innovation excellence weekly - issue 10
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DESCRIPTIONWe are proud to announce our tenth Innovation Excellence Weekly for Issuu. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.
December 7, 2012
Issue 10 December 7, 2012
1. Elite Access: Design Insight & Foresight................................... Donna Sturgess
2. Who is Your Innovation Czar? .... Rowan Gibson
3. Innovation Activity, Tool, or Competence? ..... Jeffrey Phillips
4. Idea Stormers ................................. Peter Cook
5. 5 Signs Youre Not as Smart As You Think ... Mike Myatt
6. 6Ps of Radical Innovation for Large Companies #6 PEOPLE ... Kevin McFarthing
7. Innovation is Action. Get Up, Get Out, Go be an Entrepreneur. .... Dean DeBiase
8. The Best Strategic Thinkers 5 Sure Characteristics ...... Mike Brown
9. Brainstorming versus Braincalming ..... Mitch Ditkoff
10. Focus Entrepreneurship Policy on Scale-Up, Not Start-Up .. Daniel Isenberg
Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and
strategic advisors to many of the worlds leading companies.
Our mission is to help you achieve innovation excellence inside your own organization by making
innovation resources, answers, and best practices accessible for the greater good.
Cover Image credit: Wikimedia
Elite Access: Design Insight & Foresight
Posted on December 2, 2012 by Donna Sturgess
Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems,
opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available
through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world.
The Showcase also represents another growing need that many
businesses have which is to get beneath the buzzwords and create a
whole new level of dialogue to make designers and their thinking
more accessible to internal teams marketers, engineers,
researchers, and the rest of the organization. Seeing this need across
their customers, Avery Dennison Materials Group has taken a step to
support a more transparent and open design conversation by hosting
this Designer Showcase. If you arent aware, Avery Dennison is a 75
plus- year -old global manufacturer of packaging materials that cover,
coat, protect, label and enhance brand packaging.
Whether you are a champion or novice of great design on your business, the power of design is something every innovator must understand
and leverage. Translating a brands essence into great form, function, expression and communication has a significant financial payoff because
it can drive differentiation in a category as well as deepen the customers emotional connection with a brand.
The new Designer Showcase is available at your fingertips. Whether you are
looking for advice on the latest packaging materials or seeking creative
stimulation from others on topics like sustainability and shelf appeal, you will
find it on the Designer Showcase. The Showcase curates conversation with
top-flight designers and design students to produce insight, offer perspective
and generally chew the fat about design.
The Showcase is the first of its kind to link design, innovation, packaging and
materials together in one vertical resource. This initiative is a collaboration
between the design community and Avery Dennison to integrate high-quality
thinking around materials and design. According to Judy Abelman of Avery Dennison, The Designer Showcase is a way for us to learn from
designers about their needs for innovative packaging materials and to work together to better serve our customers who want to create exciting
new products and experiences.
The inaugural issue of the Designer Showcase features Debbie Millman of Sterling Brands talking about her favorite packaging and her pet
peeves. Each issue will feature a new designer and their unique points of view. As you navigate around the site you will find global perspectives
as seen on the street through the eyes of design students and resources available to connect to technical resources or information you may
desire on packaging and materials.
Shortening the information pathways from raw materials through design and innovation is a route for innovators to create new products with the
latest materials and access to the technical know-how to produce them within your production requirements. The Showcase is a spectacular
resource to put all that your team needs in one place to drive remarkable thinking and innovation. Spread the word!
Check out the video - http://www.youtube.com/watch?feature=player_embedded&v=wY0RWfzhFos
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Donna Sturgess is the President and Co-founder of Buyology Inc and former Global Head of Innovation for
GlaxoSmithKline. Her latest book is Eyeballs Out: How To Step Into Another World, Discover New Ideas, and Make Your
Business Thrive. Follow on Twitter: @donnasturgess
Who is Your Innovation Czar?
Posted on December 1, 2012 by Rowan Gibson
Where should innovation reside?
It never ceases to amaze me. Im meeting with the executive committee of a
major global company. Ive just asked if innovation is one of their top strategic
priorities. Their unanimous answer is yes. I then ask about their individual
responsibilities. Which one of you is the CFO? Who is head of HR? Wheres
the CIO? One by one their hands go up. Yet when I ask to see their global
director of innovation, nobody raises a hand. Everyone just looks at me with a
blank expression. So, sure, this company understands the innovation imperative.
But nobody in its leadership team is directly responsible or accountable for
making innovation happen across the organization. And they dont even seem to
be aware of the paradox.
Consulting firm Booz Allen Hamilton made an astute observation after interviewing thousands of senior executives about corporate innovation.
Their conclusion was this: Of all the core functions of most companies, innovation may be managed with the least consistency and discipline.
Some of course would argue that this makes sense. That innovation is, by definition, a creative process a mysterious mix of happenstance,
individual brilliance, and the occasional bolt of lightning. How could it possibly be managed? Business guru Tom Peters appears to share this
view. Tom announced not so long ago that Innovation process is an oxymoronic phrase, believed only by morons with ox-like brains.
Id rather side with Peter Drucker, who wrote already back in the 1980s about the systematic practice of innovation, and argued
masterfully that innovation is a discipline that can and should be managed just like any other corporate function. What worries me is that, today,
over two decades later, organizations still assign responsible people to every other core function of a company except innovation. And then
they wonder why they just cant seem to make innovation happen in a profitable and sustainable way.
Ask yourself: how many innovation managers do we currently have in our own organization?
Perhaps your immediate reaction is to point to a department like R&D or New Product Development.
The executives running those departments are innovation managers, arent they? And what about
the people in charge of other innovation units like incubators, new venture divisions, or Skunk
Works? Surely these are innovation managers, you might reason. And, at some level, you would be
right. But confining innovation to these traditional structures is usually counter-productive.
Putting innovation out on the periphery reinforces several erroneous and persistent views. One is that innovation is something that happens at
the margins, not in the core business. Another is that innovation is the responsibility of a small cadre of experts, not something that should
involve everyone else at the company and even people on the outside. Still another is that innovation is mostly about new products and
technologies, not about breakthroughs in cost structures, processes, services, customer experiences, management systems, competitive
strategies, and business models.
Instead of trying to manage innovation by forcing it to reside in a disconnected silo or enclave, where it neither involves nor infects the rest of
the organization, companies should be trying to embed innovation as an all-the-time, everywhere capability that permeates the entire firm.
To make innovation a pervasive and corporate-wide capability, the responsibility for innovation needs to be broadened beyond conventional
structures and spread throughout a companys businesses and functions. This is exactly what happened to quality in the 1970s and 1980s
when it ceased to be the exclusive responsibility of a specific department, and instead, became distributed to every corner of the company.
What is required today is a similarly systemic infrastructure for innovation that starts at the corporate level and infiltrates every part of the
organization chart. An infrastructure that makes managers accountable at all levels for driving, facilitating, and embedding the innovation
process into every nook and cranny of the culture.
Lets go back to the executive committee meeting. When I ask which of the
leaders is glob