innovation from the crowd: how customers design today's products
TRANSCRIPT
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Innovation from the Crowd: How Customers Design Today's Products
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About the Moderator
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
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Our Speakers
#SMTlive
Wil Merritt is an advertising innovator with an exceptional record of achievement in technology and marketing. Before Zooppa, Wil served four years as a SVP for Bill Gates’ private company Corbis and eighteen years in posts around the globe at Time Warner, including President/Publisher of Time & Fortune Europe.
Meredith Gould, Ph.D. (@meredithgould) is a sociologist and digital strategist with 25+ years of experience as a working writer and marketing communications consultant to mission-based organizations. She's the author of eight books, with another on the way. She's also the founder of the weekly church social media (#chsocm) chat on Twitter. For more information: http://www.meredithgould.com.
Carl Esposti is the CEO of massolution, a research, advisory and implementation firm that specializes in helping large organizations explore, design and implement crowdsourcing and crowdfunding business models. He is also the Founder of the industry website Crowdsourcing.org, the leading international website on crowdsourcing and crowdfunding. Carl has been at the leading edge of crowdsourcing for four years participating in its development and adoption, internationally.
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Thanks to Our Sponsor
www.zooppa.com/
For more information visit:
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• Social Crowdsourcing• Engages customers and target audiences• Creative Community 185,000 members• 300 Clients + Agencies
#SMTlive
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How Zooppa works…
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Consumer-powered content
Leverage Passion
Compelling Themes
Social Promotions
Quality Content
Distribution & Viral Seeding
Awareness and Engagement
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Brand Manager’s comments:
“546 graphics were submitted in 20 days! That is a different graphic per day on social platforms for the next year and a half
In the evolving digital world, a young brand as Shockwave wants to be as close as possible to the consumer fueling its social platforms with cool content. It is however nearly impossible to keep up the pace. We partnered with Zooppa in order to generate a high volume of quality content. The work was so good, differentiated and insightful that we are selecting some of them to work as the main communication for a brand campaign.”
Shareable, visual content
#SMTlive
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Sustainability mini-documentaries
“One of the best things we ever did…” - Stefan Heeke, Head of Digital
Goal: • Documentary videos showing how
people are “changing their cities for the better”
Results: • 118 mini-documentary videos
• Submissions represent 26 countries, six continents
• Top videos appear on the homepage of Siemens’ global corporate website
http://zooppa.com/siemens
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ABOUT MASSOLUTION
massolution is a unique research, advisory, and implementation firm that specializes in crowdsourcing and crowdfunding solutions for private, public, and social enterprises. massolution also operates The Industry Website™ Crowdsourcing.org.
For crowdsourcing, massolution provides research and analysis covering Crowdsourcing Service Providers (CSPs), use cases and the adoption of crowdsourcing by enterprises.For crowdfunding, massolution provides research
and analysis covering Crowdfunding Platforms (CFPs), enterprise implementations, entrepreneur, investor and campaign data and analysis.
Crowdsourcing Inc.
Carl Esposti, Founder and CEO +1 310.948.1258
Email: [email protected] www.massolution.com
Twitter: @Crowdsourcing_ www.crowdsourcing.org
massolution’s unique data assets, fact-based research and proprietary intellectual property, drive forward-looking and actionable insights that inform the strategies and operations of business leaders and market stakeholders.
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Thanks for Joining Us
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Share your thoughts with us: [email protected]
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Announcing Our Latest Achievement
The prestigious awards program honors individuals and organizations that are pioneering the use of social media and Internet communications technologies (ICT).
Our Best Thinkers Webinar series has recently won a SNCR Excellence in New Communications Award.
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Upcoming Webinars