Sun Microsystems

What can we mean for you?

Paul De Decker

Managing Director Belgium-Luxembourg

NOTE TO PRESENTERS:THE AUDIENCE FOR THIS ELEVATOR PITCH IS STARTUP AND ENTERPRISE CUSTOMERS. SEPARATE MODULES ARE AVAILABLE TARGETING STARTUPS AND ENTERPRISE PROSPECTS SEPARATELY. THE SPEAKER NOTES BELOW ARE INTENDED AS A GUIDELINE; SPEAKERS SHOULD CUSTOMIZE BOTH THE EXAMPLES AND SPECIFIC POINTS TO MEET THE NEEDS OF THEIR AUDIENCE. THIS PRESENTATION IS SCRIPTED TO BE DELIVERED IN 10 MINUTES.Success comes not to those who simply transgress the rules, but to those who stand the rules on their head. That's not an ancient Chinese proverb or a Scott McNealyism. It's simply an observation. But anyone who's been paying attention to the evolution of the Web recognizes the truth in the statement.The next-generation Web is all about standing rules on their head and changing the way we work, live, and play. Whether you're talking about the rules of software development or the rules of business, the old models no longer apply. A new breed of developers is creating a new generation of Web services and new business models that break all the rules. And Sun is here to help. Today I want to take just a few minutes to talk about how companies are redefining the Weband themselvesand why Sun is uniquely qualified to provide assistance.

Sun Microsystems : type-casting ??

A Few Years Ago...

Architecture

Operating
System

The Network is the Computer

Everyone and everything participates on the network

Internet Users

2000

2007

2010

2005

1.5 Billion

1995

0

The Fundamentals ....

Still... same ... Our Business Model

New ConsumersNew Services...

Drives Infrastructure
Demand...

On the Network...

Billions

109876543210

4.5+B

2003

2005

2006

2008

2004

2007

Java Rapidly Growing on Devices

BlogosphereSocial
NetworksSmart MobsWikisCo-CreationTagsThe
Long Tail

Webolution

Some people call it Web 2.0. Others call it the writeable Web or the next-generation Web. Whatever you want to call it, it's real; it's here; and it's changing everything about how we live, work, and play.What's so different about the next-generation Web? It's no longer about empowering the individual. It's about the power of the community. Sharing. Exchanging ideas. Contributing. Participating. It has already created a whole new vocabulary, with terms like:* Smart mobs: referring to the collective wisdom of groups of people* Wikis: sites where everyone contributes, edits and adds to the content, creates new value.* Tags: making Web content easy to search and sort* Co-creation: a new style of collaboration where ideas are built by communities and companies, not just individuals* Blogosphere: there are 50 million active blogs out therepeople sharing their thoughts, ideas, opinions, pictures, and life experiences* Social networks: they're almost life forms, growing organically as people with common interests join, participate, and share with the community* The long tail: old songs and old movies have new life because of the Webthey're more accessible to more people, extending and expanding the revenue streams they produceThe companies that launched the Webolution are now very familiar namesand very big money makers. Google, Flickr, YouTube, eBay. They've set new standards, but there's nothing standard about them. Yet there is one common attribute most of them share. A strong relationship with Sun Microsystems. Chances are, they're using our systems, software, storage products, microprocessors, and services to run their applications and their business.

Giving
away
services

No
license
fee

Tiny
transactionsSharing
intellectual
propertyTrusting
consumers

Breaking Every Rulein the B-School
BookTake a quick look at how today's Web-based businesses operate and you'll see why they have B-school grads tearing their hair out. * They give away services. Users don't install anything, upgrade anything, license anything, subscribe to anything, or even buy anything. They just use the service. Free of charge. Whether it's a Google search or directions from Mapquest or an airline reservation on Travelocity. And talk about giving away the store: Amazon.com actually began offering free virtual shelf space to competitors, letting them sell their wares right alongside Amazon's. Wall Street thought Jeff Bezos had lost his mind. But Amazon's business took off as a result.* They actually trust consumers. They don't just offer you downloadsthey want you to interact with their content. Change it. Make it better. Who'd have believed Wikipedia would workyet its content is extremely reliable and used by millions today. * They share intellectual property rather than lock it away, guard it and protect it as a trade secret. Some Web-based companies actually encourage you to take their intellectual property, add value, and make money on it yourself. * They encourage tiny transactions, even transactions for a few pennies or, in some cases, a fraction of a centbecause they recognize that millions of pennies can still add up to big bucks. iTunes, for example, made the 99-cent credit card entry a standard line item, and Kiva uses a vast worldwide social network to let individuals lend as little as $25 to help fund small businesses run by low-income entrepreneurs around the world.Despite Wall Street angst, many next-generation Web companies are succeeding on a scale that's completely beyond the scope of traditional winners. From Google, eBay, and Amazon.com to thousands of newer entrants and startupsthere's plenty of proof that breaking the rules can pay.

