innovation in china: e-waste recycle mobile app

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Baidu Recycle E-waste Light App 百度回收站 轻应用

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The United Nations Development Programme (UNDP) in China and Baidu together launched a Big Data Joint Laboratory to pioneer new methods and frameworks for using big data to support development goals. The inaugural product of the Joint lab is an e-waste recycling smartphone application called “Baidu Recycle“, aiming at streamlining the recycling process of e-wastes. Users can take a photo of their electronic waste and get the name, category and estimated scrap price for the item. Users in certain cities can even arrange an e-waste pick-up.

TRANSCRIPT

Page 1: Innovation in China: e-waste recycle mobile app

Baidu Recycle E-waste Light App

百度回收站轻应用

Page 2: Innovation in China: e-waste recycle mobile app

About Baidu• Established in 2000 and headquartered in Beijing

• The largest Chinese internet service provider in the world

• Mandated to “enable everyone to reach their fullest potential on an equal

footing”

• Offers many services, including a Chinese language-search engine for

websites, audio files, and images

• Offers 57 search and community services including Baidu Baike, an online

collaboratively built encyclopedia, and a searchable, keyword-based discuss-

ion forum

• In recent years, it has committed a huge amount of resources to develop its

web search tools for disadvantaged groups of people such as the visually

challenged, children and the elderly. These efforts have helped bridge the

information gap and build a more cohesive knowledge-sharing society.

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Identify new applications of Big Data to increase social innovation and the usage of Big Data technology for increased awareness and promotion of environmentally-friendly practices

Serve as a mechanism for collaboration between UNDP and big data experts, as well as entities in more traditional industries (such as recycling/reclamation and electronic producers) throughout both the public and private sectors in China

Jointly established by UNDP and Baidu in Beijing

UN-Baidu Big Data Joint Lab

Page 5: Innovation in China: e-waste recycle mobile app

Jointly established by UNDP and Baidu in Beijing

UN-Baidu Big Data Joint Lab

Continues to highlight, dissect and provide solutions for myriad sustain-able development issues, thus advancing UNDP’s own mandate as well as helping create informational feedback loops with the data gathered, resulting in exponential delivery of data-analysis-solution

Both sides will be able to conduct in-depth research and analysis on areas like poverty reduction, environ-mental protection, and disaster management

Big Data can also be used to foster China’s sustainable develop-ment and to promote and apply relevant development experi-ence around the world

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√Baidu identifies valuable data for UNDP through their

search function and mobile internet products

UNDP utilizes Baidu’s technology to provide data analysis,

processing and trend forecasting; to formulate development

strategies for UNDP; to build broader partnerships and to

provide effective advice for project implementation.

√The lab shares concrete examples of China’s big data

application with the world, hoping to become the main

driving force behind UN’s global big data plans. Experts

from this lab will share China’s development experience

around the globe

Key Responsibilities

Page 7: Innovation in China: e-waste recycle mobile app

√Both sides carry out a series of research studies on UN’s

key development projects such as “E-Waste” and “Youth

Employment” to promote the willingness of non-

governmental organizations to cooperate with the

government, including in the sharing of data, technology

and analysis tools

√Both sides utilize Baidu’s multiple platforms and big data

technology to implement a new public welfare model in order

to enhance public awareness on environmental protection,

including but not limited to the first UN big data charity

video

Key Responsibilities

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“Baidu Recycling”

Smartphone application for e-waste recycling

1ST project of the Big Data Joint Lab in China

Integrates with Baidu’s big data and image recognition, LBS maps and other technologies to guide people how to use the app to deal with e-waste in the right way

Allows personalized collection of e-waste and even provides a cash amount based on its value

Builds up a big data processing model that would reduce environmental pollution caused by e-waste effectively

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Procedures to use the app

DOWNLOADING SEARCHING TAKING PICTURES

MATCHED

UNMATCHED

CONTACTS & REMINDS

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Download “百度应用”(“Baidu Application”)app on App Store

Step 1

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Step 2Search “百度回收站”

(“Baidu Recycling”)

on the search engine

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Take pictures of

obsolete domestic

appliances through

the app

Step 3

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The system then automatically

identifies what type of

appliance it is and provides

a guide to relevant value

Step 4

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If it fails to recognize the exact model, choose the category that you would like to recycle

Step 5

a) Televisionb) Refrigeratorc) Washing Machined) Air-conditionere) Computerf) Fan

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• Users fill in their name, phone number, address, preferred pick-up time and other information

• Formal dismantling vendor with national certification (TCL) will receive the message and call back to make a pick-up appointment

• The page also reminds users the available resources that will result from the recycling as well as the environmental hazards if improperly disposed and illegally dismantled

Step 6

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Q & A

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THANKS