innovation in the beverage industry global water & beverage technology congress - dubai mariam...

19
INNOVATION IN THE BEVERAGE INDUSTRY GLOBAL WATER & BEVERAGE TECHNOLOGY CONGRESS - DUBAI MARIAM JARRAR CONSULTANT, MIDDLE EAST, NORTH AFRICA AND TURKEY 2011 NOVEMBER

Upload: nathaniel-patrick

Post on 23-Dec-2015

215 views

Category:

Documents


0 download

TRANSCRIPT

INNOVATION IN THE BEVERAGE INDUSTRY

GLOBAL WATER & BEVERAGE TECHNOLOGY CONGRESS - DUBAI

MARIAM JARRAR

CONSULTANT, MIDDLE EAST, NORTH AFRICA AND TURKEY

2011 NOVEMBER

© Euromonitor International

2

WHO IS EUROMONITOR INTERNATIONAL

THE GLOBAL BEVERAGE INDUSTRY

GLOBAL DRIVERS FOR INNOVATION

KEY LEARNINGS

Q & A

INNOVATION IN THE BEVERAGE INDUSTRY

OBJECTIVES

© Euromonitor International

3

A global strategic market intelligence source for almost 40 years

Helping clients make informed decisions

Consumer-focused: industries, countries, consumers

Annually-updated syndicated research in 80 countries

Customised ad-hoc projects conducted globally in virtually every market

800+ analysts in 80 countries

Regional research hubs and industry specialist support teams

WHO IS EUROMONITOR INTERNATIONAL

London

Singapore

Shanghai

Dubai

Vilnius

Cape Town

Santiago

Tokyo

Sydney

Chicago

Bangalore

London

Chicago

Singapore

Shanghai

Dubai

Vilnius

Cape Town

Santiago

Tokyo

Sydney

Bangalore

INNOVATION IN THE BEVERAGE INDUSTRY

© Euromonitor International

4

WHO IS EUROMONITOR INTERNATIONAL

THE GLOBAL BEVERAGE INDUSTRY

GLOBAL DRIVERS FOR INNOVATION

KEY LEARNINGS

Q & A

INNOVATION IN THE BEVERAGE INDUSTRY

© Euromonitor International

5

GLOBAL SALES BY REGION AND BEVERAGE TYPEINNOVATION IN THE BEVERAGE INDUSTRY

2010 Off-trade volume mn litres

445 bn litres 445 bn litres

© Euromonitor International

6

HOW MUCH DID WE DRINK IN 2010?INNOVATION IN THE BEVERAGE INDUSTRY

In 2010, 445 billion litres of soft drinks were sold globally which equates to 65 litres per head!

Off trade volume 2010 litres per capita

North America

Western Europe

Australasia

Latin America

Eastern Europe

Asia Pacific

Middle East and Africa

0 50 100 150 200 250 300

© Euromonitor International

7

WHAT DO WE DRINK MOST, WHERE IN THE WORLD?INNOVATION IN THE BEVERAGE INDUSTRY

Off trade volume 2010 litres per capita

World Asia PacificAustralasia E EuropeL AmericaMENA

N America W Europe

Bottled Water 26.0 12.8

19.9

39.1

56.5 9.3

77.8

92.3

Carbonates 23.0 5.9

74.2 32.9

72.7 13.0

114.7

49.3

Concentrates 0.4 0.1

5.2

0.5

1.1 0.4

-

1.8

Fruit/Vegetable Juice 8.5 5.0

30.3

18.8

9.6 3.3

33.2

22.8

RTD Coffee 0.6 1.0

5.6

-

- -

0.6

0.2

RTD Tea 4.1 5.6

1.2

2.7

0.7 0.1

7.7

4.8

Sports and Energy Drinks 2.0

1.1

7.5

0.9

1.6 0.2

17.4

3.5

Asian Speciality Drinks 3.0 5.3

© Euromonitor International

8

WHO IS EUROMONITOR INTERNATIONAL

THE GLOBAL BEVERAGE INDUSTRY

GLOBAL DRIVERS FOR INNOVATION

KEY LEARNINGS

Q & A

INNOVATION IN THE BEVERAGE INDUSTRY

© Euromonitor International

9

WHAT DRIVES INNOVATION GLOBALLY?INNOVATION IN THE BEVERAGE INDUSTRY

Drivers for Innovation

Economising

Premiumisation

Packaging

Sustainability

Health and Wellness

© Euromonitor International

10

HEALTH-POSITIONED BEVERAGE TREND A DOUBLE-EDGED SWORDINNOVATION IN THE BEVERAGE INDUSTRY

Consumer interest in health and well-being is creating strong volume growth opportunities