For
StartupsFor
EnterprisesWhats the
OpportunityExtract
new revenue
from aging
assets

Create
new markets, transform IP
into revenue

Capture
the imagination,
capture a
mass market

Launch
new services targeting the
new consumer

[NOTE TO PRESENTERS: THE EXAMPLES ON THIS SLIDE CAN EASILY BE CHANGED TO SUIT YOUR AUDIENCE. SIMPLY REPLACE THEM WITH THE COMPANIES YOU PREFER TO DISCUSS.]So how can your company make money with the next-generation Web? Plenty of possibilities. If you're a startup, you have an opportunity to capture the imagination and capture a mass market. For example:* MySpace, Twitter, FaceBook, and other social networking sites have made a multi-billion-dollar economy out of letting people meet their friends' friends and keep tabs on what their friends are doing. * RealTime Matrix matches and delivers personally relevant content from the web the instant it is published. The company just introduced tunable" web widgets that will provide a complete real time news and blog experience through the same real estate as a tower ad.* Fotolog has 8 million members and stores more than 240 million photos, making it easy for people to connect, share photos, and exchange thoughts and feedback around the world.Or you can create new markets by transforming intellectual property into revenue.* In its game called Second Life, Linden Life grants members ownership of the intellectual property rights to whatever they create in this virtual world. This out-of-game economy lets players actually go into business based on the services they provide for the game. * YouTube lets people post their own videosor video responses to the videos of othersand keeps track of how many viewings each receives.If you're an established enterprise, you can extract new value from older assets,* Disney can make its library of moviesor even clips of those moviesaccessible for download, editing, and mash-ups for a fee, extending the life of those assets. Similarly, Apple's iTunes service breathes new life into old songs, and makes new music more easily available.Or you can launch new services targeting the new consumer. The new consumer is more connected, more in touch, more socially aware. For example, Flickr makes it easy to store, search, sort, and share photos with anyone else on the Web. And Digg is a user driven social content website. Everything on Digg is submitted by the community. If a story rocks and receives enough Diggs, it is promoted to the front page for the millions of visitors to see.

Every Enterprise is a Composite

External
Services

Customers

Partners

Employees

Uncontrolled
Clients

Controlled
Clients

End Users

Extreme Software Productivity

SAMP stands for Solaris, Apache, MySQL and PHP, and is the comparable software stack to a very popular open source stack used in Linux web server implementations, known as LAMP. Customers installing open source web servers are likely to be looking at a LAMP stack, and this SAMP offer gives customers their favorite open source stack on the equally open source, but enterprise class, operating system of Solaris while using Sun's leading servers. The Apache HTTP Server is a project of the Apache Software Foundation. The Apache HTTP Server Project is an effort to develop and maintain an open-source HTTP server for modern operating systems including UNIX and Windows NT. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services in sync with the current HTTP standards. Apache has been the most popular web server on the Internet since April 1996. The November 2005 Netcraft Web Server Survey found that more than 70% of the web sites on the Internet are using Apache, thus making it more widely used than all other web servers combined. MySQL database has become the world's most popular open source database because of its consistent fast performance, high reliability and ease of use. It's used in more than 10 million installations ranging from large corporations to specialized embedded applications on every continent in the world. (Yes, even Antarctica!) Not only is MySQL the world's most popular open source database, it's also become the database of choice for a new generation of applications built on the LAMP stack (Linux, Apache, MySQL, PHP / Perl / Python.) MySQL runs on more than 20 platforms including Solaris, Linux, Windows, OS/X, HP-UX, AIX, Netware, giving you the kind of flexibility that puts you in control. MySQL Products are available under the "dual licensing" model. Under this model, users may choose to use MySQL products under the free software/open source GNU General Public License (commonly known as the "GPL") or under a commercial license. The version in CoolStack is the open source license and is supported by an active community of open source developers and enthusiasts. PHP is an HTML-embedded scripting language. Much of its syntax is borrowed from C, Java and Perl with a couple of unique PHP-specific features thrown in. The goal of the language is to allow web developers to write dynamically generated pages quickly. Perl, sometimes referred to as Practical Extraction and Reporting Language, is an interpreted programming language with a huge number of uses, libraries and resources. Arguably one of the most discussed and used languages on the internet, it is often referred to as the swiss army knife, or duct tape, of the web.

