innovation excellence weekly - issue 11

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We are proud to announce our eleventh Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.


  • 1. December 14, 2012

2. Issue 11 December 14, 20121.Nominate the Top 40 Innovation Bloggers of 2012..................... Innovation Excellence2.Rejection Breeds Creativity ....... Drew Boyd3.What is the Missing Cost of Not Innovating? ...... Paul Hobcraft4.Ask Not What Your Customers Can Do for You .......................... Jeffrey Phillips5.Career Thinking at 20+ ... David Paschane6.Why You Need to Ask Why . Mitch Ditkoff7.The Microsoft Delusion (with apologies to Henry Blodget) ..... Greg Satell8.Time to Search for New Strategic Growth Opportunities ... Rowan Gibson9.Re-inventing Corporate Learning to Spark Innovation! ... Janet Sernack10. Are You Ready to Win in 2013? ... Holly G GreenYour hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers andstrategic advisors to many of the worlds leading companies.Our mission is to help you achieve innovation excellence inside your own organization by makinginnovation resources, answers, and best practices accessible for the greater good.Cover Image credit: Sun and Snow on the Caucasus Mountains 3. Nominate the Top 40 Innovation Bloggers of 2012Posted on December 11, 2012 by Innovation ExcellenceInnovation Excellence loves making innovation insights accessible for the greater good,because we truly believe that the better our organizations get at delivering value totheir stakeholders the less waste of natural resources and human resources there willbe.As a result we are eternally grateful to all of you out there who take the time to createand share great innovation articles, presentations, white papers, and videos and tomake a list of the Top 40 Innovation Bloggers available each year.Our lists from the two previous years have been tremendously popular:Top 40 Innovation Bloggers of 2010 (download the PDF)Top 40 Innovation Bloggers of 2011 (download the PDF)Innovation Excellence is now looking for the Top 40 Innovation Bloggers of 2012.Do you, or does someone you know, write articles about innovation?Or do you just have someone that you like to read that writes about innovation, or some of the important adjacencies trends, consumerpsychology, change, leadership, strategy, marketing, management, collaboration, or social media (as they relate to innovation)?Well, Innovation Excellence is looking to recognize the Top 40 Innovation Bloggers and you can help us find them.People who nominate someone to be included on the list will be entered into the prize drawings for a range of great prizes (well add moreprizes here as event organizers and others offer them up), including:1. Conference Tickets events TBD (why not yours?)2. 2 signed copies of the five-star book Stoking Your Innovation Bonfire by Braden Kelley priceless3. More prizes TBDLet us know in the comments whether some of the prizes we are gathering should be reserved for the top couple of vote-receiving authors, orwhether the prizes should all be reserved for the people nominating innovation bloggers to the list.The deadline for submitting nominations is December 17, 2012 at midnight GMT.You can submit a nomination either of these two ways: 4. 1. Sending us the name of the blogger and the url of their blog by @reply on twitter to @ixchat2. Sending the name of the blogger and the url of their blog and your e-mail address using our contact formSo, think about who you like to read and let us know by midnight GMT on December 17, 2012.We will then compile a voting list of all the nominations, and publish it on December 18, 2012.Voting will then be open from December 18-31, 2012 via comments and twitter @replies to @ixchat.The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions to Innovation Excellence byan author will be a contributing factor (through the end of the voting period), so there is still time for authors and bloggers to make their first (oryour best) contribution to Innovation Excellence yet. To contribute to Innovation Excellence, simply:1. Join the community2. Click on the Add Content option in the sites main menu and log in with the same username and password you used to create your accountThe official Top 40 Innovation Bloggers of 2012 and the contest winners will then be announced on Innovation Excellence on January 1,2013.Were curious to see who you think is worth reading.Editors Note: Conference tickets are for conference admission only and are ultimately at the discretion of the conference organizers to grant.Travel and any other expenses for attending the conference are the responsibility of the winner. All deadlines are midnight GMT on the daymentioned. Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate. 5. Rejection Breeds CreativityPosted on December 12, 2012 by Drew BoydNew research from Johns Hopkins University suggests that having our ideas rejectedtends to boost our creativity output.Sharon Kim and her colleagues found that when most of us experience rejection, itcan actually enhance our creativity, depending on how we respond to it. The paper,titled Outside Advantage: Can Social Rejection Fuel Creative Thought? was recentlyaccepted for publication by the Journal of Experimental Psychology. It also receiveda best-paper award at the Academy of Management (AOM) conference held thismonth in Boston.As reported by Behance:In the first experiment, participants were given a series of personality questions and told they wouldbe considered for participation in several group exercises in the future. When the participantsreturned to the laboratory a week later, some of them were asked to complete a few tasks beforejoining their group (inclusion), others were told that none of the groups had chosen them and theywould need to complete their tasks independently (rejection). When they calculated the results, theresearchers found that rejected participants significantly outperformed those that were includedin a group. Consider the difference between those who respond to rejection by sulking versus thosewho respond by rolling up their sleeves and thinking Ill show them.The results were conclusive: rejection breeds creativity, especially for those who consider themselves highly independent. In final a follow-upstudy, the researchers found the same trend using a different measurement of creativity. 6. For practitioners, how can this phenomena work to your advantage? When managing individuals or teams, the time will come when you have tosay no. In that moment immediately after rejecting a persons viewpoint, you want to let it sink. Dont try to minimize the impact by rationalizingthe decision or by other means of making the person feel better. But the key is to assign the rejected person right away to a new and importanttask. Put them on a project where they can prove themselves and get even. You want to let their creative juices flow.While it is never a comfortable experience, the feelings of rejection can actually help us access ourmore creative selves. Free from the expectations of group norms, we can push the limits of novelty.Moreover, we can enhance that ability by changing the way we respond to rejection. Instead ofdwelling too much on the pain of being turned down or turned aside, consider the freedom you nowhave to explore new possibilities and less mainstream options.image credit: rejected image from bigstockDont miss a post (5,000+) Subscribe to our RSS feed and join our Innovation Excellence group! Drew Boyd is Assistant Professor of Marketing and Innovation at the University of Cincinnati and Executive Director of the MS- Marketing program. Follow him at and at 7. What is the Missing Cost of Not Innovating? Posted on December 11, 2012 by Paul Hobcraft We can often be asked what is the ROI on this particular innovation or alternatively, on our innovation activity? This questioning increases particularly when there grows even more uncertainties in marketplaces, when you are forced into making tougher investment decisions, in allocating resources, in adjusting a strategy to meet changing circumstances. Then you get the well, whats the payback period then? Often we struggle to offer a half-decent reply as most innovation has stayed mired in incremental approaches and so becomes fairly complicated in identify the new part from the old that is already the invested part, or it remains uncertain, as it is often exploring the unknowns. Perhaps we should reverse this question or be ready to beat them to the question before they ask. Two specific ways to think about this come to mind. The first was suggested in a post back in 2005 by Ruth Ann Hattori called the cost of not innovating and I like this one. The other came from a post by my innovating friend and collaborator, Jeffrey Phillips what are the opportunity costs on not innovating? Jeffrey is still not residing on a tropical beach as he still has not got the complete answer to that one. Both are tough questions but well worth reflecting over. Merging both of their thoughts here and adding a dash of my own spice lets explore this a little more To quote from Ruth Anns article What is the cost of not innovating? What can happen when you dont innovate but your competition does? If managements evaluation of the cost of innovation is only focused on ROI and doesnt account for the cost of not innovating, they are only seeing half of the picture and may be missing the half thats strategically critical for the future. Well how would you answer the following questions? Again Ruth Ann nicely raises a few uncomfortable ones