or other distractions

Leadership by example:

managers code

alongside developers


• Over 500M Apple iOS devices shipped

• Doesn’t matter if Apple shipped quirky software – our job is to make sure the network simply works

• We can roll out fixes/changes to 0.5%, 1%, 2% -- similar to Google, Facebook, etc.


• Focus on plug-and-play use:

• Provisioned from the cloud

• No local PBX (all cloud based)

• Works out of the box

• Good call quality

• Cloud simplifies operational complexity

• Note: this is not roadmap, just a concept…


• Easiest wins – customers who place extra value of operational simplicity

Distributed sites: dozens, hundreds, thousands of sites

Education: smaller IT departments, rapidly growing demand from devices

Retail: new in-store PoS, analytics and marketing initiatives

Lean IT / Cloud enthusiasts

• Many situations where either product works – totally reasonable, pick whichever the customer likes


• Increasing Sales, Engineering, and Marketing Staff in numerous countries

• Double of Engineering Staff in 2014

• Fast Growing Acquisition in Cisco’s History

• The Last 6 months of revenue equal the first 6 years

• 1000+ Cisco Staff Meraki Trained

• 2000+ partners certified


Assigned dedicated marketing coverage

Launched webinar program in Q1

- ANZ-specific content

- Free promo APs

- Driving leads (100 attendees / month), need end-to-end machine to see revenue impact

Building end-to-end machine. Next steps:

- Sales capacity to qualify marketing leads

- Channel enablement

Thank you.

innovation at meraki

Documents

cisco andor

businesses cisco

value of cloud

new theme

new awareness

light of cloud computing

new business apps security

new generation of products