Open Source: Choice for Most Web Sites

More than half of all web sites use open source web server, database and programming language software

Quick to deploy, huge talent pool

Solves number one issue: speed to market

Low cost

Significant communities for support

Multiplatform support prevents vendor lock-in

Today more than 57% of all web sites use open source software for at least their web server of choice, and often with open source data bases and programming languages. One the attractions to open source is that they tend to be easy to deploy and with their success, there is a large pool of talent available to develop your web-based services quickly. Perhaps one BIG advantage to open is that it is free to down, and there are well-developed communities around many of them to offer support, help, patches, etc. And since they are truly open, these software packages almost always run on multiple manufacturer's products, eliminating vendor lock in.

What is SAMP/LAMP

Solaris or Linux

Apache

HTTP Server from Apace.org, runs on UNIX and Windows NT

Used by 70% web sites (Netcraft Web Survey November 2005)

MySQL

World's most popular open source database, +10M installations

CoolStack version is the open source license, supported by active community

PHP/Perl/Python

PHP is an HTML-embedded scripting language

Practical Extraction and Reporting Language, interpreted programming language with a huge number of uses, libraries and resources, Swiss Army Knife of the web.

Python is an interpreted, interactive, object-oriented, extensible programming language

SAMP stands for Solaris, Apache, MySQL and PHP, and is the comparable software stack to a very popular open source stack used in Linux web server implementations, known as LAMP. Customers installing open source web servers are likely to be looking at a LAMP stack, and this SAMP offer gives customers their favorite open source stack on the equally open source, but enterprise class, operating system of Solaris while using Sun's leading servers. The Apache HTTP Server is a project of the Apache Software Foundation. The Apache HTTP Server Project is an effort to develop and maintain an open-source HTTP server for modern operating systems including UNIX and Windows NT. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services in sync with the current HTTP standards. Apache has been the most popular web server on the Internet since April 1996. The November 2005 Netcraft Web Server Survey found that more than 70% of the web sites on the Internet are using Apache, thus making it more widely used than all other web servers combined. MySQL database has become the world's most popular open source database because of its consistent fast performance, high reliability and ease of use. It's used in more than 10 million installations ranging from large corporations to specialized embedded applications on every continent in the world. (Yes, even Antarctica!) Not only is MySQL the world's most popular open source database, it's also become the database of choice for a new generation of applications built on the LAMP stack (Linux, Apache, MySQL, PHP / Perl / Python.) MySQL runs on more than 20 platforms including Solaris, Linux, Windows, OS/X, HP-UX, AIX, Netware, giving you the kind of flexibility that puts you in control. MySQL Products are available under the "dual licensing" model. Under this model, users may choose to use MySQL products under the free software/open source GNU General Public License (commonly known as the "GPL") or under a commercial license. The version in CoolStack is the open source license and is supported by an active community of open source developers and enthusiasts. PHP is an HTML-embedded scripting language. Much of its syntax is borrowed from C, Java and Perl with a couple of unique PHP-specific features thrown in. The goal of the language is to allow web developers to write dynamically generated pages quickly. Perl, sometimes referred to as Practical Extraction and Reporting Language, is an interpreted programming language with a huge number of uses, libraries and resources. Arguably one of the most discussed and used languages on the internet, it is often referred to as the swiss army knife, or duct tape, of the web.

