0 Picture : Anne He http://www.annhe.com

Few thoughts on innovation September 2013

“because the purpose of business is to create a customer, the business enterprise has only two basic functions: innovation and marketing.”

Peter Drucker

Picture: szeke www.flickr.com via compfight.com

What is innovation and how do you succeed?

Document à usage interne

Could you define Innovation please It all starts with a situation,

* i.e a network of people and things animated by flows of information, energy, materials & behaviors

Source : frog design Creative Director Thomas Sutton

Could you define Innovation please Add a new thing which modifies both the

structure of the network and its flows

Source : frog design Creative Director Thomas Sutton

Could you define Innovation please You get the innovation process

Source : frog design Creative Director Thomas Sutton

Insight + Idea + Impact Source : Fahrenheit 212. Picture : Anne He http://www.annhe.com

The magic

Technology driven

User centric

Design driven

The limit of technology driven innovation

Source : frog design Creative Director Thomas Sutton

What about Design ?

Source : frog design Creative Director Thomas Sutton

“design must not only be the instrument that gives

a nice form., rather it must anticipate a need,

proposing a vision”

A quest for new meanings

Source : Roberto Verganti, Design Driven Innovation. Pictures : Artemide

Customer buy products and services to help them get jobs done

emotional functional

personal social

Source : Strategyn, Tony Ulwick

Customers want to get their jobs done cheaper or faster

they may also want to get more

jobs done

Source : Strategyn, Tony Ulwick

Source : frog design

In the end