"innovation in turbulent times"
DESCRIPTION
This presentation is a roundup of emerging consumer behaviors and innovations most likely to shape industries over the next couple of years. There are good reasons to be optimistic about the future. As the digital world continues to rapidly evolve, industries are seeing both disruption and vast potential for growth. This presentation examines not just possibilities for new digital companies, but also powerful new opportunities for more traditional outlets.TRANSCRIPT
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Digital Media Map 2012
Media Disruption: Endless Market Opportunities
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Innovation in turbulent times
!Sara Öhrvall @saraohrvall
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2008
NÄSTA STEG: VAR ÄR DEN DIGITALA
MEDIEKONSUMENTEN PÅ VÄG?
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0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Global Mobile App Downloads (Millions)
2008 2009 2010 2011 2012 2013
APPMANIA
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BY THE NUMBERS: INFORMATION OVERLOAD
Number of times the average user checks his or her phone per day
150
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Focused, rather than distracted, attention Slow media with high quality
INFORMATION VEGETABLES
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The Information Diet. Just as junk food can lead to obesity, junk information can lead to a new form of
ignorance. This book provides a framework for consuming information in a healthy way, by showing
you what to look for, what to avoid, and how to be selective. In the process, author Clay Johnson explains
the role information has played throughout history, and why following his prescribed diet is essential in
today’s information age.
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“In a world of increasingly overwhelmingly quantities of content, how do we direct our attention to what’s most valuable, not just
what’s interesting and of-the-moment” Mission Statement, Medium
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INFORMATION VEGETABLES Case: Snow Fall
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OPINIONS ARE ACTIONSWriting that weds reporting about issues with directives for making a difference.
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BY THE NUMBERS: SOCIAL ACTION
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OPINIONS ARE ACTIONS Case: Causes
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LIVEABILITY
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“We have changed. We no longer respond well to being told what to buy
or what to do. We are well-informed, empowered and
socially connected. We chose the brands we give our money to, and trust them to
engage us intellectually and to do so with authenticity.“
!
AdAge
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NUMBERS ARE THE NEW WORDS
Rise of the data storytellers
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BY THE NUMBERS: BIG DATA
Walmart’s database. 167 times the information contained in all the books in the US Library of Congress
Growth of the world’s annual data production by 2020
4300%
2560 TB
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When everything is data
YOU KNOW WHO THEY ARE
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NUMBERS ARE THE NEW WORDS Case: ProPublica News App
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TRANSMEDIA STORYTELLING
Stories are smashing through the screen to engage fans wherever they happen to be, in social media, video games, 2nd screen apps, and even real-life events
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TRANSMEDIA STORYTELLING Case: Bear 71
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TRANSMEDIA STORYTELLING Case: Haunted
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BE HERE NOWA craving for real-life experiences that
demand us to be in a particular place at a particular time.
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BY THE NUMBERS
%age of music fans who attended more concerts in
2013
7
20037
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BE HERE NOW Case: Pop-Up Magazine
“We decided to launch a magazine that would exist for just one night, live on stage. A live
magazine.”
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BE HERE NOW Case: Pop-Up Magazine
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CONCEIVED DIGITAL, BORN PHYSICAL
Digital tools used to make and share objects in the physical world.
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THE DIGITAL LIFESTYLE TAKES A PHYSICAL SHAPE
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HELLO LITTLE PRINTER
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PRINT YOUR DIGITAL LIFE
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AMBIENT MEDIADigital media delivered in glanceable ways that allow us
to effortlessly get the information we want most.
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“Glanceable content enables users to have their heads up and interact with their environment and people around them rather than being immersed into
the operation of their phone.” Marko Ahtisaari, Nokia
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THE INTERNET OF THINGS Wearable tech
41% CAGR Growth
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SUPER HUMANS GETTING READY FOR
A NEW KIND OF STORYTELLING
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AMBIENT MEDIA Case: Google Glass
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Digital Media Map 2012
TACK! !!
@saraohrvall
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