What is the Solaris AMP Offer

This offer is a set of products and services along with a clear, easy-to-follow recipe on how to acquire the various pieces. The major components of the offer are:

Solaris 10

Optimized CoolStack AMP software, Open SSO

x64 and CoolThreads Servers through T&B, if desired

Tools: SDK All Access Kit, CoolTools

Support Options

Developer Expert Assistance, Solaris support subscriptions

Solaris and Java Developer courses

SunSpectrum Instant Upgrade, Enterprise Installation Services

How does the SAMP on Solaris offer work? Customers interested in the SAMP stack on Sun can purchase hardware through the Sun Store (U.S. Only) or on Sun equipment acquired through any other authorized channels. SAMP on Solaris can also run on any non-Sun hardware on which Solaris will run. So the first step is customer needs to determine the platform on which they want to test, and acquire the appropriate hardware. For customers in the US acquiring hardware through the Sun Store on this offer, we have put together recommended configurations. Customers acquiring hardware outside the Sun Store can see suggested Sun configurations here URL and request someone to contact them at: URL.Customer may also test the SAMP stack on hardware risk free through the Try & Buy program, as long as they are in any of the 19 countries in which T&B are available; for country availability: https://www.sun.com/secure/tnb/application/index.jsp). The T&B offer works just like any T&B server in terms of the hardware, details on how the program works are at: https://www.sun.com/tryandbuy/index.jsp. Currently Try and Buy customers would have to pay for support (????)StartUp Essentials customers have the recommended hardware offers for the SAMP stack available to them through the StartUp Essential program in the Sun Store. Once the hardware is identified and/or acquired, the Solaris operating system needs to be installed. If the customer is using non-Sun hardware and needs Solaris, they can download it free of charge at: URL.Next the customer obtains the appropriate optimized software stack from URL We recommend customers obtain the SDK All Access Kit, which includes various developer tools that will be helpful for SAMP developers on Solaris. Customers acquiring hardware from Sun can order this DVD set for $10 with their hardware; StartUp Essentials customers receive it free of charge.Sun offers developers multiple levels of support from development support to full production support. Most relevant to SAMP customers will be the Developers Express Assistance with provides: sanity checks, workarounds, best practice guidance, code level support, and other forms of technical assistance. Engineers will respond to you within 24 hours, either with an answer or a commitment to track down the solution. For more information: http://developers.sun.com/developer_help. Customers and developers can then decide which support makes sense for them, and buy the appropriate level at this site. Solaris support subscriptions offer a one-stop shop for product and service with full indemnification, binary and source code compatibility. Sun's Basic Service Plan gives access to the full range of updates, upgrades, and patches available from Sun. Initial basic installation and configuration assistance is included to help developers get up and running smoothly. Go to http://www.sun.com/software/solaris/get_support.jspSun offers various Solaris Developer courses, depending on the requirements, and are available at http://www.sun.com/training/catalog/operating_systems/developer.xml. Java Developer Courses are at http://www.sun.com/training/catalog/java/index.xml.

FREE and open source

Certified multilevel security

CMT- aware scheduler

Fast, efficient thread implementation

Virtualization/ZFS file system

Dynamic Tracing (DTrace)

Predictive Self-Healing

Compatibility guaranteed

High-performance network architecture 10 Gb ready, CMT-aware device drivers

The Most Advanced OS on the Planet

Step One: Get Solaris

Key Take Away

With our award-winning OS, industry-leading hardware and proven expertise, Sun can help customers rapidly deploy superior Web Tier Services that are effective, efficient, and secure.

For developers: Solaris, the strategic development platform of choice, is designed for scale and runs on the broadest set of platforms (x86/64 and UltraSPARC) of any OS, has a rich set of open source software and flexible support options that cost less than commercial Linux distributions. Sun has made it even easier accelerate development & deployment of more performant and secure solutions running with Solaris Express, Developer Edition and Solaris + AMP offer, which enables users to easily implement familiar scripting languages optimized for Solaris.