Al Ain: vitamin enhanced water (Wow)

The Berry Company, UK imported

Masafi: focusing on 100% juice

Powerhorse: energy Cola drink

© Euromonitor International

11

FUNCTIONAL DRINKS OUTPACE GLOBAL SOFT DRINKSINNOVATION IN THE BEVERAGE INDUSTRY

Off trade volume growth 2010-2015

Perc

en

tag

e G

row

th

Mid

dle Eas

t and

Africa

Asia P

acifi

c

Latin

Am

erica

Wor

ld

Easte

rn E

urop

e

Wes

tern

Eur

ope

Austral

asia

Nor

th A

mer

ica

0

5

10

15

20

25

30

35

Sports and Energy Drinks Soft Drinks

© Euromonitor International

12

ECONOMISING, VALUE FOR MONEYINNOVATION IN THE BEVERAGE INDUSTRY

Global private label share is on the rise

© Euromonitor International

13

ECONOMISING, VALUE FOR MONEYINNOVATION IN THE BEVERAGE INDUSTRY

Argentina3-litre HDPE bottle in juice drinks

February 2009

Citric Chey’s launch follows a successful 3-litre launch in 100% juice and serves to take share from the liquid carton’s monopoly position.

Canada 3.8-litre PET bottle launched in juices

August 2010

Fruitopia is a well-known brand from The Coca-Cola Co and considered to do well following a trend in

Canada towards juices retailed in economically-priced, larger bottle sizes.

Bulk size beverage launches appeal to cost-conscious

© Euromonitor International

14

0

200

400

600

800

1,000

1,200

1980 1990 2000 2010 2020 2030

'000

Population Aged 0-14 and 65+1980-2030

Population aged 65+ Population aged 0-14

By 2030 there will be 3 people aged 0-14 to every person aged 65+

INNOVATION – FINDING A NICHE IN THE MARKET

INNOVATION IN THE BEVERAGE INDUSTRY

Identifying the emerging demographic in the UAE

Date milk smoothie Barakat

Bottled water Al Ain

© Euromonitor International

15 INNOVATION – VISUAL DIFFERENTIATIONINNOVATION IN THE BEVERAGE INDUSTRY

Building strong brand identity

Ingredient enhancement

Standout designs & use

of colour

Hungarybe! BEAUTIFUL

Innovative Beverages Kft

Functional bottled water2010

PolandGorska Natura

Pepsi-Cola General Bottlers Functional

bottled water2010

© Euromonitor International

16

WHO IS EUROMONITOR INTERNATIONAL

THE GLOBAL BEVERAGE INDUSTRY

GLOBAL DRIVERS FOR INNOVATION

KEY LEARNINGS

Q & A

INNOVATION IN THE BEVERAGE INDUSTRY

© Euromonitor International

17INNOVATION IN THE BEVERAGE INDUSTRY

2010-2015 Off-trade volume growth

FUTURE GROWTH PROSPECTS

Perc

en

tag

e G

row

th

Asia

Pacifi

c

Austr

alas

ia

Easte

rn E

urop

e

Latin

Am

eric

a

Mid

dle

East a

nd A

fric

a

Nor

th A

mer

ica

Wes

tern

Eur

ope

0

1

2

3

4

5

6

7

8

© Euromonitor International

18INNOVATION IN THE BEVERAGE INDUSTRY KEY LEARNINGS

Shift towards health and wellness

Emphasise unique ingredients

Look for a niche in the market: find new usage occasions

THANK YOU FOR LISTENING

ANY QUESTIONS?

MARIAM JARRARCONSULTANT, MIDDLE EAST, NORTH AFRICA AND [email protected]

EUROMONITOR INTERNATIONAL - DUBAIF- WING OFFICE 606-607DUBAI SILICON OASIS (HQ)