innovation community management' by bluenove open days bell labs 2010
DESCRIPTION
Presentation i made at the Alcatel-Lucent Bell Labs 'Open Days' about Innovation Community Management™TRANSCRIPT
[email protected] [email protected] avril 2023 2
[email protected] 13 avril 2023
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• An Employee : ‘My company organized a challenge for innovative ideas on a web2.0 platform, I dared to contribute, got in the Top 3 and now I am managing this new project as an Intra-preneur…’
• A Customer : ‘I got involved into an online co-creation process with this major brand and contributed to the launch of a new exiting service … and it was fun!’
• An Entrepreneur : ‘I proposed a partnership to this major Corporation who got back to us in less than 1 month … and 3 months after we are testing a new product with their Beta-Testers’
• A Developer : ‘This API made so much sense to integrate into my new App … and it was so easy to do!’
• A Corporation : ‘We saved 6 months in our Time To Market partnering with this start-up and integrating their technology ’
• A freelance Expert: ‘I have no idea how this company found me and got me involved to solve their R&D problem ’
… they would say…
We want to make a better world where …
• ‘The smartest people always work for someone else’
( Bill Joy, co-founder of Sun Microsystems,1990)
Open Innovation ?
[email protected] 13 avril 2023
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External
Internal
Startups
Competitors
Universities
Clients
Suppliers
Players from other industries
(blue ocean)
Inside-out(Spin-off)
Outside-in (Partnerships,
M&A, JVs)
Corporations
Innovation ecosystem
HR
Bus Dev
Legal
Procurement
Marketing
R&D
Open Innovation ? Collaborative Innovation ? Innovative Collaboration ?
[email protected] CONFIDENTIEL13/04/2023
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Twitter account
Latest questions
Answer from the community manager
Discussion
Ranking of topics
Contributions / Members
Edito
The 2.0 wave effect on the ecosystem
Search engine
Personalized profile
Versioning
Groups
Wikidocs, Notes, sharing files / ideas, polls…
All types of files
Reactions & Comments
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from'Know HoW'to'Know WhO knows how'
Employees
Innovation Community Management ?
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Partners• Start-ups• Developers• Experts• Universities & Labs
Prospectsand new markets
Project Innovative topic Core business
Level of dialogue internal / external
Internal & external
Internal
External managed by
internal
Branding & Societal
Collaborative tools
Light profiles / big number of participants
Rich profiles / Less participants
Beta-testers
External
scope
Some examples
13/04/2023
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Level of dialogue internal / external
Internal & external
Internal
External managed by
internal
External
Project Innovative topic Core business Branding & Societalscope
It is about ‘community management’
It is about a new know-how to be developed…
CONFIDENTIEL13/04/2023
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CREATE
SHARE
VIEW1000
10
100
[email protected] 13/04/2023
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It is about social network dynamicsand change management
Temps
Participants
1 month
Set-up Launch Management
3 month 3 month
100
20 to 50
X 000s
300 to 500
Resistance to change
Learning
Buy-in
Adoption
500 to 1000
[email protected] CONFIDENTIEL
13/04/2023
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It is about an innovation process
Project mode
Opportunity analysisValidationIdea Incubation Test Launch
[email protected] 05/2009
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Open Innovation Idea management
Community managementSocial Media & crowdsourcing
Change managementPartnership managementIP managementPlatform and ecosystem management
Enterprise related communitiesSocial networks dynamics
Community management software
IdeationPipelinePortfolioSoftware
Social Networking toolsBlogging/Micro-bloggingOpen online challengesViral Marketing/Buzz
Innovation Community Management ?
Innovative ‘Innovation Community Management’ ? The ‘InnovNation’ Serious Game project
An R&D project by bluenove, ParaSchool and the Inria Lab
02/2010 15
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