Developers and customers committed to using the open-source web tier applications Apache, MySQL and PHP/Perl/Pyhton, can run them with greater performance and better security using the superior Solaris operating system, and deploy those web tier applications faster and more efficiently. Sun makes it even easier to develop and deploy new network services quickly, reliably and cost effectively with new programs and resources that provide simplified access to better tools, technologies and lower cost support, as well as a familiar AMP (Apache, MySQL, PHP/Perl) stack optimized for Solaris (CoolStack), to enable better, more secure delivery of web application infrastructure. With Dtrace probes, developers have greater observability on ther applications. Sun's recipe for success gives step by step instructions on how to deploy these web tier applications along with tool, hardware and support. www.sun.com/solaris/amp (Note: Support for Cool Stack software is not covered by Sun support agreements associated w/ Solaris or Sun Fire servers. Developer support for the optimized AMP stack expected in March, production support by summer 2007)

This is but one example of how Sun has the tools, programs and experience to help customers achieve a highly cost- effective, efficient, and secure data center, based on Solaris 10 the world's most advanced OS, and industry-leading, enterprise class products. With Sun web tier offers, customers can reduce their power consumption by up to 80%, lower space requirements by as much 75%, and cut their support costs by nearly two-thirds, while delivering superior performance4 more quickly to more users.

1. Sun Fire T1000's 300 watt power supply compared to the power supply of the Dell PowerEdge 6850.

2. Sun Fire T1000 is 1RU vs. IBM p520 at 4RU.

3. Basic Red Hat service price: $349 per CPU; Sun Basic service price: $120 per processor socket. https://www.redhat.com/apps/commerce/open/chart_server.html; http://www.sun.com/software/solaris/popup.jsp?info=32
4. http://blogs.digitar.com/media/2/T2000_Experience.pdf, http://www.sun.com/servers/coolthreads/testimonials,

FREE and open source

Certified multilevel security

CMT- aware scheduler

Fast, efficient thread implementation

Virtualization/ZFS file system

Dynamic Tracing (DTrace)

Predictive Self-Healing

Compatibility guaranteed

High-performance network architecture 10 Gb ready, CMT-aware device drivers

The Most Advanced OS on the Planet

Most commonly used open source applications optimized for the robust Solaris OS.

Binaries that help deliver the best system performance

30 to 200 percent improvement over standard binaries

Reduces time to service and avoiding vendor lock-in.

Optimized and observable

Cool Stack free to download

Leading Web Open Source Apps

Already Optimized For You

memcached

Step Two: Get SoftwareCool Stack is a collection of some of the most commonly used open source applications optimized for the Sun Solaris OS platform. By using these binaries you will enjoy the best levels of performance from your system, while also reducing your time-to-service.Cool Stack features

Cool Stack includes several packages in the Solaris pkgadd format, so you can install just the ones you need. Some of the applications in Cool Stack already ship with Solaris, but these are either older versions and/or not built with full optimization. Further, Cool Stack has been pre-configured to have the most popular applications (Apache, PHP, MySQL) to work seamlessly out of the box. By using these binaries you will enjoy the best levels of performance while also reducing your time-to-service.

Cool Stack contentsThe following sections lists all of the packages available. For details on version numbers, modules/extensions included etc. please read the documentation available on the download site. * CSKamp. This package is now comprised of 3 packages: CSKapache2, CSKphp5 and CSKmysql32 for a more flexible installation. The 3 components are pre-configured to work together. The MySQL included in this package is a 32-bit version with client-side support to work with PHP. For the database server, we recommend the CSKmysql package which is a 64-bit version, allowing the use of larger caches to deliver improved performance for large databases. However, on smaller systems you can use the 32-bit MySQL in this (CSKamp) package for the database server. * CSKruntime. New! This package containes core libraries used by many of the other packages and should be installed first. * CSKmysql. This package includes a 64bit version of MySQL5 and is built with innodb. See the README file in the mysql install directory for details. * CSKperl. This package includes Perl 5. In addition to being better optimized, CSKperl includes several perl extensions used by popular applications. * CSKphplibsbundle This package consists of libraries required by various PHP extensions and is made up of 3 packages: CSKtds, CSKncurses, CSKphplibs * CSKmemcached. This package includes memcached, a distributed object cache system. * CSKruby. This package includes ruby, rubygems and rails. * CSKsquid. This package includes Squid Web Proxy Cache. * CSKtomcat. This package includes Apache Tomcat which is a pure Java application. It is provided for convenience as it is no different from the one on tomcat.apache.org. * CSKlighttpd. New! This package includes lighttpd, the increasingly popular, light-weight http server. now

Tools available for x64, SPARC

Provides tools needed to speed development time to market

Reduces risk by familiar compilers and basic development tools

Leverages advantages of popular open source software

Designed specifically to enable users to seamlessly optimize their Web-tier environment

Free to download

Speed Deployment with Tools

Tools for Each Phase of Development

Step Three : Get ToolsCoolStack

Application SelectionDeploymentTuning & DebuggingDevelopmentGet the developer tools needed to build Web applications, including compilers, command line tools and a NetBeans-based integrated development environment (IDE) for application development, debugging, performance analysis, and optimization.

Sun Cool Tools for Web-tier optimization are designed specifically to enable users to seamlessly optimize their Web-tier environment by using the Solaris OS and Sun Fire servers based on CoolThreads or x64 technology.

Developer Expert Assistance

Blue Prints

White Papers

CoolThreads, Preventing Web Hijacking

Support agreements

Training options

Solaris security options

Virtualization, consolidation, LDOM resources, services

Installation, maintenance

Wrap Around Services and Support

Full affordable life-cycle support

Step Five: Get Support

Key Take AwayGet answers from the source with Sun Developer Expert Assistance Service. This dedicated online support service for developers provides technical assistance for code support, diagnostic advice, and programming questions that may include:

* Sanity Checks * Code level support * Best practice guidance * Workarounds when available * And other forms of technical assistance

Sun Developer Expert Assistance Service is available to all developers, with a cost of $49 (USD) per request or unlimited requests for an annual subscription cost of $249 (USD).

Sun offers aggressively priced support programs for the Solaris 10 OS that scale to meet a startup's unique needs. A wide range of support offerings, at up to 50 percent less than equivalent offerings from Red Hat, make it easier for developers and companies of all sizes to take advantage of the freely available and open source Solaris 10 OS platform. Solaris 10 OS Subscriptions include full indemnification, guaranteed binary and source code compatibility, and access to updates and upgrades to the latest Solaris 10 technologies.

What Iron to pick ?

1

10

100

1,000

10,000

100,000

1,000,000

.1

1990

1995

2000

2010

2005

Vertical Scale to Meet Core Demand

Vertical
ScaleCore
Enterprise
Demand

Moores
Law

SMPs

1

10

100

1,000

10,000

100,000

1,000,000

.1

1990

1995

2000

2010

2005

The Blueshift Opportunity

Core
Enterprise
Demand

Moores
Law

Today

Virtualization
and
Consolidation

1

10

100

1,000

10,000

100,000

1,000,000

.1

1990

1995

2000

2010

2005

HPC, Web,
SaaS

Core
Enterprise
Demand

Moores
Law

Redshift Demand for Massive Scale

Today

1

10

100

1,000

10,000

100,000

1,000,000

.1

1990

1995

2000

2010

2005

Horizontal Scale

The Redshift Opportunity

HPC, Web,
SaaS

Core
Enterprise
Demand

Moores
Law

Today

Requires Innovation at Every Level

Processor

System / Storage

Datacenter

Guiding
ForceInnovative
InfrastructureBreakthrough
Economics

Why Sun

The Network is STILL the Computer!

Why Sun? Because Sun is the one company that truly understands the needs of next-generation Web developers and can respond with the right products, the right standards, and the right price, right now.Suns commitment to standards, new tools and technologies, and programs such as Try and Buy and the expanded Sun Startup Essentials Program make it easier for enterprises and startups to create and launch Web servicesquickly, reliably, and cost-effectively.* We've been a guiding force behind open, network computing since our inception in 1982. The companies and brands that revolutionized the Web and became household namesfrom Google and eBay to Yahoo! and XM Satellite Radio all have benefited from Sun's innovations and standards effortsand most of them run on Sun today.* The word innovative has always been closely associated with Sun. Our network infrastructure has set the pace in this industry for more than two decades.* Sun believes that breakthroughs are achieved not just through new products but also better economics. That's why we're pushing ahead with our CoolThreads technology, next-generation UltraSPARC processors, chip multithreading, proximity communications, grid computing, and many other innovations that help reduce costs as well as improve efficiency.

Breaking
the Rules
for 25 YearsSuns Founders, 1982

Kick butt
and
have fun.Scott McNealy

Pioneered open computing

First company to contribute
core IP to open source

Launched the
Participation Age

Made green computing
economical

Today: guiding force
in the industry

And here's one more reason to look to Sun when you're looking to build next-generation network services. We know a thing or two about breaking the rules. * We invented the term and the concept of open computing with our networked, UNIX-based workstations, and we helped usher in the Internet era with our wild idea that The Network Is The Computer.* We were the first company to contribute core intellectual property to open source. It started with NFS, and it continues today with OpenSolaris, OpenSPARC, and OpenJava.* We made green computing fashionable with our energy-efficient CoolThreads technology and the use of printed circuit boards using far less hazardous materials. We've saved companies hundreds of millions of dollars in energy costs alone.* We're the pioneer of the Participation Age, which is eliminating the digital divide so that everyone in the world can participate and share in the network revolution.* We're widely recognized as the leader among thought leaders, and our investment in R&D remains far greater than most other companiesstartup or enterprise. In fact, Sun invests more than anyone else in R&D as a percent of revenue in the high-tech industry. In 2006, 16% of Sun revenue was invested in R&D, followed by Microsoft (15%) and Cisco (14%).

Total
Commitment to
Open Standards

UNIX SVR4

NFS

1995200020052010TIME

No company has done more to promote industry standards than Sun. And no company has contributed more software to the open source community than Sun. People thought we were crazy back in 1982 when we based our workstations on BSD UNIX, the first open operating system. They thought we were crazy to open our NFS technology to the industry and even to our competitors. Since then we've opened up the whole development stackand helped with the development of many open standards, from Liberty Alliance federation standards to the Mozilla browser to OpenSPARC and OpenSolaris.And it's a funny thing. No one thinks we're crazy now.

Best of Both Worlds

Binary Compatible Core Platform with Expanding Ecosystem

DTrace

Containers

FMA

ZFS

Sun in the Systems Market: 2008

Platform Choice, OS Choice, Infrastructure Choice

NetworkServices

Identity
Management

Java Enterprise System

Communications

Composite
Application Platform

Application
Platform

B2B

Web
Infrastructure

ESB

Availability

Virtualization

Solaris Containers

LDOMs / DSD

VMware / Sun xVM

Architecture

Operating
System

Expanding the Opportunity

Sun sells, distributes and supports WindowsMicrosoft and Sun deliver joint virtualization solutions on SolarisTM and Windows

Sun Fire Galaxy
Servers (4)Sun Fire X4500
(Thumper)Sun Fire X4600Sun Blade
Servers (3)NetraTM
Servers (3)

Intel invests
in SolarisTM as
#1 UNIX
and signs
OEM agreementSun Fire
X4150/X4450Sun Blade 6000

Red Hat is certifiedand supported on Sun Fire x64 servers

Red Hat is the 1st major open-source software vendor to license the JavaTM SE TCK
Red Hat shares developers contributions with Sun as part of Open JDKTM community

SUSE Linux Enterprise
Desktop Tested and Certified on Sun x64 Workstations

The Model of Driving Volume to Value

Open Source
Development Choice

Free RTU (unsupported)

Extended Try and Buy Program

Connected to Sun

Solaris

NetBeans

Glassfish

Single sign-on

All Middleware

Free Access
Increases Volume

Revenue Making SW
Business Deployment

Solaris 10

Java ES

ID Management

Java CAPS

Mobile

Gaining Web 2.0 Customers

Advanced MediaBetfairCA Mobile, Ltd.DigitareBay InceHarmony.comen-japan, inc.Fortius OneFotolog, Inc.GracenoteInternet Brands, Inc.Joyent, Inc.

Lokalisten.deMajor League BaseballMansion.comNingPeerflixPlanetOut.Inc.Postful, Inc.Siteworx, Inc.StockCharts.comStrato AGWorkscape

And Our Developer Communities

ZFS/Solaris

Plugg Conference 2008

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Presenters Name

Presenters Title

Presenters Company

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Second Outline Level

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